Juliana Faria

GTM @ Databricks | Angel Investor | Startup Mentor

London5.3k followers
Databricksex-Salesforceex-Stone

I help digital-native companies turn data and AI into real business impact at Databricks, where I'm currently also interim managing our Digital Natives UK/I sales team, working on cutting-edge projects across data transformation and democratisation, analytics, and AI.

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I'm fairly opinionated about data strategy and often share thoughts and lessons learned on LinkedIn. Before Databricks, I spent several years at Salesforce, managing relationships with Financial Services companies in Brazil and later FinTechs in the UK. Earlier on, I built the first sales team and go-to-market from scratch at Stone, a Brazilian payments scale-up. I speak four languages and have spent my career working across different markets and cultures. Outside of work, I love travelling and discovering new places, keeping active through pilates gym workouts & different sports, and seeking out great food, good wine, and excellent matcha. Curiosity tends to drive most of my choices, whether that's in how I work, what I build, or where I go next. I'm particularly interested in responsible and ethical AI, and in helping companies use technology to innovate & build a better world. I feel super lucky to be doing this work at a moment when data and AI are reshaping how decisions get made✍️ com/@juliana-faria/ai-might-secretly-be-messing-up-your-life-heres-how-42753417d43c

Career Timeline

JobSchool

GTM Index

  1. DATABRICKSJOB
    1. Account Dir - Digital Nati…
      1Y 7M
  2. SALESFORCEJOB
    1. Account Dir - FinTech
      4Y 2M
    2. Sr Account Executive
      4Y 2M
  3. UENIJOB
    1. Founding GTM Member - Head…
      11M
  4. STONEJOB
    1. Regional Sales Mgr - PaaS…
      1Y 7M
  5. SAPJOB
    1. Sales Eng - Analytics
      2Y 2M

Time in market 14Y 9MOpen 2Closed 5Stints 7

gtmindex.io/p/juliana-faria1

  1. Job: Databricks — Account Director - Digital Natives · 2025-03 – present · 1y 5mo — Leading Databricks' largest Digital Native account in EMEA. Interim Sales Manager of the Enterprise Digital Natives UK/I TOP PERFORMER FY26: 169% of quota achievement
  2. Job: Salesforce — Account Director - FinTech · 2021-01 – 2025-03 · 4y 2mo — TOP PERFORMER FY25: 138% of quota achievement TOP PERFORMER FY24: 173% of quota achievement TOP PERFORMER FY23: 114% of quota achievement Spearheaded Salesforce's strategy for selling CRM, Analytics, and AI technologies to high-growth FinTechs.
  3. Job: Stone — Regional Sales Manager - PaaS GTM Leader · 2018-06 – 2020-01 · 1y 7mo — Stone is a FinTech company that provides seamless online and offline payment processing solutions for small merchants and large enterprises. Led an enterprise team, specialised in selling online payment services to major e-commerce and marketplace clients in LATAM.
  4. Job: Salesforce — Sr Account Executive · 2014-04 – 2018-06 · 4y 2mo — TOP PERFORMER FY18: 175% of quota achievement TOP PERFORMER FY17: 148% of quota achievement TOP PERFORMER FY16: 111% of quota achievement TOP PERFORMER FY15: 102% of quota achievement Employee #12 of Salesforce Brazil.
  5. Job: SAP — Sales Engineer - Analytics · 2012-01 – 2014-03 · 2y 2mo
  6. Job: UENI Ltd — Founding GTM Member - Head of Business Development (Founding GTM) · 2020-01 – 2020-12 · 11 mo
  7. School: Universidade de São Paulo — Master of Engineering - MEng, Computer Engineering

Skills

SalesforceVenture CapitalSales ManagementPré-vendasInteligência empresarialBusiness IntelligenceSolution SellingAnalyticsCreative StrategyVendasDemand GenerationBusiness PlanningEstratégia empresarialBusiness AnalyticsERPNew Business DevelopmentSalesAccount ManagementCRMMarketingBusiness Strategy

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