Fabio F.

Microsoft AI Business Solutions Go-To-Market leader | 35+ years of a joyful career by helping companies to achieve more! | Life-long learner, MBA, ICF | MIT, Harvard, FGV, insper, FIA/USP

Location n/a
Microsoftex-Salesforceex-Avanade

As the Senior Go To Market (GTM) Leader for AI Business Solutions for the Enterprise segment, my goal is to support our teams, partners and customers to achieve more by adopting our solutions: - AI Workforce ( Modern Work and Security solutions), enabling every user to have their…

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own Copilot for both personal and professional productivity! - AI Business Process ( CRM, ERP, Low code and AI solutions , e.g. Copilot Studio, Copilot for Sales, Copilot for Service) I am in my second chapter at Microsoft, after working 11 years at Salesforce, another 11.5 years at Microsoft , and 12 years in Consulting , and feel that this diverse background of both technical , business and strategy experience will allow me to contribute to the growth of our presence and market share in the region. I have extensive experience in developing and executing go-to-market strategies, leading sales teams, and delivering innovative solutions for various industries. I have also been recognized for my sales track record, with many years of quota overachievement, including a distinguished Chairman's award for the Top 10 deals ar Salesforce, and an holistic leadership style, taking care of the people, the business and the customers and partners!

Career TimelineNOW → PAST

GTM Index

  1. MICROSOFTJOB
    1. Diretor de GTM, AI Busines…
      1Y 1M
    2. Sr. GTM Leader, Enterprise…
      7M
    3. Sr. Solution Sales Profess…
      6Y 9M
    4. PMM
      6M
    5. Partner Account Mgr
      1Y 1M
    6. Solutions Consultant
      2Y
    7. bCentral Technical Product…
      8M
  2. SALESFORCEJOB
    1. Senior Dir, LATAM Leader E…
      5M
    2. Senior Dir, Leader Excelle…
      1Y 8M
    3. Senior Dir, Sales Leader C…
      1Y 2M
    4. Dir Of Strategic Sales
      9M
    5. Regional Sales Dir - HLS &…
      1Y 11M
    6. Industry Lead - Healthcare…
      11M
    7. Senior Strategic Account Mgr
      3Y 8M
  3. AVANADEJOB
    1. Senior Consulting Mgr
      2Y 1M
  4. ACCENTUREJOB
    1. Senior Mgr
      7M
  5. WA INFORMATICAJOB
    1. Head of Products
      8Y 1M
  6. ANIMACTION INFORMATICA LTDA.JOB
    1. Company Owner
      8Y 7M
  7. CMC INDUSTRIA E COMÉRCIO LTDA.JOB
    1. Analyst / Developer
      5M
  8. SOFTED SOFTWARES EDUCATIVOS LTDA.JOB
    1. Software Eng
      3Y 8M

Time in market 40Y 6MOpen 1Closed 19Stints 20

gtmindex.io/p/fabiofritoli

  1. Job: Microsoft — Partner Account Manager · 2005-08 – 2006-09
  2. Job: Salesforce — Senior Director, Leader Excellence Coach AMER Industry & Consumer Enterprises & LATAM · 2023-02 – 2024-10
  3. Job: Microsoft — Product Marketing Manager · 2006-10 – 2007-04
  4. Job: Avanade — Senior Consulting Manager · 2000-08 – 2002-09
  5. Job: Salesforce — Industry Lead - Healthcare & Education · 2018-02 – 2019-01
  6. Job: Salesforce — Senior Director, LATAM Leader Excellence Coach · 2024-09 – 2025-02
  7. Job: Salesforce — Senior Strategic Account Manager · 2014-05 – 2018-01
  8. Job: Salesforce — Senior Director, Sales Leader Coaching LATAM · 2021-11 – 2023-01
  9. Job: Softed Softwares Educativos Ltda. — Software Engineer · 1986-02 – 1989-10
  10. Job: Microsoft — bCentral Technical Product Manager · 2002-10 – 2003-06
  11. Job: WA Informatica — Head of Products · 1991-11 – 1999-12
  12. Job: Microsoft — Sr. GTM Leader, Enterprise Business Applications LATAM · 2025-03 – 2025-10
  13. Job: Accenture — Senior Manager · 2000-01 – 2000-08
  14. Job: Animaction Informatica Ltda. — Company Owner · 1990-03 – 1998-10
  15. Job: Microsoft — Solutions Consultant · 2003-07 – 2005-07
  16. Job: Microsoft — Diretor de Go To Market, AI Business Solutions · 2025-07 – present
  17. Job: CMC Industria e Comércio Ltda. — Analyst / Developer · 1989-10 – 1990-03
  18. Job: Microsoft — Sr. Solution Sales Professional · 2007-05 – 2014-02
  19. Job: Salesforce — Director Of Strategic Sales · 2021-02 – 2021-11
  20. Job: Salesforce — Regional Sales Director - HLS & Manufacturing · 2019-02 – 2021-01

Skills

SalesforceSoftware DevelopmentLogic ProgrammingEstratégia digitalLiderançaEstratégia empresarialExecutive CoachingBusiness CoachingLeadership DevelopmentCoaching & MentoringEnterprise SoftwareCloud ComputingBusiness IntelligenceSolution SellingIntegrationConsultingCoachingLeadershipCRMMicrosoft CRMStrategy

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