Ericka B.
Supporting the future workforce with Google Cloud Learning
Google
ex-LinkedInI'm a Georgia Peach that was stuck in the Midwest since 2009. 2020 brought me back home.
More
I could stop my summary there but I think you are looking for more. I have an impeccable work ethic, unwavering passion for success, and a strong commitment to creating inclusive spaces for all. I believe that you can (and always should) learn from others and yourself. My strengths lie in being a Team Player, Sales, Relationship Building, Smiling, and Organization. My interests lie in the occasional Title Boxing Club class, God, theatre, traveling (last trip was the Austin. San Diego is up ), mentoring and Anthropologie candles.
GTM Index
- GOOGLEJOB
- Program Mgr, NorthAm GTM L…1Y 2M
Program Manager, NorthAm GTM Lead, Google Cloud Learning
Google
In my current role, I get to bridge the gap between Google Cloud's powerful learning platform, Google Skills, and the communities that can benefit from them most. I develop and execute the GTM strategy for North America, building strong, lasting partnerships with universities and government agencies and non-profits with workforce development programs. I'm passionate about creating scalable programs that drive real-world results, and I'm proud that my strategies have contributed to a growth in learner engagement. A highlight for me has been pioneering a cross-Google initiative with the National Applied AI Consortium (NAAIC) to bring our Generative AI Leader Certification to faculty members…
- Program Mgr, Product & Ops…1Y 9M
Program Manager, Product & Ops, Google Cloud Learning
Google
With a global scope, this role was all about scale and impact. I led a major re-brand for our Google Career Launchpad program that integrated new content, like our Generative AI Leader course, and key partnerships with teams like Google DeepMind. This effort expanded our reach significantly. I'm a huge believer in creating more equitable and affordable pathways to education. A project I'm particularly proud of is managing the nine-month, E2E process to secure course credit recommendations from the American Council on Education (ACE), opening doors for countless learners. I also owned the global expansion of our Career Launchpad program into Africa and Latin America, increasing its reach by…
- Program Mgr, Learning & De…7M
Program Manager, Learning & Development Days, Ads UX
Google
20% Project at Google Alongside my main role, I saw an opportunity to support the growth of the Ads UX organization. I developed and ran a monthly learning program focused on the critical soft skills that help great teams thrive, like communication and collaboration. It was incredibly rewarding to create something that not only aligned with their senior leaders' goals but also made a real, tangible difference for over 400 Ads Uxers. Hearing that 89% of participants felt they had easier access to development opportunities because of the program made all the effort worthwhile. Highlights: - Partnered with facilitators to curate content specifically relevant to the Ads UX org's needs. This e…
- Shopping Ads Sales Special…3Y 2M
Shopping Ads Sales Specialist
Google
In this role, I served as the strategic partner for 20 of Google's largest enterprise retail clients. My focus was on deeply understanding their business and acting as a consultant to help them navigate the complexities of the digital landscape. By developing account plans and working with cross-functional teams, I helped my partners deliver omnichannel solutions that resulted in ~$500M in annual revenue and a +65% YoY growth in their Shopping Ad spend. Technology is always evolving, and I enjoyed being a change management lead for Google's latest automation products, such as PMax. I helped my partners embrace this change by creating custom testing frameworks and measurement playbooks, lea…
- RE:WORK TRAININGJOB
- Sales Enablement Advisory…1Y 2M
Sales Enablement Advisory Board Member
RE:WORK TRAINING
- LINKEDINJOB
- Relationship Mgr1Y 3M
Relationship Manager
LinkedIn
My time as a Relationship Manager taught me the power of being a true consultant. I learned to dive deep into data, using LinkedIn's own hiring trends and competitive intelligence to provide strategic advice to my 100+ clients in the staffing industry. This data-driven, consultative approach helped me build stronger partnerships, which in turn led to exceeding my revenue targets for four consecutive quarters. I also managed the full lifecycle of ad campaigns, enjoying the process of daily optimization to ensure my clients were successful and to drive renewals. Highlights: - Acted as a trusted advisor on LinkedIn's tools to help them achieve their goals: revenue growth, increased placements…
- Senior Sales Development S…8M
Senior Sales Development Specialist
LinkedIn
- Sales Development Specialist7M
Sales Development Specialist
LinkedIn
- PEPSICOJOB
- District Sales Leader1Y 4M
District Sales Leader
PepsiCo
This was my first opportunity to formally lead a team, where I discovered my passion for coaching and developing talent. I was responsible for a 12-person sales district with a $10M+ book of business and knew our success depended on the team's skills. By implementing a structured coaching program focused on consultative selling, I was able to empower my team to not only meet but exceed their targets. I'm incredibly proud to have led the district to +4% YoY growth (top district in team), proving that investing in your people is the best way to drive business results. Highlights: - Built a high-performing team! I motivated and led a district of 12 sales reps who crushed their targets, exceed…
