Gerrit D.
currently ... formerly ...
AdobeIex-IBM Business Consulting Services | Deloitte ConsultingWith a relentless passion driving every endeavor, I am a seasoned Head of Sales / Industry Leader / Sales Go-To-Market (GTM) Lead adept at cultivating and empowering high-performing consultative sales teams to excel in the realm of digital consulting/advisory, growth generation…
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and analytics/measurement within the financial services, fintech & insurance sector across diverse European markets and beyond. Beyond the FS vertical I was also leading/developing of the Travel/Mobility vertical My journey has been defined by orchestrating strategic initiatives, advising CMOs and CSOs to drive marketing and sales efficiencies based on data and (digital) marketing excellence and fostering a culture of excellence, resulting in unparalleled successes. I've honed my skills as a cross-functional collaborator, surpassing quotas and catapulting vertical revenues for Meta (formerly Facebook) to over USD 120m ARR. With over a decade of experience in digital marketing and two decades in financial services, coupled with an intimate understanding of the DACH region's (ad-)tech, agency and ad landscape, I bring forth a wealth of knowledge and a robust network of stakeholders. My background as a management consultant and fervent advocate for e-business and digital transformation has equipped me with the expertise to drive multi-million-euro acquisition campaigns and lead generation initiatives for both B2B and B2C markets. Embracing a growth mindset, I thrive on navigating complexities and delivering tangible results that redefine industry standards. Beyond the professional realm, I am an active member of Rotary International, serving as a vital part of the board and treasure at RC Hamburg-Harvestehude and serve as a honorary judge at the Hamburger Verwaltungsgericht. Passion is the heartbeat of my journey - one that fuels my dedication to sales and marketing excellence, my PhD study about AI-driven hyper-personalization at scale in FS marketing, savoring great coffee, and embracing the richness of Italian culture with my dachshund Fridolin. Let's connect and explore how we can drive meaningful impact together.
GTM Index
- VARIOUSJOB
- Advisor for CMOs and CSOs…6Y 9M
Advisor for CMOs and CSOs - Digital Marketing & Sales Excellence
Various
As an Advisor for CxOs, I specialize in guiding executive leaders to achieve excellence across various facets of digital transformation and online marketing. My expertise encompasses: ● Excellence in Online Marketing: Crafting and implementing strategies to enhance digital presence and performance. ● Digital Sales: Driving revenue growth through innovative digital sales tactics and technologies. ● Growth Hacking: Identifying and leveraging growth opportunities using data-driven insights and unconventional strategies. ● Paid Media: Managing and optimizing paid media campaigns across social media, search engines, display networks, digital audio, and video platforms. ● Sales Flow Optimization…
- Advisor for CMOs and CSOs…6Y 9M
Advisor for CMOs and CSOs - Digital Marketing & Sales Excellence
Various
As an Advisor for CxOs, I specialize in guiding executive leaders to achieve excellence across various facets of digital transformation and online marketing. My expertise encompasses: ● Excellence in Online Marketing: Crafting and implementing strategies to enhance digital presence and performance. ● Digital Sales: Driving revenue growth through innovative digital sales tactics and technologies. ● Growth Hacking: Identifying and leveraging growth opportunities using data-driven insights and unconventional strategies. ● Paid Media: Managing and optimizing paid media campaigns across social media, search engines, display networks, digital audio, and video platforms. ● Sales Flow Optimization…
- ADOBEJOB
- EMEA Sales GTM Lead - Data…1Y 10M
EMEA Sales GTM Lead - Data & Insights
Adobe
● Leading the commercial success of Adobe's Data & Insights portfolio in Central Europe and broader EMEA, ensuring sustainable growth across the full customer lifecycle, from pipeline creation to customer value realization and renewals. ● Localize and operationalize EMEA GTM strategy, tailoring execution plans to regional market dynamics and aligning cross-functional teams including Sales, Marketing, Partners, and Consulting. ● Act as the regional voice for Data & Journeys, representing customer needs and market insights to global product and corporate stakeholders to influence roadmap, innovation and packaging. ● Lead strategic deal support and ecosystem engagement, enabling field teams, a…
- EIM - EUROPEAN INSTITUTE OF MANAGEMENTJOB
- Artificial Intelligence (A…1Y 9M
Artificial Intelligence (AI) Researcher & Doctoral candidate
EIM - European Institute of Management
- RMS DER AUDIOVERMARKTER.JOB
- Interim Mgr: Head of Digit…10M
Interim Manager: Head of Digital Sales Strategy (M.d. Geschäftsleitung/Member of Executive Board)
RMS Der Audiovermarkter.
