Garv Malik
Product Marketing Manager | Driving adoption & retention for Series A–C consumer and fintech products
I work with consumer-facing products at Series A to Series C companies where growth can’t rely on new users alone.
More
My strength lies in taking underperforming features, unclear GTM problems, or disengaged users and turning them into meaningful adoption and revenue by combining human intuition, cultural timing, and strong cross-functional alignment. Ambiguity is my home I’m a builder-optimizer PMM who helps founder-led startups get clarity and traction early. I treat customers like I treat my friends: "Retain them for life." I have led launch of consumer products adopted by a million users, improved AOV by 11% and revived 20K dormant users. I have also earned 50M+ organic Want me to drive your next launch or optimise your last launch? Write to me at com
GTM Index
- MULTIPLE COMPANIESJOB
- PMM & GTM Consultant1Y 10M
Product Marketing & GTM Consultant
Multiple Companies
I partnered with four early-stage startups, helping them navigate their 0→1 journey — from defining their go-to-market strategy to executing across digital and on-ground marketing channels. My work spanned brand positioning, content and community strategy, performance marketing, SEO and early growth experiments: driving clarity, traction, and scalable systems for each business. The companies I worked with are Vutto, Brightlife, Niyah and 11point club
- APPLYBOARDJOB
- Global GTM Mgr5M
Global GTM Manager
ApplyBoard
Small stint working in launching products globally, including ApplyShop Vouchers for English Proficiency Exams that work as starting point for study abroad journey of students.
- SLICEJOB
- Product & Brand Mktg2Y 8M
Product & Brand Marketing
slice
Created funnels on CleverTap leading to 4% bump in timely repayments and 6% in overall repayments. · Designed personalized user journeys, driving +11% UPI transactions and +3% AOV uplift. · Revived 20K dormant users through targeted win-back campaigns (giveaways, contests, and segmented re-engagement flows). Used past purchase behaviour to suggest offers. · Managed Relationships with 100+ Creators and Agencies, Reduced influencer CAC by 6% MoM for three consecutive months. · Built slice’s YouTube channel from scratch; first video garnered 1M+ organic views and channel grew to 20K subscribers. · Managed the brand spends and activations for Mumbai Indians for the IPL, maximising visibility an…
- GARV'S COMEDY DINERJOB
- Founder & CEO9M
Founder & CEO
Garv's Comedy Diner
Pioneered a subscription-based virtual comedy club, retaining users with daily new shows featuring 100+ comedians. · Converted 10% of a 2500+ user base into paying quarterly and annual subscrptions, driving sustainable retention with negative CAC. · Expanded into B2B revenue streams, producing exclusive shows for top comedians, which contributed to 20% of net profits. · Designed a member-exclusive engagement strategy, increasing repeat attendance & lifetime value. · Built an online community that travelled cities for meet-ups with zero incentive.
- KUNAL KAMRAJOB
- Creator Business & Growth…1Y 11M
Creator Business & Growth Lead
Kunal Kamra
Managing Indian and International Tours over 4 continents, Brand Deals, Legal and Court Cases, Operations, Finance and Cashflow management. Increased Revenue by 25% while improving margins by 35% [40% Domestic and 20% International] Ran end to end product, content and tour launches, doing 300+ shows across 25 countries while owning operations, distribution, partnerships and risk management single handedly.
- SHUTTLJOB
- Assistant Mgr - Digital Mktg1Y 5M
Assistant Manager - Digital Marketing
Shuttl
Funnel optimization of Customer flow Leading Marketing Communications Customer Retention Customer Acquisition through facebook Adverts Search Engine Marketing & Advertising through Google Adwords Customer Engagement Events & Loyalty Program
- Management Trainee5M
Management Trainee
Shuttl
Identified new revenue sources. Set up email marketing from scratch Brand Alliances Executing customer communication Handling all social media handles Launched blog & newsroom for the company. Spearheaded Car Free Day participation from Shuttl Actively involved in PR related activities
- LARSEN AND TOUBROJOB
- Graduate Eng3M
Graduate Engineer
Larsen and Toubro
My Key Responsibilities were Strategic Execution of Construction of Roadways, Pipelines and Complete Development of Industrial Areas. Managing Contractors and ensuring timely delivery Project Management and avoiding delays
- Structural Design Intern1M
Structural Design Intern
Larsen and Toubro
Summer Internship at Hydrocarbon Division of Larsen & Toubro. Worked on the design of piperack systems for pipelines, pre requisite soil investigations, dead, live and wind loads and also learnt relevant softwares related to design of structures.
- DEVELOPMENT CONSULTANTS PRIVATE LIMITEDJOB
- Structural Design Intern5M
Structural Design Intern
Development consultants private limited
Worked as a Structural Design Intern working on Two Captive Power Plant projects. Designed various structural elements such as Silos, Piperacks and Foundations for that project. My responsibilities also involved verification of fabrication drawings before manufacturing
- SELF-EMPLOYEDJOB
- Standup Comedian0M
Standup Comedian
Self-employed
Performed in 1200+ shows across 40 cities and 7 countries, performing for crowds as large as 12000. International Stand-up Comedy Public shows in South Korea, Singapore, Kuwait, Vietnam, Indonesia, UAE and Qatar. Performed Standup comedy in Corporate events for multiple brands including Uber, Budweiser, Siemens, Royal Bank of Scotland, Shuttl, YPO, Microsoft, Software One, Snapdeal, Wunderman. Stand-up comedy performances in College Fests include IIM Amritsar, NIT Delhi, BITS Goa, IIFT Delhi, IMT Nagpur, Hansraj College, KLE Belgaum, Amity and many more. Featured in NDTV Rising Stars of Comedy, Radio One Comedy Hunt, Red FM Comedian hunt winnner, Actor, Director, Writer for multiple br…
- Job: Multiple Companies — Product Marketing & GTM Consultant · 2024-10 – present — I partnered with four early-stage startups, helping them navigate their 0→1 journey — from defining their go-to-market strategy to executing across digital and on-ground marketing channels. My work spanned brand positioning, content and community strategy, performance marketing, SEO and early growth experiments: driving clarity, traction, and scalable systems for each business. The companies I worked with are Vutto, Brightlife, Niyah and 11point club
- Job: ApplyBoard — Global GTM Manager · 2024-04 – 2024-09 — Small stint working in launching products globally, including ApplyShop Vouchers for English Proficiency Exams that work as starting point for study abroad journey of students.
