Vidya Chadaga

Product, Marketing & GTM Operator || Keynote Speaker || 4X Exit || Cleo, Marketo, ServiceMax, SAP, Oracle

Dublin, California, United States6.7k followers

Pinnacle Genie

ex-RKD Group

ex-Cleo

When CEOs and leaders make big commitments, and the board or Wall Street is watching, that’s where I come in. I step in with senior horsepower to lead initiatives across product, pricing, go-to-market, and applied AI.
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From setting the strategy to driving execution, I stay close to the work and make sure it moves in the right direction. I’m able to do this because I’ve been here before. Over 26 years, I’ve built and taken B2B and B2B2C SaaS and iPaaS products to market across growth-stage companies, PE- and VC-backed environments, and Fortune 500 teams. I’ve worked closely with CEOs, boards, and investors through moments where growth stalled, pricing needed a reset, AI created both opportunity and noise, or the company simply needed to level up fast. What I bring is calm focus and high energy, especially when the work is complex. I’m a storyteller at heart, translating the technical how into a clear business why so teams align and customers actually understand the value. That clarity helps leaders cut through noise, make the hard calls, and move forward with confidence. Pinnacle Genie is the vehicle for this work. The structure of each engagement varies, but I remain directly involved and accountable for the outcomes. Outside of work, I mentor high school and college students on STEM and business, stay active, and recharge with my poodle. I care about clarity, trust, and doing meaningful work the right way.

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GTM Index

PINNACLE GENIEJOB
1. Founder & Fractional CMO
  2Y 3M
RKD GROUPJOB
1. Executive VP, Products
  1Y 7M
CLEOJOB
1. VP, Products and Global He…
  3Y 8M
THINKHRJOB
1. VP, Products
  2Y 5M
INFUSIONSOFTJOB
1. VP, GTM Strategy and Mktg
  1Y 11M
MARKETO, AN ADOBE COMPANYJOB
1. Dir of PMM for Enterprise…
  2Y 11M
SERVICEMAXJOB
1. Dir, PMM
  2Y 11M
CAST IRON SYSTEMS (ACQUIRED BY IBM)JOB
1. Senior PMM
  3Y 11M
ORACLEJOB
1. Senior Product Mgr
  3Y 11M
SAPJOB
1. Senior Software Eng
  8Y 11M

