Adi Stein
Cloud and AI GTM leader | Product, Technology + Marketing Evangelist | Business Advisor | Cloud + AI Go-to-Market Expert | Startup Competition Manager | Women empowerment advocate
With over ten years of experience in managing business and technology products teams, I am a business leader and technology evangelist with a solid technical background and a successful track record.
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I lead the Go-To-Market strategy for Azure Digital and App Innovation across Southeast Europe at Microsoft, where I drive business growth and customer success at scale with Azure and GitHub solutions. I am passionate about helping startups and entrepreneurs build products that improve people's lives and create positive social impact. I co-manage the Merage Startup Competition, which supports and empowers innovative ventures in the 45+ and women communities, and connects them with the US markets. I also co-direct the Merage Institute Program Alumni, a network of over 1K Israeli startup CEOs who participated in an exclusive two-week program in California to expand their business to the US. I leverage my strong communication, presentation, and analytical skills, as well as my expertise in cloud and AI, to create and deliver engaging and impactful content, events, and programs for diverse audiences and stakeholders.
GTM Index
- MICROSOFTJOB
- Sr. Cloud & AI GTM, EMEA-…1Y 3M
Sr. Cloud & AI GTM, EMEA- Israel
Microsoft
Helping our customers solve challenges, innovate, and transform their businesses in the AI era. • Leading the Azure business for Microsoft Israel, empowering customers and organizations through successful digital & AI transformations. • Collaborating with partners to drive adoption of Azure services, resulting in increased market share and customer satisfaction. • Developing strategic plans and partnership to drive growth and achieve business objectives in the Israeli market.
- Azure Application Innovati…2Y 5M
Azure Application Innovation + Developers GTM lead, Southeast Europe
Microsoft
As Azure Application Innovation + Developers GTM lead, I lead the Go-To-Market strategy for Azure Digital & App Innovation across SouthEast Europe. I drive digital & application innovation business at scale across Azure & GitHub and cultivate key partnerships for developers, entrepreneurs, startups and open source communities in the region with a focus on driving customer and partner success, Microsoft employee readiness, and also awareness of technologies on the market.
- Azure Developer Audience L…1Y 5M
Azure Developer Audience Lead/Product Marketing Manager, MEA HQ
Microsoft
Building the strategy for our Azure Developer Audience in Israel and Turkey, driving technical skilling through our customers & Microsoft Partners, and leading our collaboration and partnership with technical communities.
- Strategic Innovation PM, C…1Y 2M
Strategic Innovation PM, CTO Office
Microsoft
- Developer Relations Progra…1Y 4M
Developer Relations Program Manager MEA
Microsoft
Managing the Middle East and Africa Region for Cloud Advocacy (76 countries). Responsible for growing Microsoft's influence and contributions to the MEA developer community, collaborating with advocates to identify top influencers and communities applicable to our business, build deeper relationships with them, and stay abreast of major trends in technology. Member of the leadership team that created and launched Microsoft LearnTV, currently collaborating with them for EMEA-driven initiatives. The Developer Relations Program for Microsoft Cloud+AI drives the company's relationship with developer communities worldwide. We are the heart and brain of reinventing Microsoft’s relationship with…
- MERAGE INSTITUTE PROGRAM ALUMNIJOB
- Merage startup competition…3M
Merage startup competition co-manager 2026
Merage Institute program Alumni
MerageNext 2026 - The Innovation Competition for Israel’s Renewal In response to Israel’s current challenges, MerageNext 2026 is now open to all entrepreneurs with bold, scalable solutions that support the renewal and rebuilding of Israel. From housing and resilience to Lifesciences & Health, Advanced Manufacturing, Defense & Cyber, Agro-FoodTech, Desert & Climate, FinTech, Smart Mobility, Education, etc -this competition seeks ventures that will shape Israel’s next chapter. This year’s competition is powered by a strategic partnership with Microsoft and The Growth Administration, the executive body behind Israel’s national economic growth program under the Ministry of Economy. Since its in…
- Merage startup competition…2Y 3M
Merage startup competition co-manager 2025
Merage Institute program Alumni
- Merage startup competition…3Y 9M
Merage startup competition co-manager 2023
Merage Institute program Alumni
The 10th year of Merage Institute startups competition that promotes entrepreneurship and innovation among the 45+ and women at any age community, as well as drive and strengthen connections between Israeli entrepreneurs and the U.S. markets. Winner receiving support of $100,000 in funding and a seat in the exclusive two week Merage Institute 'Innovation Bridge Intensive Program' in California, where they will join 16 selected participants to learn how to strategize their product's penetration into the U.S. market.
