Jim Lillig

AI First Digital Marketing Leader | Fractional VP Sales & Marketing | GTM Engineer | B2B Growth Engineer | Mentor | Father

Arlington Heights, Illinois, United Statesuniverse-v1 · gtme
Redline Growthex-Remke Industriesex-Synergy Intermedia

About

I am AI augmented. I am obsessed with bringing AI to the forefront and use it to not do the work, but how to have it augment my thinking and experience. With over 25 years of experience spanning startups, global manufacturers, and agency consulting, I’ve built and led high-performing teams that consistently deliver double-digit results - like doubling website traffic, driving $20M+ in new sales through strategic thought leadership demand generation campaigns, increasing sales 26% YoY and transforming cold calling into a thing of the past through targeted, AI injected digital lead generation and CRM integrations with Sales, Product, Customer Service and the entire user experience ecosystem. My expertise covers the full digital spectrum: from e-commerce and marketing automation to foundational SEO, AEO, social & paid media platforms, and CRM optimization, always with a focus on aligning marketing with business objectives and maximizing ROI.What sets me apart is my ability to translate complex data into actionable strategies that empower sales and customer service, inform product direction, streamline processes, and accelerate growth. I’m known for fostering collaborative, innovative environments where teams thrive, and for my hands-on leadership style that inspires both creativity and accountability. Whether you need to modernize your digital presence, launch effective B2B campaigns, or build a marketing “Center of Excellence,” I bring the vision, technical know-how, people skills and proven track record of improving the bottom line to drive your business forward. Let’s talk about how I can help your organization exceed its digital marketing goals.Expertise: B2B Demand Generation | Account-Based Marketing (ABM/ABX) | CRM & Marketing Automation | Digital Strategy | eCommerce Growth | Channel Marketing | Paid Media (PPC/Display/CTV) | GTM Engineering | Content Marketing | SEO & SEM & AIO & AEO | AI GTM Engineer | Sales Enablement | Martech Stack Leadership | Cross-Functional Collaboration | Analytics & KPI Optimization | AI Leadership | Claude Code | Claude Co-Work | Perplexity Pro | Cursor | Chat GPT | Notebook LM | Gemini3

Company history

  1. Remke IndustriesDigital Marketing Director2019-01 – 2023-01 · 4y
  2. Redline GrowthFractional VP Marketing & Sales2025-02 – present · 1y 6mo
  3. Synergy IntermediaDigital Strategy Director2005-03 – 2014-10 · 9y 7mo
  4. NSI IndustriesDigital Marketing Director2023-01 – 2024-12 · 1y 11mo
  5. Robert Bosch Tool CorporationDigital Marketing Manager, Brand2014-10 – 2018-03 · 3y 5mo
  6. Beachwaver Co.Digital Marketing Director- Freelance2018-11 – 2019-01 · 2 mo
  7. LeadGenCo.aiCo-Founder, CMO2025-10 – present · 10 mo

Skills

automationAISales ProcessesAnalytical SkillsIndustrial ABM CampaignsSocial Media StrategyProgrammatic Media BuyingCRM-ERP workflow automationIndustrial ABM architectureInbound Lead GenerationCRM-ERP IntegrationB2B Lead NurturingMarketing AnalyticsStrategic LeadershipContent MarketingStrategic MarketingArtificial Intelligence (AI)Cross-functional Team LeadershipOEM sales enablement through digitalManufacturing Sales EnablementIndustrial Marketing Automation

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