John A. Mauro

Head of Sales @ Maple AI | Building the GTM Engine for Restaurant Voice AI

Austin8.5k followers
Mapleex-Peak Reservationsex-Pallet

Founding GTM Team · Toast (Pre-IPO) — 2× National Award Winner · 5× President's Club I help companies build sales organizations that win in markets that don't forgive mediocrity.

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Over the last decade I've led GTM growth across Vertical SaaS & AI, Payments, and FinTech, scaling revenue across SMB, Mid-Market, and Enterprise, and turning founder-led selling into repeatable, defensible growth engines. As part of Toast's founding GTM team, I helped build the playbooks that drove national expansion and multi-product monetization from the ground up. Since then I've opened new markets, rebuilt underperforming teams, re-engineered segmentation models, and restructured go-to-market motions at every stage of company growth. Two things drive everything I do: set crystal-clear expectations, and earn genuine customer trust. When a team knows exactly what great looks like and why it matters, execution becomes a competitive advantage. When customers trust you, expansion, retention, and advocacy take care of themselves. Where I specialize: GTM Strategy & Market Expansion · Scaling Teams & Leadership Development · Payments & FinTech Monetization · TAM, Segmentation, ICP & Coverage Modeling · Challenger-Informed, ROI-Centric Sales If you're rewriting how your market buys, outmaneuvering entrenched competitors, and scaling around real customer pain, that's where I do my best work.

Career Timeline

JobSchool

GTM Index

  1. MAPLEJOB
    1. Head of Sales
      9M
  2. PEAK RESERVATIONSJOB
    1. Advisor
      1Y 11M
  3. PALLETJOB
    1. GTM Founding Team
      11M
  4. INCENTIVIOJOB
    1. Dir of Sales
      1Y 11M
  5. TOASTJOB
    1. Senior Regional Mgr: Texas…
      2Y 7M
    2. Regional Sales Mgr: Centra…
      1Y
    3. Principal Account Executiv…
      10M
    4. Senior Account Executive
      1Y 4M
    5. Account Executive
      11M
  6. VIA 313 PIZZAJOB
    1. Investor & Managing Partner
      2Y 6M
  7. COMCASTJOB
    1. Technical Sales Eng
      1Y 9M
  8. NBCUNIVERSALJOB
    1. Field Mktg Representative
      3Y 5M

Time in market 17Y 9MOpen 2Closed 11Stints 13

gtmindex.io/p/johnamauro

  1. Job: Maple — Head of Sales · 2026-01 – present · 7 mo
  2. Job: Peak Reservations — Advisor · 2024-04 – 2026-03 · 1y 11mo
  3. Job: Pallet — GTM Founding Team · 2024-07 – 2025-06 · 11 mo
  4. Job: Incentivio — Director of Sales · 2022-08 – 2024-07 · 1y 11mo — • Achieved 170% sales increase in 2023, YoY • Led a 200% team expansion through refined hiring and training processes • Identified Total Addressable Market (TAM), market segmentation, and territory planning
  5. Job: Toast — Senior Regional Manager: Texas & Gulf Coast · 2020-01 – 2022-08 · 2y 7mo — • $20+ Million in Live SW ARR, totaling $250M+ in total ACV (ARR + CCP) • Launched 10+ new markets in Texas & Gulf Coast region. • Led sales team to secure strategic partnerships with industry leaders like Resy, OpenTable, Uber Eats. • Achieved President's Club status in 2020 and 2021 with $5M+ and $6.4M+ ARR in Go Lives.
  6. Job: Toast — Regional Sales Manager: Central Texas · 2019-01 – 2020-01 · 1y — • Led Central Texas district sales team to achieve 194% booking and 241% go-live, earning Sales Leader of the Year 2019. • Ranked #1 out of 90 districts in 2019, exceeding goals with $3MM SW ARR. • Recognized as a 2019 Sales Leader President's Club member for outstanding performance at Toast.
  7. Job: Toast — Principal Account Executive, ATX · 2018-03 – 2019-01 · 10 mo — • Salesperson of the Year 2018 (260% Booking, $1.8M) • 2018 Presidentʼs Club (as IC) 260% to Quota, $1.8M in Booked ARR
  8. Job: Toast — Senior Account Executive · 2016-11 – 2018-03 · 1y 4mo — • 2017 Presidentʼs Club (as IC) 229% to Quota, $1M in Booked ARR
  9. Job: Toast — Account Executive · 2015-12 – 2016-11 · 11 mo — • Joined Toast’s Founding Field Sales Team
  10. Job: Via 313 Pizza — Investor & Managing Partner · 2014-03 – 2016-09 · 2y 6mo
  11. Job: Comcast — Technical Sales Engineer · 2012-06 – 2014-03 · 1y 9mo
  12. Job: NBCUniversal — Field Marketing Representative · 2009-01 – 2012-06 · 3y 5mo
  13. School: University of Massachusetts Lowell — Bachelor's degree, Writing, General/ Journalism

Skills

Executive AdvisoryBoard Advisory ServicesTechnical Sales ConsultingFace-to-face MarketingCompany RepresentationRegional MarketingBusiness PlanningAccount PlanningSMB SalesCRO ManagementRevenue ManagementRevenue GenerationNew Market DevelopmentNew Market ExpansionHiringNetwork Marketing ProfessionalNegotiationStrategic Account DevelopmentSoftware as a Service (SaaS)Business-to-Business (B2B)

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