James Ker-Reid
Fractional CRO/VP RevOps 5–25M B2B Tech 60+ Clients 6 Exits, Growth By Smart GTM Strategy, Processes, People & Tech, Ex-Founder, Grey From Scaleups & Parenting
I’m a Fractional CRO & RevOps leader with 15+ years building and scaling high-growth B2B tech companies. My experience includes 6 successful exits and 60+ GTM builds, where I’ve led go-to-market strategy, revenue operations, and team execution from 5-25m ARR.
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My extraordinary skill is working with Founder-led tech businesses and building a team-led revenue Highlights in the last 12 months include:+ Building a channel GTM motion from scratch, including: partner revenue forecast for FY27, new partner operating model, commercial agreements, channel UX prototype built with Claude Code and written acceptance by partners + new partner deals signed — plus a 6-month channel activation plan built within 90 + Consolidated HubSpot from 3 pipelines and reduced deal pipeline from 11 stages to 5, sorted 748 legacy opportunities, 433 existing accounts, and have forecasting into HubSpot for the first time within 90 + Created an Account Management playbook, including: full re-org and update of the existing customer data within HubSpot, improved clarity of roles and responsibilities from contract signature onwards to renewal and expansion across the commercial function, and dynamic account and renewal plan generation using AI, as well as an improved HubSpot configuration to support streamlined + Owned the end-to-end build of the GTM team, including: commercial leadership assessment, interim commercial leadership and hire of individual contributors, including Account Executive, Content Manager, Events Manager, and Account Manager; as well as building up the leadership layer of Chief Commercial Officer and Head of Marketing before the end of the + Full review and simplification of inbound and outbound technology stack: including sunsetting duplicate data enrichment platforms and sales engagement platforms, and created £5,000 p/m in I’m seeking a fractional leadership role as a Fractional CRO or VP of RevOps. I bring both the discipline of a hands-on operator and the vision and urgency of a Founder, having been What Tech Founders Say:"I was nervous at first hiring James, but it's the best decision I've ever made" (Benoit Alvarez, exited QBOX)"I'd tell any tech founder, can you afford not to hire James?" (JT Grondheim, exited Fonn)"James gave us insight into our business in days that we hadn't seen for two years; he ensured that the new processes were lived and breathed" (Will Read, exited Sideways 6)*Connect/DM with me if you're an Investor, CEO, CFO, COO, or Chair at a B2B tech scaleup.
GTM Index
- SCALEWISEJOB
- Fractional CRO & VP of Rev…1Y 5M
Fractional CRO & VP of RevOps
ScaleWise
I'm a Fractional CRO and VP of RevOps for £5-25 Million B2B Tech and SaaS businesses that works with Founders, COOs, CFOs, CMOs and CROs to help them build repeatable and profitable go-to-market motions. Typically brought in to work alongside the CEO to transition away from founder-led sales and/or with the CRO/VP to increase sales conversion, reduce sales cycle length, increase overall GTM efficiency and profitability, including optimising the tech stack and RevOps function and increasing net revenue retention and decreasing churn.
- PURECYBER LIMITEDJOB
- Head of GTM6M
Head of GTM
PureCyber Limited
I own Sales, Marketing, Account Management and Channel and full budget responsibility and line management of 12 people. This includes ownership of the tech stack for the commercial teams. My mission is to convert the company from a founder-led to a leader-led GTM motion. Focused on sharpening ICP selection and messaging, improving revenue operations and tech stack, strengthening pipeline generation, channel strategy, and channel activation. And aligning sales, marketing, and delivery around a more predictable growth model. PureCyber is a fast growing UK cybersecurity services company, providing mid-market organisations with a subscription-based managed cybersecurity offering and consultan…
- REVGENIUSJOB
- Member11M
Member
RevGenius
One of the largest communities of RevOps and GTM specialists globally.
