Joseph Alderson
Sr. Specialist, Marketing Operations
I thrive in operations - With a strong foundation in GTM and MDU Operations, I excel at coordinating cross-functional initiatives, managing campaign execution, and supporting multimillion-dollar budgets.
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I am naturally drive to make processes more efficient - I consistently identify opportunities to streamline workflows and improve execution. From submitting and tracking Atlas requests for bulk campaign creation to auditing campaign availability and resolving discrepancies, I’ve helped teams reduce friction and improve delivery timelines. I am a geek for reporting - I’ve built targeted reports and dashboards that surface campaign timelines, customer segments, and sales channel performance. My reporting has supported strategic planning, variance analysis, and quarterly revenue share calculations—providing stakeholders with clear, actionable insights. I love data - Whether synthesizing data from Eden, Atlas, and ICOMS or forecasting door fee spend for regional leadership, I use data to drive decisions.
GTM Index
- COMCASTJOB
- Sr Specialist, Mktg Soluti…1Y 7M
Sr Specialist, Marketing Solutions—GTM Operations
Comcast
• Lead daily testing and validation of Acquisition offers on all frontline facing sales platforms (XOE, Dotcom, and CSG), to identify and resolve any discrepancies between offer build and offer presentation. • Developed targeted reports and dashboard to identify campaign timelines, customer segments, sales channels, and related Atlas system requests, supporting strategic planning and execution. • Synthesized data from Eden and Atlas to support strategic insights and reporting accuracy. • Facilitated bulk campaign creation for the MDU Operations team by managing Atlas request submissions, contributing to efficient campaign deployment.
- Sr. Specialist Mktg Operat…4M
Sr. Specialist Marketing Operations
Comcast
• Audit in-market campaign availability across all sales platforms to identify and resolve pricing discrepancies, campaign availability, and security resources issues. • Collaborate with Bulk Product owner to create property specific packages for ad hoc MDU agreements, submit and track progress of enhancement requests of the Bulk product suite. • Coordinate product and package launches with Product strategy teams, ISS, and internal Communications teams to ensure on time delivery and execution. • Support HQ driven initiatives by acting as West Division lead to account for Divisional execution and nuance. • Support Base and Acquisition team’s new package offerings through strategic testing an…
- Specialist 3, Channel Oper…11M
Specialist 3, Channel Operations Support
Comcast
• Support budget and variance analysis for $8M annual bulk rate adjustment project. • Serve as bulk rate adjustment project facilitator for local region, West Division, and HQ teams. • Conduct financial research on bulk properties to assess rate event performance against modeled objectives. • Process and resolve MDU change of ownership as related to owner compensation, and various vendor issues. • Manage ticketing system for internal teams providing updates on various MDU related escalations.
- XFINITY COMMUNITIESJOB
- Sr. Specialist MDU Operati…4Y 5M
Sr. Specialist MDU Operations
Xfinity Communities
• Oversee the vendor management for MDU properties in the Houston Region—Retail and Bulk contracts. • Developed process to streamline contract renewals in revenue share application, reducing cross functional dependence, and improving processing time from 12 months to same month. • Manage reporting system identifying MDU contract renewals to ensure timely owner compensation execution, region processing, and accuracy across WD & region operations, NRSA, and budgeting & forecasting teams. • Project manager of Bulk Rate Adjustment; working cross functionally with Business Intelligence, Finance, Communications, Analytics, and National Operations to drive annual YoY incremental revenue. • Provid…
- COMCAST BUSINESS CLASSJOB
- Retention Specialist 21Y 11M
Retention Specialist 2
Comcast Business Class
- DISH NETWORKJOB
- Broadband Sales Specialist10M
Broadband Sales Specialist
Dish Network
- RIVERSIDE RUNNERS,JOB
- Mgr/Footwear Buyer2Y
Manager/Footwear Buyer
Riverside Runners, Inc.
- Sales Associate1Y 6M
Sales Associate
Riverside Runners, Inc.
- NATIONWIDE INSURANCEJOB
- Direct Sales Agent2Y 5M
Direct Sales Agent
Nationwide Insurance
- Job: Comcast Business Class — Retention Specialist 2 · 2017-07 – 2019-06 · 1y 11mo
- Job: Nationwide Insurance — Direct Sales Agent · 2012-03 – 2014-08 · 2y 5mo
- Job: Riverside Runners, Inc. — Manager/Footwear Buyer · 2014-08 – 2016-08 · 2y
- Job: Comcast — Specialist 3, Channel Operations Support · 2019-07 – 2020-06 · 11 mo — • Support budget and variance analysis for $8M annual bulk rate adjustment project. • Serve as bulk rate adjustment project facilitator for local region, West Division, and HQ teams. • Conduct financial research on bulk properties to assess rate event performance against modeled objectives. • Process and resolve MDU change of ownership as related to owner compensation, and various vendor issues. • Manage ticketing system for internal teams providing updates on various MDU related escalations.
- Job: Comcast — Sr Specialist, Marketing Solutions—GTM Operations · 2025-03 – present · 1y 5mo — • Lead daily testing and validation of Acquisition offers on all frontline facing sales platforms (XOE, Dotcom, and CSG), to identify and resolve any discrepancies between offer build and offer presentation. • Developed targeted reports and dashboard to identify campaign timelines, customer segments, sales channels, and related Atlas system requests, supporting strategic planning and execution. • Synthesized data from Eden and Atlas to support strategic insights and reporting accuracy. • Facilitated bulk campaign creation for the MDU Operations team by managing Atlas request submissions, contributing to efficient campaign deployment.
- Job: Riverside Runners, Inc. — Sales Associate · 2010-09 – 2012-03 · 1y 6mo
- Job: Xfinity Communities — Sr. Specialist MDU Operations · 2020-07 – 2024-12 · 4y 5mo — • Oversee the vendor management for MDU properties in the Houston Region—Retail and Bulk contracts. • Developed process to streamline contract renewals in revenue share application, reducing cross functional dependence, and improving processing time from 12 months to same month. • Manage reporting system identifying MDU contract renewals to ensure timely owner compensation execution, region processing, and accuracy across WD & region operations, NRSA, and budgeting & forecasting teams. • Project manager of Bulk Rate Adjustment; working cross functionally with Business Intelligence, Finance, Communications, Analytics, and National Operations to drive annual YoY incremental revenue. • Provid…
- Job: Comcast — Sr. Specialist Marketing Operations · 2024-11 – 2025-03 · 4 mo — • Audit in-market campaign availability across all sales platforms to identify and resolve pricing discrepancies, campaign availability, and security resources issues. • Collaborate with Bulk Product owner to create property specific packages for ad hoc MDU agreements, submit and track progress of enhancement requests of the Bulk product suite. • Coordinate product and package launches with Product strategy teams, ISS, and internal Communications teams to ensure on time delivery and execution. • Support HQ driven initiatives by acting as West Division lead to account for Divisional execution and nuance. • Support Base and Acquisition team’s new package offerings through strategic testing an…
- Job: Dish Network — Broadband Sales Specialist · 2016-09 – 2017-07 · 10 mo
- School: University of Arizona — Master of Business Administration - MBA, Finance, General
- School: Liberty University — Bachelor's degree, English Language and Literature/Letters
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