J Goel

Head of Private Equity Applied AI @ Brain Co. | Product & GTM Executive | AI Research, Robotics, SaaS & Marketplace | P&L Owner ($5B+ Value Created) | Ex-Uber, Postmates (Acquired), Hyphen, BCG

San Francisco7.7k followers

Brain Co.

ex-Bland

ex-Jiffy.com

J Goel is a seasoned executive, leading revenue growth, product, engineering, operations, design, marketing, and strategy. J Goel leads Brain
More
's Private Equity Applied AI practice. We build compound AI systems (rules, machine learning, and large language models) for private equity firms and their portfolio companies. J owns the full commercial arc, from the sponsor relationship to portfolio-level production deployment: origination, AI due diligence, value-creation strategy, pricing, and J Goel was the AI Executive GM at a 9-figure revenue, EBITDA positive startup, where he lead multiple teams of AI research, product, FS/BE/FE/QA engineering, operations, supply chain & logistics, UI/UX, all aspects of marketing, brand, creative, data science, etc. J was part of the executive leadership team at Hyphen, where he leveraged Hyphen’s human-centered automation and AI-driven software to commercialize robotics - leapfrogging competition. Hyphen is a category-defining foodservice robotics startup that is revolutionizing how foodservice leaders approach rising labor costs, food costs, inflation, customer and labor retention and J Goel was the CEO of Marketplace at Chownow, where he grew the revenue by 300% annually on a very limited budget, creating a fair-for-all and community-focused platform for independent restaurants and J Goel was also the Global Head of Strategy and a founding leader of Eats for Business at Uber, the fastest growing channel for Uber Eats, and a leader in the Marketplace team at Postmates, where he launched and scaled multiple new verticals and enterprises, contributing to a 5x increase in the company's Prior to that, J Goel was a core member of BCG's Strategy, Corporate Development and Private Equity practices, advising Fortune 500s and startups on growth and transactions. J Goel holds an MBA from the Fuqua School of Business, Duke University and a BSc in Computer Science from UC J Goel has partnered with and influenced senior decision-makers at McDonald's, Pepsi, SpaceX, Meta, Google, Mayo Clinic, the US J Goel partners with startup founders and executives on full-stack GTM: Product, Sales, Marketing, and J Goel has a track record of building high performance teams and owning P&L for multi-billion dollar businesses.

LinkedIn Browse people

Claim profile

Career Timeline

JobSchool

GTM Index

BRAINJOB
1. Head of Private Equity (Ap…
  4M
2. Co-Head of Private Equity
  4M
BLANDJOB
1. Advisor
  1Y 5M
JIFFY.COMJOB
1. Head of AI Product, Resear…
  1Y 1M
GRAPHIO.AIJOB
1. Investor and Advisor
  11M
HYPHENJOB
1. SVP of Revenue, Deployment…
  2Y 6M
PATHWAYJOB
1. Advisor (Product & GTM)
  1Y 5M
VARIOUS STARTUPSJOB
1. Advisor for Startups & VCs
  4Y
LEOPARD AIJOB
1. Advisor
  5M
CHOWNOWJOB
1. VP, Executive GM & Head of…
  1Y 11M
UBERJOB
1. Global Head of Strategy &…
  8M

