Justin JW Lee
GTM & Product Marketing at OKX | Ex-HubSpot, Ahrefs
Simply building a great product isn't enough. To succeed, you need a killer distribution strategy.
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And that's where I come in. While honing my craft at HubSpot & Ahrefs, I've peeked under the hood of what makes a high growth company successful. Here's my takeaway - growing a business has never been more challenging. Your ideal customers are bombarded with offers, your competitors are pricing out your ads & Google seem to hate ranking your pages. So, if you're ready to take your growth to the next level, let's connect and make it happen! 🤝
GTM Index
- OKXJOB
- PMM & GTM Lead1Y 10M
Product Marketing & GTM Lead
OKX
I lead B2B & developer marketing for OKX's AI product (Onchain OS) & blockchain infrastructure (X Layer). Onchain OS is OKX's developer platform purpose-built for the agentic economy. Designed for builders working at the intersection of AI and financial infrastructure, Onchain OS enables agents to hold assets, execute transactions, and take real financial action in the world, programmatically and at scale. X Layer is OKX's high-performance EVM Layer 2 with 5000 TPS, 400ms block time and sub-cent transaction costs. It is designed to unify Web3, making stablecoins, tokens, and financial activity move seamlessly across networks.
- PATCHMENTJOB
- Founder3Y 2M
Founder
Patchment
Patchment helps B2B SaaS companies generate revenue through content.
- JOTFORMJOB
- GTM Advisor6Y 1M
GTM Advisor
Jotform
Trusted by over 25 million users worldwide, Jotform’s powerful forms and suite of no-code tools are flexible enough for small businesses and robust enough for enterprises. I helped JotForm build a world-class B2B growth & SEO team for $100M ARR business.
- AHREFSJOB
- Product Dir1Y 11M
Product Director
Ahrefs
- HUBSPOTJOB
- Senior Mgr Growth Mktg1Y 3M
Senior Manager Growth Marketing
HubSpot
I was part of the team that transformed the way HubSpot grew by diversifying their acquisition channels.
- Head of Growth, Chatbots1Y
Head of Growth, Chatbots
HubSpot
Moved to the Cambridge MA HubSpot HQ to drive growth for: - GrowthBot, an artificial intelligence powered chatbot for sales & marketing professionals - Demand generation in the chatbot, messaging & conversational experience space
- Head of Mktg, SEA & India1Y 4M
Head of Marketing, SEA & India
HubSpot
Led HubSpot's marketing in Asia (SEA & India)
- GETKLARITYJOB
- Head of Product2Y 2M
Head of Product
GetKlarity
I led a team of high performing product managers & engineers to consistently achieve product goals, roadmaps & retention growth.
- DEXTRA SINGAPOREJOB
- Data Eng1Y 1M
Data Engineer
DEXTRA Singapore
DEXTRA is a new initiative bringing together data specialists and enterprises to leverage tools and technologies for crowdsourcing data-driven solutions to real-world problems. It is a public, private and people sector supported community of Data Specialists, which aims to promote Data Science and Business Analytics as a key driver of economic growth and competitiveness.
- Job: OKX — Product Marketing & GTM Lead · 2024-10 – present — I lead B2B & developer marketing for OKX's AI product (Onchain OS) & blockchain infrastructure (X Layer). Onchain OS is OKX's developer platform purpose-built for the agentic economy. Designed for builders working at the intersection of AI and financial infrastructure, Onchain OS enables agents to hold assets, execute transactions, and take real financial action in the world, programmatically and at scale. X Layer is OKX's high-performance EVM Layer 2 with 5000 TPS, 400ms block time and sub-cent transaction costs. It is designed to unify Web3, making stablecoins, tokens, and financial activity move seamlessly across networks.
- Job: Patchment — Founder · 2021-08 – 2024-10 — Patchment helps B2B SaaS companies generate revenue through content.
- Job: Jotform — GTM Advisor · 2018-09 – 2024-10 — Trusted by over 25 million users worldwide, Jotform’s powerful forms and suite of no-code tools are flexible enough for small businesses and robust enough for enterprises. I helped JotForm build a world-class B2B growth & SEO team for $100M ARR business.
- Job: Ahrefs — Product Director · 2019-09 – 2021-08
- Job: HubSpot — Senior Manager Growth Marketing · 2018-05 – 2019-08 — I was part of the team that transformed the way HubSpot grew by diversifying their acquisition channels.
- Job: HubSpot — Head of Growth, Chatbots · 2017-09 – 2018-09 — Moved to the Cambridge MA HubSpot HQ to drive growth for: - GrowthBot, an artificial intelligence powered chatbot for sales & marketing professionals - Demand generation in the chatbot, messaging & conversational experience space
- Job: HubSpot — Head of Marketing, SEA & India · 2016-05 – 2017-09 — Led HubSpot's marketing in Asia (SEA & India)
- Job: GetKlarity — Head of Product · 2014-03 – 2016-05 — I led a team of high performing product managers & engineers to consistently achieve product goals, roadmaps & retention growth.
- Job: DEXTRA Singapore — Data Engineer · 2013-04 – 2014-05 — DEXTRA is a new initiative bringing together data specialists and enterprises to leverage tools and technologies for crowdsourcing data-driven solutions to real-world problems. It is a public, private and people sector supported community of Data Specialists, which aims to promote Data Science and Business Analytics as a key driver of economic growth and competitiveness.
- School: The Johns Hopkins University — Data Science Specialisation, Data Science
Skills
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ex-Zapier
ex-Google