JP Menduet

Corporate Strategy Director

Nowports

Sep 2023 – Jun 20249 months

● Designed the global corporate strategy (long-term) and quarterly planning processes across divisions, establishing strict OKR cascading and KPI monitoring frameworks. ● Delivered 36% revenue growth by redefining the Ideal Customer Profile (ICP), optimizing acquisition funnels, and structuring new AI-informed sales incentive models. ● Re-launched the Financing BU (insurance, factoring), executing CatMan and pricing principles to drive +120% MoM topline growth and +45% bottom-line improvement. ● Improved customer NPS from 2.9 to 4.6 and increased retention rates from 30% to 83% by leveraging KPI-Tree frameworks to isolate and resolve root-cause performance deviations. ● Delivered the M&A an…

Strategy, Planning & Execution Director

OLX

Sep 2022 – Sep 202312 months

● Owned business strategy and OKR deployment for LATAM across B2B/B2C channels, managing monetization, new business ventures, and strategic LATAM partnerships. ● Executed a +$60M USD M&A sell deal, successfully allocating 95% of inventory and 90% of existing headcount across the LATAM region. ● Delivered a +45% Gross Profit increase on a centralized P&L by designing and executing dynamic pricing and category management strategies. ● Launched a B2B Live Auctions business model, driving a +32% margin increase and +254% MoM sales volume growth, creating a +$43M USD revenue stream in 3 months. ● Generated a +$50M USD bottom-line uplift by scaling in-house financing and securing banking partners…

Strategy, Planning & Analytics Sr. Manager

DiDi

Feb – Sep 20227 months

● Partnered with the global Talent Acquisition team to build and implement robust strategic frameworks, aligning organizational scaling efforts with overarching business goals. ● Designed and deployed a comprehensive Strategy House framework, facilitating structured long-term planning and OKR cascading across multiple business units. ● Conducted deep-dive competitor analyses and market intelligence initiatives to define organizational priorities, refine resource allocation, and strengthen talent attraction strategies. ● Built and integrated foundational analytical tools to monitor cross-functional health metrics and support internal strategic alignment within the International Business Grou…

Strategy & Operations Manager

Uber

Apr 2021 – Feb 202210 months

● Managed a 15+ person team to execute the first strategic planning process for the RegOps vertical, focusing on regulatory alignment and operational unlocking across Mexico. ● Turned around a critical state performance from -76% to +8% Gross Profit (+$21M USD) in 2 months through strategic law enforcement, government negotiations, strong marketing campaigns and dedicated incentives. ● Expanded Market Share from 40% to 65% by streamlining acquisition funnels, increasing driver conversion from 13% to 34% and rider conversion from 21% to 53%. ● Secured 5 strategic partnerships with OEMs and commercial banks to provide drivers with exclusive EV car-acquisition credit rates, supporting global C…

Corporate Strategy and M&A Coordinator

PepsiCo

Apr 2020 – Mar 202111 months

● Delivered a 5-year strategic plan for PepsiCo Mexico Foods based on alternative substrates, driving M&A scouting and competitive intelligence. ● Identified and validated a +$150M USD incremental net revenue opportunity via M&A screening, resulting in 2 successful investments totaling +$60M USD. ● Generated +$14M USD in valuation increments through the financial modeling of 2 critical business cases during an ongoing BU divestiture. ● Streamlined the Executive Balanced Scorecard, automating 20+ KPIs to accelerate Go-To-Market strategies for the C-suite and ExComm.