Ryan Woodard
Relationship Builder | Account Executive | Sales Development Coach | 10+ Year B2B Sales Vet | Woodworker / Furniture Builder | Good honest human
ex-Apollo.io
ex-OracleI help rural broadband providers, electric co-ops, and independent ISPs scale their fiber networks and compete with national brands through managed services, network solutions, and professional marketing.
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Current: Account Executive at ISPN, where I partner with broadband providers across rural America to reduce operational complexity, improve customer experience, and accelerate fiber deployment. Background: 10+ years in B2B sales and sales leadership, including building and scaling SDR/BDR teams at io, Oracle, Twilio, and Edify. I've taken underperforming teams to 97% quota attainment and nearly doubled qualified pipeline through systematic process improvement. I helped pioneer the SILK Framework (Scale, Illuminate, Label, Killer Question) for cold calling and won Gold in Apollo's Promptathon! I also previously co-hosted "The Other Side of Sales" podcast and coached SDRs through Sales for the Culture. What I'm focused on now: Helping rural broadband providers navigate the BEAD funding opportunity Solving operational challenges in fiber deployment and customer support Building efficient go-to-market strategies for underserved markets My approach: Ask better questions. Understand the business problem. Deliver solutions that actually move the needle. Economics degree from University of Kansas. Based in Overland Park, KS. Chiefs fan. Woodworker. Always learning! Let's connect if you're working in rural broadband or building in the telecom space!
GTM Index
- ISPNJOB
- Sales Account Executive4M
Sales Account Executive
ISPN
Own the full sales cycle—from outbound prospecting and discovery through tailored demos, solution design, and close—across the Pacific Northwest territory (CA, OR, WA, HI) for a PE-backed managed services provider serving community broadband operators including rural telcos, electric co-ops, municipal ISPs, and WISPs. Solutions portfolio includes 24/7 U.S.-based technical support, network monitoring and remediation, hosted email and managed server services, and broadband-focused marketing resources. Engage Directors, VPs, GMs, and C-Suite buyers across Operations, IT, and Support functions.
- APOLLO.IOJOB
- BD Mgr6M
Business Development Manager
Apollo.io
Inaugural Business Development Manager pioneering Apollo.io’s outbound sales growth!! Since stepping into this position I've hit the following milestones: 1) Created the foundation for outbound calling by developing a cold call framework SILK (Scale, Illuminate, Label, Killer Question). 2) Have nearly doubled the sales qualified opportunity creation month-over-month from June through August 2025. 3) 2.8x ACV per opportunity created compared to forecasting models 4) Introduced performance management and set the tone and culture for short-term and long-term success. 5) Partnered across departments to drive alignment and up-level BDR team - 20% of reps hit or exceeded targets in August w…
- BD Mgr6M
Business Development Manager
Apollo.io
Inaugural Business Development Manager pioneering Apollo.io’s outbound sales growth!! Since stepping into this position I've hit the following milestones: 1) Created the foundation for outbound calling by developing a cold call framework SILK (Scale, Illuminate, Label, Killer Question). 2) Have nearly doubled the sales qualified opportunity creation month-over-month from June through August 2025. 3) 2.8x ACV per opportunity created compared to forecasting models 4) Introduced performance management and set the tone and culture for short-term and long-term success. 5) Partnered across departments to drive alignment and up-level BDR team - 20% of reps hit or exceeded targets in August w…
- Sales Development Mgr (GTM…2M
Sales Development Manager (Go-To-Market Engineer)
Apollo.io
- Sales Development Mgr (GTM…2M
Sales Development Manager (Go-To-Market Engineer)
Apollo.io
- ORACLEJOB
- Sales Development Represen…5M
Sales Development Representative
Oracle
Led, coached, and developed 12-member SDR team accountable for sourcing Oracle’s Cloud Infrastructure new sales pipeline in new Kansas City hub.
- Sales Development Mgr4M
Sales Development Manager
Oracle
I'm building out the Sales Development team for Oracles Cloud Infrastructure business in Kansas City. Immediate impact: Led team to 80% to goal first quarter off ramp!
