Joe Petruzzi
GTM Intelligence @ Okta | GTM Architect | Christian, Husband, and Father
Okta, Inc.I architect go‑to‑market systems that unify data, signals, and workflows so revenue teams know who to go after and how to win.
GTM Index
- OKTA,JOB
- Strategic Growth Mktg Mgr,…7M
Strategic Growth Marketing Manager, Growth Lab
Okta, Inc.
Hire #1 on Okta's new GrowthX team - I architect the signal-based scoring, routing, and prioritization systems that power our global marketing program and 600+ salespeople. My work turns raw firmographic, technographic, and behavioral data into codified frameworks that route accounts to the right product, tier them into the right motion, and arm xDRs with real-time enrichment. This enables Okta's marketing and sales teams to drive more pipeline by focusing their time, knowing what to say, and knowing how to say it.
- ORGANICOUTREACH.IOJOB
- Fractional GTM Eng8Y
Fractional GTM Engineer
OrganicOutreach.io
Independent GTM consulting for B2B SaaS. I architect the data enrichment, account scoring, and CRM infrastructure that turn fragmented buyer signal into prioritized, defensible action — the visibility layer underneath the pipeline number. Clients have raised $200M+ in combined funding from OpenAI, Founders Fund, a16z, and others.
- NOVAHJOB
- Co-Founder2Y 3M
Co-Founder
Novah
-Sales enablement SaaS for outbound teams. -Built the product to $1K MRR -Partnered with Vouris in 2023 to fund and rebuild the MVP, wound down in 2024.
- THE ARTHUR G. RUSSELL CO.,JOB
- Control Systems Eng2Y 1M
Control Systems Engineer
The Arthur G. Russell Co., Inc.
Designed and programmed control systems for custom industrial equipment. Gained foundational engineering methodology and problem-solving frameworks that now inform GTM systems architecture.
- CENTRAL CONNECTICUT STATE UNIVERSITYSCHOOL
- Robotics and Mechatronics…4Y 11M
Robotics and Mechatronics Engineering Technology
Central Connecticut State University
- Job: Okta, Inc. — Strategic Growth Marketing Manager, Growth Lab · 2026-03 – present · 5 mo — Hire #1 on Okta's new GrowthX team - I architect the signal-based scoring, routing, and prioritization systems that power our global marketing program and 600+ salespeople. My work turns raw firmographic, technographic, and behavioral data into codified frameworks that route accounts to the right product, tier them into the right motion, and arm xDRs with real-time enrichment. This enables Okta's marketing and sales teams to drive more pipeline by focusing their time, knowing what to say, and knowing how to say it.
- Job: OrganicOutreach.io — Fractional GTM Engineer · 2018-10 – present · 7y 10mo — Independent GTM consulting for B2B SaaS. I architect the data enrichment, account scoring, and CRM infrastructure that turn fragmented buyer signal into prioritized, defensible action — the visibility layer underneath the pipeline number. Clients have raised $200M+ in combined funding from OpenAI, Founders Fund, a16z, and others.
- Job: Novah — Co-Founder · 2022-01 – 2024-04 · 2y 3mo — -Sales enablement SaaS for outbound teams. -Built the product to $1K MRR -Partnered with Vouris in 2023 to fund and rebuild the MVP, wound down in 2024.
- Job: The Arthur G. Russell Co., Inc. — Control Systems Engineer · 2018-05 – 2020-06 · 2y 1mo — Designed and programmed control systems for custom industrial equipment. Gained foundational engineering methodology and problem-solving frameworks that now inform GTM systems architecture.
- School: Central Connecticut State University — Robotics and Mechatronics Engineering Technology · 2014 – 2018
Skills
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