Jonathan Feche

Enterprise SaaS Sales | GTM Strategy | AI Workforce

Spain4.2k followers

Relevance AI

ex-Emarsysex-AI GTM Advisory

Strategic Enterprise Sales Executive who loves helping SaaS and AI companies grow, especially when it involves solving complex problems, working across borders, and earning long-term client trust.
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Over the past 15 years, I’ve had the chance to work with both high-growth startups and global tech leaders. What I’ve learned is that great enterprise sales isn’t about pushing products, it’s about understanding people, aligning on real business outcomes, and navigating the grey areas that don’t show up on a slide deck. I've led go-to-market efforts, managed global accounts, and closed multi-year, multi-country deals across EMEA, the US, and APAC. Along the way, I’ve built strong relationships with product teams, unlocked dormant accounts, and helped early-stage teams bring structure to their sales motion. A few things I bring to the table: - Global account ownership with 6-7 figure deal experience - Strong grasp of SaaS, AI, and data platform business models - Calm, strategic negotiation, especially in complex sales cycles - Hands-on GTM experience: outbound, proposals, legal, procurement - A practical mindset: no ego, just results and real collaboration If you're building something meaningful and need a commercially-minded partner to help move big conversations forward, feel free to reach out. Let's Connect !

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RELEVANCE AIJOB
1. Founding GTM Lead - EMEA
  5M
AI GTM ADVISORYJOB
1. Founder
  1Y 11M
MAZEJOB
1. Senior Strategic Account E…
  2Y 1M
ALIDAJOB
1. Senior Enterprise Account…
  1Y 2M
OWNBACKUPJOB
1. Strategic Account Executive
  2Y
DOCUSIGNJOB
1. Enterprise Sales UK/Northe…
  10M
2. Senior Account Executive
  1Y 4M
ORACLEJOB
1. Account Executive - CX Clo…
  1Y 11M
EMARSYSJOB
1. Sales Mgr - Mid-Market
  2Y 4M

Job: Emarsys — Sales Manager - Mid-Market / Major Accounts · 2012-11 – 2015-03 — Emarsys is a global marketing automation platform. I was responsible for driving revenue growth in the French market through strategic client acquisition and account development. Highlights: -Closed three of the largest deals in Emarsys’ French market during my tenure -Consistently exceeded quota through strategic planning and relationship-building -Played a key role in accelerating market penetration through tailored enterprise outreach -Built lasting partnerships by aligning client needs with long-term platform value Known for early ownership and maturity in client management, laying the foundation for a career in strategic enterprise sales.
Job: AI GTM Advisory — Founder · 2024-09 – 2026-08 — Independent commercial advisory for SaaS and AI companies: ICP definition, positioning, pricing, outbound motion design and international expansion across European markets. Designed and implemented LLM agent and automation systems (prospect research, account prioritisation, repeatable sales execution) hands-on for client teams.
Job: DocuSign — Enterprise Sales UK/Northern Europe · 2018-06 – 2019-04 — At DocuSign, I progressed from Senior AE EMEA to Enterprise Account Executive, managing strategic deals across the UK and Northern Europe in the fast-growing digital signature space. Highlights: -Surpassed annual quotas consistently while managing a €1.2M+ territory -Closed multi-country deals with large enterprises across the EMEA region -Led partner and reseller relationships to accelerate regional growth -Provided coaching to BDRs and helped onboard new AE hires Known for delivering strong, sustainable performance across evolving markets, with a calm, structured, and collaborative approach. Recognized as a consistent top performer across two consecutive years
Job: OwnBackup — Strategic Account Executive · 2019-05 – 2021-05 — OwnBackup is a leading SaaS data backup and recovery platform in the Salesforce ecosystem. I was brought in to open and develop the French and MENA markets, working closely with Salesforce partners and local teams. Highlights: -Successfully launched and scaled the France & MENA territories from zero to consistent enterprise traction -Drove net-new business through direct outbound and strategic co-selling with Salesforce AEs -Navigated long sales cycles in regulated and risk-sensitive industries (finance, healthcare, public sector,...) -Mentored SDRs and supported AE onboarding across the EMEA region -Contributed to the rollout of the “Give/Get” sales methodology company-wide Known for com…
Job: Relevance AI — Founding GTM Lead - EMEA · 2026-03 – present — Relevance AI enables companies to build an AI Workforce. Build and deploy LLM automations and agents on a single managed platform. We work with startups and enterprises across industries to scale their team with AI employees. https://relevanceai.com
Job: Oracle — Account Executive - CX Cloud Platform · 2015-03 – 2017-02 — At Oracle, I was part of the Customer Experience (CX) Cloud sales team, selling across multiple verticals and collaborating with product, marketing, and delivery on enterprise transformation initiatives. Highlights: -Closed Oracle’s first Sales Cloud CRM deal in the life sciences sector -Led a complex multi-pillar, multi-stakeholder deal valued at over $15M -Built and managed key implementation and partner relationships -Mentored junior sellers and shared best practices across the sales org -Regularly invited by leadership to support onboarding and internal enablement Known for managing complexity with clarity, and for building trust across teams, clients, and internal stakeholders in hig…
Job: Maze — Senior Strategic Account Executive - Global Accounts · 2022-08 – 2024-09 — Maze is a product discovery platform used by 60,000+ UX and product teams worldwide. Responsible for developing and expanding Maze’s strategic enterprise footprint across Europe, North America, APAC, focusing on Fortune 100 clients and high-growth sectors.  Own strategic growth across Maze’s largest enterprise accounts, focusing on net-new logos and expansion in Global Accounts. Highlights: -Opened and closed multi-year, multi-region deals with global Fortune 100 clients -Reignited dormant accounts and converted them into top-performing customers -Led Maze’s largest enterprise upsell and most complex deal cycle to date -Shaped GTM plays and helped structure Maze’s enterprise sales motion…
Job: Alida — Senior Enterprise Account Executive · 2021-06 – 2022-08 — Alida is a CXM and customer insights platform used by enterprise brands to turn voice of customer data into action. I was hired to lead new market development in France and the Benelux region, with full ownership of GTM strategy and execution. Highlights: -Opened and scaled Alida’s presence in France and Benelux, landing multiple strategic accounts -Developed the regional GTM plan and supported key hires to localize growth -Led consultative sales cycles with enterprise customers in highly competitive verticals -Built strong cross-functional alignment with partners, marketing, and delivery teams -Helped establish Alida’s positioning in a new region through client education and strategic pil…
Job: DocuSign — Senior Account Executive · 2017-02 – 2018-06
School: HBX | Harvard Business School — Certification, Negotiation Mastery
School: IDRAC Business school — Master's degree, International Business/Trade/Commerce
School: University of Primorska, Faculty of management — Bachelor's degree, Management international, Fusions & Acquisitions

Skills

Sales EnablementConsultative SellingKey Account ManagementCustomer RetentionAutomationSales StrategyStart-up LeadershipAccount GrowthClient RelationsCloud ApplicationsCRM SalesStakeholder EngagementComplex salesPartner salesMarket DevelopmentSaaS SalesArtificial Intelligence (AI)Client Relationship StrengtheningStakeholder ManagementBusiness-to-Business (B2B)

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Jonathan Feche

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