George Hennessy
Director, Global GTM Sales Programs at HPE Networking
• Innovative, multi-discipline, go-to-market (GTM) strategist and sales transformation leader with extensive, hands-on experience in the sales, marketing, and implementation of enterprise and carrier offerings.
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• Strong revenue performance delivered by working intimately, strategically, and tactically with direct and channel sales teams, both in front of customers and behind the scenes. • Broad strategic sales operations and marketing experience including analytical GTM strategies, sales planning, forecasting, sales automation, process optimization, executive and external communications, business development, channel management, and all marketing disciplines. Scientific training and doctoral studies enable rapid mastery of new skills and challenges in a highly analytical and strategic manner. • Recognized top performer with passionate, personal initiative demonstrated as team leader and individual contributor. Extensive experience recruiting and motivating cross-company teams to deliver GTM improvements that enhance customer experience, reduce friction and boost sales productivity.
GTM Index
- HEWLETT-PACKARDJOB
- Dir, Global GTM Sales Prog…11M
Director, Global GTM Sales Programs
Hewlett-Packard
Following HPE acquisition of Juniper Networks now the Global lead for GTM Sales Play development at HPE Networking
- JUNIPER NETWORKSJOB
- Dir, Global GTM Strategy1Y 10M
Director, Global GTM Strategy
Juniper Networks
Member of Chief Revenue Officer's Chief of Staff and Strategy team responsible for GTM design and strategy
- Chief of Staff, Global Ent…3Y
Chief of Staff, Global Enterprise Sales
Juniper Networks
Chief of Staff for Global Enterprise Sales team
- Sales Development GTM Oper…4Y
Sales Development GTM Operations
Juniper Networks
Chief of Staff for North America Enterprise sales teams
- Sales & BD, Financial Serv…1Y 10M
Sales & Business Development, Financial Services Sector
Juniper Networks
Established new practice at Juniper for Sales Analytics-driven business development for the Financial Services sector.
- Field Mktg, Strategic Ente…2Y 9M
Field Marketing, Strategic Enterprise Alliances
Juniper Networks
Established hybrid program of regional marketing and strategic sales enablement for IBM Alliance Sales globally via coordination, development and execution of strategy and marketing tactics for both resale and OEM relationships with IBM.
- FORTINETJOB
- Global Sales Operations2Y
Global Sales Operations
Fortinet
Built sales operations team for two new sales groups (Financial Services and Strategic Accounts) as well as the Carrier, Northeast, and Southeast sales teams; responsible for GTM strategy and analytics, all aspects of sales operations, process optimization, deal management, increasing productivity and forecast accuracy. Launched a data-science based analytics program to overhaul the entire USA and Canada GTM coverage, territory structure and account segmentation model.
- AVAYAJOB
- US Theater Field Sales Com…4M
US Theater Field Sales Communications
Avaya
Following Nortel’s merger with Avaya, served simultaneously in two roles: A) Established national field marketing program for data overlay sales organization modeled after Northeast regional marketing and strategic sales operations model described below. B) Managed executive and field communications for the President of Sales, US Theater.
- NORTEL NETWORKSJOB
- Regional Field Mktg, NE Re…2Y
Regional Field Marketing, NE Region
Nortel Networks
Established hybrid program of regional marketing and strategic sales operations for Northeast region (14 states). Regional marketing programs consistently exceeded corporate funnel and revenue targets (by as much as 600%) through extensive CRM and market analytics to identify best targets and align marketing objectives with regional sales priorities.
- V2V COMMUNICATIONSJOB
- Co-founder5Y 11M
Co-founder
V2V Communications
Founder of international strategic marketing firm that combined strategic marketing and public relations services to help technology firms in five countries undergoing market transitions to develop their voice and implement a comprehensive strategic communications program to raise venture capital, increase visibility, and build thought leadership within the market.
- TELLIUMJOB
- Global Brand Management3Y 7M
Global Brand Management
Tellium
Strategically conceived and directed the Tellium brand company-wide. Defined Telliums corporate identity, strategic messaging, and positioning. Established and directed the brand team, managing all marketing communications programs. These included trade shows, sponsorships, seminars, direct mail, sales programs, literature, advertising, and promotional marketing. Handled all financial communications including producing the $140 million Tellium IPO roadshow and all other subsequent financial presentations serving as primary content and creative contributor.