- Job: slice — Product & Brand Marketing · 2021-07 – 2024-03 — Created funnels on CleverTap leading to 4% bump in timely repayments and 6% in overall repayments. · Designed personalized user journeys, driving +11% UPI transactions and +3% AOV uplift. · Revived 20K dormant users through targeted win-back campaigns (giveaways, contests, and segmented re-engagement flows). Used past purchase behaviour to suggest offers. · Managed Relationships with 100+ Creators and Agencies, Reduced influencer CAC by 6% MoM for three consecutive months. · Built slice’s YouTube channel from scratch; first video garnered 1M+ organic views and channel grew to 20K subscribers. · Managed the brand spends and activations for Mumbai Indians for the IPL, maximising visibility an…
- Job: Garv's Comedy Diner — Founder & CEO · 2020-11 – 2021-08 — Pioneered a subscription-based virtual comedy club, retaining users with daily new shows featuring 100+ comedians. · Converted 10% of a 2500+ user base into paying quarterly and annual subscrptions, driving sustainable retention with negative CAC. · Expanded into B2B revenue streams, producing exclusive shows for top comedians, which contributed to 20% of net profits. · Designed a member-exclusive engagement strategy, increasing repeat attendance & lifetime value. · Built an online community that travelled cities for meet-ups with zero incentive.
- Job: Kunal Kamra — Creator Business & Growth Lead · 2019-07 – 2021-06 — Managing Indian and International Tours over 4 continents, Brand Deals, Legal and Court Cases, Operations, Finance and Cashflow management. Increased Revenue by 25% while improving margins by 35% [40% Domestic and 20% International] Ran end to end product, content and tour launches, doing 300+ shows across 25 countries while owning operations, distribution, partnerships and risk management single handedly.
- Job: Shuttl — Assistant Manager - Digital Marketing · 2016-04 – 2017-09 — Funnel optimization of Customer flow Leading Marketing Communications Customer Retention Customer Acquisition through facebook Adverts Search Engine Marketing & Advertising through Google Adwords Customer Engagement Events & Loyalty Program
- Job: Shuttl — Management Trainee · 2015-10 – 2016-03 — Identified new revenue sources. Set up email marketing from scratch Brand Alliances Executing customer communication Handling all social media handles Launched blog & newsroom for the company. Spearheaded Car Free Day participation from Shuttl Actively involved in PR related activities
- Job: Larsen and Toubro — Graduate Engineer · 2015-07 – 2015-10 — My Key Responsibilities were Strategic Execution of Construction of Roadways, Pipelines and Complete Development of Industrial Areas. Managing Contractors and ensuring timely delivery Project Management and avoiding delays
- Job: Development consultants private limited — Structural Design Intern · 2014-07 – 2014-12 — Worked as a Structural Design Intern working on Two Captive Power Plant projects. Designed various structural elements such as Silos, Piperacks and Foundations for that project. My responsibilities also involved verification of fabrication drawings before manufacturing
- Job: Self-employed — Standup Comedian · 2014-07 – 2014-07 — Performed in 1200+ shows across 40 cities and 7 countries, performing for crowds as large as 12000. International Stand-up Comedy Public shows in South Korea, Singapore, Kuwait, Vietnam, Indonesia, UAE and Qatar. Performed Standup comedy in Corporate events for multiple brands including Uber, Budweiser, Siemens, Royal Bank of Scotland, Shuttl, YPO, Microsoft, Software One, Snapdeal, Wunderman. Stand-up comedy performances in College Fests include IIM Amritsar, NIT Delhi, BITS Goa, IIFT Delhi, IMT Nagpur, Hansraj College, KLE Belgaum, Amity and many more. Featured in NDTV Rising Stars of Comedy, Radio One Comedy Hunt, Red FM Comedian hunt winnner, Actor, Director, Writer for multiple br…
- Job: Larsen and Toubro — Structural Design Intern · 2014-05 – 2014-06 — Summer Internship at Hydrocarbon Division of Larsen & Toubro. Worked on the design of piperack systems for pipelines, pre requisite soil investigations, dead, live and wind loads and also learnt relevant softwares related to design of structures.
- School: Birla Institute of Technology and Science — Bachelor of Engineering (BEng), Civil Engineering
Skills
Playbooks
All playbooks →No playbooks indexed for this profile yet.
More GTM Engineers
Browse all →- Ameya BhosleGen-AI @ Google | Helping Enterprises Operationalize Gen-AI at Scale | PwC Strategy& | Jeep | Kellogg
Googleex-Stellantis
- Bobby GreenHead of GTM & Strategy at Astrus
Astrus
ex-Ontario Ministry of Finance
- Anu SinghAI and Agentic AI solutions | Strategy and Transformation Leader | GTM & Growth | Global Strategic Partnerships | GCC | IBM Consulting | Ex- Accenture
IBM
ex-Accenture - Shrishty Jindal (She/Her)Senior Manager | Ex- VMWare | Revenue Operations | GTM Strategy | Sales & Marketing Operations | Partner & Channel Strategy | SaaS | IIT
LivePersonex-Prezent