- Alumni Co-Dir8Y 10M
Alumni Co-Director
Merage Institute program Alumni
Merage alumni consist of 800+ Israeli startups CEO’s that were selected to participate in Merage Institute exclusive 2 weeks program in California in order to expand their business to the U.S.. Alumni activities: Launchpad events, AMA with investors. Meetups, Intimate social platforms, Network and more.
- Merage startup competition…4M
Merage startup competition manager 2022
Merage Institute program Alumni
- Merage startups competitio…8M
Merage startups competition manager 2021
Merage Institute program Alumni
- Merage startup competition…1Y 1M
Merage startup competition manager 2020
Merage Institute program Alumni
- Merage 45+ startup competi…8M
Merage 45+ startup competition 2019
Merage Institute program Alumni
The Merage Institute launched the 45+ Competition intending to promote entrepreneurship and innovation among the 45+ and women at any age community, as well as drive and strengthen connections between Israeli entrepreneurs and the U.S. markets. Winner receiving support of $100,000 in funding and a seat in the exclusive two week Merage Institute 'Innovation Bridge Intensive Program' in California, where they will join 16 selected participants to learn how to strategize their product's penetration into the U.S. market.
- STAGEONE VENTURESJOB
- Nexus Advisor1Y 9M
Nexus Advisor
StageOne Ventures
StageOne Nexus is an exclusive community designed for top-tier technology visionaries and enterprise leaders. As a Nexus Advisor, I offer strategic advice to founders and operators within StageOne's portfolio and broader network. Nexus Advisors leverages their expertise to support portfolio companies, foster opportunities within Israel's dynamic tech ecosystem, and benefit from gaining exposure to early-stage ventures, emerging trends, and a network of outstanding leaders through a top-tier Israeli venture capital firm.
- I.AM+JOB
- Technical PMO2Y 8M
Technical PMO
i.am+
Wearables AI tech startup founded by music artist and celebrity will.i.am. Developing cutting edge intelligent voice-enabled personal assistant. - Reflecting product and project manager’s demands to engineering department. - Prepare and manage technical work plans for the technical teams. - Matrix management of project managers, designers, development, executives and QA teams - Define and manage detailed projects plans - tasks, timelines, resource requirements and risks - Develop and initiate internal processes to improve work efficiency within project entities - Manage Scrum ceremonies (sprint planning, daily scrum, retrospectives, etc.) to ensure that Agile principles of collaboration,…
- Product Mgr1Y 9M
Product Manager
i.am+
- FITUUPJOB
- Co-Founder and CEO1Y 4M
Co-Founder and CEO
FitUup
FitUup offered an innovative approach to wellness through an interactive platform which connects participants over the internet and receives real-time feedback during the workout.
- BEN-GURION UNIVERSITY OF THE NEGEVJOB
- Ben-Gurion University Inno…8M
Ben-Gurion University Innovation hub manager and Inno-Negev accelerator team member
Ben-Gurion University of the Negev
The Lab is a co-working facility located at WeWork Be'er-Sheva that provides free space for Ben-Gurion University students and alumni entrepreneurs to house and nurture their fledgling ventures.
- BRAINWIZERJOB
- Founder1Y 2M
Founder
BrainWizer
Recommendation and assessment system for game developers based face recognition and brain waves. • Established shared vision across the company by building consensus on priorities leading to product execution. • Integrated usability studies, research and market analysis into product requirements to enhance user satisfaction. www.brainwizer.com
- INTEL CORPORATIONJOB
- information system Eng2Y 3M
information system engineer at Intel
Intel Corporation
• Ongoing ASP.NET website development and maintenance using C#. • Writing and analysis of queries in order to achieve maximum efficiency. • Building schemas, tables, procedures, database development tool and automated reports. • Project management – Initiating, Planning and design, Executing, Quality assurance and deployment, Monitoring and Controlling.
