Evamarija Batkoska 🎀
GTM Engineer & Account Manager | Building GTM systems for B2B teams that generate pipeline | Clay, AI, Automation
ex-ProsperiaOkay, Currently riding the wild wave of GTM strategy, sales, and AI - let’s call it the 'Creative Chaos Phase' (or 'Emails, Enrichment &
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I’m the human example of “doing it all” with a dash of charm and an overdose of enthusiasm. From mapping ideal customer profiles to crafting Clay tables that make sense of the madness, writing copy that (hopefully) doesn’t get ghosted, and running outbound with some of the boldest brands, it’s a fast-paced rhythm I’ve learned to live Here’s the deal:↳ I’m a mix of strategic thinking and creative outcome, the kind of person who can plan five steps ahead while still having fun with the ↳ I love connecting with people. Whether it’s a coffee meeting, a Slack brainstorm, or a deep dive into storytelling, I’m all ↳ GTM isn’t just my job, it’s my playground. I obsess over what works, test what doesn’t, and bring structure to client chaos. Whether it’s a campaign fix or a data issue, I get my hands ↳ Writing isn’t just a hobby; it's an escape, and sometimes my secret sauce for creativity at Oh, and did I mention? I’m also inspired by thought-provoking podcasts, books that question reality, and the occasional F1 race that gives me an adrenaline rush that makes my Jack Russell Strategies got me thinking, content got me talking, and the rest is Give me a smart idea, a good conversation, or a chance to build a strategy, and I’m here for it, with sarcasm, charm, and a huge amount of Brutally honest critiques? Part of the package. It’s a lifestyle, after Let’s connect, creatively or professionally, over a cup of Portuguese-inspired coffee. Your call.
GTM Index
- OUTBOUNDLEADSJOB
- GTM Eng & Outbound Ops10M
GTM Engineer & Outbound Ops
OutboundLeads
My role sits between GTM strategy, data, and execution. Structured, revenue-focused outbound. What I do: Build end-to-end outbound workflows (ICP → data → enrichment → scoring → sequencing → CRM) Own B2B lead generation using tools like Clay, Apollo & EmailBison. Create scalable personalisation logic that works at volume QA data quality, deliverability, and campaign logic before launch Work closely with founders and GTM leads to turn revenue goals into execution Translate business goals into clear GTM plans I optimise for signal and pipeline.
- REVGENIUSJOB
- Member1Y 5M
Member
RevGenius
RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other. You can consider us your alt work family!
- THE PLAYBOOK AGENCYJOB
- GTM Eng & Account Mgr5M
GTM engineer & Account Manager
The Playbook Agency
At The Playbook Agency, I help B2B SaaS, Tech, and Professional Services clients scale their outbound and demand generation efforts through data-driven GTM execution. Built and optimised outbound systems using Clay, Apollo, LinkedIn, and EmailBison to generate consistent pipeline. Designed advanced Clay workflows for lead enrichment, scoring, segmentation, and ICP targeting across thousands of accounts. Wrote and tested high-converting email & LinkedIn copy tailored to client industries (SaaS, eCommerce, Legal, FinTech, HRTech). Supported GTM strategy for clients including Broadplace, Harper James, HumanOS, Aqilla, Synextra, Cognism and more. Delivered performance reporting & insights…
- PROSPERIAJOB
- Digital Mktg Specialist10M
Digital Marketing Specialist
Prosperia
As a Digital Marketing and PR Specialist at Prosperia, I'm part of the creative force behind getting the right buzz going, ensuring our conferences exceed expectations, and making sure the right people show up to drive impactful connections!
- UNIVERSITY OF LJUBLJANA, FACULTY OF ECONOMICSSCHOOL
- Master's degree, Business…1Y 11M
Master's degree, Business Informatics
University of Ljubljana, Faculty of Economics
- International Business, Bu…2Y 8M
International Business, Business/Managerial Economics
University of Ljubljana, Faculty of Economics
- NOVARTISJOB
- Product Cost Accounting Sp…1Y
Product Cost Accounting Specialist
Novartis
- VIRALNETIXJOB
- Influencer Mktg Specialist4M
Influencer Marketing Specialist
Viralnetix
Researched and identified potential influencers for company representation. Proposed tailored brand deal opportunities and collaborated on posting schedules. Gained strong problem-solving skills in a fast-paced start-up environment.
- CATÓLICA LISBON SCHOOL OF BUSINESS AND ECONOMICSSCHOOL
- Bachelor of Business Admin…4M
Bachelor of Business Administration - BBA, International Business
Católica Lisbon School of Business and Economics
- Job: OutboundLeads — GTM Engineer & Outbound Ops · 2025-12 – present · 8 mo — My role sits between GTM strategy, data, and execution. Structured, revenue-focused outbound. What I do: Build end-to-end outbound workflows (ICP → data → enrichment → scoring → sequencing → CRM) Own B2B lead generation using tools like Clay, Apollo & EmailBison. Create scalable personalisation logic that works at volume QA data quality, deliverability, and campaign logic before launch Work closely with founders and GTM leads to turn revenue goals into execution Translate business goals into clear GTM plans I optimise for signal and pipeline.
- Job: RevGenius — Member · 2025-05 – present · 1y 3mo — RevGenius is a group of revenue-generating sales and marketing professionals brought together to learn, share, support, and grow with each other. You can consider us your alt work family!
- Job: The Playbook Agency — GTM engineer & Account Manager · 2025-06 – 2025-11 · 5 mo — At The Playbook Agency, I help B2B SaaS, Tech, and Professional Services clients scale their outbound and demand generation efforts through data-driven GTM execution. Built and optimised outbound systems using Clay, Apollo, LinkedIn, and EmailBison to generate consistent pipeline. Designed advanced Clay workflows for lead enrichment, scoring, segmentation, and ICP targeting across thousands of accounts. Wrote and tested high-converting email & LinkedIn copy tailored to client industries (SaaS, eCommerce, Legal, FinTech, HRTech). Supported GTM strategy for clients including Broadplace, Harper James, HumanOS, Aqilla, Synextra, Cognism and more. Delivered performance reporting & insights…
- Job: Prosperia — Digital Marketing Specialist · 2024-11 – 2025-09 · 10 mo — As a Digital Marketing and PR Specialist at Prosperia, I'm part of the creative force behind getting the right buzz going, ensuring our conferences exceed expectations, and making sure the right people show up to drive impactful connections!
- Job: Novartis — Product Cost Accounting Specialist · 2023-11 – 2024-11 · 1y
- Job: Viralnetix — Influencer Marketing Specialist · 2023-08 – 2023-12 · 4 mo — Researched and identified potential influencers for company representation. Proposed tailored brand deal opportunities and collaborated on posting schedules. Gained strong problem-solving skills in a fast-paced start-up environment.
- School: University of Ljubljana, Faculty of Economics — Master's degree, Business Informatics · 2023-07 – 2025-06
- School: Católica Lisbon School of Business and Economics — Bachelor of Business Administration - BBA, International Business · 2023-02 – 2023-06
- School: University of Ljubljana, Faculty of Economics — International Business, Business/Managerial Economics · 2020-10 – 2023-06
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