Effa Ahmad
Head of GTM @ Airr Digital | Clay Creator| Clay Certified Expert | GTM Consultant | Clay & Instantly Power User | B2B Lead Gen & Qualification | Influencer Marketing | Strategic Partnerships
I work on go to market the long way. Showing up, testing, and doing the work enough times for it to actually matter.
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I help build outreach, funnels, and growth ideas that are meant to run consistently not just look good on a slide. The kind of execution that gets better with repetition and starts compounding over time. I spend a lot of time understanding why people respond, where things quietly break, and why most efforts get abandoned right before they start working. Then I simplify, tighten, and keep going. I like moving fast, but I value staying consistent more. Always open to ideas, experiments, and good conversations.
GTM Index
- CLAYJOB
- Clay Creator10M
Clay Creator
Clay
Selected as an official Creator to push the boundaries of data enrichment and automated outreach. I gain early access to beta features and exclusive credits to execute complex, creative growth workflows. In this role, I also contribute to the community by testing new capabilities and sharing advanced strategies.
- Certified Expert0M
Certified Expert
Clay
- KOLLABJOB
- Co-Founder and GTM Eng1Y 8M
Co-Founder and GTM Engineer
Kollab
- Leading a team of 4 people and strategising Marketing and Business development efforts - Built and led our marketing from scratch — from crafting influencer outreach strategies to executing successful partnerships and B2B outreach using Clay, Apollo, and Lemlist. - Developed and launched content strategies, including reels and posts that elevated our social presence and user engagement on LinkedIn and Instagram. - Collaborated with the founding team to take Kollab to the National Finals of the Hult Prize 2025, where we proudly finished as Runners-up. - Our efforts were also recognized by the National Incubation Center (NIC), who invited us to pitch at their Founders Live Challenge.
- ALANIZ MARKETINGJOB
- Fractional GTM Lead11M
Fractional GTM Lead
Alaniz Marketing
- Built the GTM Engineering function from 0, creating scalable outbound and RevOps infrastructure - Led strategy and execution for 5+ B2B clients across IT Services, Healthcare, Co-working, and Marketing - Designed end-to-end growth engines (ICP → data → outreach → pipeline → reporting) - Ran LinkedIn outbound campaigns achieving ~40% reply rates - Generated 20+ biweekly meetings across multiple outbound programs - Launched multi-channel outreach systems using Clay, Instantly, and n8n - Managed email infrastructure, domain health, and deliverability optimization - Owned full-cycle client delivery: strategy, enrichment, workflow orchestration, performance, and reporting
- AIRR DIGITALJOB
- Head of GTM7M
Head of GTM
Airr Digital
- Handle the entire outbound channel at Airr Digital end-to-end bringing in 20+ meetings/week consistently - Built the entire reporting and optimization automation pipeline for transparent execution - Revamped the existing outbound workflow into a faster, data-backed and more productive one - Responsible for end-to-end execution from Campaign startegy to lead sourcing, uniform CRM integrations and hand off - Manage inbox for multiple campaigns with personalized reply automations and variations Tech Stack: Clay - Masterinbox - Email Bison - n8n/Zapier - Apollo - Claude Code - Discolike
- NATIONAL UNIVERSITY OF SCIENCES AND TECHNOLOGY (NUST)SCHOOL
- Accounting and Finance, Ac…3Y 9M
Accounting and Finance, Accounting and Finance
National University of Sciences and Technology (NUST)
- ACCASCHOOL
- Associate's degree, Accoun…4Y
Associate's degree, Accounting and Finance
ACCA
- PHI CONSULTINGJOB
- Commercial Systems Strateg…4M
Commercial Systems Strategy Specialist
Phi Consulting
- Built complex inbound and outbound automation workflows across the GTM stack - Designed self-sustaining signal-based campaigns for SAM using intent and trigger data - Executed detailed ABM programs for SAM with high-volume, multi-channel outreach. - Developed personalized Claude Skills and Claygents for research, enrichment, and task automation - Implemented automated reply handling, visitor qualification, and 24/7 deliverability monitoring through custom built AI Agents - Led ICP research, advanced segmentation, and narrative testing for US B2B SaaS (20+ categories) Leveraged Clay, Instantly, Ocean.io, n8n, and AI tools to scale pipeline creation and optimization
- GTM PATHJOB
- GTM Eng2M
GTM Engineer
GTM Path
-Ran end-to-end outbound campaigns for a client using Clay, Datamorph, Apollo, and Instantly, managing everything from lead sourcing to live campaign execution. -Built multiple outreach campaigns at a time, closely tracked performance, and scaled the ones that worked best while continuously optimizing for better replies and conversions. -Targeted and tested different niches for the business, refining ICPs based on real campaign data and response trends. -Enriched lead data in Datamorph, synced it back into Clay for workflow automation, and pushed final lists into Instantly to monitor and improve campaign performance in real time.
