Joseph C.
Director - GTM - North America at UGREEN GROUP LIMITED
As a veteran category manager in Consumer Electronics industry, I take ownership to be accountable of a business – to successfully plan, develop and execute a strategy.
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Focusing on the fundamentals: assortment, promotional plan and the resulting forecast, I have grown many different categories in both the US and Canadian market. In my career, I am always motivated to lead and learn – leading by example and learning with experience.
GTM Index
- UGREEN GROUP LIMITEDJOB
- Dir - GTM - North America2M
Director - GTM - North America
UGREEN GROUP LIMITED
- MAMBA CONSULTINGJOB
- Dir, Owner, Operator6Y 1M
Director, Owner, Operator
Mamba Consulting Ltd
Helping brands and manufacturers find success in North American omnichannel landscape, with a focus on retail.
- JEM GLOBALJOB
- Dir, Xtreme4M
Director, Xtreme
Jem Global
Everything Xtreme Branding, Marketing, Sales and Operations (Omnichannel) Xtreme Service, Xtreme Teamwork, Xtreme Partnership, Xtreme Accountability
- ANKER INNOVATIONSJOB
- US and Latin America Regio…3Y 4M
US and Latin America Regional Director - Charging GTM Lead
Anker Innovations LTD
- Charging Business Group Sa…1Y 11M
Charging Business Group Sales Manager, North America
Anker Innovations LTD
Leading the largest category @ Anker in Charging, with $100+ million in annual revenue, and growth of over 90% YoY. Set the channel strategy for each of the Charging product teams by working closely with the Go-To-Market team in China and the channel account teams in North America to drive profitable growth. On the path of improved profitability by +200 BPS YoY in 2022 by utilizing systems such as CPFR to plan ahead and save on logistical cost. Always finding ways to breakthrough new channels on top of organically growing with our key account partners (Walmart, Target, Best Buy, Costco, Apple Stores, Verizon, T-Mobile, Fred Meyers, Microcenter and more).
- DREXEL INDUSTRIESJOB
- National Account Mgr2Y 6M
National Account Manager
Drexel Industries
Responsible to driving portfolio growth across multiple National and Regional retailers. Best Buy - Launched a brand new dash camera, Nextbase, to the tune of $2 million annual business and a clear top 3 dash camera vendor in Best Buy Canada - Launched and corroborated on various brands and products: Jabra headphones, Nokia smartphones, Ballistic, Case-Mate, Intelino smart train, iDeal of Sweden, Pelican, and Chipolo bluetooth trackers London Drugs - Launched Nokia unlocked smartphones to be the #1 unlocked smartphone brand @ London Drugs Glentel - Launched Belkin charging accessories, Axessorize accessory bundles, Jabra headsets amongst other products at over 300 locations (Wireless Wav…
- BEST BUY CANADAJOB
- Merchandise Mgr - Wireless…3Y 10M
Merchandise Manager - Wireless Accessories
Best Buy Canada
• Grew exponential market share in power banks by identifying and seizing consumer demand during Pokemon GO! craze. This generated additional revenue and profit, respectively. • Optimized assortment to maximize inventory efficiencies and turns, resulting in lowering DOH YOY by 10 days while growing both sales and profit • Decreased distressed inventory by $1 million+ through vendor negotiations with clear exit plans in all buying decisions to maintain a healthy level of inventory level.
- Assistant Merchandise Mgr…2Y 10M
Assistant Merchandise Manager - Best Buy Mobile and Future Shop Cell Shop
Best Buy Canada
• Implemented a multi-million dollar renovation project to improve customer shopping experience, increase foot traffic, and optimize profitability. This project involved 17+ different vendors which in turn, drove their brands' awareness, incremental businesses, and cemented long term profitable partnerships. • Quarterbacked 39 successful store openings from 2011 to 2013. • Train the Merchant Team details of P&L and controllable budget lines.
- Merchandise Analyst - TVs…2Y 10M
Merchandise Analyst - TVs and Home Theatre Accessories
Best Buy Canada
• Effectively execute everyday marketing and promotional plans in flyer, instore and on the web for a multi million annual business (TVs) as well as keeping P&L, GM % and Bottom Line in check. • Set benchmarks for other MAs in the company and train new MAs on an ongoing basis • Prioritize weekly routines in a deadline-driven environment while planning 3-6 months out.
- TD BANK GROUPJOB
- Financial Service Represen…1Y 7M
Financial Service Representative - TD Canada Trust
TD Bank Group
• Over-delivered branch sales quotas (SRs) by teaching CSRs to upsell clients to suitable financial solutions based on their personal financial needs. • Delivered exceptional customer service experience by solving customer issues with a keen eye for detail, achieving resolution while practicing due diligence to help protect the bank.
