Max Goodberg
Head of GTM Strategy @ Anthropic | Operator, Founder, Advisor
AnthropicSeasoned strategic operator, builder, and passionate leader with 20 years of experience scaling SaaS and technology businesses in AI, advertising, talent, and marketplaces with an intelligence layer.
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2x exits at exceptional forward revenue multiples and a combined half billion dollars in transaction value. Deep C-level experience growing and transforming companies, creating connective tissue between product, go-to-market, and operations teams with a laser focus on achieving new epochs of sustainable growth and realizing both organizational and market potential. I bring technical acumen to the commercial functions as a product-centric GTM executive focused on maximizing customer value.
GTM Index
- ANTHROPICJOB
- Global Head of GTM Strateg…5M
Global Head of GTM Strategy, Frontier
Anthropic
- Head of GTM Strategy1Y 3M
Head of GTM Strategy
Anthropic
At Anthropic we work together to create helpful, harmless and transformative AI that benefits humanity. GTM Strategy sits at the intersection of what we make, how we talk about it, and the delivery of value to accomplish our mission and hold the world's hand through AI transformation.
- HARVARD BUSINESS REVIEWJOB
- Advisory Council2Y
Advisory Council
Harvard Business Review
- BEAMERYJOB
- SVP, Product & GTM Strategy10M
SVP, Product & GTM Strategy
Beamery
Flux was acquired by Beamery to create a talent lifecycle TA+TM platform in 2021 when the business was valued at $850M. In 2023, it achieved unicorn status, valued at $1.1B. - Led teams and initiatives across Product, Sales, Partnerships, and Marketing resulting in 2x ARR, 3x ASP, and 2x TAM. - Responsible for creating a platform value proposition, re-working roadmaps, and training all product & GTM personnel on evolved value drivers. -Expanded from the US into the broader Americas via LatAm, from the UK into Europe via Nordics and into APAC through ANZ.
- Head of Growth & Operations1Y 2M
Head of Growth & Operations
Beamery
Reported to CEO post-acquisition of Flux. Led the product integration to create a platform and transformed the business and its management operations to enable rapid expansion in response to market demand.
- FLUXJOB
- Founder & Chief Revenue Of…3Y 11M
Founder & Chief Revenue Officer
Flux
~40x revenue, 8-figure acquisition by Beamery in 2021 Flux leveraged AI & ML with proprietary & integrated data to dynamically staff existing employees to the changing work needs inside enterprise businesses. - Led Revenue, Customers, Partnerships, Marketing, Legal & Data Privacy - Co-authored product roadmap, tying to commercial and corporate growth strategy - Directly led initial customer acquisition which included Uber, Stripe, Purple, Peloton, Salesforce, and more
- COMCASTJOB
- Chief Operating Officer, A…2Y 6M
Chief Operating Officer, Advanced Advertising
Comcast
Post-integration, managed P&L and growth into $700M ARR business unit. Maintained a 45%+ CAGR with sub-5% employee turnover for the $5B division. Responsible for setting, communicating, and managing operating targets to realize strategic goals and P&L. This included organization design and overall organizational health to ensure sustainable growth.
- FREEWHEELJOB
- Chief Operating Officer1Y 2M
Chief Operating Officer
FreeWheel
~20x revenue, 9-figure acquisition by Comcast in 2014, played a key role in business integration & associated evolution including tripling the number of employees worldwide. Managed international M&A and integration and re-architected commercial group compensation to support the business model changes resulting from inorganic growth.
- SVP, Business Operations1Y 11M
SVP, Business Operations
FreeWheel
Re-organized the leadership team and management cadence to create and evolve business planning and target management. Realized 52% CAGR by instituting an Operating Plan methodology. Partnered with our Beijing-based CTO and Head of Product to redo production planning and roadmap execution on a bespoke hybrid agile/waterfall methodology that delivered innovation, predictably and at a line-of-revenue five 9's level of reliability for the world's biggest media organizations.
- VP, Client Services & Busi…1Y 11M
VP, Client Services & Business Operations
FreeWheel
Founded and staffed Business Operations function to drive growth. Led and scaled all global customer success & services teams as the business doubled in revenue year-over-year. Led all org design and process, as well as annual planning and P&L.
- Sr. Dir, Client Services2Y 11M
Sr. Director, Client Services
FreeWheel
Added account management to my remit, responsible for all customer success. During this time we scaled services internationally, establishing a 995 "follow the sun" model.
- Dir, Integration & Sales Eng1Y 11M
Director, Integration & Sales Engineering
FreeWheel
Responsible for customer-facing technical teams (sales engineering, integration, and technical support) and managing field input and prioritization of product roadmap.
- Sales Eng1Y 11M
Sales Engineer
FreeWheel
Employee #13 in the US, brought on as principal technical sales and solution architect. Responsible for sales support and client implementation for tier 1 Enterprise Media company clients including Warner Brothers, Viacom, ABC, Fox, Sky Broadcasting and more.
- GREAT WHITE DIRECTJOB
- Head of Development & Tech…2Y 11M
Head of Development & Technology
Great White Direct
Responsible for all technology and infrastructure for D2C e-commerce startup focused on maximizing profit and arbitrage clearance.
