Daniel GF Durocher

Paris4.4k followers

Mercateam

ex-L2L

ex-Poka Inc.

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GTM Index

MERCATEAMJOB
1. Chief Revenue Officer (CRO)
  9M
2. Head of Sales
  4M
L2LJOB
1. Dir of European Sales POD…
  10M
POKAJOB
1. Global Sales Dir (ERP-CW C…
  8M
2. Global Dir, Revenue Enable…
  4M
3. Interim VP, Revenue
  2M
4. Dir, Revenue Development
  2Y 4M
5. EMEA Revenue Pod Lead
  8M
6. Revenue Development Repres…
  11M
LINKNOW MEDIAJOB
1. Account Executive
  6M
ROGERS COMMUNICATIONSJOB
1. Account Executive
  9M
2. Program Coordinator
  8M
3. Inside Sales Executive
  4Y 7M
4. Assistant Mgr
  6M
SUMMERHILL GROUPJOB
1. Compliance Officer
  1Y 4M
BLACKBERRYJOB
1. Territory Sales Mgr
  2Y 2M
2. Territory Sales Representa…
  2Y 6M
CANADIAN ARMED FORCES | FORCES ARMÉES CANADIENNESJOB
1. Army Officer
  6Y

Job: Mercateam — Chief Revenue Officer (CRO) · 2026-01 – present · 7 mo — Mercateam is a French SaaS platform for industrial frontline ops (skills matrix, training, shift planning). I lead new ARR and expansion while building the revenue engine—process, people, and platforms—for repeatable enterprise growth. Scope & Responsibilities ◉ Own revenue strategy and execution across the full customer lifecycle ◉ Align product, GTM, and delivery to drive adoption, expansion, and retention ◉ Lead and develop high-performing Marketing, Sales, and CS organizations ◉ Drive pricing, packaging, forecasting, and unit economics ◉ Partner with Product to translate industrial reality into scalable SaaS value ◉ Build executive-level relationships with complex, multi-site manufactu…
Job: Mercateam — Head of Sales · 2025-09 – 2026-01 · 4 mo — Mercateam is a French SaaS platform for industrial frontline ops (skills matrix, training, shift planning). I lead new ARR and expansion while building the revenue engine—process, people, and platforms—for repeatable enterprise growth. ◉ Own GTM across Mid-Market/Enterprise: segmentation, ICP, territories, quotas, and multi-threaded enterprise motions (Ops/HR/IT/Site). ◉ Built the operating cadence: forecast (bottom-up + pipeline health), deal desk, stage exit criteria, and executive QBRs; standardized MEDDICC and Mutual Evaluation Plans. ◉ Installed a scalable content system (Desired-State consults, 2-Pagers, ROI models tied to OEE/scrap/OT/downtime) to move complex buys from interest →…
Job: L2L — Director of European Sales POD (Revenue Leadership: Expansion + Net New) · 2024-11 – 2025-09 · 10 mo — Led L2L’s EU revenue pod for enterprise manufacturing—owning expansion and net-new acquisition—while building the operating rhythm (Sales + RevOps + CS/Marketing alignment) that made growth predictable. ◉ Owned the EU revenue plan across new ARR + expansion/NRR: ICP focus, territories, vertical plays, pipeline targets, and execution cadence. ◉ Ran full-cycle enterprise motions across FR/DACH/Benelux/Nordics; multi-threaded Ops/IT/HR/Site to move from pilot → standardization → multi-site rollout. ◉ Installed predictable revenue governance: MEDDICC, stage exit criteria, Mutual Evaluation Plans, weekly forecast hygiene, and deal reviews to improve pipeline quality and accuracy. ◉ Drove expansi…
Job: Poka Inc. — Global Sales Director (ERP-CW Cross-Sell) + Interim Global Director of Pre-Sales · 2024-03 – 2024-11 · 8 mo — Owned the global attach/expansion motion between Poka (connected-worker) and IFS—while leading the global SE org—to convert platform synergy into predictable partner-led ARR and improved conversion. ◉ Built and ran the IFS–Poka partner revenue engine: ICP, bundles, pricing/packaging, attach KPIs, pipeline governance, and field/partner enablement. ◉ Orchestrated enterprise pursuits end-to-end: multi-threaded Ops/IT/HR, procurement/security reviews, MSAs; standardized POV → rollout playbooks to shorten cycles and improve win rate. ◉ Led global Pre-Sales/Value Engineering (interim): capacity planning, demo/story architecture, discovery discipline, and exec-level narrative tied to measurable ou…
Job: Poka Inc. — Global Director, Revenue Enablement | Pre-Sales & Value Engineering · 2023-11 – 2024-03 · 4 mo — Led Poka’s global SE/Value Engineering function—product storytelling, demo architecture, and enablement—to increase conversion, compress cycles, and make value quant repeatable across the revenue org. ◉ Standardized discovery → POV governance: qualification rubrics, executive problem statements, and stage exit criteria aligned to MEDDICC. ◉ Built a narrative demo system: modular flows, realistic sandbox data, and vertical blueprints tied to plant KPIs and buying-group priorities. ◉ Created value tools: ROI/TCO models mapped to OEE, scrap, OT, downtime; business case templates for CFO/Procurement and objection handling. ◉ Ran RFP/security desk and SE capacity planning; instituted pursuit rev…
