Ketan Awasthi
GTM Engineer @ Flex | Clay TA
Operations and Business Enablement leader with 8+ years driving cross-functional initiatives and operational excellence across high-growth fintech and B2B2C platforms. Currently building systematic GTM for founders at Pattern Interrupt.
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Current focus is Clay-based systems: - outbound campaigns based on relevant signals - complex enrichment waterfalls - automated qualification and routing - automating internal processes and marketing ops The through-line from my payment processing background is the same: coordinating across functions, building with compliance in mind, creating repeatable processes that don't break at scale. Leveraging AI to doing all the above faster and at scale.
GTM Index
- PATTERN INTERRUPTJOB
- Founder & GTM Ops Consultant1Y 2M
Founder & GTM Ops Consultant
Pattern Interrupt
What I Actually Do: • Build and implement GTM and lead generation systems for early-stage and scaling orgs using Clay, Instantly.ai, HeyReach, make.com and Salesforce. • Optimizing cross-functional processes across sales, marketing, and revenue operations to improve pipeline generation and conversion rates • Applying operations discipline to GTM challenges: process documentation, workflow automation, stakeholder coordination, and performance measurement Recent Impact: • Automated prospect data collection across platforms, saving clients hours per week on lead research • Built and shipped an automated outbound campaign to the apparel industry for a tariff risk assessment tool within 2 weeks…
- FLEXJOB
- GTM Eng10M
GTM Engineer
Flex
Building GTM systems to drive growth
- CLAYJOB
- Teaching Assistant - Clay4M
Teaching Assistant - Clay
Clay
- CLAY BOOTCAMPJOB
- Elite Clay Training Progra…1M
Elite Clay Training Program Student
Clay Bootcamp
- Mastering GTM Engineering - Advanced Clay expertise, focusing on automation, AI-driven business solutions, and workflow optimization.
- STORYARBJOB
- Senior Client Success Mgr5M
Senior Client Success Manager
storyarb
• Managed $1.3M ARR portfolio across 10 enterprise accounts through strategic onboarding initiatives and health tracking systems. • Collaborated cross-functionally with sales and content teams to align campaigns with client KPIs, strengthening ROI visibility and improving NPS scores •Built automated CRM and meeting intelligence system to surface customer insights, informing product and content strategy while reducing manual operational effort
- FORAGEJOB
- Merchant Operations Mgr2Y 11M
Merchant Operations Manager
Forage
Joined at seed-stage as the 1st Operations hire who led the execution of our go-to-market launch strategy for the highest revenue-generating partner, surpassing a $200M payments volume goal and contributing to 70% of total company revenue by coordinating across product, legal, compliance, and engineering. • Led cross-functional project management for enterprise partner integrations (Gopuff, 7-Eleven, Uber Eats, etc), reducing onboarding cycle time by 85% through process optimization and standardized testing protocols • Served as primary stakeholder contact for strategic retail partners, managing end-to-end operational governance across Product, Engineering, Compliance, and Marketing teams…
- FLASHFOODJOB
- Partnerships Lead8M
Partnerships Lead
Flashfood
- Built and led outbound sourcing and prospecting strategies, securing pilots with large enterprise regional grocery chains. - Successfully secured pilots with major regional grocers (Lowes Foods, Cub Foods, Shoprite), totalling to annual contract values of $5.68M. ----- Flashfood is on a mission to reduce food waste by helping grocers reduce shrink, and providing consumers with an accessible way to purchase healthy, fresh food.
- VROTORSJOB
- Rev Ops7M
Rev Ops
vRotors Inc.
vRotors is a Techstars backed Virtual Reality drone platform that supercharges remote team collaboration by enabling project teams to engage with remote worksites via a first-person view of the drone flight.
- TECHSTARSJOB
- BizOps3M
BizOps
Techstars
- Business Associate11M
Business Associate
Techstars
- Segmented customers through thorough data analysis of all users on platform to define growth strategy for an impact focused last-mile delivery startup - Implemented a strategy for acquisition by optimizing user experience per customer segment - Automated scheduling process for running accelerator ops which was implemented for all techstars programs - Managed execution of various ad-hoc projects across ag-tech, healthtech and ed-tech industries and other social for-profit enterprises relating to market sizing, refining the business model, supporting backend operations.
