Kesava Mandiga
Hello. I run product marketing for small businesses that go big. Not all of them, of course, I’m not famous yet. What’s this AI thing?
ex-JustCallObsessively curious, Kesava has worked across marketing, sales, design, product, and support for 20 years. Ask him and he'll say he's working through every stage of the buyer/customer lifecycle by way of "happy
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"When he is not working, reading fiction, or daydreaming, Kesava sleeps like a log. Writing in the third person is hard to do when it's about you. How do you do?
GTM Index
- STEALTH STARTUPJOB
- Principal GTM Eng7M
Principal GTM Engineer
Stealth Startup
- UNIVERSITY OF MICHIGANSCHOOL
- Programming for Everybody…11Y 9M
Programming for Everybody through Coursera
University of Michigan
- CODEACADEMYSCHOOL
- HTML & CSS14Y 9M
HTML & CSS
Codeacademy
- ANDHRA UNIVERSITYSCHOOL
- Bachelor of Arts (BA), His…19Y 9M
Bachelor of Arts (BA), History
Andhra University
- JUSTCALLJOB
- Sr. Mgr, PMM1Y 11M
Sr. Manager, Product Marketing
JustCall
- PMM Consultant6M
Product Marketing Consultant
JustCall
Collaborated with the in-house team on messaging for multiple product/feature/integration pages. Plus, email cadences for SDR outreach, lead nurture, and trial reactivation campaigns. Fun stuff! :)
- FINCENTJOB
- Sr. Mktg Mgr1Y 2M
Sr. Marketing Manager
Fincent Inc.
A shiny new homepage, half a dozen feature pages, sales decks, competitor intel, product copy, customer newsletters, and product onboarding flows — worked on a little bit of everything as we built a kickass marketing team to sell a bookkeeping SaaS to US small businesses.
- PRODUCT MARKETING ALLIANCESCHOOL
- PMM Core Certification1Y 1M
PMM Core Certification
Product Marketing Alliance
- WINGMAN BY CLARIJOB
- PMM11M
Product Marketing Manager
Wingman by Clari
Starting with a "getting started" manual for customers, then onboarding comms, then product documentation... Somewhere there, between this and that, we spiced up product messaging, crafted great landing pages, built fun sales decks, researched competitor intel, made quirky product videos, and even launched on ProductHunt — twice. "We" because I worked with some really smart people.
- Sr. PMM Specialist8M
Sr. Product Marketing Specialist
Wingman by Clari
- PMM Consultant2M
Product Marketing Consultant
Wingman by Clari
- FLOCKJOB
- Sr. Content Mktg Specialist3Y 5M
Sr. Content Marketing Specialist
Flock
Focused on content creation and distribution to acquire customers for a team chat SaaS. Led growth marketing projects — ad videos, product microcopy, in-app hooks, and customer communications to improve product adoption (DAU!). Crafted support documentation to improve our customer experience.
- BANGALORE UNIVERSITYSCHOOL
- Bachelor of Arts - BA, Eng…3Y 11M
Bachelor of Arts - BA, English Language and Literature/Letters
Bangalore University
- FREECODECAMPSCHOOL
- Full Stack Web Development…1Y 11M
Full Stack Web Development Certification, Computer Software Engineering
freeCodeCamp
- IVERSITYSCHOOL
- Digital and Social Media M…1Y 11M
Digital and Social Media Marketing - An Introduction, MOOC
iVersity
- HYBRIDCREATIVEPROJOB
- Web Developer8M
Web Developer
Hybridcreativepro
Developed a Chrome extension to share quotes that inspire on every new tab but with a fun twist. I also made tiny static websites for friends, and their friends too.
- WORKFREELANCEJOB
- Web Developer8M
Web Developer
Workfreelance
Developed a Chrome extension to share quotes that inspire on every new tab but with a fun twist. I also made tiny static websites for friends, and their friends too.
- LEWIS J. ADVERTISINGJOB
- Web Developer8M
Web Developer
Lewis J. Advertising
Developed a Chrome extension to share quotes that inspire on every new tab but with a fun twist. I also made tiny static websites for friends, and their friends too.
- QUALYONJOB
- Product Mgr7M
Product Manager
Qualyon
Managed user research, created decision mindmaps, and built product roadmaps for an AI-powered Data Analytics SaaS product that used Natural Language Understanding algorithms.
- WINDCHIMES COMMUNICATIONS PVTJOB
- Senior Dir Maven, Reputati…3M
Senior Director Maven, Reputation and Analytics
Windchimes Communications Pvt Ltd
Built an Online Reputation and Analytics team for a client account.
- XIAOMITODAYJOB
- Writer2M
Writer
XiaomiToday
Wrote content for XiaomiToday, a technology blog that covers the latest and greatest in tech.
- LEECOJOB
- Mgr, Social Media - Online…1Y 2M
Manager, Social Media - Online Reputation
LeEco
Built a Social Care team achieving industry-leading response metrics and improving customer happiness. Collaborated on strategy and content for Social Media Marketing campaigns. Owned all Reporting and Analytics for the Digital and Social Media Marketing team.
