Heather Melton 🦜 🥾
I help founders build their brand by scaling their voice and building systems. | Using AI and automation to build pipeline and brand awareness. | GTME
ex-RevGeniusWhat if an hour a month could fill your top of funnel and make your next fundraise easier? I help founders turn their expertise into an authentic LinkedIn presence that builds the brand awareness and community investors and customers
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I've always been a I started with a language school in Spain over 20 years ago and built that from scratch. Then I moved into tech sales in the SaaS space because I wanted to try building something else. That's what I do: continuously build and move into new areas so I'm constantly learning and I spent two and a half years in the bid management space, working for bid management platforms and building communities on LinkedIn. I got to know so many bid professionals, learned what they actually do, and saw their desire for systems and processes that make their work better. I'm the same way: always looking for ways to improve That's where I saw the pattern. Bid professionals and founders face the same problem: they're brilliant at what they do, but they don't have systems to share what they know consistently. Marketing teams turn them corporate. Ghostwriters make them sound like everyone else. And manual posting? So I built Loro Flow to solve it. LinkedIn content systems and automation infrastructure that preserves authentic voice while scaling execution. Not just content: full GTM systems. Outbound automation. Competitive analysis. The things that fall through the cracks when everyone's doing multiple I also created bidfolk, a community and podcast for bid professionals. That content gives me genuine joy, so it's staying. Different page now, same commitment to making the bid world My toolkit: Clay, n8n, Claude Code, automation and AI for go-to-market growth. I like process, being helpful and having fun while doing If you're a founder who needs systems that actually work, or a bid professional looking to connect, book some time with me. I'm always up for a conversation about building things better.
GTM Index
- CLAY BOOTCAMPJOB
- Head of Community Strategy8M
Head of Community Strategy
Clay Bootcamp
Excited to share that Loro Flow is now partnering with Clay Bootcamp to lead their top-of-funnel growth through content and community. What that looks like in practice: → Creating video content that turns Clay Bootcamp's expertise into reach → Directing internal office hours so members get more value from the community → Producing external webinars that bring new people into the ecosystem It's the kind of work I love most - taking the brilliant things happening inside a community and making sure the right people find them.
- Elite Clay Training Progra…11M
Elite Clay Training Program Student - awarded Full Scholarship
Clay Bootcamp
- Awarded Full Scholarship by Clay, Attio and Girls Who Clay - Mastering Clay with bespoke 1:1 training and tailored mentorship - Advanced Clay expertise, focusing on automation, AI-driven business solutions, and workflow optimization. - Exclusive access to top agency CEOs, a high-impact alumni network, and battle-tested strategies to grow a profitable agency
- BIDFOLKJOB
- Podcast Creator/Host9M
Podcast Creator/Host
bidfolk
I host a podcast every two weeks for bid professionals.
- LORO FLOWJOB
- Founder / GTM Eng9M
Founder / GTM Engineer
Loro Flow
I help founders build their personal brand on LinkedIn using their voice, because they don't have time to do it themselves. You get a consistent LinkedIn presence in your actual voice. Content that sounds like you, not a marketing team. As well I can help you produce podcasts that get noticed by your ICPs and drive quality inbounds. Plus go-to-market engineering: outbound automation systems, competitive analysis, the GTM support that gets dropped when everyone's wearing multiple hats.
- ANCHOR AIJOB
- A Bid of This, A Bid Of Th…4M
A Bid of This, A Bid Of That Host
Anchor AI
A Bid of This, A Bid of That is a podcast about the high-stakes world of bids and the people who make them happen. It’s part interview, part observation, part therapy session for anyone who's ever juggled redlines, herded SMEs, or hit send at 11:59pm. We explore what it takes to win work. Along the way, we talk to bid managers, consultants, and the quiet pros who keep the chaos under control. Not quite business, not quite personal — just a bid of both.
- GTM5M
GTM
Anchor AI
At Anchor AI, I work across sales and marketing to help teams win more work with less manual effort. Our platform helps companies respond to RFPs faster (I mean a lot, like 10X.), reduce risk and increase win rates.
- ALTURAJOB
- Field and Community Mktg S…1M
Field and Community Marketing Specialist
Altura
- Owned field marketing across events, webinars, podcasts and community - driving pipeline, advocacy and brand awareness in target markets. - Converted inbound interest and community engagement into sales qualified leads by partnering closely with sales and nurturing high intent prospects. - Built and scaled a customer and partner community through content, interviews, and strategic engagement. - Used community and market insights to shape campaigns, support new market expansion, and influence demand generation strategy.
