Muhammad Farid Mahfuzh Abrar
Area Sales Manager – Unilever | Commercial Leader | Scaling Growth & Go-to-Market Transformation | UFLP Graduate | INSEAD
ex-ShopeeGo-to-market and business development leader in the FMCG sector, currently Area Sales Manager at Unilever. Proven success in driving B2B and B2C growth, leading high-impact teams, and delivering results in transformative sales strategies.
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INSEAD-certified in business strategy and leadership.
GTM Index
- UNILEVERJOB
- Area Sales Mgr - GT Maluku2Y 6M
Area Sales Manager - GT Maluku
Unilever
-Leading a team of 4 assistants, 11 B2B distributors, 60 salesmans and growing the business in Maluku +9.1% VS FY 2024 -Expanding area coverage by +7% through maintaining partnership with key stores & distributors -Top 3 area with highest growth for home care and beauty & well-being product in Q1 2025
- DT Transformation Lead1Y
DT Transformation Lead
Unilever
Crafted a strategic roadmap to position Unilever as the preferred partner in the market by building a sustainable and scalable distributor model.
- UFLP GtM - Deputy Sales Op…8M
UFLP GtM - Deputy Sales Operation Manager General Trade
Unilever
Lead sales operations, commercial excellence, and strategic initiatives to drive sustainable growth across the Distributor Trade channel. Responsible for optimizing sales processes, improving operational effectiveness, and supporting the execution of business strategies through data-driven decision-making and cross-functional collaboration. Key Responsibilities * Lead sales operations and commercial planning initiatives to improve business performance and execution excellence. * Develop and implement sales processes, performance tracking, and operational frameworks to enhance productivity and effectiveness. * Partner with Sales, Marketing, Supply Chain, Finance, and Customer Development t…
- UFLP GTM (Customer Develop…2Y 6M
UFLP Go to Market (Customer Development & Marketing)
Unilever
Selected for Unilever’s flagship management trainee program from 30,000+ applicants, joining a highly competitive leadership pipeline designed to develop future business leaders through accelerated cross-functional rotations across Sales, Marketing, E-commerce, and Commercial Operations. Key Rotations & Achievements Deputy Sales Operations Manager * Established a new product development framework for Distributor Trade, delivering 460 bps business contribution through improved commercialization and growth initiatives. Shopper Marketing – E-commerce, Philippines * Built the early-stage e-commerce business framework for Unilever Philippines, establishing foundational processes and growth…
- UFLP GtM - Assistant Purep…2M
UFLP GtM - Assistant Pureplay Program-Ecommerce Philippines (Shopee & Lazada)
Unilever
Built early stage e-commerce business framework in Unilever Philippine
- UFLP GtM - Assistant Brand…2M
UFLP GtM - Assistant Brand Manager BPC MCOE
Unilever
- UFLP GtM - Key Account Rep…5M
UFLP GtM - Key Account Representative Minimarket (Alfamart)
Unilever
-Grew Ecommerce Unilever business in Alfagift by +102% VS FY 2020 -Led Category Deodorant and sucessfully relaunch Rexona brand in Alfamart
- UFLP GtM-Assistant Innovat…7M
UFLP GtM-Assistant Innovations Manager of Bango
Unilever
Supported the growth of Bango, one of Indonesia’s leading food brands, by driving brand equity, innovation, and integrated marketing initiatives. Collaborated with cross-functional teams including R&D, Supply Chain, Finance, Sales, and external agencies to deliver business growth and strengthen consumer engagement. Key Responsibilities * Develop and execute brand strategies, campaigns, and innovation projects. * Translate consumer insights into impactful marketing and communication plans. * Manage end-to-end campaign execution and performance tracking. * Lead cross-functional collaboration to deliver innovation and commercialization projects. * Monitor brand health, market trends, and gro…
- UFLP GtM- Assistant Area S…4M
UFLP GtM- Assistant Area Sales Manager General Trade Lampung
Unilever
Assistant Area Sales Manager - Developed territory by +29% VS FY 2019