- Job: Microsoft — Sr. Cloud & AI GTM, EMEA- Israel · 2025-07 – present · 1y 1mo — Helping our customers solve challenges, innovate, and transform their businesses in the AI era. • Leading the Azure business for Microsoft Israel, empowering customers and organizations through successful digital & AI transformations. • Collaborating with partners to drive adoption of Azure services, resulting in increased market share and customer satisfaction. • Developing strategic plans and partnership to drive growth and achieve business objectives in the Israeli market.
- Job: Microsoft — Azure Application Innovation + Developers GTM lead, Southeast Europe · 2023-07 – 2025-12 · 2y 5mo — As Azure Application Innovation + Developers GTM lead, I lead the Go-To-Market strategy for Azure Digital & App Innovation across SouthEast Europe. I drive digital & application innovation business at scale across Azure & GitHub and cultivate key partnerships for developers, entrepreneurs, startups and open source communities in the region with a focus on driving customer and partner success, Microsoft employee readiness, and also awareness of technologies on the market.
- Job: Microsoft — Azure Developer Audience Lead/Product Marketing Manager, MEA HQ · 2022-02 – 2023-07 · 1y 5mo — Building the strategy for our Azure Developer Audience in Israel and Turkey, driving technical skilling through our customers & Microsoft Partners, and leading our collaboration and partnership with technical communities.
- Job: Microsoft — Strategic Innovation PM, CTO Office · 2021-03 – 2022-05 · 1y 2mo
- Job: Microsoft — Developer Relations Program Manager MEA · 2019-11 – 2021-03 · 1y 4mo — Managing the Middle East and Africa Region for Cloud Advocacy (76 countries). Responsible for growing Microsoft's influence and contributions to the MEA developer community, collaborating with advocates to identify top influencers and communities applicable to our business, build deeper relationships with them, and stay abreast of major trends in technology. Member of the leadership team that created and launched Microsoft LearnTV, currently collaborating with them for EMEA-driven initiatives. The Developer Relations Program for Microsoft Cloud+AI drives the company's relationship with developer communities worldwide. We are the heart and brain of reinventing Microsoft’s relationship with…
- Job: Merage Institute program Alumni — Merage startup competition co-manager 2026 · 2026-07 – present · 1 mo — MerageNext 2026 - The Innovation Competition for Israel’s Renewal In response to Israel’s current challenges, MerageNext 2026 is now open to all entrepreneurs with bold, scalable solutions that support the renewal and rebuilding of Israel. From housing and resilience to Lifesciences & Health, Advanced Manufacturing, Defense & Cyber, Agro-FoodTech, Desert & Climate, FinTech, Smart Mobility, Education, etc -this competition seeks ventures that will shape Israel’s next chapter. This year’s competition is powered by a strategic partnership with Microsoft and The Growth Administration, the executive body behind Israel’s national economic growth program under the Ministry of Economy. Since its in…
- Job: Merage Institute program Alumni — Merage startup competition co-manager 2025 · 2024-07 – present · 2y 1mo
- Job: Merage Institute program Alumni — Merage startup competition co-manager 2023 · 2023-01 – present · 3y 7mo — The 10th year of Merage Institute startups competition that promotes entrepreneurship and innovation among the 45+ and women at any age community, as well as drive and strengthen connections between Israeli entrepreneurs and the U.S. markets. Winner receiving support of $100,000 in funding and a seat in the exclusive two week Merage Institute 'Innovation Bridge Intensive Program' in California, where they will join 16 selected participants to learn how to strategize their product's penetration into the U.S. market.
- Job: Merage Institute program Alumni — Alumni Co-Director · 2017-12 – present · 8y 8mo — Merage alumni consist of 800+ Israeli startups CEO’s that were selected to participate in Merage Institute exclusive 2 weeks program in California in order to expand their business to the U.S.. Alumni activities: Launchpad events, AMA with investors. Meetups, Intimate social platforms, Network and more.