- Foodservice Sales Rep1Y 5M
Foodservice Sales Rep
PepsiCo
In the competitive Chicagoland foodservice market, this role was all about hustle and growth. I learned the art of prospecting, pitching, and closing, successfully converting 100 new accounts in my first year and significantly expanding PepsiCo's market share. I also loved the strategic side of the role, analyzing sales data to identify opportunities. By executing a targeted sales strategy for underperforming brands, I was able to drive explosive volume growth for key products like Kickstart (+358%). Highlights: - Built strong relationships with a customer base of over 500, generating over $1 million in annual Net Revenue. - Supercharged sales for PepsiCo brands like Kickstart (up 358%), L…
- Customer Development Mgr10M
Customer Development Manager
PepsiCo
This role allowed me to focus on larger, more strategic accounts. I was a contributor for a bid presentation that successfully secured an exclusive agreement with the HCA Midwest Hospital Network, a major multi-location partner. It was a fantastic experience in contributing to a complex strategic plan that increased market share and brand visibility. I focused on penetrating the top 100 foodservice accounts across 4 MO & KS markets, building relationships and displacing competitor products to increase PepsiCo's market share in high-value channels like hospitals and universities. Highlights: - Recognized for customer focus: UK Medical Center named Top PepsiCo Healthcare Account (Midwest, 2…
- Pre- Sell Representative (…1Y 1M
Pre- Sell Representative (Campus Hire Program)
PepsiCo
My career at PepsiCo started on the front lines, and it taught me the importance of operational efficiency and employee morale. I saw an opportunity to improve our routes and used data to design and implement an optimization system that led directly to a double-digit increase in revenue for my channel. I also believe in the power of recognizing great work, so I created the 'True Blue Board,' a peer-to-peer recognition program. It had such a positive impact on team morale that it was adopted as a best practice by three other regions, which was an incredible early-career lesson in scalable impact.
- ATLANTA INTERFAITH BROADCASTERS,JOB
- Production Assistant3M
Production Assistant
Atlanta Interfaith Broadcasters, Inc.
The place where I learned how much fun it is to be in front of the camera, as well as behind it. I developed and planned the 2010 season for the Emmy Award winning show, "A Woman's Place". I scheduled political figures and celebrities to appear on this program as guests. I wrote scripts and interview questions for this television production and many more. Bonus Gig: I co-hosted 6 episodes of The Sound of Youth.
- Job: LinkedIn — Sales Development Specialist · 2018-03 – 2018-10 · 7 mo
- Job: PepsiCo — District Sales Leader · 2016-11 – 2018-03 · 1y 4mo — This was my first opportunity to formally lead a team, where I discovered my passion for coaching and developing talent. I was responsible for a 12-person sales district with a $10M+ book of business and knew our success depended on the team's skills. By implementing a structured coaching program focused on consultative selling, I was able to empower my team to not only meet but exceed their targets. I'm incredibly proud to have led the district to +4% YoY growth (top district in team), proving that investing in your people is the best way to drive business results. Highlights: - Built a high-performing team! I motivated and led a district of 12 sales reps who crushed their targets, exceed…
- Job: Google — Shopping Ads Sales Specialist · 2020-09 – 2023-11 · 3y 2mo — In this role, I served as the strategic partner for 20 of Google's largest enterprise retail clients. My focus was on deeply understanding their business and acting as a consultant to help them navigate the complexities of the digital landscape. By developing account plans and working with cross-functional teams, I helped my partners deliver omnichannel solutions that resulted in ~$500M in annual revenue and a +65% YoY growth in their Shopping Ad spend. Technology is always evolving, and I enjoyed being a change management lead for Google's latest automation products, such as PMax. I helped my partners embrace this change by creating custom testing frameworks and measurement playbooks, lea…
- Job: PepsiCo — Pre- Sell Representative (Campus Hire Program) · 2013-07 – 2014-08 · 1y 1mo — My career at PepsiCo started on the front lines, and it taught me the importance of operational efficiency and employee morale. I saw an opportunity to improve our routes and used data to design and implement an optimization system that led directly to a double-digit increase in revenue for my channel. I also believe in the power of recognizing great work, so I created the 'True Blue Board,' a peer-to-peer recognition program. It had such a positive impact on team morale that it was adopted as a best practice by three other regions, which was an incredible early-career lesson in scalable impact.