- Principal Software Eng1Y 11M
Principal Software Engineer
Great White Direct
Created dynamic pricing algorithms for multi-channel e-commerce sales and fulfillment across O&O sites, channel partners, early Amazon, and eBay.
- BELL MICROPRODUCTSJOB
- Mktg Communications & Adve…2Y 11M
Marketing Communications & Advertising
Bell Microproducts
Managed marketing communications and advertising for $3B tech component distributor.
- DIGITAL ISLANDJOB
- System Administrator, Prof…2Y 11M
System Administrator, Professional Services
Digital Island
- Job: Anthropic — Global Head of GTM Strategy, Frontier · 2026-03 – present
- Job: Anthropic — Head of GTM Strategy · 2024-12 – 2026-03 — At Anthropic we work together to create helpful, harmless and transformative AI that benefits humanity. GTM Strategy sits at the intersection of what we make, how we talk about it, and the delivery of value to accomplish our mission and hold the world's hand through AI transformation.
- Job: Harvard Business Review — Advisory Council · 2024-08 – present
- Job: Beamery — SVP, Product & GTM Strategy · 2023-02 – 2023-12 — Flux was acquired by Beamery to create a talent lifecycle TA+TM platform in 2021 when the business was valued at $850M. In 2023, it achieved unicorn status, valued at $1.1B. - Led teams and initiatives across Product, Sales, Partnerships, and Marketing resulting in 2x ARR, 3x ASP, and 2x TAM. - Responsible for creating a platform value proposition, re-working roadmaps, and training all product & GTM personnel on evolved value drivers. -Expanded from the US into the broader Americas via LatAm, from the UK into Europe via Nordics and into APAC through ANZ.
- Job: Beamery — Head of Growth & Operations · 2021-12 – 2023-02 — Reported to CEO post-acquisition of Flux. Led the product integration to create a platform and transformed the business and its management operations to enable rapid expansion in response to market demand.
- Job: Flux — Founder & Chief Revenue Officer · 2018-01 – 2021-12 — ~40x revenue, 8-figure acquisition by Beamery in 2021 Flux leveraged AI & ML with proprietary & integrated data to dynamically staff existing employees to the changing work needs inside enterprise businesses. - Led Revenue, Customers, Partnerships, Marketing, Legal & Data Privacy - Co-authored product roadmap, tying to commercial and corporate growth strategy - Directly led initial customer acquisition which included Uber, Stripe, Purple, Peloton, Salesforce, and more
- Job: Comcast — Chief Operating Officer, Advanced Advertising · 2015-03 – 2017-09 — Post-integration, managed P&L and growth into $700M ARR business unit. Maintained a 45%+ CAGR with sub-5% employee turnover for the $5B division. Responsible for setting, communicating, and managing operating targets to realize strategic goals and P&L. This included organization design and overall organizational health to ensure sustainable growth.
- Job: FreeWheel — Chief Operating Officer · 2014-01 – 2015-03 — ~20x revenue, 9-figure acquisition by Comcast in 2014, played a key role in business integration & associated evolution including tripling the number of employees worldwide. Managed international M&A and integration and re-architected commercial group compensation to support the business model changes resulting from inorganic growth.
- Job: FreeWheel — SVP, Business Operations · 2013 – 2014 — Re-organized the leadership team and management cadence to create and evolve business planning and target management. Realized 52% CAGR by instituting an Operating Plan methodology. Partnered with our Beijing-based CTO and Head of Product to redo production planning and roadmap execution on a bespoke hybrid agile/waterfall methodology that delivered innovation, predictably and at a line-of-revenue five 9's level of reliability for the world's biggest media organizations.
- Job: FreeWheel — VP, Client Services & Business Operations · 2012 – 2013 — Founded and staffed Business Operations function to drive growth. Led and scaled all global customer success & services teams as the business doubled in revenue year-over-year. Led all org design and process, as well as annual planning and P&L.
- Job: FreeWheel — Sr. Director, Client Services · 2010 – 2012 — Added account management to my remit, responsible for all customer success. During this time we scaled services internationally, establishing a 995 "follow the sun" model.
- Job: FreeWheel — Director, Integration & Sales Engineering · 2009 – 2010 — Responsible for customer-facing technical teams (sales engineering, integration, and technical support) and managing field input and prioritization of product roadmap.
- Job: FreeWheel — Sales Engineer · 2008 – 2009 — Employee #13 in the US, brought on as principal technical sales and solution architect. Responsible for sales support and client implementation for tier 1 Enterprise Media company clients including Warner Brothers, Viacom, ABC, Fox, Sky Broadcasting and more.
- Job: Great White Direct — Head of Development & Technology · 2006 – 2008 — Responsible for all technology and infrastructure for D2C e-commerce startup focused on maximizing profit and arbitrage clearance.
- Job: Great White Direct — Principal Software Engineer · 2005 – 2006 — Created dynamic pricing algorithms for multi-channel e-commerce sales and fulfillment across O&O sites, channel partners, early Amazon, and eBay.
- Job: Bell Microproducts — Marketing Communications & Advertising · 2003 – 2005 — Managed marketing communications and advertising for $3B tech component distributor.
- Job: Digital Island — System Administrator, Professional Services · 2000 – 2002
- School: UCSB College of Engineering — Bachelor of Science, Computer Science
- School: Harvard-Westlake School
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