Gregory Chase

GTM & Product Marketing

San Francisco7.8k followers

Elastic

ex-Greg Chase Consulting

ex-Fastn

Every software company eventually discovers the same thing: your product only creates value when it works inside your customers' environments. And getting that connectivity right — reliably, securely, in production — is harder than anyone scopes it to be.
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I've spent my career at the intersection of ecosystems, integration, and go-to-market — at SAP, Pivotal, PagerDuty, and Upbound. I built an SI reseller network that scaled a new product to $25M ARR. Rebuilt a partner ecosystem that unblocked sales and delivered 25% ARR growth. Grew an automation portfolio from $10M to $40M by integrating an acquisition and launching two SaaS products. Now I'm at Fastn, building the connectivity layer that lets software products and AI agents work reliably inside their customers' systems — without burning engineering on every new integration. Talking to startup founders, partnership leaders, CS teams, and product managers about a question I keep hearing: what if the people closest to customers and partners could stand up integrations themselves, without waiting on engineering?

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GTM Index

ELASTICJOB
1. PMM
  4M
GREG CHASE CONSULTINGJOB
1. PMM Leader
  7Y 5M
FASTNJOB
1. PMM and GTM Consultant
  7M
AINEKKOJOB
1. Mktg and GTM (Fractional)
  1Y 8M
UPBOUNDJOB
1. Head of PMM
  1Y
PAGERDUTYJOB
1. Dir, PMM | people management
  3Y 2M
KINETICAJOB
1. Dir, PMM
  6M
PIVOTAL SOFTWARE, INC. (NOW VMWARE)JOB
1. PMM & Partner BD
  6Y
SAPJOB
1. Senior Dir, PMM
  8Y 11M
ORACLEJOB
1. Principle Program Mgr
  2Y 11M

Job: Elastic — Product Marketing · 2026-06 – present · 2 mo
Job: Greg Chase Consulting — Product Marketing Leader · 2019-01 – 2026-06 · 7y 5mo — Strategic consulting in Marketing, Product Marketing, Partner Marketing, and Community and Alliances development. Factional and full-time engagements. For Fastn.ai • Strategic positioning and messaging of an agentic AI platform that improves accuracy, reliability, and security of tool use through MCP servers. For Ainekko: Helped the founders build their Marketing and Community functions from 0 to 1. Our first initiative was to launch the AIFoundry.org open-source community initiative for AI. • Developed websites on HubSpot and Webflow to promote corporate and community branding. • Cultivated a developer community for open-source AI, growing membership to 270 active members and supportin…
Job: Fastn — Product Marketing and GTM Consultant · 2025-10 – 2026-05 · 7 mo — Strategic GTM and Product Marketing for the Fastn AI-native Integration Platform.
Job: Ainekko — Marketing and GTM (Fractional) · 2024-05 – 2026-01 · 1y 8mo — Launched the open-source AI Foundry community at Ainekko, growing to 400+ active engineers through content and event campaigns that reached thousands of AI/ML practitioners; also launched the open-source RISC-V AI accelerator hardware and software stack, generating 10 pieces of press coverage
Job: Upbound — Head of Product Marketing · 2024-08 – 2025-08 · 1y — • Launched a new developer experience for Platform Engineers and pricing model, improving differentiation from the free open source offering, Crossplane, enhancing user engagement, and creating a new product-led growth (PLG) channel. • Positioned the company as a leader in a new market category by refining positioning and messaging using competitive intelligence to differentiate from traditional Infrastructure as Code (IaC) alternatives.
Job: PagerDuty — Director, Product Marketing | people management · 2021-02 – 2024-04 · 3y 2mo — Integrated new acquisition into PagerDuty and led a team of 4 B2B Product Marketers responsible for developing tools and content for executing marketing campaigns, go-to-market strategy, and sales enablement. Managed partner solution marketing for AWS. Developed and tracked campaign and product adoption key performance indicators (KPIs). ► Launched 2 new SaaS products with product-led growth (PLG) channel, and rebranded the product suite, enhancing brand recognition, expanding market reach, and driving new opportunities. ► Launched gen AI co-pilot features, enhancing product usability and establishing it as cutting-edge in the market. ►Created SaaS trial for product-led grown (PLG) lead ro…
Job: Kinetica — Director, Product Marketing · 2020-01 – 2020-07 · 6 mo — Developed positioning and messaging in conjunction with Product Management for the Kinetica Active Data Warehouse based on differentiating AI capabilities and customer success. Created technical and business value content up to date with industry trends for demand generation, curated competitive intelligence, and ran sales enablement. Developed persona-based messaging for data engineers, enterprise architects, and software developers. ► Improved sales rep prospecting and qualification, increasing opportunity conversions to POC through a competitive intelligence program based on analyst research, technical evaluations, and prior deal experience. ► Boosted lead flow 50% by producing a techni…
Job: Pivotal Software, Inc. (now VMware) — Product Marketing & Partner Business Development | people management · 2014 – 2020-01 · 6y — Led global marketing launches for four open source software projects based on successful commercial enterprise products (Apache Geode, Apache HAWQ, Apache MADlib, and Greenplum.org). Hired and managed a team of four marketers to run the community marketing for Pivotal’s open source data management solutions. Launched multiple releases of Pivotal products: GemFire, Greenplum, RabbitMQ, Redis, and Concourse. Spearheaded management of press (PR), partners, release, and community building. Budget oversight of approximately $1M annually. ► Accelerated deal closure rates and contributed to 25% growth in annual recurring revenue (ARR) by rebuilding the partner ecosystem of 36 data partners at Pivo…
Job: SAP — Senior Director, Product Marketing | people management · 2006 – 2014 · 8y — Oversaw product marketing, partner programs, lead generation, content, and event strategy. Managed a team of six marketers from 2012 to 2014 driving product launches for SAP HANA in the cloud, online lead generation and community engagement with developers. 2008 to 2011, ran product marketing for SAP Business Process management (BPM). From 2006 to 2008, managed a team of six content marketers to create content supporting the launch of SAP Business ByDesign, SAP’s first SaaS venture targeting SMB. ► Attained thousands of leads for developer users in a year by creating an online trial solution for SAP HANA that helped build the SAP HANA developer community. ► For newly introduced product, p…
Job: Oracle — Principle Program Manager · 2004 – 2006 · 2y
School: University of California, Davis — Bachelors, Geology
School: Leland HS

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HubSpotNew Product ReleaseGo-to-Market StrategyCMOData WarehousingMachine LearningAILLMsProduct MessagingWebsite BuildingArtificial intelligenceGenerative AICloud-Native ApplicationsOpen-Source SoftwareWebflowEdge ComputingDeveloper marketingStartupsKubernetesSearch Engine Optimization (SEO)

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Gregory Chase

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