Jerry Mellinger
Chief Revenue Officer | IoT Connectivity & eSIM Platforms | Cloud & Software GTM | Enterprise Scale | Builder | Closer
Senior sales and commercial leadership executive with over 25 years of experience driving growth across cloud, edge, enterprise, and telco infrastructure markets.
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Proven track record building high-performing teams, transforming go-to-market strategies, and delivering significant revenue growth through both direct and channel-led Currently serving as Chief Revenue Officer at SIMPL Wireless, a SaaS-based IoT connectivity orchestration platform that enables organizations to activate, manage, and scale eSIM connectivity without legacy telecom constraints. Focused on enterprise GTM, software-attached revenue growth, and building direct and channel sales motion across a rapidly expanding customer Previously led Americas Sales for the VeloCloud SD-WAN business at Broadcom/VMware, overseeing a cross-functional organization spanning direct sales, partner channels, pre-sales, and overlay roles. Prior to that, served as VP of Latin America Sales at Starent Networks, leading the commercial motion for mobile packet core solutions across the region, a role that continued through Cisco's Trusted partner to C-level stakeholders at global service providers, mobile network operators, and Fortune 500 enterprises across North American, European, and Latin American United States Air Force veteran. Fluent in Spanish.
GTM Index
- SIMPLJOB
- Chief Revenue Officer6M
Chief Revenue Officer
SIMPL
- BROADCOMJOB
- Head of Americas Sales1Y 1M
Head of Americas Sales | Software-Defined Infrastructure & Channel GTM
Broadcom
Led GTM execution across the Americas for Broadcom’s Software-Defined Edge business, including SD-WAN, SASE, and emerging edge infrastructure solutions. Oversaw a 50-person cross-functional team spanning direct sales, partner channels, pre-sales, and overlay roles. ✅ Outperformed H1 sales targets by a wide margin, revitalizing GTM momentum and significantly expanding regional run-rate in under two quarters ✅ Executed a restructured MSP partner engagement strategy, accelerating transaction velocity and improving forecast precision ✅ Realigned GTM to focus on scale, customer outcomes, and commercial discipline across complex partner ecosystems ✅ Positioned the business for operational contin…
- VMWAREJOB
- Sr. Dir, Americas Sales3Y 7M
Sr. Director, Americas Sales – Software-Defined Edge (Telco & Enterprise GTM)
VMware Inc.
Led sales for Broadcom’s Software-Defined Edge portfolio, including Cloud, SD-WAN, and Edge solutions, across Tier 1 and Tier 2 service providers in North America and Latin America. • Surpassed targets by 20% in Year 1 and 34% in Year 2, expanding footprint with top carriers • Closed major wins with T-Mobile, América Móvil, Telefónica, and NTT • Developed early-stage Federal business and repositioned GTM toward outcome-driven sales and overlay execution • Built C-level relationships that expanded wallet share and strategic account control
- ACCEDIANJOB
- Regional VP of Sales2Y 11M
Regional Vice President of Sales
Accedian
Recruited to lead Americas sales and drive growth through cloud-based performance analytics and service assurance platforms. • Achieved 400% sales growth in Year 1 while expanding funnel by 500% via direct and channel execution • Closed Accedian’s first major enterprise sale in Latin America with Telmex B2B • Shifted GTM focus from traditional “box” solutions to SaaS and hosted services, aligned to CXO transformation goals • Integrated Accedian’s Mobile Backhaul Monitoring into América Móvil’s regional assurance strategy
- ALTIOSTAR NETWORKS,JOB
- VP & GM, Americas Sales &…4Y 11M
Vice President & GM, Americas Sales & Operations
Altiostar Networks, Inc.
Founding commercial leader tasked with securing Tier 1 operator adoption for Altiostar’s vRAN and Open RAN platform. • Scaled from zero to $30M across América Móvil, Telefónica, and AT&T Mexico • Penetrated Brazil, Argentina, and Colombia through executive-led expansion strategy • Engaged directly with CTO and strategy teams to position Open RAN as a cornerstone of future mobile architecture • Built the Americas field team and served as GM for sales operations and deployment readiness
- CISCOJOB
- Sr. Dir, Mobility Architec…3Y 4M
Sr. Director, Mobility Architecture Sales, Latin America
Cisco
Took leadership of Cisco’s mobile infrastructure sales post-acquisition of Starent. Drove architecture adoption across EPC, SON, WiFi, and small cell. • Grew business to $200M+, consistently overachieving against plan • Managed integration of Starent’s mobility portfolio and team into Cisco’s global GTM • Engaged CXO leadership at Tier 1 operators to accelerate LTE deployments and core migrations • Led architecture-led selling motion across complex carrier environments
- STARENT NETWORKSJOB
- VP, Latin America & Caribb…3Y 1M
Vice President, Latin America & Caribbean Sales
Starent Networks
Launched and scaled Starent’s LATAM business from startup phase to $20M in revenue. • Replaced incumbent vendors in Tier 1 accounts and drove adoption of EPC, DPI, and video optimization • Built and led high-performing regional sales and SE team • Established direct relationships with CTOs and VP-level decision-makers at leading operators • Positioned Starent as a category-defining player in mobile packet core ahead of Cisco’s acquisition
