Prue B.

Global GTM Product Marketer

Cambridge Go-to-Marketex-Armex-Kantata

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🧭 Global Product Marketing Leader | GTM Strategy Expert | SaaS, ERP, Cloud & AI I’m a senior product marketing leader with over 24 years of experience driving go-to-market strategy and execution across the enterprise technology landscape.

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My background spans SaaS, ERP, AdTech, MarTech, FinTech, Cloud, and AI—with a consistent focus on launching, scaling, and positioning high-impact B2B solutions for growth. I specialize in building and executing data-driven GTM plans that align cross-functional teams, accelerate revenue, and bring clarity to complex value propositions. Whether it’s driving messaging and positioning, enabling global sales teams, or influencing product roadmap with customer and competitive insights—I deliver results that translate to business impact. I’m also a strong advocate for ethical AI—working to ensure responsible, transparent deployment of intelligent technologies across the digital economy on a voluntary basis via ai. 💡 Core strengths: Strategic GTM Planning & Execution (Enterprise & Mid-Market) SaaS and ERP Product Positioning & Launch Cloud & AI Messaging, Differentiation & Enablement Cross-Functional Alignment (Sales, Product, CS, RevOps) Market Intelligence, Competitive Analysis & Value Propositions Sales Enablement & Content Strategy Beyond driving growth, I’m passionate about ethical AI and the responsibility we have as marketers and technologists to deploy it transparently and with intention. If you're building in complex B2B tech, I love collaborating on how to tell the right story to the right market—at the right time.