Prue B.

Global GTM Product Marketer

Uppingham, England, United Kingdom7.6k followers

Cambridge Go-to-Market

ex-Kantata

ex-Sage

🧭 Global Product Marketing Leader | GTM Strategy Expert | SaaS, ERP, Cloud & AI I’m a senior product marketing leader with over 24 years of experience driving go-to-market strategy and execution across the enterprise technology landscape.
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My background spans SaaS, ERP, AdTech, MarTech, FinTech, Cloud, and AI—with a consistent focus on launching, scaling, and positioning high-impact B2B solutions for growth. I specialize in building and executing data-driven GTM plans that align cross-functional teams, accelerate revenue, and bring clarity to complex value propositions. Whether it’s driving messaging and positioning, enabling global sales teams, or influencing product roadmap with customer and competitive insights—I deliver results that translate to business impact. I’m also a strong advocate for ethical AI—working to ensure responsible, transparent deployment of intelligent technologies across the digital economy on a voluntary basis via ai. 💡 Core strengths: Strategic GTM Planning & Execution (Enterprise & Mid-Market) SaaS and ERP Product Positioning & Launch Cloud & AI Messaging, Differentiation & Enablement Cross-Functional Alignment (Sales, Product, CS, RevOps) Market Intelligence, Competitive Analysis & Value Propositions Sales Enablement & Content Strategy Beyond driving growth, I’m passionate about ethical AI and the responsibility we have as marketers and technologists to deploy it transparently and with intention. If you're building in complex B2B tech, I love collaborating on how to tell the right story to the right market—at the right time.

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GTM Index

CAMBRIDGE GO-TO-MARKETJOB
1. GTM Strategist
  17Y 9M
KANTATAJOB
1. EMEA PMM Lead
  2Y
SAGEJOB
1. Interim Global GTM Lead
  1Y 1M
THE ACCESS GROUPJOB
1. Contract: PMM Consultant
  5M
ORACLEJOB
1. Global Commercialisation Dir
  7M
GRAPESHOTJOB
1. Contract: Dir of PMM
  2Y
INTEGRA ASSOCIATES LIMITEDJOB
1. Contract: Web & Mktg Mgr
  1Y
GLOBAL GRAPHICSJOB
1. Contract: PMM
  1Y 4M
ARMJOB
1. PMM
  8Y 7M
2. Technical Marketer
  4Y 11M
3. Validation Eng
  4Y 8M

Job: Kantata — EMEA Product Marketing Lead · 2023-07 – 2025-07 · 2y — About Kantata Kantata provides innovative purpose-built technology for service organisations looking to optimise resource allocation, and in turn maximise efficiency and deliver exceptional customer and employee experiences.
Job: Sage — Interim Global GTM Lead · 2022-06 – 2023-07 · 1y 1mo
Job: The Access Group — Contract: Product Marketing Consultant · 2019-03 – 2019-08 · 5 mo — Providing objective advice backed by the experience of delivering successful results for other SaaS offerings in a variety of market sectors, while working with The Access Group's clients to realise product and marketing opportunities.
Job: Oracle — Global Commercialisation Director · 2018-08 – 2019-03 · 7 mo — Oracle Data Cloud brings together various data segments to better reveal who your audience is and what they do both on and offline, where they go, and what they buy. Prue is the Commercialisation Lead for the Oracle ID Graph, this DaaS offering creates the cross-channel consumer understanding, which powers the Oracle Data Cloud offering. With proven experience of tailoring innovative solutions to the unique dynamics and needs of various geographies across the globe, Prue also heads the Oracle Data Cloud International Commercialisation Team.
Job: Grapeshot — Contract: Director of Product Marketing · 2017-03 – 2019-03 · 2y — Grapeshot equips advertisers on Real-Time-Bidding (RTB) platforms with: - live Insights - from billions of digital data sources - in 30+ languages - delivered in seconds ensuring our client's bid only on sites most relevant to their campaigns, and those free from content damaging to their brands. Headquartered in London, with offices in Cambridge UK, New York, Chicago and Singapore, Grapeshot is rapidly expanding to meet growing market demand. Prue is responsible for Grapeshot's 'Brand Safety' product portfolio.
Job: Integra Associates Limited — Contract: Web & Marketing Manager · 2016-03 – 2017-03 · 1y — As a member of Integra's management team, Prue lead the organisation's events, PR, and marketing activities. Integra Associates is the most established 'Unit4 Business World' (formally 'Agresso') services company in the UK, delivering enterprise application expertise and support worldwide for a range of ERP solutions.
Job: Global Graphics — Contract: Product Marketing Manager · 2012-06 – 2013-10 · 1y 4mo — Product Manager at Global Graphics Software Limited in the Applications Division.
Job: Arm — Product Marketing Manager · 2000-06 – 2009-01 · 8y 7mo
Job: Arm — Technical Marketer · 2002-08 – 2007-07 · 4y 11mo
Job: Arm — Validation Engineer · 2000-05 – 2005-01 · 4y 8mo
Job: Cambridge Go-to-Market — Go-to-Market Strategist · 2009-01 – present · 17y 7mo
School: University of Warwick - Warwick Business School — Master of Business Administration (MBA), IT strategy & Knowledge Management
School: Loughborough University — MEng, Electronic Engineering
School: Nottinighan Trent — Foundation Engineering, Engineering
School: CIMA — Marketing

Skills

MarketoAnalyticsAccount MarketingCampaignsProject CoordinationChannel PartnersMarket PlanningMarketing AnalyticsBrand AwarenessB2B Marketing StrategyCustomer ExperienceLead GenerationAnalytical SkillsAudience DevelopmentSales EnablementB2B MarketingCross-functional CollaborationsCommunicationSocial Media MarketingBusiness-to-Business (B2B)

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Prue B.

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