● Revenue Responsibility: Spearheading the monetization of digital audio advertising, with a focus on achieving substantial revenue growth. This involves a deep understanding of client needs, market trends, and emerging opportunities in the digital audio advertising landscape and deriving the go-to-market strategy to accelerate sales and improve monetization. ● Leadership and Inspiration: Leading and inspiring the digital sales department (second-line management) to exceed targets and foster a culture of innovation and excellence. ● Strategic Reshaping: Redefining our digital audio advertising strategy to align with market demands and optimize monetization efforts across the company. This i…
- METAJOB
- Head of Industry Sales - F…3Y 4M
Head of Industry Sales - Financial Services DACH (Senior Sales Manager)
Meta
(Facebook, Messenger, Instagram, WhatsApp, Quest, Workplace) ● Part of the local Meta leadership team for German speaking countries (DACH) ● Leading all sales, consulting, measurement/analytics, tech integration, data protection and thought leadership activities to increase revenues (apprx. $120m p.a.) within the financial services (banking, payments, fintech) and insurance sector. ● Managing the regional strategy and day-to-day operation of the FS DACH team and function. ● Leading, inspiring and developing a team of Account Executives (Client Partners, Client Solution Managers) and consulted CMOs/CSOs how to leverage meta for driving brand and sales and retention. ● Nurturing and maintaini…
- FACEBOOKJOB
- Head of Industry Sales - F…2Y 5M
Head of Industry Sales - Financial Services & Travel/Mobility DACH (Sales Manager)
Facebook
● Leading all sales, consulting, measurement/analytics, tech integration, data protection and thought leadership activities to increase revenues within the traditional FS&I as well as travel/mobility sector. ● Managing the regional strategy and day-to-day operation of the FS DACH & Travel/Mobility team and function. ● Leading and developing a team of Account Executives (Client Partners, Client Solution Managers).
- BARCLAYSJOB
- VP - Head of Campaign Mana…1Y 5M
Vice President - Head of Campaign Management & Analytics
Barclays
● Responsible for managing direct acquisition activities generating new customers for the cards, loans and deposits business focusing on volume and profitability ● Leading and developing a team of campaign managers, internet process analysts, web developer / Adobe specialists, social media managers to drive digital sales and brand building ● Full P&L responsibility for > €10 Mio media spending’s per year investing in classic and digital (TV, SEA, Display, SEO optimization (incl. content), Content Marketing, MGM, emailing, DM, OOH, ...) ● Providing sales forecasts and actions to drive revenues to management ● Working together with external agencies to execute campaigns and measure and report…
- VISAJOB
- Sales & Mktg / Senior Mgr1Y 11M
Sales & Marketing / Senior Manager
Visa
- GOOGLEJOB
- Industry Mgr - Banking4Y 11M
Industry Manager - Banking
Google
● Leading the Multi-Client Pod consisting of retail and commercial banks, investment banks/KAGs and credit card organizations ● Full revenue responsibility for double digit mio revenues p.a. ● Spearheading and developing a virtual team of 3 associate account managers located in Dublin/Hamburg ● Managing full lifecycle sales process which includes identifying and initiating new sales opportunities by leveraging off existing clients, sales presentations and contract negotiations ● Strong consultative selling skills in order to provide solutions based on the client’s needs (drive reach, grow sales, build their brand) ● Established strong client relationships to relevant B- and C-level executiv…
- IBM BUSINESS CONSULTING SERVICES | DELOITTE CONSULTINGJOB
- Senior Management Consulta…5Y
Senior Management Consultant - Financial Services
IBM Business Consulting Services | Deloitte Consulting