- NMS COMMUNICATIONSJOB
- Americas Sales Dir4Y 3M
Americas Sales Director
NMS Communications
- LATUS LIGHTWORKSJOB
- Senior Sales Dir11M
Senior Sales Director
Latus Lightworks
- NORTEL NETWORKSJOB
- Dir, Wireless Sales, U.S.…11M
Director, Wireless Sales, U.S. Region
Nortel Networks
- Sales Dir, Emerging Global…1Y 2M
Sales Director, Emerging Global Service Providers, Latin America
Nortel Networks
- Sales Mgr, Transport Netwo…1Y 11M
Sales Manager, Transport Networks, Latin America
Nortel Networks
- Service Delivery Dir, Tran…3Y 2M
Service Delivery Director, Transport Networks
Nortel Networks
- Job: SIMPL — Chief Revenue Officer · 2026-04 – present · 4 mo
- Job: Broadcom — Head of Americas Sales | Software-Defined Infrastructure & Channel GTM · 2024-11 – 2025-12 · 1y 1mo — Led GTM execution across the Americas for Broadcom’s Software-Defined Edge business, including SD-WAN, SASE, and emerging edge infrastructure solutions. Oversaw a 50-person cross-functional team spanning direct sales, partner channels, pre-sales, and overlay roles. ✅ Outperformed H1 sales targets by a wide margin, revitalizing GTM momentum and significantly expanding regional run-rate in under two quarters ✅ Executed a restructured MSP partner engagement strategy, accelerating transaction velocity and improving forecast precision ✅ Realigned GTM to focus on scale, customer outcomes, and commercial discipline across complex partner ecosystems ✅ Positioned the business for operational contin…
- Job: VMware Inc. — Sr. Director, Americas Sales – Software-Defined Edge (Telco & Enterprise GTM) · 2021-04 – 2024-11 · 3y 7mo — Led sales for Broadcom’s Software-Defined Edge portfolio, including Cloud, SD-WAN, and Edge solutions, across Tier 1 and Tier 2 service providers in North America and Latin America. • Surpassed targets by 20% in Year 1 and 34% in Year 2, expanding footprint with top carriers • Closed major wins with T-Mobile, América Móvil, Telefónica, and NTT • Developed early-stage Federal business and repositioned GTM toward outcome-driven sales and overlay execution • Built C-level relationships that expanded wallet share and strategic account control
- Job: Accedian — Regional Vice President of Sales · 2018-04 – 2021-03 · 2y 11mo — Recruited to lead Americas sales and drive growth through cloud-based performance analytics and service assurance platforms. • Achieved 400% sales growth in Year 1 while expanding funnel by 500% via direct and channel execution • Closed Accedian’s first major enterprise sale in Latin America with Telmex B2B • Shifted GTM focus from traditional “box” solutions to SaaS and hosted services, aligned to CXO transformation goals • Integrated Accedian’s Mobile Backhaul Monitoring into América Móvil’s regional assurance strategy
- Job: Altiostar Networks, Inc. — Vice President & GM, Americas Sales & Operations · 2013-05 – 2018-04 · 4y 11mo — Founding commercial leader tasked with securing Tier 1 operator adoption for Altiostar’s vRAN and Open RAN platform. • Scaled from zero to $30M across América Móvil, Telefónica, and AT&T Mexico • Penetrated Brazil, Argentina, and Colombia through executive-led expansion strategy • Engaged directly with CTO and strategy teams to position Open RAN as a cornerstone of future mobile architecture • Built the Americas field team and served as GM for sales operations and deployment readiness
- Job: Cisco — Sr. Director, Mobility Architecture Sales, Latin America · 2010-01 – 2013-05 · 3y 4mo — Took leadership of Cisco’s mobile infrastructure sales post-acquisition of Starent. Drove architecture adoption across EPC, SON, WiFi, and small cell. • Grew business to $200M+, consistently overachieving against plan • Managed integration of Starent’s mobility portfolio and team into Cisco’s global GTM • Engaged CXO leadership at Tier 1 operators to accelerate LTE deployments and core migrations • Led architecture-led selling motion across complex carrier environments
- Job: Starent Networks — Vice President, Latin America & Caribbean Sales · 2006-11 – 2009-12 · 3y 1mo — Launched and scaled Starent’s LATAM business from startup phase to $20M in revenue. • Replaced incumbent vendors in Tier 1 accounts and drove adoption of EPC, DPI, and video optimization • Built and led high-performing regional sales and SE team • Established direct relationships with CTOs and VP-level decision-makers at leading operators • Positioned Starent as a category-defining player in mobile packet core ahead of Cisco’s acquisition
- Job: NMS Communications — Americas Sales Director · 2002-07 – 2006-10 · 4y 3mo
- Job: Latus Lightworks — Senior Sales Director · 2001-04 – 2002-03 · 11 mo
- Job: Nortel Networks — Sales Director, Emerging Global Service Providers, Latin America · 1999-01 – 2000-03 · 1y 2mo
- Job: Nortel Networks — Sales Manager, Transport Networks, Latin America · 1997-01 – 1998-12 · 1y 11mo
- Job: Nortel Networks — Service Delivery Director, Transport Networks · 1993-10 – 1996-12 · 3y 2mo
- Job: Nortel Networks — Director, Wireless Sales, U.S. Region · 2000-04 – 2001-03 · 11 mo
- School: Instituto Mexicano Norteamericano de Relaciones Culturales — Spanish Language
- School: United States Air Force — Bachelor, Electrical, Electronic and Communications Engineering Technology/Technician
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