Job: Poka Inc. — Interim VP, Revenue | Sales Execution, Forecasting & GTM Stabilization · 2023-09 – 2023-11 · 2 mo — nterim revenue leader responsible for sales execution and predictability—tightening operating cadence, coaching enterprise motions, and aligning Sales/CS/Marketing around pipeline and retention priorities. ◉ Oversaw sales execution and revenue deliverables during leadership transition; stabilized pipeline visibility and forecast discipline. ◉ Re-anchored quarterly GTM priorities: ICP focus, territory coverage, pipeline generation plan with SDR/Marketing, and deal prioritization. ◉ Implemented a weekly operating rhythm (forecast, deal desk, stage exit governance) to improve predictability and leadership visibility. ◉ Coached AEs/SDRs/SEs on executive alignment, multi-threading, value quant,…
Job: Poka Inc. — Director, Revenue Development | Global SDR Org & Pipeline Engine (EU/NA) · 2021-07 – 2023-11 · 2y 4mo — Original creator of Poka’s SDR team. Built the outbound engine from zero into a repeatable pipeline system across EU/NA—aligning SDR, Marketing, AEs, and RevOps to improve full-funnel conversion. ◉ Designed and scaled the SDR org: hiring profile, headcount plan, territories, ICP definitions, compensation, dashboards, and SDR→AE SLA. ◉ Built the outbound operating system: sequences, call guides, objection trees, referral plays, and event-to-pipeline capture tied to funnel KPIs. ◉ Drove mixed-motion pipeline: targeted ABM, multi-threaded site→corporate outreach, partner-sourced leads, and rapid triage of hand-raisers/intent. ◉ Instituted enablement and coaching: onboarding paths, weekly film…
Job: Poka Inc. — EMEA Revenue Pod Lead | GTM Launch, New Logo Acquisition & Expansion Foundations · 2020-11 – 2021-07 · 8 mo — Poka’s first salesperson in the EU. Launched EMEA GTM from zero—built the motion, won logos, and created a repeatable path from pilot to rollout while building early CS/retention foundations. ◉ Launched EU GTM: ICP, territories, sequences, messaging, and AE/SDR handoffs aligned to MEDDICC. ◉ Led full-cycle enterprise new logo acquisition across UK/IE/Benelux/DACH; multi-threaded Ops/IT/HR/Site to convert POVs into paid rollouts. ◉ Built pilot/POV → rollout playbooks with success criteria, stakeholder maps, and executive sponsorship to de-risk scale decisions. ◉ Localized compliance and procurement readiness (security, DPAs, data/privacy requirements) to remove EU friction and shorten approv…
Job: Poka Inc. — Revenue Development Representative | Inside Sales (Pipeline, Qualification & GTM Hygiene) · 2019-12 – 2020-11 · 11 mo — First-line revenue catalyst—qualified pipeline, booked executive discovery, and kept GTM data clean so Sales leadership could close faster and CS could onboard cleanly. ◉ Ran high-velocity inbound/outbound: rapid triage, discovery, and meeting set with multi-threaded stakeholders (Ops/IT/HR/Site). ◉ Built repeatable sequences and call guides; tightened ICP fit and advanced prospects toward POV readiness with clear next steps. ◉ Maintained CRM hygiene and stage discipline; surfaced early win/loss signals and clean pipeline visibility for leadership. ◉ Partnered with Marketing on campaign follow-up and messaging tests; closed the loop on conversion learnings and lead quality. ◉ Coordinated wi…
Job: LinkNow Media — Account Executive | Full-Cycle Revenue (Acquisition + Retention Handoffs) · 2019-05 – 2019-11 · 6 mo — Full-cycle AE in a high-velocity SaaS/marketing environment—prospected, ran discovery, and closed SMB deals with disciplined pipeline management and clean CS handoffs. ◉ Owned pipeline from outbound prospecting → close; high activity volume with tight next-step discipline and accurate CRM stages. ◉ Ran structured discovery and tailored demos; positioned ROI against status quo and low-cost competitors. ◉ Maintained forecast hygiene and pipeline integrity to support predictable sales execution. ◉ Partnered with onboarding/CS to ensure smooth handoff, early adoption, and referenceable outcomes (reduced early churn risk). ◉ Strengthened negotiation and closing fundamentals: pricing conversation…
Job: Rogers Communications — Account Executive | Commercial Growth, Retention & Customer Experience · 2018-08 – 2019-05 · 9 mo — Managed commercial customer relationships with a focus on revenue growth, retention, and customer experience—using data-driven account planning and disciplined follow-up. ◉ Grew revenue through consultative selling, upsell/cross-sell, and proactive retention conversations grounded in customer needs. ◉ Analyzed customer data to identify trends, risks, and expansion opportunities; translated insights into account plans and pipeline actions. ◉ Prospected and networked to create net-new pipeline; maintained consistent follow-up to move opportunities to close. ◉ Coordinated internal teams to resolve issues and protect customer satisfaction, reducing churn risk and improving time-to-resolution. ◉…