● Managed interdisciplinary projects of +6 members (initiate, plan, execute and monitor projects), e.g. Analysed, developed, implemented sales processes / KPIs and support structures for a new retail bank in Saudi Arabia ● Managed analysis of client operations, sales processes, business processes, organizational structures and has defined SLAs/KPIs ● Identified KPIs and defined SLA requirements to monitor external vendors ● Supervision and training of interns/new joiners, dev. of training material ● Supported business development and proposal activities ● Established and managed a PMO leading +3 members
- Job: IBM Business Consulting Services | Deloitte Consulting — Senior Management Consultant - Financial Services · 2006-01 – 2011-01 · 5y — ● Managed interdisciplinary projects of +6 members (initiate, plan, execute and monitor projects), e.g. Analysed, developed, implemented sales processes / KPIs and support structures for a new retail bank in Saudi Arabia ● Managed analysis of client operations, sales processes, business processes, organizational structures and has defined SLAs/KPIs ● Identified KPIs and defined SLA requirements to monitor external vendors ● Supervision and training of interns/new joiners, dev. of training material ● Supported business development and proposal activities ● Established and managed a PMO leading +3 members
- Job: Various — Advisor for CMOs and CSOs - Digital Marketing & Sales Excellence · 2020-01 – present · 6y 7mo — As an Advisor for CxOs, I specialize in guiding executive leaders to achieve excellence across various facets of digital transformation and online marketing. My expertise encompasses: ● Excellence in Online Marketing: Crafting and implementing strategies to enhance digital presence and performance. ● Digital Sales: Driving revenue growth through innovative digital sales tactics and technologies. ● Growth Hacking: Identifying and leveraging growth opportunities using data-driven insights and unconventional strategies. ● Paid Media: Managing and optimizing paid media campaigns across social media, search engines, display networks, digital audio, and video platforms. ● Sales Flow Optimization…
- Job: RMS Der Audiovermarkter. — Interim Manager: Head of Digital Sales Strategy (M.d. Geschäftsleitung/Member of Executive Board) · 2023-06 – 2024-04 · 10 mo — ● Revenue Responsibility: Spearheading the monetization of digital audio advertising, with a focus on achieving substantial revenue growth. This involves a deep understanding of client needs, market trends, and emerging opportunities in the digital audio advertising landscape and deriving the go-to-market strategy to accelerate sales and improve monetization. ● Leadership and Inspiration: Leading and inspiring the digital sales department (second-line management) to exceed targets and foster a culture of innovation and excellence. ● Strategic Reshaping: Redefining our digital audio advertising strategy to align with market demands and optimize monetization efforts across the company. This i…
- Job: Visa — Sales & Marketing / Senior Manager · 2015 – 2016 · 1y
- Job: Google — Industry Manager - Banking · 2011 – 2015 · 4y — ● Leading the Multi-Client Pod consisting of retail and commercial banks, investment banks/KAGs and credit card organizations ● Full revenue responsibility for double digit mio revenues p.a. ● Spearheading and developing a virtual team of 3 associate account managers located in Dublin/Hamburg ● Managing full lifecycle sales process which includes identifying and initiating new sales opportunities by leveraging off existing clients, sales presentations and contract negotiations ● Strong consultative selling skills in order to provide solutions based on the client’s needs (drive reach, grow sales, build their brand) ● Established strong client relationships to relevant B- and C-level executiv…