- WOODARD FURNITURE AND DESIGN INDYJOB
- Owner / Operator1Y 5M
Owner / Operator
Woodard Furniture and Design Indy
One man wood shop and custom finish work in Indianapolis. -Self taught furniture maker -Secured $15,000 in sales over a 2 month period doing grass roots marketing on Instagram
- THE OTHER SIDE OF SALESJOB
- Co Host2Y 2M
Co Host
The Other Side of Sales
Co-Hosted a podcast with two amazing individuals - Ashleigh Early and Evan Patterson. We aim to establish a sales podcast that caters to the needs of the oft-underheard.
- TWILIOJOB
- Enterprise Retail SDR Mgr6M
Enterprise Retail SDR Manager
Twilio Inc.
Responsible for a team of 6 SDRs tasked with creating repeatable and scalable pipeline for the Enterprise Retail team. Responsible for conducting SDR org comprehensive trainings with fellow SDMs, and created my own SDR trainings—for example, the Twilio SDR training for ZoomInfo Intent. Successfully coached and developed SDRs to advance their career. Effective communicator across departments, and business partners, including AE leadership. Immediate Impact: Took an underperforming team and turned the ship in one quarter resulting in a 97% team quota attainment in January and February of 2023
- SALES FOR THE CULTUREJOB
- SDR Coach and Group Lead3Y 9M
SDR Coach and Group Lead
Sales for the Culture
Sales for the Culture is a non-profit communal movement of Black tech leaders, for black tech sellers. We exist to make sure Black people are attracted to, empowered in, enabled for and included by the tech sales profession. From the VP at the $3B company to the SDR who got hired last Friday; we are building the community that we need so that we don’t have to run alone any longer.
- EDIFYJOB
- BD Mgr1Y 4M
Business Development Manager
Edify
- EMARSYSJOB
- Enterprise Procurement Lia…2Y 4M
Enterprise Procurement Liaison - New Business (SDR)
Emarsys
Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. By rapidly aligning desired business results with proven omnichannel customer engagement strategies — crowdsourced from leading brands across your industry — our platform enables you to accelerate time to value, deliver superior 1:1 experiences and produce measurable results … fast. Join more than 2,500 companies who trust Emarsys to deliver the predictable, profitable outcomes that their businesses demand and the highly personalised omnichannel experiences that their customers deserve. Immediate Impact: Helped shape messaging to impro…
- BD Representative2Y 4M
Business Development Representative
Emarsys
Managed Mid-Market and Enterprise business development across West Coast territory with focus on solution selling and value-based approaches.
- RECO EQUIPMENT,JOB
- Territory Sales Mgr2Y 3M
Territory Sales Manager
RECO Equipment, Inc
Immediate Impact: Quickly rose the ranks to end my first full year in B2B sales as the #3 salesperson in gross sales and rental volume. Responsible for over $4million in closed business in 2016 and another $6 million in 2017
- UNIVERSITY OF KANSASSCHOOL
- BS, Economics5Y 11M
BS, Economics
University of Kansas
- Job: ISPN — Sales Account Executive · 2026-02 – 2026-06 · 4 mo — Own the full sales cycle—from outbound prospecting and discovery through tailored demos, solution design, and close—across the Pacific Northwest territory (CA, OR, WA, HI) for a PE-backed managed services provider serving community broadband operators including rural telcos, electric co-ops, municipal ISPs, and WISPs. Solutions portfolio includes 24/7 U.S.-based technical support, network monitoring and remediation, hosted email and managed server services, and broadband-focused marketing resources. Engage Directors, VPs, GMs, and C-Suite buyers across Operations, IT, and Support functions.
