Jacques Henrotin
Revenue Operations & GTM Leader | Demand Generation
I operate at the intersection of revenue strategy and execution, where demand generation, marketing operations, campaign infrastructure, lead lifecycle management, and GTM alignment all have to work together. My background covers the full funnel.
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I came up through direct sales before moving into demand generation and revenue operations, which means I understand what the systems I build need to produce on the other end. That perspective shapes everything. Over the years I have owned full campaign lifecycles end to end. Built and optimized marketing automation infrastructure. Managed BDR, MDR programs and seller accountability. Designed attribution frameworks to improve reporting. Evaluated and implemented platforms across the full MarTech stack. Created the SOPs and playbooks that keep teams aligned. I am naturally curious and always looking for ways to improve, whether that is a conversion rate, a process that has friction in it, or a reporting gap nobody noticed yet. I am goal oriented, KPI driven, and genuinely motivated by career growth and the kind of work that compounds over time.
GTM Index
- ZAYO GROUPJOB
- Demand Generation Speciali…1Y 10M
Demand Generation Specialist (Marketing Operations & GTM Execution)
Zayo Group
Zayo operates one of the largest independent fiber networks in North America. 32 million fiber miles spanning 224,000 route miles powering the connectivity behind cloud, AI, media, financial markets, and healthcare innovation. Since the Crown Castle fiber and small cell asset integration, the scale and complexity of go to market operations has grown significantly. Drove MQL to SQL conversion rates to 45% and above through improved lead routing accuracy, intake triage, cadence redesign, and speed to lead improvements across the BDR program. Built the centralized lead lifecycle infrastructure and reporting framework that gives senior leadership full visibility into pipeline health, BDR perf…
- ESPORTS ACADEMYJOB
- Demand Generation Expert (…3M
Demand Generation Expert (via Gigster)
Esports Academy
- GIGSTERJOB
- Demand Generation Speciali…7M
Demand Generation Specialist (GTM & Marketing Operations Lead)
Gigster
Gigster is an AI-powered software development platform connecting enterprises with a rigorously vetted global talent pool of 50,000+ developers, designers, and project managers. A Virtasant company with 5,000+ completed projects across some of the largest organizations in the world. Sole marketing and revenue operations owner, built the full demand generation infrastructure independently including attribution logic, UTM architecture, inbound form flows, lead routing across Salesforce and HubSpot, LinkedIn Ads, email nurture sequences, webinar programs, and BDR cadences. Doubled ROI on marketing investment through disciplined audience targeting, campaign optimization, and budget management…
- TALROOJOB
- Senior Mktg Development Re…9M
Senior Marketing Development Representative
Talroo
Talroo is a B2B SaaS recruitment advertising platform helping Fortune 500 companies, national staffing agencies, and high-volume employers reach candidates that other job boards miss, trusted across healthcare, warehousing, trucking, and manufacturing. Promoted to Senior MDR within three months based on performance and execution discipline; consistently generated 30+ qualified meetings per month and ranked as a top performer in pipeline contribution across the org. Took on a lead role within the MDR team, built Outreach cadences, sequencing logic, and call scripts that were adopted team wide, and partnered with Sales and Marketing to refine targeting, messaging, and qualification standard…
- Mktg Development Represent…2M
Marketing Development Representative
Talroo
Hit the ground running and exceeded activity and meeting benchmarks within the first quarter, which led directly to the promotion to Senior MDR. Executed blended inbound and outbound prospecting motions targeting B2B SaaS buyers, building early pipeline while learning the ICP and product inside out.
- OPERATIXJOB
- Sales Development Specialist7M
Sales Development Specialist
Operatix
memoryBlue is a leading outsourced sales development firm helping SaaS and enterprise technology companies build pipeline through specialized BDR teams. Served as an outsourced BDR across multiple enterprise technology clients simultaneously, including Lemongrass Cloud and a cybersecurity organization, rapidly adapting to each client's ICP, messaging, and qualification framework. Delivered consistent qualified pipeline in a metrics-driven environment by building targeted outbound campaigns across phone, email, and LinkedIn, translating complex technical value propositions into business outcomes for senior decision makers.