- ROGERS COMMUNICATIONSJOB
- Shift Leader - Rogers Video2Y
Shift Leader - Rogers Video
Rogers Communications
- WESTIN HOTELS & RESORTSJOB
- Management Trainee - Mktg…1Y 4M
Management Trainee - Marketing Communications
Westin Hotels & Resorts
• Created news releases and marketing materials based on brand guidelines • Organized PR events such as the first ever Swarovski fashion runway show in China • Analyzed SWOT of competitor hotels in the Shanghai to help develop attack plans for Sales Department which was presented to the Chairman and Ex.Coms of The Westin Shanghai
- Job: UGREEN GROUP LIMITED — Director - GTM - North America · 2026-08 – present · 0 mo
- Job: Mamba Consulting Ltd — Director, Owner, Operator · 2020-09 – present · 5y 11mo — Helping brands and manufacturers find success in North American omnichannel landscape, with a focus on retail.
- Job: Jem Global — Director, Xtreme · 2026-02 – 2026-06 · 4 mo — Everything Xtreme Branding, Marketing, Sales and Operations (Omnichannel) Xtreme Service, Xtreme Teamwork, Xtreme Partnership, Xtreme Accountability
- Job: Anker Innovations LTD — US and Latin America Regional Director - Charging GTM Lead · 2022-10 – 2026-02 · 3y 4mo
- Job: Anker Innovations LTD — Charging Business Group Sales Manager, North America · 2020-10 – 2022-09 · 1y 11mo — Leading the largest category @ Anker in Charging, with $100+ million in annual revenue, and growth of over 90% YoY. Set the channel strategy for each of the Charging product teams by working closely with the Go-To-Market team in China and the channel account teams in North America to drive profitable growth. On the path of improved profitability by +200 BPS YoY in 2022 by utilizing systems such as CPFR to plan ahead and save on logistical cost. Always finding ways to breakthrough new channels on top of organically growing with our key account partners (Walmart, Target, Best Buy, Costco, Apple Stores, Verizon, T-Mobile, Fred Meyers, Microcenter and more).
- Job: Drexel Industries — National Account Manager · 2018-04 – 2020-10 · 2y 6mo — Responsible to driving portfolio growth across multiple National and Regional retailers. Best Buy - Launched a brand new dash camera, Nextbase, to the tune of $2 million annual business and a clear top 3 dash camera vendor in Best Buy Canada - Launched and corroborated on various brands and products: Jabra headphones, Nokia smartphones, Ballistic, Case-Mate, Intelino smart train, iDeal of Sweden, Pelican, and Chipolo bluetooth trackers London Drugs - Launched Nokia unlocked smartphones to be the #1 unlocked smartphone brand @ London Drugs Glentel - Launched Belkin charging accessories, Axessorize accessory bundles, Jabra headsets amongst other products at over 300 locations (Wireless Wav…
- Job: Best Buy Canada — Merchandise Manager - Wireless Accessories · 2014-05 – 2018-03 · 3y 10mo — • Grew exponential market share in power banks by identifying and seizing consumer demand during Pokemon GO! craze. This generated additional revenue and profit, respectively. • Optimized assortment to maximize inventory efficiencies and turns, resulting in lowering DOH YOY by 10 days while growing both sales and profit • Decreased distressed inventory by $1 million+ through vendor negotiations with clear exit plans in all buying decisions to maintain a healthy level of inventory level.
- Job: Best Buy Canada — Assistant Merchandise Manager - Best Buy Mobile and Future Shop Cell Shop · 2011-07 – 2014-05 · 2y 10mo — • Implemented a multi-million dollar renovation project to improve customer shopping experience, increase foot traffic, and optimize profitability. This project involved 17+ different vendors which in turn, drove their brands' awareness, incremental businesses, and cemented long term profitable partnerships. • Quarterbacked 39 successful store openings from 2011 to 2013. • Train the Merchant Team details of P&L and controllable budget lines.
- Job: Best Buy Canada — Merchandise Analyst - TVs and Home Theatre Accessories · 2008-09 – 2011-07 · 2y 10mo — • Effectively execute everyday marketing and promotional plans in flyer, instore and on the web for a multi million annual business (TVs) as well as keeping P&L, GM % and Bottom Line in check. • Set benchmarks for other MAs in the company and train new MAs on an ongoing basis • Prioritize weekly routines in a deadline-driven environment while planning 3-6 months out.
- Job: TD Bank Group — Financial Service Representative - TD Canada Trust · 2007-01 – 2008-08 · 1y 7mo — • Over-delivered branch sales quotas (SRs) by teaching CSRs to upsell clients to suitable financial solutions based on their personal financial needs. • Delivered exceptional customer service experience by solving customer issues with a keen eye for detail, achieving resolution while practicing due diligence to help protect the bank.
- Job: Rogers Communications — Shift Leader - Rogers Video · 2005-09 – 2007-09 · 2y
- Job: Westin Hotels & Resorts — Management Trainee - Marketing Communications · 2005-04 – 2006-08 · 1y 4mo — • Created news releases and marketing materials based on brand guidelines • Organized PR events such as the first ever Swarovski fashion runway show in China • Analyzed SWOT of competitor hotels in the Shanghai to help develop attack plans for Sales Department which was presented to the Chairman and Ex.Coms of The Westin Shanghai
- School: UBC Sauder School of Business — Bachelor's degree, Commerce
- School: Elgin Park Secondary School — High School Diploma
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