Job: Rogers Communications — Program Coordinator | Service Launch Operations (Customer Experience + Revenue Protection) · 2017-12 – 2018-08 · 8 mo — Supported the launch of a new Rogers service (Ignite TV) by coordinating schedule, documentation, and quality controls—helping ensure a scalable rollout and protecting customer experience. ◉ Coordinated cross-functional activities to deliver a successful service launch against schedule, quality, and documentation standards. ◉ Maintained project controls (communications, dependencies, readiness tracking) to reduce launch risk and improve execution reliability. ◉ Supported issue tracking and stakeholder alignment to prevent downstream customer friction and protect revenue during rollout. ◉ Applied structured problem-solving and operational discipline to keep teams aligned and delivery predict…
Job: Rogers Communications — Inside Sales Executive | Customer Growth, Retention & CX Execution · 2013-05 – 2017-12 · 4y 7mo — High-volume inside sales role focused on matching customers to the right solution, converting demand into revenue, and ensuring a smooth purchase-to-use experience that supports retention. ◉ Executed consultative selling at scale: discovery, recommendation, close—while maintaining a strong customer experience. ◉ Converted inbound demand and proactive outreach into revenue while identifying retention risks and solving customer issues. ◉ Tracked and improved performance through KPI discipline (conversion, revenue, quality/CX), using feedback to refine scripts and process. ◉ Collaborated cross-functionally to resolve escalations and improve the end-to-end customer journey. ◉ Contributed to tea…
Job: Rogers Communications — Assistant Manager | Sales Leadership, Coaching & Customer Operations · 2012-11 – 2013-05 · 6 mo — Frontline people leader driving team performance, customer experience, and operational discipline—skills directly transferable to CRO-level revenue operations and execution cadence. ◉ Led and coached a team to deliver sales targets while maintaining strong customer experience and service quality. ◉ Ran the daily operating cadence: huddles, coaching, performance tracking, and standards reinforcement. ◉ Supported hiring/onboarding and skill development; built accountability and a customer-centric selling culture. ◉ Resolved complex escalations and operational issues to protect retention, CSAT, and brand trust. ◉ Acted as the communication bridge between leadership and frontline execution.
Job: Summerhill Group — Compliance Officer | Customer Program Governance & Revenue Protection · 2011-07 – 2012-11 · 1y 4mo — Protected revenue and brand credibility by ensuring ethical, compliant execution of government savings programs across partner channels and customer-facing teams. ◉ Ensured partners and small businesses promoted the program legally and ethically; safeguarded reputation and program outcomes. ◉ Conducted audits and documentation reviews; drove corrective actions and continuous improvement in compliance controls. ◉ Trained teams on program rules and customer communication standards to improve quality and reduce risk. ◉ Partnered with stakeholders to improve reporting, governance, and operational consistency.
Job: BlackBerry — Territory Sales Manager · 2009-05 – 2011-07 · 2y 2mo — Blackberry is a line of smartphones, applications, and services by Canadian company Research In Motion. ◉ Overseeing the daily sales operations of sales Representatives that are assigned to a particular geographical area. ◉ Training sales employees, developing effective strategies, and ensure that quotas for an assigned my territory were met
Job: BlackBerry — Territory Sales Representative · 2006-11 – 2009-05 · 2y 6mo
Job: Canadian Armed Forces | Forces armées canadiennes — Army Officer · 2000-08 – 2006-08 · 6y — Princess Patricia's Canadian Light Infantry is one of the three Regular Force infantry regiments of the Canadian Army of the Canadian Armed Forces. ◉ Planning, training, intelligence, logistics, and personnel administration. ◉ Responsible for garrison duties, which include physical training, office work, and supervision, mixed with instructing staff and outdoor field and weapons training.
School: Royal Military College of Canada/Collège militaire royal du Canada — Bachelor of service, Military and Strategic Leadership
School: Ted Rogers School of Management at Ryerson University — Executive and Corporate Education, Customer Service Management

Skills

Revenue ManagementCRO ManagementSPINbantDemand GenerationProfitable GrowthPre-Sales SupportContent DesignGoogle AdsRevenue AnalysisRevenue GenerationDeal ClosureInterviewingdemoRevenue Cycle ManagementBusiness-to-Business (B2B)Customer SuccessTeam BuildingSearch Engine Optimization (SEO)Data Analysis

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Daniel GF Durocher

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