- HURST AUTOPLEXJOB
- Sales Consultant1Y 5M
Sales Consultant
Hurst Autoplex
Hurst Autoplex is a multi brand automotive dealership group serving the DFW market, offering new and preowned vehicles across multiple makes with a focus on high volume retail sales. Managed the full sales cycle for high-ticket vehicle transactions across inbound leads, walk-ins, website inquiries, and self generated prospects; conducting structured needs assessments, vehicle demonstrations, and consultative selling across luxury and performance inventory. Maintained disciplined CRM tracking for follow up cadences, appointment setting, and closing timelines while consistently meeting monthly sales targets and navigating financing workflows including credit evaluations, lender coordination…
- SPECTRUMVOIPJOB
- Account Executive1Y 3M
Account Executive
SpectrumVoIP
SpectrumVoIP is a business VoIP and cloud communications provider serving SMB and mid market organizations across North Texas. Owned the full sales cycle independently from cold outreach through close; prospecting, needs assessments, technical demonstrations, pricing negotiations, and contract execution in a competitive telecom market. Built and managed territory pipeline entirely through self sourced activity including cold outreach, referral cultivation, and relationship marketing while maintaining disciplined CRM tracking throughout.
- FRONTIER INTERNETJOB
- Regional Mktg Specialist11M
Regional Marketing Specialist
Frontier Internet
Frontier Communications is a regional telecommunications provider offering internet, TV, and phone services across residential and business markets. Selected based on top performance in Texas to support regional expansion into Long Beach, CA; hired, trained, and led 10 field marketing representatives, developing their scripts, canvassing plans, and territory coverage systems from scratch. Finished No. 1 individually in region during peak production while simultaneously managing team responsibilities, an early signal of the leadership and systems thinking that defines how I work today.
- Residential Mktg Represent…10M
Residential Marketing Representative
Frontier Internet
Consistently ranked as a top performer in direct customer acquisition, finishing No. 1 in region during peak production cycle. Built early foundations in sales discipline, outreach systems, rejection management, and performance accountability, the groundwork for everything built since.
- DICKIES®JOB
- Data Entry Specialist2Y 11M
Data Entry Specialist
Dickies®
Dickies is a globally recognized workwear and apparel brand headquartered in Fort Worth, Texas, known for outfitting workers across trades, manufacturing, and industrial sectors worldwide. Maintained accurate data records and supported operational workflows in a fast-paced corporate environment, building early foundations in data discipline, attention to detail, and process consistency. Developed the organizational habits and data accuracy standards that underpin the reporting and systems work built throughout the rest of my career.
- Job: Zayo Group — Demand Generation Specialist (Marketing Operations & GTM Execution) · 2024-10 – present — Zayo operates one of the largest independent fiber networks in North America. 32 million fiber miles spanning 224,000 route miles powering the connectivity behind cloud, AI, media, financial markets, and healthcare innovation. Since the Crown Castle fiber and small cell asset integration, the scale and complexity of go to market operations has grown significantly. Drove MQL to SQL conversion rates to 45% and above through improved lead routing accuracy, intake triage, cadence redesign, and speed to lead improvements across the BDR program. Built the centralized lead lifecycle infrastructure and reporting framework that gives senior leadership full visibility into pipeline health, BDR perf…
- Job: Gigster — Demand Generation Specialist (GTM & Marketing Operations Lead) · 2023-06 – 2024-01 — Gigster is an AI-powered software development platform connecting enterprises with a rigorously vetted global talent pool of 50,000+ developers, designers, and project managers. A Virtasant company with 5,000+ completed projects across some of the largest organizations in the world. Sole marketing and revenue operations owner, built the full demand generation infrastructure independently including attribution logic, UTM architecture, inbound form flows, lead routing across Salesforce and HubSpot, LinkedIn Ads, email nurture sequences, webinar programs, and BDR cadences. Doubled ROI on marketing investment through disciplined audience targeting, campaign optimization, and budget management…
- Job: Talroo — Senior Marketing Development Representative · 2022-09 – 2023-06 — Talroo is a B2B SaaS recruitment advertising platform helping Fortune 500 companies, national staffing agencies, and high-volume employers reach candidates that other job boards miss, trusted across healthcare, warehousing, trucking, and manufacturing. Promoted to Senior MDR within three months based on performance and execution discipline; consistently generated 30+ qualified meetings per month and ranked as a top performer in pipeline contribution across the org. Took on a lead role within the MDR team, built Outreach cadences, sequencing logic, and call scripts that were adopted team wide, and partnered with Sales and Marketing to refine targeting, messaging, and qualification standard…
- Job: Talroo — Marketing Development Representative · 2022-07 – 2022-09 — Hit the ground running and exceeded activity and meeting benchmarks within the first quarter, which led directly to the promotion to Senior MDR. Executed blended inbound and outbound prospecting motions targeting B2B SaaS buyers, building early pipeline while learning the ICP and product inside out.