- Customer Development - Uni…6M
Customer Development - Unilever Leadership Internship Program (ULIP)
Unilever
Handled 2 big projects: Enhanced On Shelf Availbility (OSA) & established early stage Hypermart Online business during covid break
- TRIPPERJOB
- Waste Water Treatment Assi…3M
Waste Water Treatment Assistant
Tripper
-Designing the wastewater treatment plan -Optimizing the process of wastewater treatment -Maintaining the quality of wastewater that producing from the production process -Make the report (UKL-UPL) to Dinas Kementrian Lingkungan Hidup
- Quality Control & Product…2M
Quality Control & Product Development Intern
Tripper
-Setting up steam sterilization machine to reduce microbiological contained inside the products until reaching the correct parameters. -Environmental Monitoring Program to determine the Microbiological Standard
- SHOPEEJOB
- BD Intern2M
Business Development Intern
Shopee
Shopee is one of the biggest eCommerce in Indonesia. In August 2019, Shopee Launched a program "Free Shipping 0 Rupiah". On the trial, I focus to solve the problems on Free Shipping 0 Rupiah Project. Standardized the workflow to solve the problem and classify the problems that we get from the customer. Besides that, I also did some analyst to boosting seller on Shopee and competitor checking to other eCommerce.
- HIMPUNAN MAHASISWA REKAYASA HAYATI ITBJOB
- President1Y
President
Himpunan Mahasiswa Rekayasa Hayati ITB
Designing organizations and create a structure to run an organization well. Also, make the strategy to develop people and programs in order to contribute the idea to the society.
- PARAGON TECHNOLOGY AND INNOVATIONJOB
- Campus Representative (Par…5M
Campus Representative (Paragon Campus Agent)
Paragon Technology And Innovation
- INSTITUTJOB
- Laboratory Assistant of Bi…5M
Laboratory Assistant of Bioengineering I
Institut
Assisting research project about life science especially how to develop product from bioresources, through optimization of cultivating phase, extracting phase, or separating phase.
- Laboratory Ass5M
Laboratory Ass
Institut
Assisting research project about life science especially how to develop the remediation of field which contaminated with rich of pollutant
- Job: Unilever — Area Sales Manager - GT Maluku · 2024-04 – present · 2y 4mo — -Leading a team of 4 assistants, 11 B2B distributors, 60 salesmans and growing the business in Maluku +9.1% VS FY 2024 -Expanding area coverage by +7% through maintaining partnership with key stores & distributors -Top 3 area with highest growth for home care and beauty & well-being product in Q1 2025
- Job: Unilever — DT Transformation Lead · 2023-04 – 2024-04 · 1y — Crafted a strategic roadmap to position Unilever as the preferred partner in the market by building a sustainable and scalable distributor model.
- Job: Unilever — UFLP GtM - Deputy Sales Operation Manager General Trade · 2022-08 – 2023-04 · 8 mo — Lead sales operations, commercial excellence, and strategic initiatives to drive sustainable growth across the Distributor Trade channel. Responsible for optimizing sales processes, improving operational effectiveness, and supporting the execution of business strategies through data-driven decision-making and cross-functional collaboration. Key Responsibilities * Lead sales operations and commercial planning initiatives to improve business performance and execution excellence. * Develop and implement sales processes, performance tracking, and operational frameworks to enhance productivity and effectiveness. * Partner with Sales, Marketing, Supply Chain, Finance, and Customer Development t…
- Job: Unilever — UFLP Go to Market (Customer Development & Marketing) · 2020-10 – 2023-04 · 2y 6mo — Selected for Unilever’s flagship management trainee program from 30,000+ applicants, joining a highly competitive leadership pipeline designed to develop future business leaders through accelerated cross-functional rotations across Sales, Marketing, E-commerce, and Commercial Operations. Key Rotations & Achievements Deputy Sales Operations Manager * Established a new product development framework for Distributor Trade, delivering 460 bps business contribution through improved commercialization and growth initiatives. Shopper Marketing – E-commerce, Philippines * Built the early-stage e-commerce business framework for Unilever Philippines, establishing foundational processes and growth…