- SKALED CONSULTINGJOB
- Fractional CRO & VP of Rev…11M
Fractional CRO & VP of RevOps
Skaled Consulting
I'm a fractional CRO & VP of RevOps and AI PM for £5-35 million B2B SaaS companies. My goal is to ensure the tech stack is aligned with the end-to-end customer journey to create the greatest efficiency and revenue growth for venture-backed and PE-owned companies. I'm the guy who joins all the dots together. I help clients use and embed AI and modern RevOps tooling to accelerate revenue growth. I partner with B2B SaaS companies to diagnose bottlenecks in their go-to-market engines and RevOps and implement slick customer and employee experiences. Current Projects: + RevOps: creating a seamless rep experience from BDR to AE to CSM and AM. I'm ensuring the tools talk to each other, minimal t…
- AUTELO.AIJOB
- Founder11M
Founder
Autelo.ai
We forget to nurture the relationships we already have. It’s because it’s hard to remember so we built a platform to help you to organically engage your prospects and customers on LinkedIn. We enable B2B Founders, Salespeople and Partner Managers to easily create unique LinkedIn comments for their customers, prospects and partners. All tracked in your CRM, and made easy with a few clicks. We're looking for Founders of Agencies and Consultancies and Salespeople to be beta users and to help us build the best product out there, join our paid beta > https://www.autelo.ai/join-autelo-beta
- SALES FOR STARTUPSJOB
- VP of RevOps and CRO7Y 11M
VP of RevOps and CRO
Sales for Startups
Founded Sales for Startups, a consultancy that helped 51 B2B SaaS founders scale beyond founder-led sales by aligning their go-to-market strategy with their sales and lead generation process, and ultimately their tech stack and talent. 1️⃣ We served Founders who didn't come from a B2B SaaS sales and marketing background. 2️⃣ Our clients typically had revenues between £0-10 million, for the region or the whole business. 3️⃣ Sales cycles were often longer than 30 days and deal values were £20k+ per annum. Portfolio results (51 B2B SaaS Companies in Europe): + 149% average revenue increase in 12 months + 124% increase in average deal value + 56% increase in lead-to-sale conversion rate + 54%…
- FOUNDER REVENUE ACADEMYJOB
- Co-Founder1Y 7M
Co-Founder
Founder Revenue Academy
A self-led online learning platform that heloed bootstrapped tech founders learn the science of sales and get their first 10 B2B customers and obtain Seed funding. We revenue-financed the build and got over 150 active users but the Founders needed more than content they needed 1:1 support to implement the advice. So we exited.
- SIDEWAYS 6JOB
- VP of Sales11M
VP of Sales
Sideways 6
Helped the Founder set up an enterprise sales motion from scratch, helping them 4x their revenue in 12 months, build a high performing team and enabled them to take on a full-time VP of Sales and CMO. As a result achieved Top 10 UK SaaS Sales Leader of the Year.
- APPIRIOJOB
- Sales Dir1Y 8M
Sales Director
Appirio
The first commercial hire in EMEA for this San Francisco-based B2B SaaS and cloud implementation company. Responsible for building out the EMEA's enterprise business until its exit in October 2016 for $500 million. Key Achievements: + Secured the first European enterprise customer in Financial Services (Fidelity International) within 83 days. + Signed significant Financial Services deals (Aviva, Direct Line, Unum), including a £1.3 million contract with Klarna, expanding to a £3 million account within 12 months. Left to start my own business, Sales for Startups, post-acquisition by Wipro.
- ST. JAMES’S PLACEJOB
- Dir of BD11M
Director of Business Development
St. James’s Place
Responsible for setting up a new corporate education business for a large business unit (AAG) on my own. It included creating the marketing and lead generation funnels, honing the value proposition and pricing and delivery management. Signed key clients like Franklin Templeton, BlackRock, Henderson Global, Reward Gateway. The business was sold in a Management Buyout to another Director, so I moved to Appirio.
- Job: Skaled Consulting — Fractional CRO & VP of RevOps · 2025-07 – 2026-06 — I'm a fractional CRO & VP of RevOps and AI PM for £5-35 million B2B SaaS companies. My goal is to ensure the tech stack is aligned with the end-to-end customer journey to create the greatest efficiency and revenue growth for venture-backed and PE-owned companies. I'm the guy who joins all the dots together. I help clients use and embed AI and modern RevOps tooling to accelerate revenue growth. I partner with B2B SaaS companies to diagnose bottlenecks in their go-to-market engines and RevOps and implement slick customer and employee experiences. Current Projects: + RevOps: creating a seamless rep experience from BDR to AE to CSM and AM. I'm ensuring the tools talk to each other, minimal t…
- Job: Founder Revenue Academy — Co-Founder · 2022-06 – 2024-01 — A self-led online learning platform that heloed bootstrapped tech founders learn the science of sales and get their first 10 B2B customers and obtain Seed funding. We revenue-financed the build and got over 150 active users but the Founders needed more than content they needed 1:1 support to implement the advice. So we exited.
- Job: Sideways 6 — VP of Sales · 2017-09 – 2018-08 — Helped the Founder set up an enterprise sales motion from scratch, helping them 4x their revenue in 12 months, build a high performing team and enabled them to take on a full-time VP of Sales and CMO. As a result achieved Top 10 UK SaaS Sales Leader of the Year.
