Frédérique Saint-Denis
Head of Go To Market, International Banking & Payments, Growth Office
ex-OracleMore than 25 years of experience in an international and national high-tech environment More than 15 years in the payments and financial sector Sales management : Tier-1 to Tier 3 Account management ; complex sales End2end strategy from lead generation to deal negotiation, in…
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Emea countries, Corporate and Field marketing strategy, plans definition and implementation: Lead generation & CRM management Business Development Partner management Convinced of necessary cooperation of sales & marketing for efficient business drive Implementation of processes and efficient tools to boost sales productivity Internal and external communication (design, corporate ID, web, events, ....) Leadership in development, motivation team management, sales enablement
GTM Index
- FIDELITY INFORMATION SERVICESJOB
- Head of GTM, International…1Y 9M
Head of Go To Market, International Banking & Payments, Growth Office
Fidelity Information Services
- Head of GTM & Partnerships…1Y 1M
Head of GTM & Partnerships. CIB Sales
Fidelity Information Services
- Head of Cross-Regional Tea…1Y 1M
Head of Cross-Regional Team - Corporate International Banking EMEA
Fidelity Information Services
- Head of Lead Generation an…2Y 1M
Head of Lead Generation and Virtual Sales - Europe Banking solutions
Fidelity Information Services
- Head of BD -Europe Banking…3Y 11M
Head of Business Development -Europe Banking & Payments
Fidelity Information Services
business Development activities incl. Lead Generation Partner management revenue generation Sales support and EMEA operational marketing
- CLEAR2PAYJOB
- EMEA Sales & Mktg Dir2Y 3M
EMEA Sales & Marketing Director
Clear2Pay
Belgium & Luxembourg Sales Director Emea sales Director BNP Paribas Group Régional EMEA Marketing Director
- Emea Regional Mktg Dir11M
Emea Regional Marketing Director
Clear2Pay
- Sales & Mktg Dir, France4Y 5M
Sales & Marketing Director, France
Clear2Pay
Sales Director - Clear2Pay France and Africa Marketing Director - EMEA South, Africa and Middle East
- ORACLEJOB
- WCE Technology Vertical Mk…7M
WCE Technology Vertical Marketing Manager
Oracle
• Define vertical marketing plans for lead generation per market (utilities, telecoms, finance, retail, public sector) and for each country of Western and Continental Europe (WCE) • Develop lead generation programs on Fusion middleware for French market • Define with EMEA and local teams the value propositions that can be rolled out within WCE • Go-to-marketing person for EMEA/Corporate SOA Roadshows and marketing activities developped in France
- BEA SYSTEMSJOB
- Vertical Mktg Mgr3Y 7M
Vertical Marketing Manager
BEA Systems
# Operational marketing for the French market (partner marketing, press, event management, sales support) # Operational marketing activities on 3 vertical business : Telcos , Finance and Utilities (Public Sector also one year) # Project management on different marketing and communication projects (internal web, collateral management, horizontal campaigns and events) # Sales support programs: focusing on delivery adapted marketing strategy and activities to serve the business strategy (VIP event, customized marketing, focused messaging) # Developping vertical content # Localizing corporate/EMEA campaigns and programs to adapt local market # Specialized in IT marketing
- XRTJOB
- Corporate Communications Mgr8M
Corporate Communications Manager
XRT
8-month contract # Planification and organization of global Communication (internal and external) # International sales support: from sales tools to RFI support # Product Marketing (positionning, planning, deliverables) # Event management (internal and external)
- BUSINESS OBJECTSJOB
- Mgr, Mktg Support, Corpora…4Y 2M
Manager, Marketing Support, Corporate Communications
Business Objects
# Team management # Definition and implementation of the ww hotline sales support strategy (plan, quality/Service charter, customer oriented program) # Corporate events management (internal and external) # Internal communication (web management, surveys, newsletters, sales tools) # External communication (Collateral, PR, lead-generation)
- BUSINESSOBJECTSJOB
- Internal Communications Sp…2Y 9M
Internal Communications Specialist, Corporate Marketing
BusinessObjects
# Direct support to worldwide sales and marketing teams # Event management (internal, external, Press conference) # Marketing Services structuration (collateral distribution aitomatization, budget management, ...)
