Jonna van Kampen

Market Unit Lead Northern Europe Cognizant Moment

Amsterdam3.1k followers

Cognizant

ex-Nomads Agency

ex-Wunderman Thompson

I am a commercial and growth leader operating at the intersection of marketing, experience and technology. As Market Unit Lead Northern Europe for Cognizant Moment, I help organisations unlock growth by orchestrating end-to-end customer experiences in an AI-enabled world.
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I work with senior leaders across marketing, product and technology to translate complex business challenges into commercially viable, experience-led solutions that deliver measurable impact. With 20 years of experience in marketing and transformation, I have built and led large-scale growth programmes across industries combining creativity, platforms, data and engineering to modernise marketing organisations, launch digital products and unlock new revenue streams. I’m often described as a “generalist specialist”: equally comfortable discussing brand strategy, AI-enabled content supply chains, platform ecosystems, operating models, commercial deal structures and growth roadmaps. My strength lies in connecting the dots and bringing together the right people, capabilities and story to move from ambition to execution. Beyond my commercial role, I care deeply about enabling women to thrive in business. I founded the Song Sisterhood at Accenture Song to support young women in their careers and have volunteered for TEDxAmsterdamWomen. I’m a lifelong learner, with executive education from MIT Sloan and Rotterdam School of Management and currently improving my Spanish. I believe growth happens where imagination, technology and intelligence intersect.

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COGNIZANTJOB
1. Market Unit Lead Northern…
  8M
ACCENTURE SONGJOB
1. Commercial Dir NL
  1Y 5M
2. Commercial Dir Song Nether…
  2Y 4M
WUNDERMAN THOMPSONJOB
1. Chief Commercial Officer B…
  6M
NOMADS AGENCYJOB
1. Managing Dir
  2Y 11M
2. Group Account Dir
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3. Group Account Dir
  1Y
DPG MEDIAJOB
1. Dir BD
  2Y 6M
LEAN MEAN FIGHTING MACHINEJOB
1. Business Dir
  10M
2. Senior Account Dir
  4M
WE ARE SOCIALJOB
1. Account Dir
  2Y
WORLD OF MOUTHJOB
1. Managing Partner
  1Y
MTV NETWORKSJOB
1. Account Mgr Nickelodeon
  1Y 11M

