Aaron Drummond

Founding Team @ ePass | GTM Strategy, Growth & Marketing

ePassex-AVC Immediaex-Aspect: The Strategic Communication Experts

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Part of the founding team at ePass, leading growth at the company building the ‘plumbing’ behind every licence, permit and registration for I got here the longish way round.

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I started in sales then crossed over to the dark side of marketing, go-to-market strategy and Since then, I’ve built my career in and around tech, SaaS and digital transformation, working in complex environments where buying cycles are long and stakeholder lists even longer. A big part of that has revolved around positioning and messaging. Helping technical, niche or hard-to-explain products become clear, credible and commercially relevant to the people who need to buy, use or champion I’ve worked across enterprise SaaS, energy tech, digital infrastructure and public sector markets, shaping GTM strategies, building ABM programmes from scratch, contributing to $1M+ ARR enterprise wins, launching products in new markets, and specialising in helping teams expand key accounts and drive adoption. That includes working with some of the biggest names in cloud, data platforms and cyber, alongside niche SMEs with highly technical products and very specific markets, all while making the case that marketing deserves a real seat at the commercial I’m at my best connecting sales, marketing, customer success and product around growth. For me, real growth comes from cross-functional alignment: everyone knowing who the right customers are, how to reach them sustainably, how to help them buy, how to keep them successful, and how to grow the relationship over Then building the system behind all of it so it scales, with a healthy dollop of AI and help from my agentic friends Now I’m applying the same thinking to government At ePass, I’m building the growth function across GTM strategy, positioning, brand, narrative, sales and marketing playbooks, partner development, account expansion and the commercial systems needed to Basically, turning a deeply important but often unsexy category into something buyers, partners and markets can actually care Well, that and figuring out why the licensing world still somehow runs on PDFs and But that’s for another time.