- Job: RE:WORK TRAINING — Sales Enablement Advisory Board Member · 2025-08 – present · 1y
- Job: Google — Program Manager, NorthAm GTM Lead, Google Cloud Learning · 2025-08 – present · 1y — In my current role, I get to bridge the gap between Google Cloud's powerful learning platform, Google Skills, and the communities that can benefit from them most. I develop and execute the GTM strategy for North America, building strong, lasting partnerships with universities and government agencies and non-profits with workforce development programs. I'm passionate about creating scalable programs that drive real-world results, and I'm proud that my strategies have contributed to a growth in learner engagement. A highlight for me has been pioneering a cross-Google initiative with the National Applied AI Consortium (NAAIC) to bring our Generative AI Leader Certification to faculty members…
- Job: Google — Program Manager, Learning & Development Days, Ads UX · 2023-04 – 2023-11 · 7 mo — 20% Project at Google Alongside my main role, I saw an opportunity to support the growth of the Ads UX organization. I developed and ran a monthly learning program focused on the critical soft skills that help great teams thrive, like communication and collaboration. It was incredibly rewarding to create something that not only aligned with their senior leaders' goals but also made a real, tangible difference for over 400 Ads Uxers. Hearing that 89% of participants felt they had easier access to development opportunities because of the program made all the effort worthwhile. Highlights: - Partnered with facilitators to curate content specifically relevant to the Ads UX org's needs. This e…
- Job: Atlanta Interfaith Broadcasters, Inc. — Production Assistant · 2010-06 – 2010-09 · 3 mo — The place where I learned how much fun it is to be in front of the camera, as well as behind it. I developed and planned the 2010 season for the Emmy Award winning show, "A Woman's Place". I scheduled political figures and celebrities to appear on this program as guests. I wrote scripts and interview questions for this television production and many more. Bonus Gig: I co-hosted 6 episodes of The Sound of Youth.
- Job: PepsiCo — Foodservice Sales Rep · 2015-06 – 2016-11 · 1y 5mo — In the competitive Chicagoland foodservice market, this role was all about hustle and growth. I learned the art of prospecting, pitching, and closing, successfully converting 100 new accounts in my first year and significantly expanding PepsiCo's market share. I also loved the strategic side of the role, analyzing sales data to identify opportunities. By executing a targeted sales strategy for underperforming brands, I was able to drive explosive volume growth for key products like Kickstart (+358%). Highlights: - Built strong relationships with a customer base of over 500, generating over $1 million in annual Net Revenue. - Supercharged sales for PepsiCo brands like Kickstart (up 358%), L…
- Job: PepsiCo — Customer Development Manager · 2014-08 – 2015-06 · 10 mo — This role allowed me to focus on larger, more strategic accounts. I was a contributor for a bid presentation that successfully secured an exclusive agreement with the HCA Midwest Hospital Network, a major multi-location partner. It was a fantastic experience in contributing to a complex strategic plan that increased market share and brand visibility. I focused on penetrating the top 100 foodservice accounts across 4 MO & KS markets, building relationships and displacing competitor products to increase PepsiCo's market share in high-value channels like hospitals and universities. Highlights: - Recognized for customer focus: UK Medical Center named Top PepsiCo Healthcare Account (Midwest, 2…
- Job: LinkedIn — Relationship Manager · 2019-06 – 2020-09 · 1y 3mo — My time as a Relationship Manager taught me the power of being a true consultant. I learned to dive deep into data, using LinkedIn's own hiring trends and competitive intelligence to provide strategic advice to my 100+ clients in the staffing industry. This data-driven, consultative approach helped me build stronger partnerships, which in turn led to exceeding my revenue targets for four consecutive quarters. I also managed the full lifecycle of ad campaigns, enjoying the process of daily optimization to ensure my clients were successful and to drive renewals. Highlights: - Acted as a trusted advisor on LinkedIn's tools to help them achieve their goals: revenue growth, increased placements…
- Job: LinkedIn — Senior Sales Development Specialist · 2018-10 – 2019-06 · 8 mo
- Job: Google — Program Manager, Product & Ops, Google Cloud Learning · 2023-11 – 2025-08 · 1y 9mo — With a global scope, this role was all about scale and impact. I led a major re-brand for our Google Career Launchpad program that integrated new content, like our Generative AI Leader course, and key partnerships with teams like Google DeepMind. This effort expanded our reach significantly. I'm a huge believer in creating more equitable and affordable pathways to education. A project I'm particularly proud of is managing the nine-month, E2E process to secure course credit recommendations from the American Council on Education (ACE), opening doors for countless learners. I also owned the global expansion of our Career Launchpad program into Africa and Latin America, increasing its reach by…
- School: Northwestern University — Bachelor of Arts, Communication Studies
Skills
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