Fabio Araujo
Americas’ Enterprise Business Applications (Dynamics 365 Service) GTM Lead, Microsoft
ex-OracleAccomplished, goal-oriented, multilingual executive with extensive sales, channel development, and global marketing experience driving consistent growth and results.
More
• Proven experience in business turnaround • Successful leadership capabilities in complex and multicultural environments • Channel thought leader with large experience in leveraging different sales motions • Developing new partnerships and business models with clear value propositions for each party • Proven Channel development experience to scale businesses • Go-to-Market and Sales Strategy • P&L and Scorecard Management • Leading people, managers and businesses across borders and cultures with balanced execution across different operating models • Strategic planning to ensure sustained revenue growth, profitability, and market penetration. • Global Product Launch • Personable and multilingual (English, Spanish, Portuguese); able to lead and work as part of culturally diverse teams. FAA certified pilot. • Volunteer: Civil Air Patrol, US Air Force Auxiliary, Overlake’s Squadron Public Affair Officer, Orientation Pilot to Cadets, and Senior Member
GTM Index
- MICROSOFTJOB
- Americas' Enterprise Busin…9M
Americas' Enterprise Business Applications (Dynamics 365 Service) GTM Lead
Microsoft
- Americas’ Enterprise Busin…6M
Americas’ Enterprise Business Applications (ERP) GTM Lead
Microsoft
- Americas' GTM Business App…1Y 3M
Americas' GTM Business Applications Lead, SMC & SMB
Microsoft
In this era of rapid transformation fueled by AI, I am responsible to dive into the dynamic world of business applications alongside customers, partners, and my colleagues at Microsoft to define innovative strategies and drive initiatives to catapult our Biz Apps growth across these regions.
- Global Business Applicatio…3Y 5M
Global Business Applications Corporate Sales Strategy Lead
Microsoft
Growing Microsoft Business Applications markets through innovative and proven sales strategy, relentless customer focus developing common outcome based relationships, and channel initiatives that deliver consistently growing results. Continuos focus on operational excellence to develop a global business leveraging Microsoft solutions. Overachieving fiscal years' targets two years
- Global Dynamics CRM Channe…1Y
Global Dynamics CRM Channel Strategy Lead
Microsoft
Led Microsoft Dynamics CRM (Dynamics 365) Channel strategy and programs to transform and grow Microsoft Business Applications ecosystem in a Cloud world, which resulted in 80% of CRM partners operating in the cloud with expanded focus to multiple solution areas.
- Mktg and Strategy Dir - Dy…4Y 9M
Marketing and Strategy Director - Dynamics
Microsoft
• Marketing Director responsible to define and execute all MS Dynamics marketing initiatives in Brazil including integrated go-to-market strategy that incorporates industry, segmentation, sales, references, channel, and competition components. • Responsible to achieve Dynamics KPIs/Scorecard and metrics including revenue and market share. Lead to cash responsibility. Also, responsible to work with Microsoft Latin America HQ and MS Corporate HQ to define and implement local marketing programs and campaigns to drive demand generation and awareness. High focus on return on marketing investment. Outline value proposition and messaging to positively impact solutions’ strategy in the market. • De…
- SEER 365JOB
- General Mgr - Americas1Y 11M
General Manager - Americas
Seer 365
Seer / sē-ǝr / n. A person with profound insight who foresees the future At Seer 365 we are on a mission to revolutionize the Microsoft Dynamics 365 implementation model, from system evaluation through to deployment, empowering customers and Microsoft partners alike to achieve greater success. Using some of the brightest and most experienced minds in the industry, we’re building transformative products that optimize the selection, delivery and adoption of Microsoft Dynamics 365 business applications and associated technologies, helping to significantly: • Reduce Cost • Mitigate Risk • Save Time. All, without compromising on quality. Please take a look at our website www.seer365.com to…
- PEGASYSTEMSJOB
- Global Partners Programs L…1Y 2M
Global Partners Programs Lead
Pegasystems
- GRUPO COLDWELLJOB
- Executive Dir1Y
Executive Director
Grupo COLDWELL
• Elaborated and implemented the diversification strategy to add 3 new lines of businesses to COLDWELL Group. New estimated revenue – R$5 million. • Defined the plan and signed 4 new international partnerships from the US and Canada to distribute, sell, and service innovative products in Brazil • Manage 3 lines of businesses with more than 130 employees from the sales, marketing, consulting, finance, and administration groups. Revenue in 2010 – R$7 million..