Job: Pinnacle Genie — Founder & Fractional CMO / CPO / GTM Operator · 2024-07 – present · 2y 1mo — I take on senior, execution-heavy roles inside B2B companies during periods of high visibility and change. The work is interventionist by design. I'm brought in to lead, unblock and deliver. Acting as interim or fractional CMO and CPO, embedded with leadership teams - Driving go-to-market resets: messaging, positioning, launch strategy, and sales enablement Leading value-based pricing, packaging, and expansion motions Driving product portfolio decisions, roadmap tradeoffs, and sequencing Translating AI capabilities into shippable product features and monetizable offerings Working directly with CEOs, executive teams, and boards on priorities, decisions, and execution plans This spans multi…
Job: RKD Group — Executive Vice President, Products · 2023-05 – 2024-12 · 1y 7mo — Established and scaled the product organization, driving AI-led innovation from inception to commercialization: led product management, product marketing, and GTM strategy for both 0-to-1 and 1-to-10 products. # Product Management - Developed roadmap for RKD’s first AI-powered Nonprofit Cloud Platform - Built an AI-powered segmentation platform to optimize omni-channel targeting for nonprofit marketers. - Led development of next-gen data engine leveraging AI and Snowflake for real-time, self-service analytics. - Secured millions in contract value through product expansion and strategic pricing. - Managed high-profile enterprise client relationships, driving retention, revenue growth, and A…
Job: Cleo — Vice President, Products and Global Head of Product Management · 2019-09 – 2023-05 · 3y 8mo — Led and owned the Global Product Strategy, Product Management, and Product Marketing under a single, unified organization to deliver cutting-edge enterprise-grade B2B products and solutions to the Supply Chain industry. # Product Management Defined and executed Cleo’s multi-year product strategy, leading the development and commercialization of cloud-based B2B iPaaS products. - Built and scaled next-gen Cleo Integration Cloud (CIC), driving a 2300% increase in cloud customers and a 5900% rise in transaction volume. - Led global product management and design team across five time zones, ensuring seamless collaboration and execution. - Reduced customer onboarding costs by 71%, with a roadmap…
Job: ThinkHR — Vice President, Products · 2017-04 – 2019-09 · 2y 5mo — General manager to lead strategy, transformation and execution of HCM and PEO business unit. Responsible for product direction, product-market fit, route-to-market, product and pricing strategies as well as ABM and content strategy. Managed entire product lifecycle across ThinkHR’s portfolio by defining business problems, researching customer needs, prototyping new solutions, working with design and engineering teams to bring targeted products to market. # Product Marketing - Led GTM strategy, messaging, and positioning for People Risk Management (PRM), ThinkHR’s AI-driven compliance and risk management solution. - Defined and refined ICP and buyer personas, specifically targeting HR profe…
Job: Infusionsoft — Vice President, GTM Strategy and Marketing · 2016 – 2017 · 1y — Responsible for redesigning and optimizing critical aspects of GTM strategy and driving new product planning for Infusionsoft offerings. Developed channel route-to-market with strategies to achieve category leadership and pricing power. Built messaging powerhouse that increased funnel conversion by 3% and sales productivity by 50%.
Job: Marketo, an Adobe Company — Director of Product Marketing for Enterprise & Channel · 2014 – 2016 · 2y — Responsible for driving product direction and vision in the enterprise segment for B2B and B2B2C in target industries including HealthCare, Higher Education, Financial Services, Media & Entertainment. Operated as General Manager for Enterprise segment to define joint product strategy and drive roadmap and revenue projections for integrated product offerings with tier 1 partners such as SAP hybris, Microsoft, Google, Facebook and LinkedIn.
Job: ServiceMax — Director, Product Marketing · 2012 – 2014 · 2y — Responsible for B2B go-to-market strategy across the enterprise, mid-market and corporate segments.
Job: Cast Iron Systems (acquired by IBM) — Senior Product Marketing Manager · 2009 – 2012 · 3y — Responsible for product marketing, channel marketing, product messaging and positioning, product launches, pricing, AR, PR and sales and channel enablement on Cast Iron and IBM products.
Job: Oracle — Senior Product Manager · 2006 – 2009 · 3y — Responsible for Oracle CRM Self-Service product roadmap with timely release and efficient roll-out to internal and external stakeholders. CEO-like mindset to own every aspect of a convincing roadmap that achieves business goals and customer metrics. Guided cross-functional partners such as product designers, engineers, and project managers to deliver a polished product that meets the product’s vision.
Job: SAP — Senior Software Engineer · 1998 – 2006 · 8y — • SME on SAP CRM On-demand with multi-faceted role as software engineer, pre-sales engineer and test coordinator • Led development team to evaluate, design and develop multiple modules of SAP CRM • Built high-performance, stable, scalable systems to be deployed in an enterprise setting • Drove technical design and implementation of new functionality for Payroll & Reporting solution for Australia and New Zealand markets in HCM • Designed and programmed SAP’s first Java-based Spell Check Engine to be used across SAP’s GUI • Mentored and learned from other team members through pairing, code reviews, knowledge shares • Authored and provided feedback on technical proposals and root cause analyse…
School: University of California, Berkeley, Haas School of Business — MBA, Strategy, Operations, Marketing and Entrepreneurship
School: Doctor Babasaheb Ambedkar Marathwada University — Bachelor of Science - BS, Computer Science & Engineering

Skills

MakeSupply Chain ManagementB2B SoftwareStart-up LeadershipStart-up VenturesGo-to-Market StrategyPMMPeople DevelopmentPerformance MetricsBusiness Process ImprovementPrivate EquityAgile MethodologiesProduct DevelopmentP&L ManagementStrategic RoadmapsTechnology RoadmappingUser Interface DesignArtificial Intelligence (AI)Software as a Service (SaaS)Revenue & Profit GrowthResearch and Development (R&D)

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Vidya Chadaga

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