- IMAGINEARTJOB
- GTM Eng1Y 5M
GTM Engineer
ImagineArt
- VYROJOB
- GTM Eng1Y 1M
GTM Engineer
Vyro
- Conducted targeted B2B Outreach pipelines using Clay, Apollo and Instantly.ai to secure enterprise clients such as Pega World. - Used Clay.com to automate and refine lead enrichment processes, significantly improving lead accuracy and potential - Researched and identified B2B Sales opportunities by analyzing customer pain points, competitor activities and industry trends. - Developed content for landing pages and focused on GTM's for flagship product - Did lead sourcing through Apollo and Clay to maximize pre sales efforts. - Qualified leads and setup meetings for the sales team.
- Jr Business Analyst5M
Jr Business Analyst
Vyro
- Worked on key financial analysis and financial sheets - Finalized multiple options for revenue based financing. - Worked on affiliate department of flagship product to drive growth through affiliate sales - Worked on forming key financial statements including balance sheett and P&L Managed multiple platforms to source affiliate partnerships such as Rakuten, Post affiliate Pro and Tapfiliate - Conducted financial analysis to identify cost-saving opportunities and improve financial ratios.
- BLUE BRICKS - BLUE GROUP OF COMPANIESJOB
- Muralist1M
Muralist
Blue Bricks - Blue Group of Companies
• Spearheaded financial analysis and strategic planning initiatives to optimize project funding and maximize ROI. • Collaborated with cross-functional teams to align financial strategies with architectural visions for cohesive project execution. • Developed innovative financing structures to enhance project feasibility and attract investors for large-scale projects.
- SONERI BANK LIMITEDJOB
- Banking intern1M
Banking intern
Soneri Bank Limited
• Managed account opening procedures for new clients, ensuring compliance with regulatory requirements and bank policies. • Assisted in providing detailed information on various investment products to potential investors. • Processed check deposits, cash deposits, and withdrawals accurately, maintaining precise transaction records.
- Job: GTM Path — GTM Engineer · 2025-09 – 2025-11 · 2 mo — -Ran end-to-end outbound campaigns for a client using Clay, Datamorph, Apollo, and Instantly, managing everything from lead sourcing to live campaign execution. -Built multiple outreach campaigns at a time, closely tracked performance, and scaled the ones that worked best while continuously optimizing for better replies and conversions. -Targeted and tested different niches for the business, refining ICPs based on real campaign data and response trends. -Enriched lead data in Datamorph, synced it back into Clay for workflow automation, and pushed final lists into Instantly to monitor and improve campaign performance in real time.
- Job: Phi Consulting — Commercial Systems Strategy Specialist · 2025-11 – 2026-03 · 4 mo — - Built complex inbound and outbound automation workflows across the GTM stack - Designed self-sustaining signal-based campaigns for SAM using intent and trigger data - Executed detailed ABM programs for SAM with high-volume, multi-channel outreach. - Developed personalized Claude Skills and Claygents for research, enrichment, and task automation - Implemented automated reply handling, visitor qualification, and 24/7 deliverability monitoring through custom built AI Agents - Led ICP research, advanced segmentation, and narrative testing for US B2B SaaS (20+ categories) Leveraged Clay, Instantly, Ocean.io, n8n, and AI tools to scale pipeline creation and optimization
- Job: ImagineArt — GTM Engineer · 2024-06 – 2025-11 · 1y 5mo
- Job: Clay — Certified Expert · 2025-12 – 2025-12 · 0 mo
- Job: Blue Bricks - Blue Group of Companies — Muralist · 2023-08 – 2023-09 · 1 mo — • Spearheaded financial analysis and strategic planning initiatives to optimize project funding and maximize ROI. • Collaborated with cross-functional teams to align financial strategies with architectural visions for cohesive project execution. • Developed innovative financing structures to enhance project feasibility and attract investors for large-scale projects.
