Kai Karlstrom
Director of GTM Engineering | Agentic AI
As someone who combines an MBA in global management with hands-on agentic GTM engineering, I help early-stage SaaS companies build a full revenue architecture that scales. Without hiring a sales or marketing team.
GTM Index
- GTMCAFE.COMJOB
- Head of Agentic Labor Rela…1Y 3M
Head of Agentic Labor Relations
GTMCafe.com
- SELF-EMPLOYED CONTRACTORJOB
- Business Consultant11Y
Business Consultant
Self-Employed Contractor
- Scaled companies to profitability in 8 markets; P&L oversight of $8MM. - Built operational systems and GTM plans for startups across healthcare, retail, tech, and logistics. - Delivered insights and automation systems that reduced inefficiencies and optimized revenue models. - Negotiated high-value contracts and led analytics-focused workshops for Fortune 500 clients.
- TAM TO TARGETJOB
- Dir of GTM Eng6M
Director of GTM Engineering
TAM to Target
Building a multi-tenant agentic pipeline platform. per-client isolation, shared engine architecture, Neon Postgres, Claude, and custom CLI tooling. Designing and shipping cold outbound systems that replace traditional SDR and marketing functions for seed-to-Series B companies.
- REPATHJOB
- AI GTM Eng10M
AI GTM Engineer
Repath
Built a 7-agent outbound flow processing thousands of prospects across European and North American utility markets, creating $2million in pipeline. Engineered a signal extraction pipeline for climate risk GTM, mapping procurement signals to outbound sequencing. Developed a 12-agent AI marketing team that created $1.5million in new pipeline
- THINK-ITJOB
- Head of Growth2Y 9M
Head of Growth
Think-it
Lead go-to-market initiatives and GTM engineering for sales, marketing, and customer success.
- PURPLE PATCH FITNESSJOB
- Head of Growth2Y 7M
Head of Growth
Purple Patch Fitness
- Led SaaS GTM strategy across 5 global product lines; reduced churn from 6.5% to 2% for top-tier clients. - Launched multiple products to users in 41+ countries, managing financial and growth strategy. - Cut expenses by 21% while increasing revenue 17% through analytics, OKRs, and ops automation. - Mapped customer journeys, segments, and lifecycle value to improve UX and marketing precision.
- RIVER NORTH GYMJOB
- Dir Of Strategy5M
Director Of Strategy
River North Gym
- Increased sales 144% YOY via improved marketing funnel and CRM alignment. - Reduced member attrition by 89% through engagement programming and service design. - Secured 12+ strategic partnerships to boost revenue and customer value.
- THUNDERBIRD SCHOOL OF GLOBAL MANAGEMENTSCHOOL
- Masters of Global Manageme…2Y 11M
Masters of Global Management, Business
Thunderbird School of Global Management
- RUNAWAY FITNESSJOB
- Founding partner, VP1Y 7M
Founding partner, VP
RUNAWAY Fitness
- Designed full GTM strategy including buyer personas, marketing, and brand voice. - 200% MOM growth through data-driven decision making and automated onboarding flows. - Achieved NPS of 71 through experience design and customer storytelling.
- QUANTIC SCHOOL OF BUSINESS AND TECHNOLOGYSCHOOL
- Executive MBA, Business Ad…1Y 11M
Executive MBA, Business Administration, Management and Operations
Quantic School of Business and Technology
- PLAYBOOKJOB
- Dir of Corporate Innovation1Y 9M
Director of Corporate Innovation
Playbook
- Achieved 350% YOY growth through product and service scalability. - Built internal LMS and onboarding automations to reduce churn by 10%. - Launched hybrid SaaS product across two markets with 100% KPI success.
- LIVIT MEDIAJOB
- VP of Health Technology5M
Vice President of Health Technology
Livit Media Inc.
- Created and launched four immersive media categories for healthcare clients. - Built partnerships globally in AR/VR health tech through business development campaigns.
- EASTERN ILLINOIS UNIVERSITYSCHOOL
- Bachelor's degree, Kinesio…5Y 11M
Bachelor's degree, Kinesiology and Exercise Science
Eastern Illinois University
- Job: Purple Patch Fitness — Head of Growth · 2020-01 – 2022-08 · 2y 7mo — - Led SaaS GTM strategy across 5 global product lines; reduced churn from 6.5% to 2% for top-tier clients. - Launched multiple products to users in 41+ countries, managing financial and growth strategy. - Cut expenses by 21% while increasing revenue 17% through analytics, OKRs, and ops automation. - Mapped customer journeys, segments, and lifecycle value to improve UX and marketing precision.
- Job: Think-it — Head of Growth · 2022-09 – 2025-06 · 2y 9mo — Lead go-to-market initiatives and GTM engineering for sales, marketing, and customer success.
- Job: RUNAWAY Fitness — Founding partner, VP · 2018-01 – 2019-08 · 1y 7mo — - Designed full GTM strategy including buyer personas, marketing, and brand voice. - 200% MOM growth through data-driven decision making and automated onboarding flows. - Achieved NPS of 71 through experience design and customer storytelling.
- Job: Repath — AI GTM Engineer · 2025-06 – 2026-04 · 10 mo — Built a 7-agent outbound flow processing thousands of prospects across European and North American utility markets, creating $2million in pipeline. Engineered a signal extraction pipeline for climate risk GTM, mapping procurement signals to outbound sequencing. Developed a 12-agent AI marketing team that created $1.5million in new pipeline
- Job: GTMCafe.com — Head of Agentic Labor Relations · 2025-07 – present · 1y 1mo
- Job: Self-Employed Contractor — Business Consultant · 2015-10 – present · 10y 10mo — - Scaled companies to profitability in 8 markets; P&L oversight of $8MM. - Built operational systems and GTM plans for startups across healthcare, retail, tech, and logistics. - Delivered insights and automation systems that reduced inefficiencies and optimized revenue models. - Negotiated high-value contracts and led analytics-focused workshops for Fortune 500 clients.
- Job: River North Gym — Director Of Strategy · 2019-08 – 2020-01 · 5 mo — - Increased sales 144% YOY via improved marketing funnel and CRM alignment. - Reduced member attrition by 89% through engagement programming and service design. - Secured 12+ strategic partnerships to boost revenue and customer value.
- Job: Livit Media Inc. — Vice President of Health Technology · 2016-08 – 2017-01 · 5 mo — - Created and launched four immersive media categories for healthcare clients. - Built partnerships globally in AR/VR health tech through business development campaigns.
- Job: Playbook — Director of Corporate Innovation · 2017-01 – 2018-10 · 1y 9mo — - Achieved 350% YOY growth through product and service scalability. - Built internal LMS and onboarding automations to reduce churn by 10%. - Launched hybrid SaaS product across two markets with 100% KPI success.
- Job: TAM to Target — Director of GTM Engineering (Head of GTM Engineering) · 2026-04 – present · 4 mo — Building a multi-tenant agentic pipeline platform. per-client isolation, shared engine architecture, Neon Postgres, Claude, and custom CLI tooling. Designing and shipping cold outbound systems that replace traditional SDR and marketing functions for seed-to-Series B companies.
- School: Thunderbird School of Global Management — Masters of Global Management, Business · 2017 – 2019
- School: Quantic School of Business and Technology — Executive MBA, Business Administration, Management and Operations · 2017 – 2018
- School: Eastern Illinois University — Bachelor's degree, Kinesiology and Exercise Science · 2003 – 2008
Skills
Playbooks
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