- ADITYA PUBLIC SCHOOL, KAKINADASCHOOL
- Senior Secondary Certifica…3Y 11M
Senior Secondary Certificate, High School/Secondary Diplomas and Certificates
Aditya Public School, Kakinada
- Job: Stealth Startup — Principal GTM Engineer · 2026-03 – present · 5 mo
- Job: JustCall — Sr. Manager, Product Marketing · 2024-06 – 2026-05 · 1y 11mo
- Job: JustCall — Product Marketing Consultant · 2023-12 – 2024-06 · 6 mo — Collaborated with the in-house team on messaging for multiple product/feature/integration pages. Plus, email cadences for SDR outreach, lead nurture, and trial reactivation campaigns. Fun stuff! :)
- Job: Fincent Inc. — Sr. Marketing Manager · 2022-12 – 2024-02 · 1y 2mo — A shiny new homepage, half a dozen feature pages, sales decks, competitor intel, product copy, customer newsletters, and product onboarding flows — worked on a little bit of everything as we built a kickass marketing team to sell a bookkeeping SaaS to US small businesses.
- Job: Wingman by Clari — Product Marketing Manager · 2022-01 – 2022-12 · 11 mo — Starting with a "getting started" manual for customers, then onboarding comms, then product documentation... Somewhere there, between this and that, we spiced up product messaging, crafted great landing pages, built fun sales decks, researched competitor intel, made quirky product videos, and even launched on ProductHunt — twice. "We" because I worked with some really smart people.
- Job: Wingman by Clari — Sr. Product Marketing Specialist · 2021-04 – 2021-12 · 8 mo
- Job: Wingman by Clari — Product Marketing Consultant · 2021-02 – 2021-04 · 2 mo
- Job: Flock — Sr. Content Marketing Specialist · 2017-10 – 2021-03 · 3y 5mo — Focused on content creation and distribution to acquire customers for a team chat SaaS. Led growth marketing projects — ad videos, product microcopy, in-app hooks, and customer communications to improve product adoption (DAU!). Crafted support documentation to improve our customer experience.
- Job: Hybridcreativepro — Web Developer · 2017-02 – 2017-10 · 8 mo — Developed a Chrome extension to share quotes that inspire on every new tab but with a fun twist. I also made tiny static websites for friends, and their friends too.
- Job: Workfreelance — Web Developer · 2017-02 – 2017-10 · 8 mo — Developed a Chrome extension to share quotes that inspire on every new tab but with a fun twist. I also made tiny static websites for friends, and their friends too.
- Job: Lewis J. Advertising — Web Developer · 2017-02 – 2017-10 · 8 mo — Developed a Chrome extension to share quotes that inspire on every new tab but with a fun twist. I also made tiny static websites for friends, and their friends too.
- Job: Qualyon — Product Manager · 2017-01 – 2017-08 · 7 mo — Managed user research, created decision mindmaps, and built product roadmaps for an AI-powered Data Analytics SaaS product that used Natural Language Understanding algorithms.
- Job: Windchimes Communications Pvt Ltd — Senior Director Maven, Reputation and Analytics · 2017-02 – 2017-05 · 3 mo — Built an Online Reputation and Analytics team for a client account.
- Job: XiaomiToday — Writer · 2017-01 – 2017-03 · 2 mo — Wrote content for XiaomiToday, a technology blog that covers the latest and greatest in tech.
- Job: LeEco — Manager, Social Media - Online Reputation · 2015-12 – 2017-02 · 1y 2mo — Built a Social Care team achieving industry-leading response metrics and improving customer happiness. Collaborated on strategy and content for Social Media Marketing campaigns. Owned all Reporting and Analytics for the Digital and Social Media Marketing team.
- Job: Mike Ollefs — Web Developer · unknown – present
- Job: No-company. (Self-employed.) — Writer · unknown – present
- Job: Mike Ollefs — Writer · unknown – present
- Job: Go To Market Engineering — Writer · unknown – present
- Job: Mike Ollefs — Sr. Content Marketing Specialist · unknown – present
- Job: Go To Market Engineering — Product Manager · unknown – present
- Job: No-company. (Self-employed.) — Web Developer · unknown – present
- Job: Mike Ollefs — Product Manager · unknown – present
- Job: Go To Market Engineering — Sr. Content Marketing Specialist · unknown – present
- Job: Go To Market Engineering — Web Developer · unknown – present
- Job: No-company. (Self-employed.) — Product Manager · unknown – present
- Job: No-company. (Self-employed.) — Sr. Content Marketing Specialist · unknown – present
- School: Product Marketing Alliance — PMM Core Certification · 2022-11 – 2023-12
- School: freeCodeCamp — Full Stack Web Development Certification, Computer Software Engineering · 2017 – 2018
- School: iVersity — Digital and Social Media Marketing - An Introduction, MOOC · 2016 – 2017
- School: University of Michigan — Programming for Everybody through Coursera · 2015 – present
- School: Codeacademy — HTML & CSS · 2012 – present
- School: Bangalore University — Bachelor of Arts - BA, English Language and Literature/Letters · 2017 – 2020
- School: Andhra University — Bachelor of Arts (BA), History · 2007 – present
- School: Aditya Public School, Kakinada — Senior Secondary Certificate, High School/Secondary Diplomas and Certificates · 2000 – 2003
Skills
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