Jennifer Nguyen
Global GTM Lead @ TikTok | Partnerships, Product, Programs | ex-Meta
TikTok
ex-InstagramSeasoned leader in strategic partnerships and programs with a proven track record of building trust, growing key relationships, and driving partnerships strategy.
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Drove product adoption of industry leading commerce products amongst global brands and top digital creators on Instagram and Facebook. Helping creators and brands thrive in the digital era. Led programs at Instagram to drive adoption of Instagram's growing suite of creator monetization tools amongst top creators and public figures. Early hire for Instagram Shopping and Facebook Shops, driving revenue growth for partners, leading complex integrations, and bringing unique value for brands with innovative programs. Led some of the highest grossing activations in the history of Instagram Shopping such as Hailey Bieber's launch of Rhode Skin and launch of the Instagram Nap Dress with Hill House Home. Experience with industry leading fashion, beauty, and entertainment creators and brands. Led growth in the venture capital and digital health sectors, supporting visionary teams with outstanding female leaders and innovative health solutions. Passionate about uplifting multicultural communities and contributed to various initiatives that empower women and minority founders. I have an MBA from the Wharton School at the University of Pennsylvania and a Bachelors and Masters from Stanford University.
GTM Index
- TIKTOKJOB
- GTM lead, Product Partners…2Y 9M
GTM lead, Product Partnerships - Global Monetization
TikTok
- INSTAGRAMJOB
- Product Programs Lead - Cr…1Y 11M
Product Programs Lead - Creator Monetization
Instagram
Helping top tier creators get paid for their energy, their vision, and their content on Instagram. o Programs Lead for the Instagram Subscriptions Program, spearheading a cross-functional program for 200 high-profile creators, focusing on high touch education, strategy, and product feedback to boost creator monetization and shape product development o Led creator monetization roadshow presenting to top talent agencies (e.g. WME, UTA, CAA) enabling their clients to adopt the full suite of creator monetization tools o Partnered with Product, Legal, and Business Marketing to build the Instagram Brand Playbook, a scaled end-to-end solution for creators and brands to launch successfully on In…
- METAJOB
- Creator Commerce Fashion a…1Y 11M
Creator Commerce Fashion and Beauty Lead - Commerce Partnerships
Meta
Strategic Partner Manager for fashion, beauty, and entertainment for Creator Commerce. Helped brands drive revenue, reach new audiences, and host splashy activations through Shopping on Instagram and Facebook. o Sourced and grew commerce partnerships with top brands in fashion, beauty, and entertainment o Led high profile brand activations on IG Shopping with public figures and celebrity talent, including Hailey Bieber, Scarlett Johansson, Dr. Barbara Sturm, and Camila Coelho, orchestrating some of the highest grossing Live Shopping events and exclusive launches on IG Shopping o Strategically guided brands to adopt leading social commerce products such as Drops, Live Shopping, and Affili…
- AMPLIFYHER VENTURESJOB
- Investor Fellow1Y 11M
Investor Fellow
Amplifyher Ventures
Amplifyher Ventures is a venture capital firm dedicated to investing in visionary teams with outstanding female leaders. The fund is based in New York and invests in Seed - Series A stage companies nationwide. As part of the 2020 Investor Fellows Cohort, I helped - Source and diligence companies to present investment opportunities to Amplifyher’s Partners in monthly investor meetings - Serve as Amplifyher liason in academic and regional ecosystems, as well as the fund’s representative at industry events
- FACEBOOKJOB
- Strategic Partnerships MBA…2M
Strategic Partnerships MBA Intern, Facebook Marketplace
Facebook
* Conducted analysis of 200+ partners in the Verticals ecosystem to identify incremental inventory opportunities in 7 global markets * Identified 5 recommendations and presented a 12-month strategy proposal to the VP of Global Commerce
- COLLECTIVE HEALTHJOB
- Senior Specialist - Platfo…2Y 11M
Senior Specialist - Platform Partnerships and Strategy
Collective Health
o Managed relationships with 60+ priority digital health partners which drove >50% of Collective Health’s gross margin o Owned partner contracts, operational relationships and onboarding, helping quadruple the partner ecosystem to 140 partners within two years
- Senior Member Advocate1Y 11M
Senior Member Advocate
Collective Health
