Gerard Donnelly
AI-Driven Revenue Systems Leader | RevOps & GTM Strategy | Author of RevOps for Startups
I’m a GTM and Revenue Operations leader focused on turning AI, data and commercial systems into measurable growth and productivity in regulated environments.
More
I build operating models, governance and adoption programmes that move organisations from pilots to day-to-day use across CRM, analytics and seller workflows. I’ve led global RevOps and commercial transformation across enterprise and high-growth SaaS, spanning CRM/marketing automation, data quality, forecasting, enablement and executive reporting. Most recently, I’ve deployed Copilot-based “sales companion” agents that translate approved product and competitive knowledge into account playbooks and field guidance. I’m also the creator of the Context Transfer Protocol (CTP), an open JSON standard for portable, auditable AI context: com/context-transfer-protocol/ctp-spec
GTM Index
- MOODY'S CORPORATIONJOB
- SVP7M
SVP – Lead Generation Strategy, Sales Agentic AI & Digitalization
Moody's Corporation
- KAINOSJOB
- GTM8M
Go-To-Market
Kainos
Aligning Go-to-Market strategy for a $100m+ ARR product suite. Partnering with Sales, Marketing, RevOps and Product teams to ensure consistent execution.
- FENERGOJOB
- Revenue Operations Transfo…1Y 7M
Revenue Operations Transformation Consultant
Fenergo
Led a RevOps and CRM transformation programme, rebuilding Fenergo’s global revenue infrastructure across Salesforce, Marketo, and Salesloft. Designed and implemented end-to-end GTM systems architecture, integrating enrichment and ABM platforms (Clay, Cognism, Demandbase) to support scalable growth. Partnered with Sales, Marketing, and Product teams to align business processes with CRM governance, improve data quality, and drive higher conversion rates and faster deal cycles. Rolled out QA-driven campaign frameworks to ensure compliant engagement in highly regulated markets. This work provided the foundation for Fenergo’s global go-to-market operations.
- SOLASJOB
- Revenue Operations6Y 3M
Revenue Operations / GTM (Executive Consultant)
Solas
I advise and embed with high-growth B2B SaaS and AI-driven technology companies, as well as global enterprises, to design and operationalise scalable revenue systems. Acting as a strategic partner to CROs and senior GTM leaders, I build and transform RevOps functions, aligning Sales, Marketing, Customer Success, and Product to deliver predictable growth and operational excellence. Whether standing up new revenue organisations or leading global transformations as an embedded VP/Director, I bring a hands-on, outcomes-driven approach that simplifies complexity, drives data-led decision making, and accelerates go-to-market performance across EMEA, North America, and APAC. I specialise in intr…
- QUALTRICSJOB
- Mktg Operations Mgr EMEA7M
Marketing Operations Manager EMEA
Qualtrics
As the Marketing Operations Manager for EMEA at Qualtrics, I led regional Marketing Operations, responsible for managing and optimising key platforms including Marketo, Bizible, ON24, Salesforce, and Qualtrics. Together, we owned end-to-end marketing reporting across both regions, delivering accurate analysis and actionable insights that enabled leadership to make data-driven strategic decisions and improve go-to-market execution. Key responsibilities included: Managing and maintaining the Marketo instance to support scalable marketing campaigns. Overseeing Bizible for advanced attribution tracking and insights. Supporting webinar execution and analytics through ON24. Ensuring seamless in…
- CME GROUPJOB
- Mktg Operations3Y 6M
Marketing Operations
CME Group
As Head of Marketing Automation EMEA/APAC at CME Group, I managed marketing automation efforts for EMEA and APAC regions. I was responsible for overseeing the entire marketing technology stack, with a primary focus on Marketo and its integrated platforms, ensuring efficient campaign execution and alignment with business goals. Key responsibilities included: Managing and optimising the marketing automation ecosystem, including Marketo and its connected platforms, to support regional and global initiatives. Leading the global migration from Marketo to Pardot and Salesforce Marketing Cloud, ensuring a seamless transition and user adoption. Collaborating with cross-functional teams to enhance…
- REACH MEDIAJOB
- Digital Mktg Mgr / Eng3Y 4M
Digital Marketing Manager / Engineer
Reach Media
I led cross-functional teams as a Project and Digital Marketing Manager, overseeing the strategy and execution of traditional and digital marketing initiatives for a diverse portfolio of B2B and B2C clients. I was responsible for end-to-end project delivery, ensuring campaigns were completed on time, on budget, and to the highest standard of quality.
- OPENWAVE SYSTEMSJOB
- Technical Software Eng2Y 8M
Technical Software Engineer
Openwave Systems
At Openwave I was a Technical Support Engineer. This involved providing expert support on emergency technical issues as well as addressing customer questions and concerns regarding various products we offered. I carried out ongoing system maintenance and general client management for various mobile phone operators.