- Job: Merage Institute program Alumni — Merage startup competition manager 2022 · 2021-12 – 2022-04 · 4 mo
- Job: Merage Institute program Alumni — Merage startups competition manager 2021 · 2021-04 – 2021-12 · 8 mo
- Job: Merage Institute program Alumni — Merage startup competition manager 2020 · 2020-02 – 2021-03 · 1y 1mo
- Job: Merage Institute program Alumni — Merage 45+ startup competition 2019 · 2019-01 – 2019-09 · 8 mo — The Merage Institute launched the 45+ Competition intending to promote entrepreneurship and innovation among the 45+ and women at any age community, as well as drive and strengthen connections between Israeli entrepreneurs and the U.S. markets. Winner receiving support of $100,000 in funding and a seat in the exclusive two week Merage Institute 'Innovation Bridge Intensive Program' in California, where they will join 16 selected participants to learn how to strategize their product's penetration into the U.S. market.
- Job: StageOne Ventures — Nexus Advisor · 2025-01 – present · 1y 7mo — StageOne Nexus is an exclusive community designed for top-tier technology visionaries and enterprise leaders. As a Nexus Advisor, I offer strategic advice to founders and operators within StageOne's portfolio and broader network. Nexus Advisors leverages their expertise to support portfolio companies, foster opportunities within Israel's dynamic tech ecosystem, and benefit from gaining exposure to early-stage ventures, emerging trends, and a network of outstanding leaders through a top-tier Israeli venture capital firm.
- Job: i.am+ — Technical PMO · 2017-03 – 2019-11 · 2y 8mo — Wearables AI tech startup founded by music artist and celebrity will.i.am. Developing cutting edge intelligent voice-enabled personal assistant. - Reflecting product and project manager’s demands to engineering department. - Prepare and manage technical work plans for the technical teams. - Matrix management of project managers, designers, development, executives and QA teams - Define and manage detailed projects plans - tasks, timelines, resource requirements and risks - Develop and initiate internal processes to improve work efficiency within project entities - Manage Scrum ceremonies (sprint planning, daily scrum, retrospectives, etc.) to ensure that Agile principles of collaboration,…
- Job: i.am+ — Product Manager · 2018-01 – 2019-10 · 1y 9mo
- Job: FitUup — Co-Founder and CEO · 2015-12 – 2017-04 · 1y 4mo — FitUup offered an innovative approach to wellness through an interactive platform which connects participants over the internet and receives real-time feedback during the workout.
- Job: Ben-Gurion University of the Negev — Ben-Gurion University Innovation hub manager and Inno-Negev accelerator team member · 2016-05 – 2017-01 · 8 mo — The Lab is a co-working facility located at WeWork Be'er-Sheva that provides free space for Ben-Gurion University students and alumni entrepreneurs to house and nurture their fledgling ventures.
- Job: BrainWizer — Founder · 2014-10 – 2015-12 · 1y 2mo — Recommendation and assessment system for game developers based face recognition and brain waves. • Established shared vision across the company by building consensus on priorities leading to product execution. • Integrated usability studies, research and market analysis into product requirements to enhance user satisfaction. www.brainwizer.com
- Job: Intel Corporation — information system engineer at Intel · 2011-09 – 2013-12 · 2y 3mo — • Ongoing ASP.NET website development and maintenance using C#. • Writing and analysis of queries in order to achieve maximum efficiency. • Building schemas, tables, procedures, database development tool and automated reports. • Project management – Initiating, Planning and design, Executing, Quality assurance and deployment, Monitoring and Controlling.
- School: University of California, Irvine - The Paul Merage School of Business — The Leadership Program for New Media Executives, Business, Management, Marketing
- School: Ben-Gurion University of the Negev — Bachelor of Science (BSc), Software engineering & Information Systems (Technology)
- School: Ben-Gurion University of the Negev — Pre-Master's Degree, Brain and Cognitive Sciences
- School: Inno-Negev accelerator
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