- Mind Your Bidness podcast…11M
Mind Your Bidness podcast - Creator/Host
Altura
Mind Your Bidness - Creator/Host • Organised content, booked guests, and hosted the Mind Your Bidness podcast series to connect with industry-leading bid professionals and contribute to community knowledge sharing. • Develop insightful content and facilitated discussions to explore market trends and best practices in bid management. • Collaborate with industry experts to provide valuable insights and perspectives on bid strategies and industry developments.
- GTM1Y 10M
GTM
Altura
- Established UK/I and International Partnership program - Organise and host Altura's Int. Bid Masterclass webinar series - Built brand awareness in green territory - Implemented GTM strategy for UK market - Responsible for Clay builds in all territories - Account Executive - Benelux
- UK/I GTM - Founding Accoun…6M
UK/I GTM - Founding Account Executive
Altura
- Account Executive - Benelux7M
Account Executive - Benelux
Altura
- REVGENIUSJOB
- Member3Y 4M
Member
RevGenius
- REVENUE SQUAREDJOB
- Member5M
Member
Revenue Squared
- RAVIOJOB
- Account Executive (Iberia…6M
Account Executive (Iberia and Nordics)
Ravio
Ravio brings transparency to HR by allowing you to benchmark your salaries, benefits and diversity against other tech and tech-enabled companies in the scale up space.
- BD Mgr (UK and EMEA)5M
Business Development Manager (UK and EMEA)
Ravio
Win the war for talent with real-time compensation data. Ravio is Europe's first real-time compensation benchmarking platform purpose-built for the tech industry. We help some of the world’s most innovative and ambitious companies understand what the market is paying today, including equity and benefits. And it's FREE :) Get in touch and I'll help you get set up.
- HOPINJOB
- Enterprise BD Representati…9M
Enterprise Business Development Representative (Redundancy due to global restructure)
Hopin
Helping educate customers all over Europe and Africa on how to make their events more engaging and interactive. ▪️Expert user - Salesforce, Outreach, Zoominfo, Sales Navigator, Hubspot ▪️Video tools - Zoom, Streamyard, Tolstoy, Loom, Vidyard, Google Meet ▪️Sales Training - Winning By Design ▪️Built out territories in BeNeLux, Nordics, Southern Europe and Africa ▪️Enterprise BDR for UK/I - experienced in mapping accounts and speaking with C-Level Prospects ▪️Cross-collaboration with marketing, SE and management to leverage company-held events and public tenders
- MELTON LANGUAGE SERVICESJOB
- Co Executive Dir18Y 3M
Co Executive Director
Melton Language Services
▪️Managed renewals ▪️Cultivated referral requests ▪️Ensured almost no churn ▪️Expanded existing accounts ▪️ ESP/EAP: Design of various ESP/EAP courses within the private and public sector, both face-to-face classes and virtual classrooms. ▪️ Residential courses: Course design, planning and coordination of one-week conflict resolution courses for government negotiators. Designed residential courses for various private companies and public ministries with specific industry focus. ▪️ Company Management: Issue Payroll, Hiring, Train teachers on new technology, Maintain website, Implement SEO, Invoicing, Managing Email, Managing Social Media, Attendance records and progress reports for clients.
- Job: Anchor AI — A Bid of This, A Bid Of That Host · 2025-08 – 2025-12 · 4 mo — A Bid of This, A Bid of That is a podcast about the high-stakes world of bids and the people who make them happen. It’s part interview, part observation, part therapy session for anyone who's ever juggled redlines, herded SMEs, or hit send at 11:59pm. We explore what it takes to win work. Along the way, we talk to bid managers, consultants, and the quiet pros who keep the chaos under control. Not quite business, not quite personal — just a bid of both.
- Job: RevGenius — Member · 2022-01 – 2025-05 · 3y 4mo
- Job: Altura — Account Executive - Benelux · 2023-08 – 2024-03 · 7 mo
- Job: Revenue Squared — Member · 2023-04 – 2023-09 · 5 mo
- Job: Anchor AI — GTM · 2025-07 – 2025-12 · 5 mo — At Anchor AI, I work across sales and marketing to help teams win more work with less manual effort. Our platform helps companies respond to RFPs faster (I mean a lot, like 10X.), reduce risk and increase win rates.
- Job: Ravio — Account Executive (Iberia and Nordics) · 2023-02 – 2023-08 · 6 mo — Ravio brings transparency to HR by allowing you to benchmark your salaries, benefits and diversity against other tech and tech-enabled companies in the scale up space.
- Job: Altura — Field and Community Marketing Specialist · 2025-05 – 2025-06 · 1 mo — - Owned field marketing across events, webinars, podcasts and community - driving pipeline, advocacy and brand awareness in target markets. - Converted inbound interest and community engagement into sales qualified leads by partnering closely with sales and nurturing high intent prospects. - Built and scaled a customer and partner community through content, interviews, and strategic engagement. - Used community and market insights to shape campaigns, support new market expansion, and influence demand generation strategy.
