Gabriella Araújo

Founder, Fractional Head of Marketing · Deep tech and PE-backed · Product marketing and GTM, built hands-on with AI fluency· Ex-Google (Hardware, Android, B2B)

Agora • Climate, Hardware, AIex-Googleex-Stylight

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I spent nine years at Google, and I got to see marketing from almost every angle: helping small businesses grow back in Brazil, building campaigns for Search and YouTube, then launching hardware like Pixel and Google Nest across Europe.

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The thread through all of it was the same, taking something technical and making people actually care, and that turned out to be the part I love most. That's still the job. Deep tech companies build something genuinely hard, and then the market reads it wrong, or slowly, or not at all. That gap isn't a branding problem. It shows up as deals that stall, launches that underperform, and value that doesn't appear at exit. Closing it is what I do. Three things specifically: Positioning and product marketing. Making a technical product legible to the people who buy it. Category and narrative, messaging, launch strategy, and the story that works in a sales room and an investor room. Go-to-market. The commercial engine under the story. Demand generation, pipeline, pricing and packaging, and the reporting that shows what is actually working. AI-native marketing systems. I build the lead engine, the content engine and the live measurement, and your team keeps running them whether I stay or not. Who I do it for: companies in climate, hardware and applied AI that have raised or are backed by private equity, and the investors behind them. Almost always at a moment with a date on it. A launch. A repositioning. A value-creation window where the commercial number has no owner. That comes as a sprint, a fractional build, or an interim mandate. What I bring: Pixel to double-digit market share against Apple and Samsung across the UK, France, Germany and the Nordics. 120% of forecast on a UK launch. 5M incremental revenue from a single ML-driven conversion pilot. 5,000+ companies onto a carbon product within weeks of launch, on no paid spend. £2M+ in budgets, and products used by more than a billion people. Senior to set the strategy, close enough to ship it myself. If the market is reading your company wrong and it is costing you, I would like to hear about it. com