- THE FANTASTIC CORPORATIONJOB
- BD, Americas1Y 11M
Business Development, Americas
The Fantastic Corporation
Built U.S. channel program for content delivery network offerings and developed partnerships with global technology to integrate the product into their offerings and content firms to license their content for the content network.
- NOKIAJOB
- Mktg Offer Management7M
Marketing Offer Management
Nokia
Following Lucent’s $1.1B acquisition, established data portfolio offer management group targeting satellite and mobile operators. Responsible for product marketing, offer definition, direct sales team strategy and briefing support, as well as external partner relationships in the wireless market.
- Job: Hewlett-Packard — Director, Global GTM Sales Programs · 2025-11 – present · 9 mo — Following HPE acquisition of Juniper Networks now the Global lead for GTM Sales Play development at HPE Networking
- Job: Juniper Networks — Director, Global GTM Strategy · 2024-01 – 2025-11 · 1y 10mo — Member of Chief Revenue Officer's Chief of Staff and Strategy team responsible for GTM design and strategy
- Job: Juniper Networks — Chief of Staff, Global Enterprise Sales · 2021-01 – 2024-01 · 3y — Chief of Staff for Global Enterprise Sales team
- Job: Juniper Networks — Sales Development GTM Operations · 2017-01 – 2021-01 · 4y — Chief of Staff for North America Enterprise sales teams
- Job: Fortinet — Global Sales Operations · 2014-11 – 2016-11 · 2y — Built sales operations team for two new sales groups (Financial Services and Strategic Accounts) as well as the Carrier, Northeast, and Southeast sales teams; responsible for GTM strategy and analytics, all aspects of sales operations, process optimization, deal management, increasing productivity and forecast accuracy. Launched a data-science based analytics program to overhaul the entire USA and Canada GTM coverage, territory structure and account segmentation model.
- Job: Juniper Networks — Sales & Business Development, Financial Services Sector · 2013-01 – 2014-11 · 1y 10mo — Established new practice at Juniper for Sales Analytics-driven business development for the Financial Services sector.
- Job: Juniper Networks — Field Marketing, Strategic Enterprise Alliances · 2010-04 – 2013-01 · 2y 9mo — Established hybrid program of regional marketing and strategic sales enablement for IBM Alliance Sales globally via coordination, development and execution of strategy and marketing tactics for both resale and OEM relationships with IBM.
- Job: Avaya — US Theater Field Sales Communications · 2009-12 – 2010-04 · 4 mo — Following Nortel’s merger with Avaya, served simultaneously in two roles: A) Established national field marketing program for data overlay sales organization modeled after Northeast regional marketing and strategic sales operations model described below. B) Managed executive and field communications for the President of Sales, US Theater.
- Job: Nortel Networks — Regional Field Marketing, NE Region · 2008 – 2010-01 · 2y — Established hybrid program of regional marketing and strategic sales operations for Northeast region (14 states). Regional marketing programs consistently exceeded corporate funnel and revenue targets (by as much as 600%) through extensive CRM and market analytics to identify best targets and align marketing objectives with regional sales priorities.
- Job: V2V Communications — Co-founder · 2003 – 2008 · 5y — Founder of international strategic marketing firm that combined strategic marketing and public relations services to help technology firms in five countries undergoing market transitions to develop their voice and implement a comprehensive strategic communications program to raise venture capital, increase visibility, and build thought leadership within the market.
- Job: Tellium — Global Brand Management · 2000-04 – 2003-11 · 3y 7mo — Strategically conceived and directed the Tellium brand company-wide. Defined Telliums corporate identity, strategic messaging, and positioning. Established and directed the brand team, managing all marketing communications programs. These included trade shows, sponsorships, seminars, direct mail, sales programs, literature, advertising, and promotional marketing. Handled all financial communications including producing the $140 million Tellium IPO roadshow and all other subsequent financial presentations serving as primary content and creative contributor.
- Job: The Fantastic Corporation — Business Development, Americas · 1999 – 2000 · 1y — Built U.S. channel program for content delivery network offerings and developed partnerships with global technology to integrate the product into their offerings and content firms to license their content for the content network.
- Job: Nokia — Marketing Offer Management · 1999-05 – 1999-12 · 7 mo — Following Lucent’s $1.1B acquisition, established data portfolio offer management group targeting satellite and mobile operators. Responsible for product marketing, offer definition, direct sales team strategy and briefing support, as well as external partner relationships in the wireless market.
- School: Georgetown University — PhD Studies, Biophysics
- School: Georgetown University — BS, Biology
- School: Niagara University
Skills
Playbooks
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