- Job: Unilever — UFLP GtM - Assistant Pureplay Program-Ecommerce Philippines (Shopee & Lazada) · 2022-06 – 2022-08 · 2 mo — Built early stage e-commerce business framework in Unilever Philippine
- Job: Unilever — UFLP GtM - Assistant Brand Manager BPC MCOE · 2022-04 – 2022-06 · 2 mo
- Job: Unilever — UFLP GtM - Key Account Representative Minimarket (Alfamart) · 2021-11 – 2022-04 · 5 mo — -Grew Ecommerce Unilever business in Alfagift by +102% VS FY 2020 -Led Category Deodorant and sucessfully relaunch Rexona brand in Alfamart
- Job: Unilever — UFLP GtM-Assistant Innovations Manager of Bango · 2021-03 – 2021-10 · 7 mo — Supported the growth of Bango, one of Indonesia’s leading food brands, by driving brand equity, innovation, and integrated marketing initiatives. Collaborated with cross-functional teams including R&D, Supply Chain, Finance, Sales, and external agencies to deliver business growth and strengthen consumer engagement. Key Responsibilities * Develop and execute brand strategies, campaigns, and innovation projects. * Translate consumer insights into impactful marketing and communication plans. * Manage end-to-end campaign execution and performance tracking. * Lead cross-functional collaboration to deliver innovation and commercialization projects. * Monitor brand health, market trends, and gro…
- Job: Unilever — UFLP GtM- Assistant Area Sales Manager General Trade Lampung · 2020-10 – 2021-02 · 4 mo — Assistant Area Sales Manager - Developed territory by +29% VS FY 2019
- Job: Unilever — Customer Development - Unilever Leadership Internship Program (ULIP) · 2020 – 2020-07 · 6 mo — Handled 2 big projects: Enhanced On Shelf Availbility (OSA) & established early stage Hypermart Online business during covid break
- Job: Tripper — Waste Water Treatment Assistant · 2019-10 – 2020-01 · 3 mo — -Designing the wastewater treatment plan -Optimizing the process of wastewater treatment -Maintaining the quality of wastewater that producing from the production process -Make the report (UKL-UPL) to Dinas Kementrian Lingkungan Hidup
- Job: Shopee — Business Development Intern · 2019-08 – 2019-10 · 2 mo — Shopee is one of the biggest eCommerce in Indonesia. In August 2019, Shopee Launched a program "Free Shipping 0 Rupiah". On the trial, I focus to solve the problems on Free Shipping 0 Rupiah Project. Standardized the workflow to solve the problem and classify the problems that we get from the customer. Besides that, I also did some analyst to boosting seller on Shopee and competitor checking to other eCommerce.
- Job: Himpunan Mahasiswa Rekayasa Hayati ITB — President · 2018-04 – 2019-04 · 1y — Designing organizations and create a structure to run an organization well. Also, make the strategy to develop people and programs in order to contribute the idea to the society.
- Job: Paragon Technology And Innovation — Campus Representative (Paragon Campus Agent) · 2018-10 – 2019-03 · 5 mo
- Job: Institut — Laboratory Assistant of Bioengineering I · 2018-07 – 2018-12 · 5 mo — Assisting research project about life science especially how to develop product from bioresources, through optimization of cultivating phase, extracting phase, or separating phase.
- Job: Institut — Laboratory Ass · 2018-01 – 2018-06 · 5 mo — Assisting research project about life science especially how to develop the remediation of field which contaminated with rich of pollutant
- Job: Tripper — Quality Control & Product Development Intern · 2018-05 – 2018-07 · 2 mo — -Setting up steam sterilization machine to reduce microbiological contained inside the products until reaching the correct parameters. -Environmental Monitoring Program to determine the Microbiological Standard
- School: INSEAD — Executive Education Program, Business, Management, Marketing, and Related Support Services
- School: Institut Teknologi Bandung (ITB) — Bachelor's degree, ENGINEERING
Skills
Playbooks
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