- SYSTIMEJOB
- Former General Mgr - Latin…1Y 6M
Former General Manager - Latin America
SYSTIME
• Responsible for opening and developing the Brazilian and Latin America operations for a multinational company, creating strategic solutions for launching and growing the business from start-up to the creation of teams and sales processes • Responsible for P & L management and marketing, sales, finance, consulting, customer relationship strategy, budgeting, and alliances • Developed and managed sales in Latin America. Responsible for strategic business planning, key accounts management, development of new opportunities, positioning, prospecting, and forecasting. In just one year achieved sales of over US$1.6 million in a brand new company in the market with positive cash flow • Developed…
- ORACLEJOB
- Gobal Dir of PMM8Y 6M
Gobal Director of Product Marketing
Oracle
Promoted from Sr. Global Marketing Manager to assume product marketing operations in North America, Latin America, Europe and Asia/Pacific. • Led global marketing functions for JD Edwards World A9.1 product launch, the most significant release in 10 years; 100 customer downloads in first 60 days. • Defined strategy / planning for worldwide launch programs. Managed activities in the USA, Australia, Thailand, Singapore, China, Spain, UK, France, Brazil, and Mexico. • Developed go-to-market and positioning strategies for above launch. Managed sales and partner enablement programs. • Responsible for global marketing campaigns defining product value proposition to increase market penetration…
- Global Senior PMM2Y
Global Senior Product Marketing Manager
Oracle
- J.D. EDWARDSJOB
- Dir of PMM8Y 6M
Director of Product Marketing
J.D. Edwards
- Global Dir of PMM, JD Edwa…8Y 6M
Global Director of Product Marketing, JD Edwards World
J.D. Edwards
- International BD Strategist1Y 4M
International Business Development Strategist
J.D. Edwards
Advanced to identify international and domestic user requirements for training and translation services to fuel product development activities. Conducted market research and surveys to determine opportunities, evaluate competitors and create growth strategies. Established business plans documenting product development cycles including schedules, resources and specifications. • Oversaw annual users’ group trade conferences with 7,000 attendees, focusing on selection of target audience, development of high impact booths, demonstration of products and expansion of sales pipeline. • Produced $1 million in annual savings by improving product alignment; for example, enhanced material and prog…
- JD EDWARDSJOB
- Translation Mgr7Y 11M
Translation Manager
JD Edwards
- Job: Microsoft — Global Business Applications Corporate Sales Strategy Lead · 2017-10 – 2021-03 · 3y 5mo — Growing Microsoft Business Applications markets through innovative and proven sales strategy, relentless customer focus developing common outcome based relationships, and channel initiatives that deliver consistently growing results. Continuos focus on operational excellence to develop a global business leveraging Microsoft solutions. Overachieving fiscal years' targets two years
- Job: Seer 365 — General Manager - Americas · 2022-05 – 2024-04 · 1y 11mo — Seer / sē-ǝr / n. A person with profound insight who foresees the future At Seer 365 we are on a mission to revolutionize the Microsoft Dynamics 365 implementation model, from system evaluation through to deployment, empowering customers and Microsoft partners alike to achieve greater success. Using some of the brightest and most experienced minds in the industry, we’re building transformative products that optimize the selection, delivery and adoption of Microsoft Dynamics 365 business applications and associated technologies, helping to significantly: • Reduce Cost • Mitigate Risk • Save Time. All, without compromising on quality. Please take a look at our website www.seer365.com to…
- Job: Oracle — Global Senior Product Marketing Manager · 2001-01 – 2003-01 · 2y
- Job: Pegasystems — Global Partners Programs Lead · 2021-03 – 2022-05 · 1y 2mo
- Job: J.D. Edwards — Director of Product Marketing · 2001 – 2009-07 · 8y 6mo
- Job: Microsoft — Americas' GTM Business Applications Lead, SMC & SMB · 2024-04 – 2025-07 · 1y 3mo — In this era of rapid transformation fueled by AI, I am responsible to dive into the dynamic world of business applications alongside customers, partners, and my colleagues at Microsoft to define innovative strategies and drive initiatives to catapult our Biz Apps growth across these regions.
