Asher Chua

GTM Engineering Lead at Firmable 👋

Singapore10.3k followers
Firmableex-Revenue Journeyex-Clay Bootcamp

Ex-Sales Rep turned GTM Engineer 🤖Oh, and I am trying to build an amazing community and ecosystem for salespeople in Southeast Asia 💬

Career Timeline

JobSchool

GTM Index

  1. FIRMABLEJOB
    1. GTM Eng Lead
      2M
    2. GTM Eng, Growth & SEA Comm…
      6M
  2. CLAYJOB
    1. Certified Clay Expert (Sol…
      1Y 1M
    2. Clay Creator & Investor (C…
      6M
  3. REVTECH ACCELERATORJOB
    1. Certified RevTech Expert
      10M
  4. REVENUE JOURNEYJOB
    1. Founder & Certified Clay.c…
      1Y 1M
  5. CLAY BOOTCAMPJOB
    1. Fractional Coach
      4M
    2. Elite Clay Training Progra…
      5M
  6. ACTIVATE THE MAGICJOB
    1. Clay Evangelist (Fractional)
      2M
    2. Clay.com Subject Matter Ex…
      4M
  7. DOTDIGITALJOB
    1. Senior Account Executive
      7M
  8. TECH SALES SINGAPOREJOB
    1. Co-Founder
      1Y 11M
  9. SUPERMETRICSJOB
    1. Account Executive (JAPAC)
      2Y
  10. SALES SCHOOL SINGAPOREJOB
    1. Podcast Host & Community L…
      3M
  11. SINGAPORE MANAGEMENT UNIVERSITYSCHOOL
    1. Bachelor of Science (Infor…
      3Y 11M
  12. REPUBLIC POLYTECHNICSCHOOL
    1. Diploma with Merit in Mobi…
      3Y 11M

