Dipanjan C.

GTM & Growth Leader | Demand Generation, Product Marketing, RevOps | Building AI Infra for GTM

San Francisco10.6k followers

Independent GTM Consulting (B2B SaaS)

ex-HighRadius

ex-Eka Software Solutions

B2B SaaS GTM and growth leader with 19 years of experience building and scaling demand generation, product marketing, and revenue operations globally.
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I have worked across 0→1 and 1→10 environments, building pipeline engines, defining positioning, and setting up GTM functions from scratch. Recently, as a founder at BloomSocial, I have been working on AI-led decision intelligence and GTM workflow infrastructure. I am hands-on, execution-biased, and comfortable operating in lean teams. Open to fractional roles and consulting engagements across Growth and GTM.

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GTM Index

INDEPENDENT GTM CONSULTING (B2B SAAS)JOB
1. GTM Operator (Consultant)
  3Y 7M
BLOOMSOCIAL,JOB
1. Co-Founder & CEO
  1Y 7M
HIGHRADIUSJOB
1. Associate VP - Mktg
  1Y 5M
EKA SOFTWARE SOLUTIONSJOB
1. VP - Demand Generation and…
  1Y 1M
MOXOJOB
1. Dir - Mktg
  2Y 5M
2. Senior Mgr - Mktg
  2Y 7M
MARKETINGYANTRA SERVICES PVT.JOB
1. Founder & Principal Consul…
  2Y 5M
APPNOMIC SYSTEMS PVTJOB
1. Corporate and Field Mktg
  2Y 1M
2. Technical Mktg Analyst
  1Y 3M
IBMJOB
1. WW Market Mgr - Rational S…
  1Y 4M
METRICSTREAMJOB
1. Specialist- PMM
  1Y 3M

Job: Independent GTM Consulting (B2B SaaS) — GTM Operator (Consultant) | Demand Generation, Product Marketing, RevOps (RevOps) · 2023-03 – present · 3y 5mo — Built GTM functions from scratch, scaled global demand generation, and improved pipeline visibility across multiple B2B SaaS environments - Led AI and data infrastructure strategy for B2B SaaS GTM functions - Built / scaled multi-channel demand gen engines (ABM, inbound, outbound) across US/EU markets - Defined positioning, messaging, and sales enablement frameworks aligned to ICP and buying groups - Set up marketing analytics and RevOps systems to improve funnel visibility and decision-making - Partnered with founders to build and optimize 0→1 GTM functions, improving campaign performance through structured experimentation
Job: BloomSocial, Inc. — Co-Founder & CEO · 2025-03 – present · 1y 5mo — - Building agentic infrastructure for GTM workflow automation and campaign intelligence - Designing systems to convert business goals into autonomous campaign execution and optimization - Working with early users to refine use cases across campaign analytics and performance improvement - Leading product, GTM, and early-stage growth experiments - Driving investor conversations and product roadmap
Job: HighRadius — Associate Vice President - Marketing · 2021-10 – 2023-03 · 1y 5mo — - Led global demand generation and product marketing across enterprise segments - Scaled ABM and digital pipeline generation across key markets - Built segment-level positioning, messaging, and sales enablement - Improved campaign efficiency and pipeline performance using advanced RevOps and analytics - Upskilled and scaled high-performing marketing teams
Job: Eka Software Solutions — Vice President - Demand Generation and Marketing Operations · 2020-09 – 2021-10 · 1y 1mo — - Built and scaled global demand generation engine for new business acquisition - Set up ABM, marketing automation, and pipeline generation systems - Led digital, content, and inside sales-led growth initiatives - Built and managed high-performance demand generation teams
Job: Moxo — Director - Marketing · 2018-04 – 2020-09 · 2y 5mo — - Owned global demand generation and reseller pipeline growth - Built ABM, content, and digital marketing engines from scratch - Led product messaging, analyst relations, and sales enablement - Managed webinars, events, and multi-channel campaigns
Job: Moxo — Senior Manager - Marketing · 2015-08 – 2018-03 · 2y 7mo — - Built and managed digital marketing and demand generation - Led recruitment, training, and KPI management for marketing delivery teams - Managed media engagement, and PR initiatives - Executed multi-channel marketing programs across SEO, SEM, email, social, and content - Built structured lead scoring and prospect qualification workflows
Job: MarketingYantra Services Pvt. Ltd. — Founder & Principal Consultant · 2014-03 – 2016-08 · 2y 5mo — - Built and managed SEO, SEM, email, social, and content for B2B clients - Led recruitment, training, and KPI management for marketing delivery teams - Managed investor relations, media engagement, and PR initiatives - Built structured lead scoring and prospect qualification workflows
Job: Appnomic Systems Pvt Ltd — Corporate and Field Marketing · 2011-09 – 2013-10 · 2y 1mo — - Led demand generation and field marketing initiatives for enterprise technology solutions - Created white papers, case studies, solution briefs, and partner-facing content - Worked on product positioning, market analysis, and competitive intelligence - Managed SEO, SEM, social media, PR, and digital marketing initiatives - Built lead scoring and prospect qualification frameworks to improve pipeline quality
Job: IBM — WW Market Manager - Rational Security & Compliance · 2010-05 – 2011-09 · 1y 4mo — - Supported market gap analysis, competitive intelligence, and customer segmentation initiatives - Worked on opportunity pipeline analysis and sales enablement strategy - Supported channel performance analysis and GTM optimization programs - Collaborated with global teams on product and market research initiatives
Job: Appnomic Systems Pvt Ltd — Technical Marketing Analyst · 2009-02 – 2010-05 · 1y 3mo — - Worked on market segmentation, product positioning, and competitive analysis initiatives - Supported GTM campaigns across events, digital channels, and affiliate programs - Created white papers, case studies, and customer-facing marketing assets - Managed PR coordination and demand generation support activities - Contributed to SEO, SEM, and social media marketing initiatives
Job: MetricStream Inc — Specialist- Product Marketing · 2007-08 – 2008-11 · 1y 3mo — - Managed product marketing campaigns, webinars, and global demand generation - Worked on lead scoring, prospect qualification, and web analytics programs - Supported affiliate and channel marketing initiatives - Coordinated campaign execution and marketing operations activities
School: Utkal University — BE, Computer Science & Engg

Skills

Revenue OperationsSales PresentationsSupply ChainPre-salesGRCProduct MarketingTeam ManagementOnline MarketingLead GenerationSEOMarketing StrategyGo-to-market StrategyDemand GenerationCompetitive AnalysisConsultingBusiness DevelopmentDigital MarketingStrategyCRMManagement

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Dipanjan C.

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