Keshav Jha

GTM Engineer | Lead Gen Automation | B2B Growth | AI SEO & GEO

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GTM Engineer with 2+ years of experience building and optimizing scalable go-to-market systems across B2B and B2C businesses.

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I specialize in growth automation, outbound infrastructure, CRM architecture, lead generation, and revenue operations to help companies create predictable and measurable At CortexCraft, I designed and optimized GTM workflows that increased Sales Qualified Leads (SQLs) by 38% within three months. By implementing automated lead scoring, multi-channel outreach sequences, and CRM-driven pipeline tracking, I improved lead-to-customer conversion rates by 30% while reducing sales cycle time by My experience spans the entire GTM stack—from prospect research and ICP development to outbound campaigns across LinkedIn, email, and other channels. I have built personalized outreach systems that improved email response rates by 40-50% through segmentation, AI-assisted personalization, and campaign I enjoy working at the intersection of growth, data, and automation—building repeatable systems that generate pipeline and accelerate revenue Core Competencies• Go-To-Market (GTM) Strategy & Revenue Operations• CRM Architecture & Workflow Automation (HubSpot, Zoho)• Outbound Infrastructure & Multi-Channel Prospecting• Lead Scoring, Segmentation & Pipeline Management• AI-Powered Outreach & Growth Automation• Sales Analytics, SQL & Dashboarding• Market Research & Competitive Intelligence• Growth Experimentation & Funnel OptimizationI help businesses build scalable GTM engines that combine automation, data, and strategic outreach to create sustainable pipeline growth and predictable revenue.