Dean Glasenberg
Global Product Strategy & GTM Lead, Amazon @ TikTok | Product Marketing VP (Ex-Google, Meta, Madhive) | CTV · Programmatic · Retail Media · AdTech · B2B SaaS | Driving product adoption & revenue at global scale
TikTok
ex-GoogleI've spent 15 years at Google, Meta, and TikTok doing one thing: turning products into revenue.
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⚡ Scaled Google's programmatic video product (DBM/DV360) from launch to $1B+ ARR in the Americas over 3 years as its first regional commercialization lead ⚡ Helped unlock a multi-billion dollar revenue channel at Meta launching a new SMB Agency sales program, and led the 12-person cross-functional COVID-19 SMB response that grew new business and cut churn XX% ⚡ Now lead Global Product Strategy & GTM for Amazon at TikTok — one of the platform's largest global advertisers — connecting monetization product roadmaps to revenue across regions, across all their brands globally (Amazon, Prime Video, MGM, Audible, Music, Wholefoods, OneMedical, Pharmacy etc) Twice a VP of Product Marketing (Madhive, MediaMath), where I built Voice of Customer programs that fed directly into product roadmaps and pitched a new-to-market product (Retail Media Network related) which was projected to drive 8–10% revenue growth. MBA (USC Marshall), recovering attorney, ex-chocolatier. ———————————————————— Product Marketing | Go-to-Market (GTM) Strategy | Product Strategy | Connected TV (CTV) | Programmatic Advertising | Retail & Commerce Media | AdTech / MarTech | Demand Side Platform (DSP) / Supply Side Platform (SSP) | B2B SaaS | Messaging & Positioning | Sales Enablement | Voice of Customer | Competitive Analysis | Roadmap Development | Storytelling | Cross-functional Leadership | Stakeholder Management | Data Analysis | Business Development
GTM Index
- TIKTOKJOB
- Global Product Strategy &…0M
Global Product Strategy & GTM Lead, Agentic AI Integrations (Agency)
TikTok
- Global Product Strategy &…1Y 8M
Global Product Strategy & GTM Lead, Amazon
TikTok
- MADHIVEJOB
- VP, PMM1Y
VP, Product Marketing
Madhive
- MEDIAMATHJOB
- VP PMM7M
Vice President Product Marketing
MediaMath
- Pitched, developed and incubated an 'new to market' product to take advantage of an emerging market trend, following X-functional leadership buy-in - Projected to bring in 8-10% revenue growth over the next 2-3 years.
- FACEBOOKJOB
- Global PMM, SMB3Y 11M
Global Product Marketing Manager, SMB
Facebook
- Partnered in the launch of a new SMB Agency sales channel, unlocking a multi-billion dollar revenue opportunity, which included market assessment, program goals, and operational metrics and performance goals. - Led a cross-functional team (Sales, Marketing, Product, Data Science) to respond to COVID-19 outbreak, developing a “bricks-to-clicks” campaign targeted at SMB businesses which resulted in a significant increase in new business, reduction in churn, and a greater understanding of our target client base.
- PMM - Global Measurement11M
Product Marketing Manager - Global Measurement
Facebook
- Partnered X-functionally to shape the Meta measurement narrative, drive product understanding, and grow adoption with customers. - Coached and mentored a global team of 5 Product Marketers.
- GOOGLEJOB
- Commericalization Lead for…4Y
Commericalization Lead for Programmatic Video
Google
- America's first regional programmatic video product lead driving DBM Video revenue by XXX%+ ARR to over $1B dollars over a 3-year period. - Led product commercialization and strategy for America’s video + CTV, advocating for regional needs (client + market) to drive product adoption and revenue.
- Agency Relationship Mgr11M
Agency Relationship Manager
Google
- Team Lead - DoubleClick fo…2Y 3M
Team Lead - DoubleClick for Advertisers (DFA)
Google
Managed a cross-office team to provide consultative strategy to a core group of agencies, Havas and IPG, 2 of the Top 6 Global Ad Agencies; also worked cross-functionally with Sales teams to grow the DoubleClick platform among these agencies.
- KING & WOOD MALLESONSJOB
- Attorney4Y 3M
Attorney
King & Wood Mallesons
I worked as a solicitor in the Asset Finance group of King & Wood Mallesons' Sydney office, specializing in structured finance transactions inclusive of aviation, rail and mining equipment. This included deals in jurisdictions outside of Australia, including: Singapore, South Korea, United Kingdom and Ireland.
- Job: Google — Agency Relationship Manager · 2013-05 – 2014-04
- Job: Madhive — VP, Product Marketing · 2023-09 – 2024-09
- Job: Facebook — Global Product Marketing Manager, SMB · 2019-01 – 2022-12 — - Partnered in the launch of a new SMB Agency sales channel, unlocking a multi-billion dollar revenue opportunity, which included market assessment, program goals, and operational metrics and performance goals. - Led a cross-functional team (Sales, Marketing, Product, Data Science) to respond to COVID-19 outbreak, developing a “bricks-to-clicks” campaign targeted at SMB businesses which resulted in a significant increase in new business, reduction in churn, and a greater understanding of our target client base.
- Job: King & Wood Mallesons — Attorney · 2005-02 – 2009-05 — I worked as a solicitor in the Asset Finance group of King & Wood Mallesons' Sydney office, specializing in structured finance transactions inclusive of aviation, rail and mining equipment. This included deals in jurisdictions outside of Australia, including: Singapore, South Korea, United Kingdom and Ireland.
- Job: MediaMath — Vice President Product Marketing · 2022-12 – 2023-07 — - Pitched, developed and incubated an 'new to market' product to take advantage of an emerging market trend, following X-functional leadership buy-in - Projected to bring in 8-10% revenue growth over the next 2-3 years.
- Job: TikTok — Global Product Strategy & GTM Lead, Agentic AI Integrations (Agency) · 2026-08 – present
- Job: Google — Team Lead - DoubleClick for Advertisers (DFA) · 2011-02 – 2013-05 — Managed a cross-office team to provide consultative strategy to a core group of agencies, Havas and IPG, 2 of the Top 6 Global Ad Agencies; also worked cross-functionally with Sales teams to grow the DoubleClick platform among these agencies.
- Job: Google — Commericalization Lead for Programmatic Video · 2014-04 – 2018-04 — - America's first regional programmatic video product lead driving DBM Video revenue by XXX%+ ARR to over $1B dollars over a 3-year period. - Led product commercialization and strategy for America’s video + CTV, advocating for regional needs (client + market) to drive product adoption and revenue.
- Job: Facebook — Product Marketing Manager - Global Measurement · 2018-02 – 2019-01 — - Partnered X-functionally to shape the Meta measurement narrative, drive product understanding, and grow adoption with customers. - Coached and mentored a global team of 5 Product Marketers.
- Job: TikTok — Global Product Strategy & GTM Lead, Amazon · 2024-12 – present
- School: University of Southern California - Marshall School of Business — MBA, Master of Business Administration
- School: UNSW — LLB, Law
- School: Murdoch University — BSc., Biomedical Science & Molecular Biology
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