Jonna van Kampen

Market Unit Lead Northern Europe Cognizant Moment

Cognizantex-Nomads Agencyex-Wunderman Thompson

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I am a commercial and growth leader operating at the intersection of marketing, experience and technology. As Market Unit Lead Northern Europe for Cognizant Moment, I help organisations unlock growth by orchestrating end-to-end customer experiences in an AI-enabled world.

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I work with senior leaders across marketing, product and technology to translate complex business challenges into commercially viable, experience-led solutions that deliver measurable impact. With 20 years of experience in marketing and transformation, I have built and led large-scale growth programmes across industries combining creativity, platforms, data and engineering to modernise marketing organisations, launch digital products and unlock new revenue streams. I’m often described as a “generalist specialist”: equally comfortable discussing brand strategy, AI-enabled content supply chains, platform ecosystems, operating models, commercial deal structures and growth roadmaps. My strength lies in connecting the dots and bringing together the right people, capabilities and story to move from ambition to execution. Beyond my commercial role, I care deeply about enabling women to thrive in business. I founded the Song Sisterhood at Accenture Song to support young women in their careers and have volunteered for TEDxAmsterdamWomen. I’m a lifelong learner, with executive education from MIT Sloan and Rotterdam School of Management and currently improving my Spanish. I believe growth happens where imagination, technology and intelligence intersect.