Jake LaDuke

Associate Director

Annalect

Mar 2016 – Jun 201715 months

Advertising and Marketing Technology consultant on behalf of Omnicom Partnered with Omnicom agency teams and their clients to consult on data strategies and adoption of tech partners best equipped to drive forward their business objectives Technical domains included the following areas: Primary ad servers Point solution ad servers (Video, Rich Media, DCO) Identity management Cross device technologies Ad verification (viewability, invalid traffic, brand safety, etc) Online behavioral advertising compliance (OBA) Tag management solutions (TMS) CRM on-boarding Attribution solutions Brand studies DMP partners

Client Services Manager

Integral Ad Science

Sep 2015 – Mar 20166 months

Technical point of contact for agencies, platforms & publishers leveraging IAS' Viewability, Fraud & Brand Safety technology as key performance indicators

Manager Client Services

Tribune Publishing

Nov 2014 – Sep 201510 months

Led the expansion of Tribune’s digital ad operations, digital design, video production, and proprietary advertising software services to external clients; attend industry conferences to stay ahead in digital state Developed and support client workflows, including scope of work, contract pricing, training support teams, and managing projects Provided consulting services to publishers on best practices for monetizing display advertising (entire cycle) Developed scalable solutions for digital advertising; manage cross-departmental workflow

Manager, Design

Tribune Interactive

Feb – Nov 20149 months

Managed team of 13 digital designers in Chicago/LA and three overseas contract design teams. Tested and trained AdOps and Sales during migration to Responsive Sites Managed creative vendor tools and evaluated new vendor technologies to enable best in-breed advertising capabilities Improved digital products, rich media advancements, and operational efficiencies along with digital sales management and reps from each of the Tribune’s eight publisher websites; monitored escalations Won the 2014 Publisher’s Team Award (February 2015)

Digital Solutions Specialist

Tribune Interactive

Jan 2012 – Feb 201425 months

Designed and facilitated on-boarding and AdOps training for 60+ Campaign Specialists, QA Coordinators, Sales Planners, and Dynamic Campaign Management Specialist teams through documentation and several interactive video series Headed cross-training Study Abroad program for 45+ Campaign Specialists; oversaw documentation and implementation Created training materials for international vendors to integrate them into Campaign Specialists’ day-to-day operations; assisted AdOps team with data entry into Dart Sales Manager and reporting with DFP Optimized reporting, reconciling third-party data discrepancies; oversaw ad server migration to DFP Premium

Campaign Specialist

Tribune Interactive

Feb – Dec 201110 months

Launched advertising campaigns using Dart Sales Manager and Dart for Publishers; troubleshot ad server errors Managed post-sale ad operations and campaign management; promoted interdepartmental development training

Quality Coordinator

Tribune Interactive

Sep 2010 – Feb 20115 months

Audited campaign-specifics between contract and ad server for advertising campaigns across Tribune Publishing’s network