- Job: Apollo.io — Business Development Manager · 2025-05 – 2025-11 · 6 mo — Inaugural Business Development Manager pioneering Apollo.io’s outbound sales growth!! Since stepping into this position I've hit the following milestones: 1) Created the foundation for outbound calling by developing a cold call framework SILK (Scale, Illuminate, Label, Killer Question). 2) Have nearly doubled the sales qualified opportunity creation month-over-month from June through August 2025. 3) 2.8x ACV per opportunity created compared to forecasting models 4) Introduced performance management and set the tone and culture for short-term and long-term success. 5) Partnered across departments to drive alignment and up-level BDR team - 20% of reps hit or exceeded targets in August w…
- Job: Apollo.io — Business Development Manager · 2025-05 – 2025-11 · 6 mo — Inaugural Business Development Manager pioneering Apollo.io’s outbound sales growth!! Since stepping into this position I've hit the following milestones: 1) Created the foundation for outbound calling by developing a cold call framework SILK (Scale, Illuminate, Label, Killer Question). 2) Have nearly doubled the sales qualified opportunity creation month-over-month from June through August 2025. 3) 2.8x ACV per opportunity created compared to forecasting models 4) Introduced performance management and set the tone and culture for short-term and long-term success. 5) Partnered across departments to drive alignment and up-level BDR team - 20% of reps hit or exceeded targets in August w…
- Job: Apollo.io — Sales Development Manager (Go-To-Market Engineer) · 2025-03 – 2025-05 · 2 mo
- Job: Apollo.io — Sales Development Manager (Go-To-Market Engineer) · 2025-03 – 2025-05 · 2 mo
- Job: Oracle — Sales Development Representative · 2024-09 – 2025-02 · 5 mo — Led, coached, and developed 12-member SDR team accountable for sourcing Oracle’s Cloud Infrastructure new sales pipeline in new Kansas City hub.
- Job: Oracle — Sales Development Manager · 2024-09 – 2025-01 · 4 mo — I'm building out the Sales Development team for Oracles Cloud Infrastructure business in Kansas City. Immediate impact: Led team to 80% to goal first quarter off ramp!
- Job: Woodard Furniture and Design Indy — Owner / Operator · 2023-04 – 2024-09 · 1y 5mo — One man wood shop and custom finish work in Indianapolis. -Self taught furniture maker -Secured $15,000 in sales over a 2 month period doing grass roots marketing on Instagram
- Job: The Other Side of Sales — Co Host · 2021-04 – 2023-06 · 2y 2mo — Co-Hosted a podcast with two amazing individuals - Ashleigh Early and Evan Patterson. We aim to establish a sales podcast that caters to the needs of the oft-underheard.
- Job: Twilio Inc. — Enterprise Retail SDR Manager · 2022-08 – 2023-02 · 6 mo — Responsible for a team of 6 SDRs tasked with creating repeatable and scalable pipeline for the Enterprise Retail team. Responsible for conducting SDR org comprehensive trainings with fellow SDMs, and created my own SDR trainings—for example, the Twilio SDR training for ZoomInfo Intent. Successfully coached and developed SDRs to advance their career. Effective communicator across departments, and business partners, including AE leadership. Immediate Impact: Took an underperforming team and turned the ship in one quarter resulting in a 97% team quota attainment in January and February of 2023
- Job: Sales for the Culture — SDR Coach and Group Lead · 2019-05 – 2023-02 · 3y 9mo — Sales for the Culture is a non-profit communal movement of Black tech leaders, for black tech sellers. We exist to make sure Black people are attracted to, empowered in, enabled for and included by the tech sales profession. From the VP at the $3B company to the SDR who got hired last Friday; we are building the community that we need so that we don’t have to run alone any longer.
- Job: Edify — Business Development Manager · 2021-03 – 2022-07 · 1y 4mo
- Job: Emarsys — Enterprise Procurement Liaison - New Business (SDR) · 2018-11 – 2021-03 · 2y 4mo — Emarsys empowers digital marketing leaders and business owners with the only omnichannel customer engagement platform built to accelerate business outcomes. By rapidly aligning desired business results with proven omnichannel customer engagement strategies — crowdsourced from leading brands across your industry — our platform enables you to accelerate time to value, deliver superior 1:1 experiences and produce measurable results … fast. Join more than 2,500 companies who trust Emarsys to deliver the predictable, profitable outcomes that their businesses demand and the highly personalised omnichannel experiences that their customers deserve. Immediate Impact: Helped shape messaging to impro…
- Job: Emarsys — Business Development Representative · 2018-11 – 2021-03 · 2y 4mo — Managed Mid-Market and Enterprise business development across West Coast territory with focus on solution selling and value-based approaches.
- Job: RECO Equipment, Inc — Territory Sales Manager · 2016-03 – 2018-06 · 2y 3mo — Immediate Impact: Quickly rose the ranks to end my first full year in B2B sales as the #3 salesperson in gross sales and rental volume. Responsible for over $4million in closed business in 2016 and another $6 million in 2017
- School: University of Kansas — BS, Economics · 2004 – 2009
- School: The University of Kansas — Bachelor of Science, Economics
Skills
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