Job: Brain Co. — Head of Private Equity (Applied AI) · 2026-06 – present · 2 mo — I lead Brain Co.'s Private Equity Applied AI practice. We build token-efficient AI systems for private equity firms and their portfolio companies, driving business outcomes. I own the full commercial arc, from the board/sponsor relationship to portfolio-level production deployment: origination, AI due diligence, value-creation thesis, pricing, deployment and delivery. Key Responsibilities: - Serve as the senior relationship lead for private equity firms, operating partners, deal teams, and key portfolio executives, building trust at the most senior levels. - Own Brain Co.'s private equity go-to-market strategy, including sponsor prioritization, account selection, coverage design, and reso…
Job: Brain Co. — Co-Head of Private Equity · 2026-02 – 2026-06 · 4 mo — Brain Co. builds and deploys AI for the world's largest private equity funds and their portfolio companies. Sudden rapid advancement of AI has rattled valuations and made it harder for PE firms to underwrite deals with confidence. AI also has raised questions on long-term viability of portfolio companies which can be rendered obsolete. We leverage our bench of deeply experienced operators, product managers and engineers to BUILD & DEPLOY horizontal and bespoke vertical AI products which rapidly unlock EBITDA and create defensibility. We are a team of AI engineers, AI researchers, domain experts, and institutional operators building the future of applied AI, from Google DeepMind, Palantir…
Job: Bland — Advisor · 2025-01 – 2026-06 · 1y 5mo — Raising $165M, Bland AI went from pre-seed to Series C in record time. Sobhan (COO & Co-founder) is one of the smartest and scrappiest founders I have met. His intuition for drive growth for Bland and building connections in an authentic way is exceptional. Love jamming with him. 𝗕𝗹𝗮𝗻𝗱 𝗔𝗜: 𝗧𝗵𝗲 𝗩𝗼𝗶𝗰𝗲 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗡𝗲𝗲𝗱 𝗡𝗼𝘄 𝗧𝗵𝗲 𝗣𝗿𝗼𝗯𝗹𝗲𝗺 • Customer communication doesn't scale • Support teams drowning in repetitive queries • Sales missing opportunities due to slow follow-up • 24/7 coverage impossible without ballooning costs 𝗧𝗵𝗲 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻 Bland AI delivers human-quality voice AI that: • Sounds genuinely natural, not robotic • H…
Job: Jiffy.com — Head of AI Product, Research and Executive GM · 2025 – 2026-02 · 1y 1mo — I own the P&L (driving 9.5% growth WoW) and lead AI research, Product Managers, Engineering: Full Stack / Backend / Frontend / QA, UI/UX research , Operations, Data Science, Sales, Supply chain & Logistics, Performance Marketing, Brand, Creative, Social, etc. Key skills: AI Product Development: Designing, experimenting and building innovative AI features in a high growth AI business. AI to Revenue: operationalizing AI products into high margin revenue business AI Technical Optimization: Drove financial and technical optimization of the AI stack, significantly reducing processing costs, slashing latency, and cutting customer bounce rates by over 70%. AI Product & Eng Team Management: Le…
Job: Hyphen — SVP of Revenue, Deployments & Operations · 2023-01 – 2025-07 · 2y 6mo — Series B AI Robotics B2B Startup with $70m raised. From pre-revenue pre-pmf to scaling fast in less than 2 years We believe we can change the global food commercial operations forever. As part of the executive leadership team, I drive three primary functions: 1) Revenue: In 2+ years, I have helped establish Hyphen from pre-revenue to in-revenue with multiple enterprise customers and on path to driving system-wide adoption of robotics in food commercial operations at unprecedented scale 2) Commercial operations: I have helped establish operational playbooks, commercial team structure, strong cross-functional collaboration, KPIs/OKRs, etc across multiple functions such as product requireme…
Job: Pathway — Advisor (Product & GTM) · 2024-01 – 2025-06 · 1y 5mo — Backed by Khosla Ventures and earliest believers in OpenAI, DoorDash and Square, Adarsh and Luis are building the AI Brain for the restaurant industry. A full-stack solution to enable a restaurant GM and Owner to win operationally and financially
Job: Various Startups — Advisor for Startups & VCs | Fractional Revenue, Product & Operations · 2021-06 – 2025-06 · 4y — I advise startup founders on topics such as: 1) Growth strategy to hit revenue milestones to raise the next round 2) Go-to-market team development - evaluation, interview set up, hiring, training, managing efficiently 3) Enterprise, Mid-Market or SMB thesis and execution 4) LTV/CAC analysis 5) Operations overhaul and business process optimization 6) OKR development and input/output KPI build and execution 7) Product roadmap development and execution 8) A/B testing and evals etc. I advise VCs on topics such as: 1) Evaluating a new startups in industries such as marketplace, B2B SaaS, B2B2C SaaS, foodservice, etc. 2) Evaluating executive candidates for roles for specific startups 3) Setting…
Job: Leopard AI — Advisor · 2024-12 – 2025-05 · 5 mo — Jennifer is building the essential first-stop for founders looking to bring on the perfect investors for their specific thesis and VCs who want better outcomes from their investments vs just relying on the power law. Please see her recommendation below to understand how we work together. So excited for this product to come to market soon
Job: Graphio.ai — Investor and Advisor · 2025 – 2025 · 0 mo — Love what founder Dimitry and team are building. Such an intuitive product which can unlock so much potential in the workforce over multiple use cases Graphio is a manager's digital twin that analyzes employee performance by assessing potential, identifying high-potential individuals, and predicting flight risks - all based on events data without accessing any private content, messages, or any sensitive information. Their recommended usage scenario is to empower employees by giving them access to personalized insights, highlighting their strengths, areas for growth, and unique qualities (their personal SWOT). Leaders, HR, and managers, in turn, receive updates on positive progress and ach…
Job: ChowNow — VP, Executive GM & Head of Product · 2021-06 – 2023-05 · 1y 11mo — Built a startup inside a startup with a fraction of the investment peers had, capturing market share in major markets and on a path to profitability in less than 2 years A food marketplace which is Good for restaurants, Good for diners, Good for the community (Series D B2B and B2B2C Startup) The idea was simple - build a marketplace which returns 100% of profit back to the mom & pop restaurants and the community - the challenge was how to compete with the billions DoorDash, Uber, GrubHub etc were spending to acquire demand and supply. We succeeded in doing this in LA, NYC, CHI, AUS and more - the community loved us. The product features we launched were celebrated. I miss it! Reporting…
Job: Uber — Global Head of Strategy & Planning · 2020-10 – 2021-06 · 8 mo — Founding leadership for Uber Eats for Business, I defined the OKRs, product roadmap, strategic initiatives roadmap, financial plan development, success KPIs, sales plan etc. Result: Global revenue was initially declining which was stabilized and put on a path of growth Team & Regions: US & Canada, EMEA, APAC and LATAM Additionally, I served as Postmates & Uber Intergration lead Given a successful $5B exit of Postmates to Uber, during this time, I was engaged in integration activities to drive a collaborative and unified strategy on verticals moving forward
School: Duke University - The Fuqua School of Business — Master of Business Administration (MBA), Strategy & Health Sector Management
School: University of California, Davis — Bachelor's of Sciences, Computer Science

Skills

Information TechnologyMachine LearningStrategic LeadershipStrategic AlliancesEnterprise DataGrowth StrategiesPricing StrategyMarket SegmentationRelationship BuildingChannel PartnersBusiness AlliancesPerformance MetricsProduct StrategiesCategory ManagementCommercializationProduct LaunchInternational Business DevelopmentPositioning (Marketing)Problem SolvingStrategic Partner Relationship Management

Playbooks

No playbooks indexed for this profile yet.

J Goel

Skills

Playbooks

More GTM Engineers