- Job: JD Edwards — Translation Manager · 1995 – 2002 · 7y
- Job: Microsoft — Global Dynamics CRM Channel Strategy Lead · 2016-10 – 2017-10 · 1y — Led Microsoft Dynamics CRM (Dynamics 365) Channel strategy and programs to transform and grow Microsoft Business Applications ecosystem in a Cloud world, which resulted in 80% of CRM partners operating in the cloud with expanded focus to multiple solution areas.
- Job: J.D. Edwards — Global Director of Product Marketing, JD Edwards World · 2001 – 2009-07 · 8y 6mo
- Job: Microsoft — Marketing and Strategy Director - Dynamics · 2012-01 – 2016-10 · 4y 9mo — • Marketing Director responsible to define and execute all MS Dynamics marketing initiatives in Brazil including integrated go-to-market strategy that incorporates industry, segmentation, sales, references, channel, and competition components. • Responsible to achieve Dynamics KPIs/Scorecard and metrics including revenue and market share. Lead to cash responsibility. Also, responsible to work with Microsoft Latin America HQ and MS Corporate HQ to define and implement local marketing programs and campaigns to drive demand generation and awareness. High focus on return on marketing investment. Outline value proposition and messaging to positively impact solutions’ strategy in the market. • De…
- Job: Grupo COLDWELL — Executive Director · 2011-01 – 2012-01 · 1y — • Elaborated and implemented the diversification strategy to add 3 new lines of businesses to COLDWELL Group. New estimated revenue – R$5 million. • Defined the plan and signed 4 new international partnerships from the US and Canada to distribute, sell, and service innovative products in Brazil • Manage 3 lines of businesses with more than 130 employees from the sales, marketing, consulting, finance, and administration groups. Revenue in 2010 – R$7 million..
- Job: SYSTIME — Former General Manager - Latin America · 2009-07 – 2011-01 · 1y 6mo — • Responsible for opening and developing the Brazilian and Latin America operations for a multinational company, creating strategic solutions for launching and growing the business from start-up to the creation of teams and sales processes • Responsible for P & L management and marketing, sales, finance, consulting, customer relationship strategy, budgeting, and alliances • Developed and managed sales in Latin America. Responsible for strategic business planning, key accounts management, development of new opportunities, positioning, prospecting, and forecasting. In just one year achieved sales of over US$1.6 million in a brand new company in the market with positive cash flow • Developed…
- Job: Microsoft — Americas' Enterprise Business Applications (Dynamics 365 Service) GTM Lead · 2026-01 – present · 7 mo
- Job: J.D. Edwards — International Business Development Strategist · 1999-06 – 2000-10 · 1y 4mo — Advanced to identify international and domestic user requirements for training and translation services to fuel product development activities. Conducted market research and surveys to determine opportunities, evaluate competitors and create growth strategies. Established business plans documenting product development cycles including schedules, resources and specifications. • Oversaw annual users’ group trade conferences with 7,000 attendees, focusing on selection of target audience, development of high impact booths, demonstration of products and expansion of sales pipeline. • Produced $1 million in annual savings by improving product alignment; for example, enhanced material and prog…
- Job: Microsoft — Americas’ Enterprise Business Applications (ERP) GTM Lead · 2025-07 – 2026-01 · 6 mo
- Job: Oracle — Gobal Director of Product Marketing · 2001-01 – 2009-07 · 8y 6mo — Promoted from Sr. Global Marketing Manager to assume product marketing operations in North America, Latin America, Europe and Asia/Pacific. • Led global marketing functions for JD Edwards World A9.1 product launch, the most significant release in 10 years; 100 customer downloads in first 60 days. • Defined strategy / planning for worldwide launch programs. Managed activities in the USA, Australia, Thailand, Singapore, China, Spain, UK, France, Brazil, and Mexico. • Developed go-to-market and positioning strategies for above launch. Managed sales and partner enablement programs. • Responsible for global marketing campaigns defining product value proposition to increase market penetration…
- School: Harvard Business School Executive Education
- School: Harvard Business School — Executive Education
- School: University of Phoenix — MBA, Global Management
- School: University of Pennsylvania - The Wharton School — Certificate, Executive Marketing
- School: University of Phoenix — Bachelor, Business Information Systems
- School: Harvard Business School — Executive Programs, Managing Sales Teams and Distribution Channels
Skills
Playbooks
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