Kamal Rifai

Global GTM Lead, Creative AI | Seedance Video AI & Seedream Image AI | ByteDance | TikTok

The Randstad, Netherlands5.5k followers
ByteDanceex-Unit4ex-Oracle

Closed landmark CX deals with Nike, Adidas, Tommy Hilfiger, The Ushuaïa Experience, Hard Rock Hotels, Six Senses, KLM, Heineken, Nestlé, Accenture, Capgemini, EY, Antea Group, VandeBron, De Brauw Blackstone Westbroek.

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Dynamic Senior Sales Executive with 20+ years driving €multi-million revenue in multinational software like Microsoft, Oracle, and Unit4. Specializing in AI-enhanced cloud solutions and CX transformations—forging C-level partnerships across 12+ European markets. Proven track record: Founded Privium77 in 2012 (part-time venture while hitting 120-180% quotas at Oracle/Unit4); scaled full-time from 2020 to 25% YoY growth, 35% EBITA. At Oracle, delivered $610K net new CX revenue for Nike/Adidas via cloud analytics upsells—expanding 180% YoY. Areas of Expertise: • Business Development & Market Expansion • AI/Cloud Enterprise Solution Selling & Consultative Sales • Executive Stakeholder & CX Partner Engagement • Sales Strategy & SaaS Implementation • Pipeline Development & Management • Complex Negotiation & Deal Closure • Cross-Functional Team Leadership • Account Planning & Optimisation • Strategic Operations Management Passionate about AI for predictive CX in SaaS—shortening cycles, boosting retention. Multilingual (Dutch/English/Arabic/Spanish). Open to Senior Sales Lead roles in AI/software/CX multinationals. DM: What's your toughest pipeline challenge? #AISales #CloudCX #SaaSLeadership #EnterpriseGrowth

Career Timeline

JobSchool

GTM Index

  1. FLYCLAIM.AIJOB
    1. Founder & Advisor
      6M
  2. MIJNRECHT.AIJOB
    1. Founder & Advisor
      6M
  3. BYTEDANCEJOB
    1. Global GTM Lead - GenAI
      5M
  4. PRIVIUM SOLUTIONS™JOB
    1. Co-Founder / Managing Dir
      13Y 8M
  5. ORACLEJOB
    1. Senior Customer Experience…
      2Y 2M
  6. UNIT4JOB
    1. Senior sales executive
      2Y 7M
  7. MICROSOFTJOB
    1. BD Mgr
      3Y 9M
    2. BD Mgr - Microsoft Busines…
      3Y 5M
    3. Sales BI Netherlands
      2Y
    4. Partner Mktg and Alliance…
      2Y 1M
  8. GETRONICSJOB
    1. Inside Sales Benelux
      8M

