Federico H.

Ayudo empresas B2B de tecnología, SaaS y servicios complejos en LATAM a ordenar su Go‑To‑Market y pipeline usando datos e IA aplicada. Fractional CMO & Growth Advisor | GTM, pipeline & revenue acceleration.

Bogota, D.C., Capital District, Colombia28.5k followers

Fraxxiom

ex-ProfileP - Executive Search

ex-Synergy - Gartner Agent

Many B2B companies have active marketing, busy teams and reports full of leads… but very little real The problem is rarely a lack of effort or tools.
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It is the absence of a clear system that turns interest into real opportunities in the CRM, with commercial criteria, focus and I work with B2B CEOs and commercial leaders in LATAM to design and implement growth systems where Marketing, Sales and Technology stop operating in silos. The focus is not on “generating more leads”, but on creating qualified opportunities with an owner assigned, estimated amount and next action I integrate applied AI and analytics across the entire commercial cycle: from identifying accounts and intent signals, to prioritizing opportunities and optimizing messaging, always with a focus on actionable decisions and measurable I combine commercial strategy, CRM discipline and applied artificial intelligence to solve real bottlenecks: founder dependency, low conversion to meetings, messy qualification and unreliable In 4 weeks, the goal is clear: move from scattered activity to a system that generates actionable pipeline and data‑driven commercial If growth today depends on a few people, manual effort or “waiting for something to come in”, it is probably not a market problem, but a system problem.

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AFFINITITJOB
1. Managing Dir
  8Y 10M
2. Managing Dir & Co-Founder
  8Y 10M
UNIVERSIDAD EXTERNADO DE COLOMBIAJOB
1. Profesor Practitioner
  2Y 7M
FRAXXIOMJOB
1. Co-Founder & GTM Strategy…
  10M
FORRESTERJOB
1. Forrester Approved Partner
  8Y 6M
DIARIO LA REPUBLICAJOB
1. Contributing columnist
  1Y 11M
GLOBAL MVMJOB
1. Fractional CM
  11M
FENALCOJOB
1. Conferencista Formación fe…
  3Y 6M
PROFILEP - EXECUTIVE SEARCHJOB
1. Head-Hunting Strategic Inn…
  10M
PRIME BUSINESS SCHOOLJOB
1. Profesor
  5M
SYNERGY - GARTNER AGENTJOB
1. Partner Executive Colombia
  1Y 5M