- Job: RevGenius — Member · 2025-08 – 2026-07 — One of the largest communities of RevOps and GTM specialists globally.
- Job: ScaleWise — Fractional CRO & VP of RevOps · 2025-03 – present — I'm a Fractional CRO and VP of RevOps for £5-25 Million B2B Tech and SaaS businesses that works with Founders, COOs, CFOs, CMOs and CROs to help them build repeatable and profitable go-to-market motions. Typically brought in to work alongside the CEO to transition away from founder-led sales and/or with the CRO/VP to increase sales conversion, reduce sales cycle length, increase overall GTM efficiency and profitability, including optimising the tech stack and RevOps function and increasing net revenue retention and decreasing churn.
- Job: Autelo.ai — Founder · 2025-06 – 2026-05 — We forget to nurture the relationships we already have. It’s because it’s hard to remember so we built a platform to help you to organically engage your prospects and customers on LinkedIn. We enable B2B Founders, Salespeople and Partner Managers to easily create unique LinkedIn comments for their customers, prospects and partners. All tracked in your CRM, and made easy with a few clicks. We're looking for Founders of Agencies and Consultancies and Salespeople to be beta users and to help us build the best product out there, join our paid beta > https://www.autelo.ai/join-autelo-beta
- Job: Appirio — Sales Director · 2015-05 – 2017-01 — The first commercial hire in EMEA for this San Francisco-based B2B SaaS and cloud implementation company. Responsible for building out the EMEA's enterprise business until its exit in October 2016 for $500 million. Key Achievements: + Secured the first European enterprise customer in Financial Services (Fidelity International) within 83 days. + Signed significant Financial Services deals (Aviva, Direct Line, Unum), including a £1.3 million contract with Klarna, expanding to a £3 million account within 12 months. Left to start my own business, Sales for Startups, post-acquisition by Wipro.
- Job: PureCyber Limited — Head of GTM · 2026-02 – present — I own Sales, Marketing, Account Management and Channel and full budget responsibility and line management of 12 people. This includes ownership of the tech stack for the commercial teams. My mission is to convert the company from a founder-led to a leader-led GTM motion. Focused on sharpening ICP selection and messaging, improving revenue operations and tech stack, strengthening pipeline generation, channel strategy, and channel activation. And aligning sales, marketing, and delivery around a more predictable growth model. PureCyber is a fast growing UK cybersecurity services company, providing mid-market organisations with a subscription-based managed cybersecurity offering and consultan…
- Job: St. James’s Place — Director of Business Development · 2014-05 – 2015-04 — Responsible for setting up a new corporate education business for a large business unit (AAG) on my own. It included creating the marketing and lead generation funnels, honing the value proposition and pricing and delivery management. Signed key clients like Franklin Templeton, BlackRock, Henderson Global, Reward Gateway. The business was sold in a Management Buyout to another Director, so I moved to Appirio.
- Job: Sales for Startups — VP of RevOps and CRO · 2017-02 – 2025-01 — Founded Sales for Startups, a consultancy that helped 51 B2B SaaS founders scale beyond founder-led sales by aligning their go-to-market strategy with their sales and lead generation process, and ultimately their tech stack and talent. 1️⃣ We served Founders who didn't come from a B2B SaaS sales and marketing background. 2️⃣ Our clients typically had revenues between £0-10 million, for the region or the whole business. 3️⃣ Sales cycles were often longer than 30 days and deal values were £20k+ per annum. Portfolio results (51 B2B SaaS Companies in Europe): + 149% average revenue increase in 12 months + 124% increase in average deal value + 56% increase in lead-to-sale conversion rate + 54%…
- School: Saïd Business School, University of Oxford — 10,000 Small Businesses Programme, Business Administration and Management, General
- School: Growth Tribe Academy — Growth Marketing, Digital and Internet Marketing
- School: Tony Robbins — Business Mastery Amsterdam, Business strategy, marketing, sales, financial and legal optimisation
- School: Dent Global — Agency Accelerator, Business
- School: Dale Carnegie Training — Winning With Relationship Selling, Selling Skills and Sales Operations
- School: Tony Robbins — Business Mastery Las Vegas, Business, Management, Marketing, and Related Support Services
- School: University of Nottingham — Upper Second Class, Politics (BA Hons)
- School: Haileybury Imperial Services College — Politics, History & Spanish, Hertfordshire
- School: Heath Mount School — Co-educational Preparatory School, Hertfordshire
Skills
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