Time in market 14Y 9MOpen 3Closed 13Stints 16

gtmindex.io/p/asher-chua

  1. Job: Firmable — GTM Engineering Lead · 2026-08 – present · 0 mo — As of August, I'm transitioning into a role that allows me dedicated focus on leading and building out Firmable's GTM Engineering function globally (Both the APAC and US)! Best of all, I get to do this with a few driven and really smart team members!
  2. Job: Firmable — GTM Engineer, Growth & SEA Community Lead · 2026-02 – 2026-08 · 6 mo — I take on a hybrid role within Firmable 1. The opportunity to be the first growth-focused GTM Engineer within the team 2. Building an ecosystem and community for salespeople within Singapore & Southeast Asia Key Highlights: - Built out our first AI x Automated Outbound Campaign targeting our SMB accounts, drove and influenced 65k AUD in pipeline within two months - Hosted executive lunch events that drove awareness and on average, 100k of pipeline per event - Selection of GTM tech stack and execution of GTM playbooks for our US expansion And what is Firmable? - We provide the highest quality + accurate contact data & signals to help GTM & sales teams reach the right people, at the right…
  3. Job: Clay — Certified Clay Expert (Solution Partner) & Investor (Community Equity Offering) · 2025-09 – present · 11 mo — I got officially recognised as a Clay Expert & Solution Partner in September 2025. The first and only one in Singapore 🇸🇬 Here is the link to my profile - https://www.clay.com/experts/partner/asher-chua-revenue-journey If you ever want to check out Clay, use this link and get 3,000 Clay Credits for free upon a paid sign up -> https://clay.com/?via=4c152f
  4. Job: Clay — Clay Creator & Investor (Community Equity Offering) · 2025-03 – 2025-09 · 6 mo — If you ever want to check out Clay, use this link and get 3,000 Clay Credits for free upon a paid sign up -> https://clay.com/?via=4c152f Using Clay heavily at Revenue Journey, and sharing my learnings on LinkedIn & YouTube (https://www.youtube.com/@revenuejourneywithasher) I got recognised officially as a Clay Creator too! P.S. I got the chance to invest in Clay, and did it too in March 2025!
  5. Job: RevTech Accelerator — Certified RevTech Expert · 2025-12 – present · 8 mo — RevTech Accelerator - Cohort 2 Graduate (3-Month Strategic Advisory Program) Worked closely with Pawel Nical, Founder of RevTech Accelerator, as part of a highly selective 3-month program built for RevOps and GTM experts mastering strategic advisory at the forefront of modern revenue technology. This intensive accelerator focused on elevating revenue leaders’ ability to design and deploy modern GTM systems. Graduates were required to demonstrate excellence in GTM strategy design, RevOps transformation, and RevTech architecture, reflecting the strategic thinking and technical depth needed to operate as trusted RevTech advisors.
  6. Job: Revenue Journey — Founder & Certified Clay.com Expert & Solution Partner · 2025-01 – 2026-02 · 1y 1mo — GTM Engineering was popularised by Clay.com, and it was emerging as a skillset in the AI era. The ability to use workflows and AI to gain significant advantage in Go-To-Market meant that you can start getting higher revenue per employee. I saw this opportunity in late 2024, paid and use Clay myself in my previous AE role, and took the plunge in 2025 to launch my solo consultancy, specialising in Clay Implementation and Advisory, breaking even within the first 3 months. Throughout this period, I mainly worked with US-based SaaS Companies, ranging from late Series A -> PE-Backed Companies, doing all this while being based in Singapore, which is often 12-16 hours ahead of US timing. After r…
  7. Job: Clay Bootcamp — Fractional Coach · 2025-09 – 2026-01 · 4 mo — Started as a Clay Bootcamp Student, supercharged my learning with Nathan (Founder of Clay Bootcamp) and his team of coaches, built my Clay & GTM Consultancy, and subsequently got my certification as an official Clay Solution Partner 5 months later. I now have the privilege and opportunity to give back by becoming a Fractional Coach, helping other Clay Bootcamp students go from 0 -> 1 in their Clay journey!
  8. Job: Clay Bootcamp — Elite Clay Training Program Student · 2025-04 – 2025-09 · 5 mo — - Mastering Clay with bespoke 1:1 training and tailored mentorship - Advanced Clay expertise, focusing on automation, AI-driven business solutions, and workflow optimization. - Exclusive access to top agency CEOs, a high-impact alumni network, and battle-tested strategies to grow a profitable agency
  9. Job: Activate the Magic — Clay Evangelist (Fractional) · 2025-08 – 2025-10 · 2 mo — After contributing to several client projects and championing the use of Clay within Activate the Magic, I was asked to take on a broader role with more strategic initiatives...The official Clay Evangelist! In this broader role, I will... - Continue to lead Clay-related projects for clients, helping them unlock its full potential for workflow automation and data enrichment. - Host regular office hours (The Claydown) to share insights, best practices, and creative use cases for leveraging Clay’s capabilities. Excited to continue driving innovation and impact through Clay for our clients!
  10. Job: Activate the Magic — Clay.com Subject Matter Expert & Advisor (Fractional) · 2025-04 – 2025-08 · 4 mo — Activate The Magic is a Fractional RevOps Agency providing world-class strategy and execution for the Zero to $10M sprint As part of my engagement with Activate The Magic, I consult and implement projects that require Clay Expertise, which could include CRM Enrichment, Targeted List Building, etc. Because...Clay + Clean Data + Top-Tier Revenue & CRM Operations = GTM that is ready to scale!
  11. Job: dotdigital — Senior Account Executive · 2024-08 – 2025-03 · 7 mo — Driving new business sales for Dotdigital’s Customer Experience & Data Platform Working closely with both Founders & Head of Marketing/Ecommerce/Growth from ambitious brands, who are looking to gain an edge and provide both an exceptional & personalised customer experience! Highlight: Closed the first multiple-product deal in APAC. Started using Clay here - Left to start my own company, something that I've wanted to do for a very long time.
  12. Job: Supermetrics — Account Executive (JAPAC) · 2022-08 – 2024-08 · 2y — 1st Sales Hire for New Business in APAC - First AE role in my sales career 🌍 Worked and closed deals across all major APAC Markets (Singapore, Malaysia, Indonesia, Taiwan, China, Hong Kong, Thailand, India, Vietnam, Australia, New Zealand) 6️⃣1️⃣ deals closed within the first year of employment 💪🏻Deals sizes range across SMBs, Mid-Market & Enterprise companies, needed to be versatile and flexible based on the type of customer I was facing. 🗣️ Effectively bilingual in both English and Mandarin (High average closing rate for China & Taiwan), effectively leveraged WeChat/LINE when communicating with customers 🎙️ Executed the first-ever APAC-Focused Webinar that brought in 494 registr…
  13. Job: Sales School Singapore — Podcast Host & Community Lead · 2024-04 – 2024-07 · 3 mo — 🎙️ Got an opportunity to continue utilising my skillset as a podcast host, which I've developed while running my own podcast - The Revenue Journey Podcast My role now includes focusing on the things I enjoy, interviewing and chatting with notable guests in the world of Tech Sales! (Check out the newly released podcast here -> https://open.spotify.com/show/6RbQjRHNyuFgnlt50P9cUd) And here's the thing, a podcast sounds simple - Get a mic and talk? Well, there's more to it than you think! My key responsibilities include: 1. 'Prospecting' for guests, reaching out to them, scheduling a pre-recording call 2. 30 minutes discussion on the topic + direction + agenda of the call 3, Scheduling of…
  14. Job: Tech Sales Singapore — Co-Founder · 2023 – 2024 · 1y — One of the original co-founders of Tech Sales Singapore, a community dedicated to bringing together salespeople from Tech & other B2B companies. We hosted monthly networking meetups, and hosted multiple sessions that included lessons, advice from experts and seasoned sales reps. We reached more than 2,000 people in a LinkedIn Group, and hit almost 900+ members in a private telegram channel.
  15. School: Singapore Management University — Bachelor of Science (Information Systems), Digitalisation & Cloud Solutions · 2017 – 2020
  16. School: Republic Polytechnic — Diploma with Merit in Mobile Software Development · 2012 – 2015

Skills

ClayOutreachRevenue TechGTM EngineeringGTMPrompt EngineeringSystems ThinkingGrowthPodcastingInterviewingSales ForecastingBusiness ReviewsCustomer SatisfactionBusiness ForecastingMarketing TechnologySaaS SalesOral CommunicationCommunication TrainingMid-MarketPerformance Oriented

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