Job: ProfileP - Executive Search — Head-Hunting Strategic Innovation Consultant · 2022-05 – 2023-03 — Strategic Innovation to Improve Client Experience ( Client Company + Candidate)
Job: Synergy - Gartner Agent — Partner Executive Colombia · 2016-04 – 2017-09 — Synergy is the commercial agent for Gartner in Colombia. Responsible for the development of the Colombian market, strengthening Gartner's positioning, retention, and growth of the client portfolio. Development of accounts such as Universidad de Los Andes, Banco de Bogotá, Grupo de Energía de Bogotá, Davivienda, Celsia, Open International Systems, National Savings Fund, Pacific Rubiales (Frontera Energy), Banco Popular, Banco Agrario, Ministry of Education, fedesoft , Procolombia, Ministry of Information Technologies, among others.
Job: AFFINITIT — Managing Director · 2017-10 – present — At Affinitit, find everything you need to Innovate and execute the strategy that will allow you to stand out, taking advantage of your experience and instinct; at AFFINITIT, we give you all the tools and capabilities necessary to exceed your growth goals. AFFINITIT is a Forrester Research Approved Partner for Colombia, Argentina, Chile, Peru & Ecuador. With sustained growth of 25% per year, Affinitit has doubled in size in 4 years. We have developed new clients in USA and Panama.
Job: Universidad Externado de Colombia — Profesor Practitioner · 2024-01 – present — Profesor del módulo de Marketing Estratégico en el Máster en Transformación Digital de la Universidad Externado de Colombia. Enseño a equipos directivos y ejecutivos cómo diseñar estrategias de go-to-market, construir sistemas de generación de demanda y aplicar inteligencia artificial de forma práctica en el ciclo comercial B2B.
Job: Fraxxiom — Co-Founder & GTM Strategy Lead · 2025-10 – present — I co-founded Fraxxiom at the invitation of Javier Restrepo to lead market strategy and institutional positioning for a regulated fintech infrastructure platform specializing in real-world asset (RWA) tokenization. Fraxxiom converts verified physical assets — gold, art, and Colombian mining assets — into tradeable security tokens under Reg D 506(c) and Reg S, operating on Base Network through a Delaware HoldCo + South Dakota Statutory Trust structure. My role covers Go-To-Market strategy targeting institutional capital (funds, family offices, CTAs), investment narrative development, and bridging technical and legal infrastructure with clear communication for sophisticated investors in the U.…
Job: PRIME Business School — Profesor · 2022-08 – 2023-01 — Incubar una Idea
Job: Forrester — Forrester Approved Partner · 2018-02 – present — Partner Comercial autorizado de Forrester para LATAM desde 2018. Represento y comercializo los productos, investigaciones y servicios de Forrester Research para empresas en Colombia, Ecuador, Perú y Centro América. Qué comercializo: - Acceso a investigación y análisis Forrester (tecnología, marketing, CX, ventas) - Acceso a analistas y sesiones de consultoría estratégica - Benchmarking y modelos de madurez para líderes de tecnología, marketing y negocio - Licencias para equipos ejecutivos y de transformación digital Sectores: software, servicios financieros, utilities, telcos y consultoría B2B en LATAM.
Job: Global MVM — Fractional CM · 2025-01 – 2025-12 — At Affinitit SAS, we provide Fractional CMO services for Global MVM
Job: FENALCO — Conferencista Formación fenalco · 2021-07 – 2025-01 — Conferencista en temas de Estrategia, Marketing, Venats & Transformación Digital
Job: Diario La Republica — Contributing columnist · 2024-09 – present
Job: AFFINITIT — Managing Director & Co-Founder · 2017-10 – present — Fundé Affinitit para resolver un problema concreto en empresas B2B: mucha actividad comercial, poco pipeline real y equipos que dependen de esfuerzo manual para generar oportunidades. Affinitit es una plataforma de IA aplicada a ventas y marketing B2B que combina agentes de IA, automatización de CRM y estrategia comercial para construir sistemas de pipeline predecibles en LATAM. Logros clave: - Forrester Approved Partner para LATAM desde 2018 - USD 250,000 en revenue anual con crecimiento sostenido del 12% anual - Expansión a Colombia, Chile, Ecuador y Panamá - Aumento promedio del 15% en EBITDA de clientes mediante estrategias de transformación digital Áreas de foco: - Diseño e implemen…
School: Universitat de Barcelona — Master's Degree, Marketing
School: Pontificia Universidad Javeriana — Industrial Designer, Product Development
School: University of Illinois Urbana-Champaign — Specialization, Innovation
School: Kennesaw State University — Business Model Canvas: A Tool for Entrepreneurs and Innovators, Entrepreneur and Innovation
School: University of Virginia — Digital Transfomation, Information Technology
School: Google Creative Campus — Foundations of Project Management, Management
School: University of Illinois Urbana-Champaign — Entrepreneurship I: Laying the Foundation, Innovación Estrategica
School: University of Illinois Urbana-Champaign — Innovation: From Creativity to Entrepreneurship Capstone, Innovation
School: University of Illinois at Urbana-Champaign — Strategic Innovation: Building and Sustaining Innovative Organizations, Strategic Innovation
School: University of Illinois Urbana-Champaign — Creativity Toolkit II: Creative Collaboration, Strategic Innovation
School: University of Illinois Urbana-Champaign — Entrepreneurship II: Preparing for Launch, Innovaton
School: University of Illinois Urbana-Champaign — Strategic Innovation: Managing Innovation Initiatives, Strategic Innovation
School: University of Illinois Urbana-Champaign — Course, Innovation
School: Universidad de Los Andes — 4 years, Mechanical engineering
School: Pontificia Universidad Javeriana — Bachelor, Industrial Design

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HubSpotAceleradorLiderazgo de StartupEstrategia de marketingGrowth StrategyOperaciones de IngresosDesarrollo empresarialEstrategias de mercadoCustomer ExperienceCustomer RetentionMarketing B2BCustomer EventsMarketing internacionalAnalítica de datosGestión de empresas emergentesGestión del embudo de ventasCritical ThinkingProblem SolvingMejora de procesos de negocioEnglish

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Federico H.

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