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Effa Ahmad

Head of GTM @ Airr Digital | Clay Creator| Clay Certified Expert | GTM Consultant | Clay & Instantly Power User | B2B Lead Gen & Qualification | Influencer Marketing | Strategic Partnerships

Islamabad, Islāmābād, Pakistangtme · universe-v1
Kollabex-GTM Pathex-Phi Consulting
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About

I work on go to market the long way. Showing up, testing, and doing the work enough times for it to actually matter. I help build outreach, funnels, and growth ideas that are meant to run consistently not just look good on a slide. The kind of execution that gets better with repetition and starts compounding over time. I spend a lot of time understanding why people respond, where things quietly break, and why most efforts get abandoned right before they start working. Then I simplify, tighten, and keep going. I like moving fast, but I value staying consistent more. Always open to ideas, experiments, and good conversations.

Company history

  1. GTM PathGTM Engineer2025-09 – 2025-11 · 2 mo
  2. Phi ConsultingCommercial Systems Strategy Specialist2025-11 – 2026-03 · 4 mo
  3. ImagineArtGTM Engineer2024-06 – 2025-11 · 1y 5mo
  4. ClayCertified Expert2025-12 – 2025-12 · 0 mo
  5. Blue Bricks - Blue Group of CompaniesMuralist2023-08 – 2023-09 · 1 mo
  6. KollabCo-Founder and GTM Engineer2025-02 – present · 1y 6mo
  7. ClayClay Creator2025-12 – present · 8 mo
  8. Soneri Bank LimitedBanking intern2023-06 – 2023-07 · 1 mo
  9. VyroJr Business Analyst2024-05 – 2024-10 · 5 mo
  10. Alaniz MarketingFractional GTM Lead2025-11 – present · 9 mo
  11. VyroGTM Engineer2024-10 – 2025-11 · 1y 1mo
  12. Airr DigitalHead of GTMHead of GTM Engineering2026-03 – present · 5 mo

Skills

ClayInstantlyautomationB2B Lead Generationgo to marketWorkflow AutomationICP segmentationEmail MarketingInvestment Bankingtarget informationAuction processInvestment recommendationAI promtAI PromptingControl Logicdatamorflead enrichmentcampaign optimizationSocial Media OutreachCritical ThinkingBuilding Automation Systems (BAS)Customer Segmentation Strategy

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