I helped members navigate the byzantine health insurance system through exceptional and empathetic member service. o Resolved 4,000+ member cases by translating complex and nuanced healthcare benefits into easy to understand concepts using clear communication, even in the most difficult and time sensitive situations o Consistently provided above and beyond service maintaining the highest personal CSAT of 97 (24 points higher than the industry average) o Navigated complex care situations that required me to work cross functionally with Operations and Product and externally with medical/dental/vision providers such as Blue Shield of California and Delta Dental
- COUNSYLJOB
- Clinical Lab Assistant1Y 11M
Clinical Lab Assistant
Counsyl
- Job: Amplifyher Ventures — Investor Fellow · 2020 – 2021 · 1y — Amplifyher Ventures is a venture capital firm dedicated to investing in visionary teams with outstanding female leaders. The fund is based in New York and invests in Seed - Series A stage companies nationwide. As part of the 2020 Investor Fellows Cohort, I helped - Source and diligence companies to present investment opportunities to Amplifyher’s Partners in monthly investor meetings - Serve as Amplifyher liason in academic and regional ecosystems, as well as the fund’s representative at industry events
- Job: Instagram — Product Programs Lead - Creator Monetization · 2022 – 2023 · 1y — Helping top tier creators get paid for their energy, their vision, and their content on Instagram. o Programs Lead for the Instagram Subscriptions Program, spearheading a cross-functional program for 200 high-profile creators, focusing on high touch education, strategy, and product feedback to boost creator monetization and shape product development o Led creator monetization roadshow presenting to top talent agencies (e.g. WME, UTA, CAA) enabling their clients to adopt the full suite of creator monetization tools o Partnered with Product, Legal, and Business Marketing to build the Instagram Brand Playbook, a scaled end-to-end solution for creators and brands to launch successfully on In…
- Job: Meta — Creator Commerce Fashion and Beauty Lead - Commerce Partnerships · 2021 – 2022 · 1y — Strategic Partner Manager for fashion, beauty, and entertainment for Creator Commerce. Helped brands drive revenue, reach new audiences, and host splashy activations through Shopping on Instagram and Facebook. o Sourced and grew commerce partnerships with top brands in fashion, beauty, and entertainment o Led high profile brand activations on IG Shopping with public figures and celebrity talent, including Hailey Bieber, Scarlett Johansson, Dr. Barbara Sturm, and Camila Coelho, orchestrating some of the highest grossing Live Shopping events and exclusive launches on IG Shopping o Strategically guided brands to adopt leading social commerce products such as Drops, Live Shopping, and Affili…
- Job: Counsyl — Clinical Lab Assistant · 2015 – 2016 · 1y
- Job: Facebook — Strategic Partnerships MBA Intern, Facebook Marketplace · 2020-06 – 2020-08 · 2 mo — * Conducted analysis of 200+ partners in the Verticals ecosystem to identify incremental inventory opportunities in 7 global markets * Identified 5 recommendations and presented a 12-month strategy proposal to the VP of Global Commerce
- Job: TikTok — GTM lead, Product Partnerships - Global Monetization · 2024 – present · 2y 7mo
- Job: Collective Health — Senior Member Advocate · 2016 – 2017 · 1y — I helped members navigate the byzantine health insurance system through exceptional and empathetic member service. o Resolved 4,000+ member cases by translating complex and nuanced healthcare benefits into easy to understand concepts using clear communication, even in the most difficult and time sensitive situations o Consistently provided above and beyond service maintaining the highest personal CSAT of 97 (24 points higher than the industry average) o Navigated complex care situations that required me to work cross functionally with Operations and Product and externally with medical/dental/vision providers such as Blue Shield of California and Delta Dental
- Job: Collective Health — Senior Specialist - Platform Partnerships and Strategy · 2017 – 2019 · 2y — o Managed relationships with 60+ priority digital health partners which drove >50% of Collective Health’s gross margin o Owned partner contracts, operational relationships and onboarding, helping quadruple the partner ecosystem to 140 partners within two years
- School: The Wharton School — Master of Business Administration - MBA
- School: Stanford University — Bachelor’s Degree
- School: Stanford University — Master’s Degree, Latin American Studies
- School: Stanford University
Skills
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