Time in market 23Y 7MOpen 6Closed 8Stints 14

gtmindex.io/p/kamalrifai

  1. Job: FlyClaim.AI — Founder & Advisor · 2026-02 – present
  2. Job: Unit4 — Senior sales executive · 2015-05 – 2017-12 — Surpassed €1.4M quota with €1.7M in license/services revenue (121% attainment) via Unit4 Business World and PSA Suite, acquiring 5 enterprise accounts. Converted 56% of board-level presentations into new business (average €340K TCV), structuring multi-year contracts worth €2.9M in future revenue. Built client relationships through consultative selling, presenting value-added CX solutions across organizational levels.
  3. Job: Oracle — Senior Customer Experience Executive · 2018-01 – 2020-03 — Owned greenfield CX pursuits for major retail and consumer brands (including Nike, adidas, ASICS, G-Star, PVH, Grand Vision). Drove full sales cycles for Oracle CX Suite and cloud analytics solutions – from initial prospecting to C-level negotiation and closure. Consistently overachieved targets through strategic upsell of AI-driven database and analytics capabilities. Significantly expanded Oracle footprint in key accounts via structured win plans, deep stakeholder mapping, and tight collaboration with presales and consulting teams. Coordinated cross-functional EMEA teams to ensure seamless delivery in complex, multinational software ecosystems.
  4. Job: Getronics — Inside Sales Benelux · 2003-01 – 2003-09 — Getronics Field search and equipment - Inside Sales Benelux
  5. Job: Privium Solutions™ — Co-Founder / Managing Director · 2012-03 – 2025-11 — Founded Privium.77 in 2012 as a part-time entrepreneurial venture while holding senior sales leadership roles at Microsoft, Oracle, and Unit4 (consistently beating 129% of quota). Transitioned to full-time leadership in March 2020, scaling the company across Europe. Oversaw multi-million-euro projects and led business development targeting premium clients. Cultivated partnerships with 18+ luxury corporate clients, enhancing market presence in 12 countries. Achieved 25% year-on-year growth and maintained 35% EBITA. Secured and delivered flagship projects for Hard Rock Hotel Ibiza, Six Senses Ibiza, Six Senses London, The Ushuaïa Beach Club, The Unexpected Hotel, PuroBeach Mallorca, The Diamo…
  6. Job: Microsoft — Business Development Manager - Microsoft Business Solutions · 2008-01 – 2011-06 — Led business development initiatives for Microsoft Dynamics, specializing in ERP solutions and market expansion. Fostered strategic partnerships with key collaborators, including Pylades, Imtech, and Norriq, to align with long-term objectives. Directed sales forecasting and enablement programs, enhancing partner capabilities and driving revenue growth.
  7. Job: MijnRecht.AI — Founder & Advisor · 2026-02 – present
  8. Job: Microsoft — Sales BI Netherlands · 2005-12 – 2007-12 — Expanded sales growth in Corporate Account Managed segment by executing strategic account plans, driving contract renewals, and developing new business opportunities. Prospected leads independently and collaborated with business partners to maximise sales impact. Designed targeted selling strategies to boost upselling and cross-selling of Microsoft solutions. Exceeded revenue target by 180%, driving annual sales to EUR 1.4M from expected EUR 500K. Closed 19 deals from 42 qualified opportunities (45% close rate). Improved customer satisfaction rates by 5% through strategic relationship-building efforts. Enhanced upselling and cross-selling success by refining selling strategies for Microsoft…
  9. Job: Microsoft — Partner Marketing and Alliance Representative - EMEA · 2003-11 – 2005-12 — Proclarity International - Business Intelligence Company (Acquired by Microsoft) Partner Marketing Representative EMEA Broad scope of responsibility included created innovative promotional marketing strategies to ensure business partners to achieve their targets. Created business development campaigns to ensure the channel growth of business partners. Building strategic relationships with business partners. Providing consistent partner management to ensure that Microsoft partners are developing their sales, pre sales and delivery capabilities in line with Microsoft strategy.
  10. Job: Microsoft — Business Development Manager · 2011-07 – 2015-04 — Accelerated the adoption of Microsoft cloud solutions, including Office 365 and Azure, across enterprise accounts. Fostered strategic relationships with cloud partners and enterprise clients, identifying growth opportunities. Co-sold 22 cloud migrations with 14 SI partners, achieving 87% on-time delivery and exceeding revenue targets.
  11. Job: ByteDance — Global GTM Lead - GenAI · 2026-03 – present
  12. School: INSEAD — Bachelor of Science, Transforming Your Business with AI
  13. School: Hogeschool Haarlem — Bachelor of Business Administration (BBA), Major
  14. School: Havo

Skills

PipedriveTravel TechnologyProduct DevelopmentLegal TechnologyMEDDIC-verkoopmethodePerformance ManagementProduct DemonstrationContract NegotiationCX Solutions SellingAI Sales StrategiesMultinational NegotiationsB2B Pipeline DevelopmentCybersecurityDigital Asset ManagementC-Suite SellingCreative EntrepreneurshipSoftware as a Service (SaaS)MultitaskingProject ManagementProblem Solving

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