Job: Nomads Agency — Group Account Director · 2014-09 – 2015-09 · 1y — Client partner: * adidas Global CRM, working with the global Consumer Engagement team * Global P&G accounts: Pampers, Max Factor, Nice 'n Easy * Grolsch global (Nomads global lead creative agency)
Job: Wunderman Thompson — Chief Commercial Officer Benelux · 2021-10 – 2022-04 · 6 mo — Part Creative agency | Part Consultancy | Part Tech company We inspire growth for ambitious brands and brands grow when they inspire across the end-to-end experience. Our unique Benelux team offers fully integrated brand, experience design and consultancy expertise across our hubs in Amsterdam, Antwerp and Brussels with over 250 incredibly talented people.
Job: Accenture Song — Commercial Director NL | Sales Lead Design & Digital Products France & Benelux · 2024-09 – 2026-02 · 1y 5mo — The world’s largest tech-powered creative group. We bring to life the unlimited potential of imagination, technology, and intelligence. Creating GROWTH through RELEVANCE, at the speed of LIFE. Our Design & Digital Products Practice is a dynamic team of strategists, designers, data architects, and developers collaborating to not only ask the right questions but also answer them. In a rapidly changing world, the ability to reinvent today’s products and services is crucial. We believe that insight and creativity are key to driving meaningful change—ensuring new experiences deliver both human impact and business value. *Sales Lead Design & Digital Products* Develop annual sales strategy and…
Job: We Are Social — Account Director · 2011-07 – 2013-07 · 2y — Hello, we are social. We’re a conversation agency with offices in London, New York, Paris, Milan, Munich, Singapore, Sydney & São Paulo. We help brands to listen, understand and engage in conversations in social media. We’re a new kind of agency, but conversations between people are nothing new. Neither is the idea that ‘markets are conversations’. We’re already helping adidas, Heinz, HP, Jaguar, Unilever, Tesco, Orange, Eurostar, Kleenex & Hotels.com. My accounts: * adidas global: 2012 One Brand Campaign * adidas global: Men's Training category * adidas global: Women's (Women's Training & adidas by Stella McCartney) * ESPN UK * ESPN America (for Europe) * Jaguar (global) * McArthurGlen…
Job: World of Mouth — Managing Partner · 2010-08 – 2011-08 · 1y — World of Mouth is a young creative communication company aimed at reaching whatever target audience where ever. We provide clients with marketing strategies and campaigns, creative designs and media advise and in the field of digital marketing, social media marketing, (online) PR, mobile marketing and community management. Clients: * StreetSurfing Europe * StreetSurfing Netherlands * 2theloo * Stimorol Chewing Gum (Kraft Foods) * Douwe Egberts Festivals (Sara Lee) * Nikko Europe * Le Coq Sportif * Wicked the Musical, Stage Entertainment (Joop van den Ende Theaterproducties)
Job: Accenture Song — Commercial Director Song Netherlands | Global Song Account Lead · 2022-05 – 2024-09 · 2y 4mo — *Commercial Director (Song Sales Lead NL)* Led commercial strategy and end-to-end sales execution; Managed pipeline targets and drove business development; Originated and shaped large deals, ensuring long-term client value. *Song Account Lead* Led global Randstad (active across 39 countries) and Booking accounts, driving growth and strategic expansion; Developed and executed a "land & expand" strategy, strengthening client relationships; Positioned Song’s end-to-end marketing capabilities (creative, content, data, generative AI) to maximize impact. *Founder - Song Sisterhood* Established a women’s network to support young women within Song; Designed and led mentorship programs, networking…
Job: Lean Mean Fighting Machine — Senior Account Director · 2013-07 – 2013-11 · 4 mo — * Google EMEA * Unilever Foods Digital Innovation * Unilever: Account lead on Global Spreads category * Unilever: Wall's / Ola (global) * One in Sixty, non-profit initiative: For every hour that a Lean Mean Fighting Machine employee works for Unilever, we pledge one minute of our time to helping Kids Company. (http://www.oneinsixty.co.uk/)
Job: Lean Mean Fighting Machine — Business Director · 2013-11 – 2014-09 · 10 mo — Lean Mean Fighting Machines was acquired by M&C Saatchi in September 2014. Business Director across all agency accounts: * Unilever * Google * Converse * Land Rover * De Beers * Ben & Jerry's * Dove * Sunsilk * Kids Company Financial management: forecasting, financial reporting New business responsible Team management, resourcing, recruitment
Job: Nomads Agency — Managing Director · 2018-11 – 2021-10 · 2y 11mo — We help businesses change for sustainable growth through creativity and design. We exist to create a borderless world. Ideas that transform how companies are designed and experienced. Today's challenges require bold and imaginative leaps into the future. They demand ideas that inspire, unite and create impact. Our services: * BUSINESS & BRAND DESIGN * EXPERIENCE DESIGN * COMMUNICATION DESIGN C-level advisor working for established brands like Air France KLM Cargo, P&G Pampers, HOYA Vision Care, Airbnb, Rituals, McGregor, helping them transform driven by design and creativity. Responsible for client acquisition, strategic direction and relationship management within B2C and B2B, team oper…
Job: DPG Media — Director Business Development · 2016-05 – 2018-11 · 2y 6mo — Member of MyChannels MT. In November 2016 MyChannels was acquired by DPG Media (previously De Persgroep). Within DPG we are responsible for continuous development of video technology software (VaaS) across publishing brands and the entertainment strategy for AD, the flagship news brand of DPG and Qmusic, number 1 radio. MyChannels consists of: MC Tech - responsible for development of (white label) video solutions across the business MC Studio - responsible for producing our Original and branded web series MC Sales - responsible for the business development of both our tech and and creative offering for internal and external partners
Job: MTV Networks — Account Manager Nickelodeon · 2008-09 – 2010-08 · 1y 11mo — Nickelodeon is to be considered the # 1 kids expert worldwide, focused on kids between 3 and 12 years old. Under the wings of MTV Networks, Nickelodeon acquired its Dutch market position as undisputed market leader in the field of Kids Entertainment. * Focus on media agencies: Kobalt, Initiative, Brand Connection, Starcom, SVB Media, Stroom, MPG, Havas SE. * Responsible for spot and non-spot sales across industries. * Responsible for new business in kids brands/products * Responsible for new business within adult brands for the Nickelodeon platform, mostly through branded content activation campaigns with kids as communication target group with the usage of kids power (the infuence of kids…
Job: Cognizant — Market Unit Lead Northern Europe Cognizant Moment + Marketing Transformation GTM Lead EMEA · 2026-02 – present · 6 mo — Cognizant Moment is Cognizant’s experience-led transformation practice, helping organisations drive growth through intelligent experience orchestration across marketing, commerce, digital products and AI-enabled customer experience. As Market Unit Lead Northern Europe (Benelux & Nordics) and Marketing Practice GTM Lead EMEA, I lead regional growth, commercial strategy and go-to-market development across marketing and experience transformation services. I work with CMOs, CDOs and senior business leaders to redesign marketing operating models, modernise customer experience ecosystems and operationalise AI across the customer journey — connecting strategy, creativity, data, platforms and exe…
Job: Nomads Agency — Group Account Director · 2015-09 – 2016-05 · 8 mo — * Secondment to Singapore * We're a creative innovation agency. We transform the way brands & organisations engage and enable people. Today, people all over the world are using technology to connect over shared interests and passions. They’re helping each other to move forward together. As a creative innovation agency, we transform the way brands and organisations connect with and enable people. We create ideas that redefine communications, product and service experiences. Building brand equity by making a positive impact on people’s lives. Creating ideas that move people. Account lead on: * Global P&G accounts: Pampers, Max Factor, Pantene, Head & Shoulders, Nice 'n Easy * Mead Johnson…
School: MIT Sloan School of Management — Executive Course, Digital Business Strategy
School: Rotterdam School of Management, Erasmus University — Executive programme, Women in Leadership
School: Rotterdam School of Management, Erasmus University — Msc, International Business Administration
School: University of Amsterdam — Msc, Communication Science
School: Colegio Internacional Alicante — Spanish

Skills

Pricing StrategyStrategic LeadershipTeam ManagementRelationship BuildingRelationship DevelopmentDeal ExecutionDeal StructuringNearshoreOffshoreGo-to-Market StrategyUser Interface DesignService DesignNew Venture DevelopmentProduct DevelopmentWeb DevelopmentMarketing LeadershipTeam LeadershipUser Experience (UX)User Experience Design (UED)Leadership

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Jonna van Kampen

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