- Job: Clay Bootcamp — Head of Community Strategy · 2026-02 – present · 6 mo — Excited to share that Loro Flow is now partnering with Clay Bootcamp to lead their top-of-funnel growth through content and community. What that looks like in practice: → Creating video content that turns Clay Bootcamp's expertise into reach → Directing internal office hours so members get more value from the community → Producing external webinars that bring new people into the ecosystem It's the kind of work I love most - taking the brilliant things happening inside a community and making sure the right people find them.
- Job: Altura — UK/I GTM - Founding Account Executive · 2024-03 – 2024-09 · 6 mo
- Job: Clay Bootcamp — Elite Clay Training Program Student - awarded Full Scholarship · 2025-11 – present · 9 mo — - Awarded Full Scholarship by Clay, Attio and Girls Who Clay - Mastering Clay with bespoke 1:1 training and tailored mentorship - Advanced Clay expertise, focusing on automation, AI-driven business solutions, and workflow optimization. - Exclusive access to top agency CEOs, a high-impact alumni network, and battle-tested strategies to grow a profitable agency
- Job: Hopin — Enterprise Business Development Representative (Redundancy due to global restructure) · 2021-10 – 2022-07 · 9 mo — Helping educate customers all over Europe and Africa on how to make their events more engaging and interactive. ▪️Expert user - Salesforce, Outreach, Zoominfo, Sales Navigator, Hubspot ▪️Video tools - Zoom, Streamyard, Tolstoy, Loom, Vidyard, Google Meet ▪️Sales Training - Winning By Design ▪️Built out territories in BeNeLux, Nordics, Southern Europe and Africa ▪️Enterprise BDR for UK/I - experienced in mapping accounts and speaking with C-Level Prospects ▪️Cross-collaboration with marketing, SE and management to leverage company-held events and public tenders
- Job: Altura — GTM · 2023-08 – 2025-06 · 1y 10mo — - Established UK/I and International Partnership program - Organise and host Altura's Int. Bid Masterclass webinar series - Built brand awareness in green territory - Implemented GTM strategy for UK market - Responsible for Clay builds in all territories - Account Executive - Benelux
- Job: bidfolk — Podcast Creator/Host · 2026-01 – present · 7 mo — I host a podcast every two weeks for bid professionals.
- Job: Altura — Mind Your Bidness podcast - Creator/Host · 2024-07 – 2025-06 · 11 mo — Mind Your Bidness - Creator/Host • Organised content, booked guests, and hosted the Mind Your Bidness podcast series to connect with industry-leading bid professionals and contribute to community knowledge sharing. • Develop insightful content and facilitated discussions to explore market trends and best practices in bid management. • Collaborate with industry experts to provide valuable insights and perspectives on bid strategies and industry developments.
- Job: Ravio — Business Development Manager (UK and EMEA) · 2022-09 – 2023-02 · 5 mo — Win the war for talent with real-time compensation data. Ravio is Europe's first real-time compensation benchmarking platform purpose-built for the tech industry. We help some of the world’s most innovative and ambitious companies understand what the market is paying today, including equity and benefits. And it's FREE :) Get in touch and I'll help you get set up.
- Job: Melton Language Services — Co Executive Director · 2003-05 – 2021-08 · 18y 3mo — ▪️Managed renewals ▪️Cultivated referral requests ▪️Ensured almost no churn ▪️Expanded existing accounts ▪️ ESP/EAP: Design of various ESP/EAP courses within the private and public sector, both face-to-face classes and virtual classrooms. ▪️ Residential courses: Course design, planning and coordination of one-week conflict resolution courses for government negotiators. Designed residential courses for various private companies and public ministries with specific industry focus. ▪️ Company Management: Issue Payroll, Hiring, Train teachers on new technology, Maintain website, Implement SEO, Invoicing, Managing Email, Managing Social Media, Attendance records and progress reports for clients.
- Job: Loro Flow — Founder / GTM Engineer · 2026-01 – present · 7 mo — I help founders build their personal brand on LinkedIn using their voice, because they don't have time to do it themselves. You get a consistent LinkedIn presence in your actual voice. Content that sounds like you, not a marketing team. As well I can help you produce podcasts that get noticed by your ICPs and drive quality inbounds. Plus go-to-market engineering: outbound automation systems, competitive analysis, the GTM support that gets dropped when everyone's wearing multiple hats.
- School: East Carolina University — Bachelor of Fine Arts - BFA
Skills
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