- BROKERS ASSOCIÉS LOGICIELSJOB
- Sales Eng3M
Sales Engineer
Brokers Associés Logiciels
· Prospection and negotiation using a prospect's database
- ICI AUTOCOLORJOB
- Assistant to Trucks Mktg Mgr1Y
Assistant to Trucks Marketing Manager
ICI Autocolor
One year university placement during ESG: Trucks Marketing Manager Assistant, ICI Autocolor (today PPG group)
- Job: Fidelity Information Services — Head of Go To Market, International Banking & Payments, Growth Office · 2025-01 – present · 1y 7mo
- Job: Fidelity Information Services — Head of GTM & Partnerships. CIB Sales (Head of GTM Engineering) · 2024-01 – 2025-02 · 1y 1mo
- Job: Fidelity Information Services — Head of Cross-Regional Team - Corporate International Banking EMEA · 2023-01 – 2024-02 · 1y 1mo
- Job: Fidelity Information Services — Head of Lead Generation and Virtual Sales - Europe Banking solutions · 2021-01 – 2023-02 · 2y 1mo
- Job: Fidelity Information Services — Head of Business Development -Europe Banking & Payments · 2017 – 2020-12 · 3y 11mo — business Development activities incl. Lead Generation Partner management revenue generation Sales support and EMEA operational marketing
- Job: Clear2Pay — EMEA Sales & Marketing Director · 2015-01 – 2017-04 · 2y 3mo — Belgium & Luxembourg Sales Director Emea sales Director BNP Paribas Group Régional EMEA Marketing Director
- Job: Clear2Pay — Emea Regional Marketing Director · 2014-01 – 2014-12 · 11 mo
- Job: Clear2Pay — Sales & Marketing Director, France · 2009-07 – 2013-12 · 4y 5mo — Sales Director - Clear2Pay France and Africa Marketing Director - EMEA South, Africa and Middle East
- Job: Oracle — WCE Technology Vertical Marketing Manager · 2008-12 – 2009-07 · 7 mo — • Define vertical marketing plans for lead generation per market (utilities, telecoms, finance, retail, public sector) and for each country of Western and Continental Europe (WCE) • Develop lead generation programs on Fusion middleware for French market • Define with EMEA and local teams the value propositions that can be rolled out within WCE • Go-to-marketing person for EMEA/Corporate SOA Roadshows and marketing activities developped in France
- Job: BEA Systems — Vertical Marketing Manager · 2005-05 – 2008-12 · 3y 7mo — # Operational marketing for the French market (partner marketing, press, event management, sales support) # Operational marketing activities on 3 vertical business : Telcos , Finance and Utilities (Public Sector also one year) # Project management on different marketing and communication projects (internal web, collateral management, horizontal campaigns and events) # Sales support programs: focusing on delivery adapted marketing strategy and activities to serve the business strategy (VIP event, customized marketing, focused messaging) # Developping vertical content # Localizing corporate/EMEA campaigns and programs to adapt local market # Specialized in IT marketing
- Job: XRT — Corporate Communications Manager · 2004-05 – 2005-01 · 8 mo — 8-month contract # Planification and organization of global Communication (internal and external) # International sales support: from sales tools to RFI support # Product Marketing (positionning, planning, deliverables) # Event management (internal and external)
- Job: Business Objects — Manager, Marketing Support, Corporate Communications · 2000-01 – 2004-03 · 4y 2mo — # Team management # Definition and implementation of the ww hotline sales support strategy (plan, quality/Service charter, customer oriented program) # Corporate events management (internal and external) # Internal communication (web management, surveys, newsletters, sales tools) # External communication (Collateral, PR, lead-generation)
- Job: BusinessObjects — Internal Communications Specialist, Corporate Marketing · 1997-03 – 1999-12 · 2y 9mo — # Direct support to worldwide sales and marketing teams # Event management (internal, external, Press conference) # Marketing Services structuration (collateral distribution aitomatization, budget management, ...)
- Job: Brokers Associés Logiciels — Sales Engineer · 1996-11 – 1997-02 · 3 mo — · Prospection and negotiation using a prospect's database
- Job: ICI Autocolor — Assistant to Trucks Marketing Manager · 1995-07 – 1996-07 · 1y — One year university placement during ESG: Trucks Marketing Manager Assistant, ICI Autocolor (today PPG group)
- School: HEC Paris — Training. No degree, Marketing digital
- School: Paris School of Business — Master Degree (Business School), Business and specialized in Marketing
- School: TOEIC - Formation interne entreprise — TOEIC, English
- School: Chambre de Commerce Franco-Allemande — Witschaftsdeutsch, german Language
Skills
Playbooks
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