- Job: Adobe — EMEA Sales GTM Lead - Data & Insights · 2024-12 – present · 1y 8mo — ● Leading the commercial success of Adobe's Data & Insights portfolio in Central Europe and broader EMEA, ensuring sustainable growth across the full customer lifecycle, from pipeline creation to customer value realization and renewals. ● Localize and operationalize EMEA GTM strategy, tailoring execution plans to regional market dynamics and aligning cross-functional teams including Sales, Marketing, Partners, and Consulting. ● Act as the regional voice for Data & Journeys, representing customer needs and market insights to global product and corporate stakeholders to influence roadmap, innovation and packaging. ● Lead strategic deal support and ecosystem engagement, enabling field teams, a…
- Job: Barclays — Vice President - Head of Campaign Management & Analytics · 2016 – 2017-06 · 1y 5mo — ● Responsible for managing direct acquisition activities generating new customers for the cards, loans and deposits business focusing on volume and profitability ● Leading and developing a team of campaign managers, internet process analysts, web developer / Adobe specialists, social media managers to drive digital sales and brand building ● Full P&L responsibility for > €10 Mio media spending’s per year investing in classic and digital (TV, SEA, Display, SEO optimization (incl. content), Content Marketing, MGM, emailing, DM, OOH, ...) ● Providing sales forecasts and actions to drive revenues to management ● Working together with external agencies to execute campaigns and measure and report…
- Job: Facebook — Head of Industry Sales - Financial Services & Travel/Mobility DACH (Sales Manager) · 2017-07 – 2019-12 · 2y 5mo — ● Leading all sales, consulting, measurement/analytics, tech integration, data protection and thought leadership activities to increase revenues within the traditional FS&I as well as travel/mobility sector. ● Managing the regional strategy and day-to-day operation of the FS DACH & Travel/Mobility team and function. ● Leading and developing a team of Account Executives (Client Partners, Client Solution Managers).
- Job: Meta — Head of Industry Sales - Financial Services DACH (Senior Sales Manager) · 2020-01 – 2023-05 · 3y 4mo — (Facebook, Messenger, Instagram, WhatsApp, Quest, Workplace) ● Part of the local Meta leadership team for German speaking countries (DACH) ● Leading all sales, consulting, measurement/analytics, tech integration, data protection and thought leadership activities to increase revenues (apprx. $120m p.a.) within the financial services (banking, payments, fintech) and insurance sector. ● Managing the regional strategy and day-to-day operation of the FS DACH team and function. ● Leading, inspiring and developing a team of Account Executives (Client Partners, Client Solution Managers) and consulted CMOs/CSOs how to leverage meta for driving brand and sales and retention. ● Nurturing and maintaini…
- Job: EIM - European Institute of Management — Artificial Intelligence (AI) Researcher & Doctoral candidate · 2025-01 – present · 1y 7mo
- Job: Various — Advisor for CMOs and CSOs - Digital Marketing & Sales Excellence · 2020-01 – present · 6y 7mo — As an Advisor for CxOs, I specialize in guiding executive leaders to achieve excellence across various facets of digital transformation and online marketing. My expertise encompasses: ● Excellence in Online Marketing: Crafting and implementing strategies to enhance digital presence and performance. ● Digital Sales: Driving revenue growth through innovative digital sales tactics and technologies. ● Growth Hacking: Identifying and leveraging growth opportunities using data-driven insights and unconventional strategies. ● Paid Media: Managing and optimizing paid media campaigns across social media, search engines, display networks, digital audio, and video platforms. ● Sales Flow Optimization…
- School: European Institute of Management I EIM — PHD candidate, AI-Driven Hyper-Personalization at Scale in Financial Services Marketing
- School: University of Applied Sciences Hamburg (EFH) / ESB Business School - Reutlingen — MBA, International Management
- School: Hochschule für Technik und Wirtschaft des Saarlandes — Dipl. Betriebswirt (FH), Business Administration (with emphasis on Business Informatics)
- School: IHK Saarbrücken / Friedrich-List-Schule Saarbrücken (KBBZ) — Bankkaufmann (qualified banker)
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