- Job: Kollab — Co-Founder and GTM Engineer · 2025-02 – present · 1y 6mo — - Leading a team of 4 people and strategising Marketing and Business development efforts - Built and led our marketing from scratch — from crafting influencer outreach strategies to executing successful partnerships and B2B outreach using Clay, Apollo, and Lemlist. - Developed and launched content strategies, including reels and posts that elevated our social presence and user engagement on LinkedIn and Instagram. - Collaborated with the founding team to take Kollab to the National Finals of the Hult Prize 2025, where we proudly finished as Runners-up. - Our efforts were also recognized by the National Incubation Center (NIC), who invited us to pitch at their Founders Live Challenge.
- Job: Clay — Clay Creator · 2025-12 – present · 8 mo — Selected as an official Creator to push the boundaries of data enrichment and automated outreach. I gain early access to beta features and exclusive credits to execute complex, creative growth workflows. In this role, I also contribute to the community by testing new capabilities and sharing advanced strategies.
- Job: Soneri Bank Limited — Banking intern · 2023-06 – 2023-07 · 1 mo — • Managed account opening procedures for new clients, ensuring compliance with regulatory requirements and bank policies. • Assisted in providing detailed information on various investment products to potential investors. • Processed check deposits, cash deposits, and withdrawals accurately, maintaining precise transaction records.
- Job: Vyro — Jr Business Analyst · 2024-05 – 2024-10 · 5 mo — - Worked on key financial analysis and financial sheets - Finalized multiple options for revenue based financing. - Worked on affiliate department of flagship product to drive growth through affiliate sales - Worked on forming key financial statements including balance sheett and P&L Managed multiple platforms to source affiliate partnerships such as Rakuten, Post affiliate Pro and Tapfiliate - Conducted financial analysis to identify cost-saving opportunities and improve financial ratios.
- Job: Alaniz Marketing — Fractional GTM Lead · 2025-11 – present · 9 mo — - Built the GTM Engineering function from 0, creating scalable outbound and RevOps infrastructure - Led strategy and execution for 5+ B2B clients across IT Services, Healthcare, Co-working, and Marketing - Designed end-to-end growth engines (ICP → data → outreach → pipeline → reporting) - Ran LinkedIn outbound campaigns achieving ~40% reply rates - Generated 20+ biweekly meetings across multiple outbound programs - Launched multi-channel outreach systems using Clay, Instantly, and n8n - Managed email infrastructure, domain health, and deliverability optimization - Owned full-cycle client delivery: strategy, enrichment, workflow orchestration, performance, and reporting
- Job: Vyro — GTM Engineer · 2024-10 – 2025-11 · 1y 1mo — - Conducted targeted B2B Outreach pipelines using Clay, Apollo and Instantly.ai to secure enterprise clients such as Pega World. - Used Clay.com to automate and refine lead enrichment processes, significantly improving lead accuracy and potential - Researched and identified B2B Sales opportunities by analyzing customer pain points, competitor activities and industry trends. - Developed content for landing pages and focused on GTM's for flagship product - Did lead sourcing through Apollo and Clay to maximize pre sales efforts. - Qualified leads and setup meetings for the sales team.
- Job: Airr Digital — Head of GTM (Head of GTM Engineering) · 2026-03 – present · 5 mo — - Handle the entire outbound channel at Airr Digital end-to-end bringing in 20+ meetings/week consistently - Built the entire reporting and optimization automation pipeline for transparent execution - Revamped the existing outbound workflow into a faster, data-backed and more productive one - Responsible for end-to-end execution from Campaign startegy to lead sourcing, uniform CRM integrations and hand off - Manage inbox for multiple campaigns with personalized reply automations and variations Tech Stack: Clay - Masterinbox - Email Bison - n8n/Zapier - Apollo - Claude Code - Discolike
- School: National University of Sciences and Technology (NUST) — Accounting and Finance, Accounting and Finance · 2022-09 – 2026-06
- School: ACCA — Associate's degree, Accounting and Finance · 2022-06 – 2026-06
Skills
Playbooks
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