- UNYQJOB
- Account & Rev Ops Mgr1Y 11M
Account & Rev Ops Manager
UNYQ
- Launched a new product line by researching market trends and billing codes, securing partnerships with top-tier orthopedic and prosthetics clinics across the US and Australia - Boosted sales by 31.4% through strategic onboarding of 42 new accounts, utilizing a combination of partnerships and multi-channel marketing tactics to expand market presence. - Developed an automated Order Management System, incorporating advanced reporting capabilities that cut logistics turnaround times by 30%, significantly improving customer satisfaction. - Spearheaded and implemented a comprehensive customer onboarding program, training 112 medical professionals nationwide, which enhanced service delivery and…
- UNIVERSITY OF ALABAMA AT BIRMINGHAMSCHOOL
- Bachelor's degree, Biomedi…5Y 11M
Bachelor's degree, Biomedical/Medical Engineering
University of Alabama at Birmingham
- Minor, Business Administra…5Y 11M
Minor, Business Administration
University of Alabama at Birmingham
- Job: Forage — Merchant Operations Manager · 2022-02 – 2025-01 · 2y 11mo — Joined at seed-stage as the 1st Operations hire who led the execution of our go-to-market launch strategy for the highest revenue-generating partner, surpassing a $200M payments volume goal and contributing to 70% of total company revenue by coordinating across product, legal, compliance, and engineering. • Led cross-functional project management for enterprise partner integrations (Gopuff, 7-Eleven, Uber Eats, etc), reducing onboarding cycle time by 85% through process optimization and standardized testing protocols • Served as primary stakeholder contact for strategic retail partners, managing end-to-end operational governance across Product, Engineering, Compliance, and Marketing teams…
- Job: Techstars — BizOps · 2020-06 – 2020-09 · 3 mo
- Job: vRotors Inc. — Rev Ops (RevOps) · 2020-10 – 2021-05 · 7 mo — vRotors is a Techstars backed Virtual Reality drone platform that supercharges remote team collaboration by enabling project teams to engage with remote worksites via a first-person view of the drone flight.
- Job: Clay Bootcamp — Elite Clay Training Program Student · 2025-09 – 2025-10 · 1 mo — - Mastering GTM Engineering - Advanced Clay expertise, focusing on automation, AI-driven business solutions, and workflow optimization.
- Job: Techstars — Business Associate · 2019-07 – 2020-06 · 11 mo — - Segmented customers through thorough data analysis of all users on platform to define growth strategy for an impact focused last-mile delivery startup - Implemented a strategy for acquisition by optimizing user experience per customer segment - Automated scheduling process for running accelerator ops which was implemented for all techstars programs - Managed execution of various ad-hoc projects across ag-tech, healthtech and ed-tech industries and other social for-profit enterprises relating to market sizing, refining the business model, supporting backend operations.
- Job: Clay — Teaching Assistant - Clay · 2025-09 – 2026-01 · 4 mo
- Job: Flashfood — Partnerships Lead · 2021-05 – 2022-01 · 8 mo — - Built and led outbound sourcing and prospecting strategies, securing pilots with large enterprise regional grocery chains. - Successfully secured pilots with major regional grocers (Lowes Foods, Cub Foods, Shoprite), totalling to annual contract values of $5.68M. ----- Flashfood is on a mission to reduce food waste by helping grocers reduce shrink, and providing consumers with an accessible way to purchase healthy, fresh food.
- Job: storyarb — Senior Client Success Manager · 2025-03 – 2025-08 · 5 mo — • Managed $1.3M ARR portfolio across 10 enterprise accounts through strategic onboarding initiatives and health tracking systems. • Collaborated cross-functionally with sales and content teams to align campaigns with client KPIs, strengthening ROI visibility and improving NPS scores •Built automated CRM and meeting intelligence system to surface customer insights, informing product and content strategy while reducing manual operational effort
- Job: Pattern Interrupt — Founder & GTM Ops Consultant · 2025-08 – present · 1y — What I Actually Do: • Build and implement GTM and lead generation systems for early-stage and scaling orgs using Clay, Instantly.ai, HeyReach, make.com and Salesforce. • Optimizing cross-functional processes across sales, marketing, and revenue operations to improve pipeline generation and conversion rates • Applying operations discipline to GTM challenges: process documentation, workflow automation, stakeholder coordination, and performance measurement Recent Impact: • Automated prospect data collection across platforms, saving clients hours per week on lead research • Built and shipped an automated outbound campaign to the apparel industry for a tariff risk assessment tool within 2 weeks…
- Job: UNYQ — Account & Rev Ops Manager (RevOps) · 2017-04 – 2019-03 · 1y 11mo — - Launched a new product line by researching market trends and billing codes, securing partnerships with top-tier orthopedic and prosthetics clinics across the US and Australia - Boosted sales by 31.4% through strategic onboarding of 42 new accounts, utilizing a combination of partnerships and multi-channel marketing tactics to expand market presence. - Developed an automated Order Management System, incorporating advanced reporting capabilities that cut logistics turnaround times by 30%, significantly improving customer satisfaction. - Spearheaded and implemented a comprehensive customer onboarding program, training 112 medical professionals nationwide, which enhanced service delivery and…
- Job: Flex — GTM Engineer · 2025-12 – present · 8 mo — Building GTM systems to drive growth
- School: University of Alabama at Birmingham — Bachelor's degree, Biomedical/Medical Engineering · 2011 – 2016
- School: University of Alabama at Birmingham — Minor, Business Administration · 2011 – 2016
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