- Job: Operatix — Sales Development Specialist · 2020-11 – 2021-06 — memoryBlue is a leading outsourced sales development firm helping SaaS and enterprise technology companies build pipeline through specialized BDR teams. Served as an outsourced BDR across multiple enterprise technology clients simultaneously, including Lemongrass Cloud and a cybersecurity organization, rapidly adapting to each client's ICP, messaging, and qualification framework. Delivered consistent qualified pipeline in a metrics-driven environment by building targeted outbound campaigns across phone, email, and LinkedIn, translating complex technical value propositions into business outcomes for senior decision makers.
- Job: Hurst Autoplex — Sales Consultant · 2019-06 – 2020-11 — Hurst Autoplex is a multi brand automotive dealership group serving the DFW market, offering new and preowned vehicles across multiple makes with a focus on high volume retail sales. Managed the full sales cycle for high-ticket vehicle transactions across inbound leads, walk-ins, website inquiries, and self generated prospects; conducting structured needs assessments, vehicle demonstrations, and consultative selling across luxury and performance inventory. Maintained disciplined CRM tracking for follow up cadences, appointment setting, and closing timelines while consistently meeting monthly sales targets and navigating financing workflows including credit evaluations, lender coordination…
- Job: SpectrumVoIP — Account Executive · 2018-01 – 2019-04 — SpectrumVoIP is a business VoIP and cloud communications provider serving SMB and mid market organizations across North Texas. Owned the full sales cycle independently from cold outreach through close; prospecting, needs assessments, technical demonstrations, pricing negotiations, and contract execution in a competitive telecom market. Built and managed territory pipeline entirely through self sourced activity including cold outreach, referral cultivation, and relationship marketing while maintaining disciplined CRM tracking throughout.
- Job: Frontier Internet — Regional Marketing Specialist · 2017-02 – 2018-01 — Frontier Communications is a regional telecommunications provider offering internet, TV, and phone services across residential and business markets. Selected based on top performance in Texas to support regional expansion into Long Beach, CA; hired, trained, and led 10 field marketing representatives, developing their scripts, canvassing plans, and territory coverage systems from scratch. Finished No. 1 individually in region during peak production while simultaneously managing team responsibilities, an early signal of the leadership and systems thinking that defines how I work today.
- Job: Frontier Internet — Residential Marketing Representative · 2016-04 – 2017-02 — Consistently ranked as a top performer in direct customer acquisition, finishing No. 1 in region during peak production cycle. Built early foundations in sales discipline, outreach systems, rejection management, and performance accountability, the groundwork for everything built since.
- Job: Dickies® — Data Entry Specialist · 2014 – 2016 — Dickies is a globally recognized workwear and apparel brand headquartered in Fort Worth, Texas, known for outfitting workers across trades, manufacturing, and industrial sectors worldwide. Maintained accurate data records and supported operational workflows in a fast-paced corporate environment, building early foundations in data discipline, attention to detail, and process consistency. Developed the organizational habits and data accuracy standards that underpin the reporting and systems work built throughout the rest of my career.
- Job: Esports Academy — Demand Generation Expert (via Gigster) · 2024-09 – 2024-12
- School: Tarrant County College
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