- Job: Moody's Corporation — SVP – Lead Generation Strategy, Sales Agentic AI & Digitalization · 2026-03 – present · 5 mo
- Job: Kainos — Go-To-Market · 2025-07 – 2026-03 · 8 mo — Aligning Go-to-Market strategy for a $100m+ ARR product suite. Partnering with Sales, Marketing, RevOps and Product teams to ensure consistent execution.
- Job: Fenergo — Revenue Operations Transformation Consultant (RevOps) · 2023-11 – 2025-06 · 1y 7mo — Led a RevOps and CRM transformation programme, rebuilding Fenergo’s global revenue infrastructure across Salesforce, Marketo, and Salesloft. Designed and implemented end-to-end GTM systems architecture, integrating enrichment and ABM platforms (Clay, Cognism, Demandbase) to support scalable growth. Partnered with Sales, Marketing, and Product teams to align business processes with CRM governance, improve data quality, and drive higher conversion rates and faster deal cycles. Rolled out QA-driven campaign frameworks to ensure compliant engagement in highly regulated markets. This work provided the foundation for Fenergo’s global go-to-market operations.
- Job: Solas — Revenue Operations / GTM (Executive Consultant) (RevOps) · 2017-08 – 2023-11 · 6y 3mo — I advise and embed with high-growth B2B SaaS and AI-driven technology companies, as well as global enterprises, to design and operationalise scalable revenue systems. Acting as a strategic partner to CROs and senior GTM leaders, I build and transform RevOps functions, aligning Sales, Marketing, Customer Success, and Product to deliver predictable growth and operational excellence. Whether standing up new revenue organisations or leading global transformations as an embedded VP/Director, I bring a hands-on, outcomes-driven approach that simplifies complexity, drives data-led decision making, and accelerates go-to-market performance across EMEA, North America, and APAC. I specialise in intr…
- Job: Qualtrics — Marketing Operations Manager EMEA · 2017-01 – 2017-08 · 7 mo — As the Marketing Operations Manager for EMEA at Qualtrics, I led regional Marketing Operations, responsible for managing and optimising key platforms including Marketo, Bizible, ON24, Salesforce, and Qualtrics. Together, we owned end-to-end marketing reporting across both regions, delivering accurate analysis and actionable insights that enabled leadership to make data-driven strategic decisions and improve go-to-market execution. Key responsibilities included: Managing and maintaining the Marketo instance to support scalable marketing campaigns. Overseeing Bizible for advanced attribution tracking and insights. Supporting webinar execution and analytics through ON24. Ensuring seamless in…
- Job: CME Group — Marketing Operations · 2012-07 – 2016-01 · 3y 6mo — As Head of Marketing Automation EMEA/APAC at CME Group, I managed marketing automation efforts for EMEA and APAC regions. I was responsible for overseeing the entire marketing technology stack, with a primary focus on Marketo and its integrated platforms, ensuring efficient campaign execution and alignment with business goals. Key responsibilities included: Managing and optimising the marketing automation ecosystem, including Marketo and its connected platforms, to support regional and global initiatives. Leading the global migration from Marketo to Pardot and Salesforce Marketing Cloud, ensuring a seamless transition and user adoption. Collaborating with cross-functional teams to enhance…
- Job: Reach Media — Digital Marketing Manager / Engineer · 2009-03 – 2012-07 · 3y 4mo — I led cross-functional teams as a Project and Digital Marketing Manager, overseeing the strategy and execution of traditional and digital marketing initiatives for a diverse portfolio of B2B and B2C clients. I was responsible for end-to-end project delivery, ensuring campaigns were completed on time, on budget, and to the highest standard of quality.
- Job: Openwave Systems — Technical Software Engineer · 2006-06 – 2009-02 · 2y 8mo — At Openwave I was a Technical Support Engineer. This involved providing expert support on emergency technical issues as well as addressing customer questions and concerns regarding various products we offered. I carried out ongoing system maintenance and general client management for various mobile phone operators.
- School: Queen's University Belfast — Management & Information Systems, Management with Information Systems
- School: Ulster University — HND, Computer Science
- School: La Salle
- School: De La Salle Belfast
Skills
Playbooks
All playbooks →No playbooks indexed for this profile yet.
More GTM Engineers
Browse all →- Subhadeep ChatterjeeAI Builder (aicontactlist.com) & GTM Speaker | Global Investor Partnerships @ Google Cloud | 2x Founder | Startup Advisor and Investor | PwC GTM Consultant | Enterprise Sales VP/Executive | EE
GoogleDex-Downticket Inc. - Jeff WongDevelop People | Build Teams | Transform Businesses
Remoteex-Hong Kong Rugby Football Union
- Jason ChapmanCOO @ GTM Fabric
GTM FabricTex-Talkeetna Consulting
- Scott James PattersonCommercial & Growth Leader | Market Entry, Partnerships & Distribution | Fintech & Financial Services
Bendigo and Adelaide Bank
ex-Saïd Business School, University of Oxford
