Sheharyar Arshad

Lead GTM Engineer @Leadtool.ai | Clay & HeyReach Creator| Claude Code Power user | Outbound Automation (Clay Certified) | Systems expert

Islāmābād, Pakistan7.2k followers

LeadTool

ex-RozMarrah

ex-Channel 7 Communications Pvt Ltd

I work in GTM and outbound, helping businesses reach the right people faster and turn attention into revenue in a way that actually holds up.
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Most of my work revolves around building automation workflows and outreach systems that are intentional and grounded in how buyers really make decisions, not just volume for the sake of activity. I spend a lot of time understanding buying journeys, friction points, and what gets in the way of a purchase. I started out as a copywriter, which shaped how I think about sales and messaging. Learning sales psychology and clear, simple communication taught me that good GTM isn’t loud. It’s relevant. That’s why email copy remains part of my work not as a separate skill, but as a core part of building reliable pipelines. Through my experience in partnerships and marketing, I was also involved in building Kollab, a marketplace that helps brands find and track the right influencers. It came as a natural outcome of working on similar GTM problems repeatedly. I’m most interested in building systems that get used and grow alongside the teams behind them. If this sounds like a mutual goal, let’s talk.

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LEADTOOLJOB
1. Lead GTM Eng
  7M
CLAYJOB
1. Clay Creator
  9M
2. Certified Expert
  11M
HEYREACHJOB
1. HeyReach Creator
  5M
COMSATS UNIVERSITY ISLAMABADSCHOOL
1. Bachelor of Computer Scien…
  4Y 11M
FOUNDER INSTITUTESCHOOL
1. Entrepreneurship/Entrepren…
  11M
KOLLABJOB
1. Founding GTM Eng
  1Y 4M
FLYFWD VENTURESJOB
1. GTM Eng
  2M
WOMEN FUNDING THE WORLDJOB
1. Sales and Outreach Executive
  6M
VITALITY CAPITALJOB
1. BD Specialist
  4M
ROZMARRAHJOB
1. Founding Member
  3M
CHANNEL 7 COMMUNICATIONS PVTJOB
1. Copywriter
  3M
XPOSUREVERSEJOB
1. Copywriter
  7M
CADET COLLEGE HASANABDALSCHOOL
1. FSC, Pre-Eng
  5Y 3M

Job: RozMarrah — Founding Member · 2024-10 – 2025-01 · 3 mo — I was a founding member at RozMarrah when we reset our coordinates into a direction that is paying the bills of almost 3000 freelancers across Pakistan. Created a WhatsApp campaign across major universities of Pakistan creating more revenue opportunities for freelancers. Our marketplace was known for "Anything can be done" at RozMarrah. Played a pivotal role for the growth of RozMarrah and took my exit when the time was right.
Job: LeadTool — Lead GTM Engineer · 2026-03 – present · 5 mo — - Handling end-to-end outreach for multiple clients as an outbound automations expert - Clay power user: Building inter-tabular dependent workflows inside Clay with native and HTTP enrichment layers including priority segmentation and lead scoring - Scaling outbound through Email Bison in the Staffing, Recruiting, Business Consulting & cost seg - Tech stack: Clay, Reon, Zero Bounce, Email Bison, Apify, RB2B
Job: Channel 7 Communications Pvt Ltd — Copywriter · 2024-06 – 2024-09 · 3 mo — I joined Channel 7 as a copywriter and it's been amazing working with a boatload of clients. Ranging from corporate stuff to national campaigns, we do it all. After all, it's IDEALLY the platform that promises one thing. "Advertising that gets results".
Job: Kollab — Founding GTM Engineer (Founding GTM) · 2025-01 – 2026-05 · 1y 4mo — Kollab is a marketplace for brands and social media creators to meet & match, monetise and measure their influencer marketing campaigns. I started Kollab as someone who had a knack for advertising and had faced this issue myself. - Throughout our journey, I have had a lot to learn from content creation to sales, marketing & finance. Coz a founder wears almost all the hats. - Started sharing our founder's journey through social media and amassed well over 5 million organic views till now. - Built a creator community of 600+ micro creators from all across Pakistan and more coming in everyday. - Successfully managed and executed 4 campaigns since getting operational from last month. - Launchi…
Job: XposureVerse — Copywriter · 2024-01 – 2024-08 · 7 mo — Being a copywriter at XposureVerse exposed me to a market I truly admire. The B2B realm... Having a team of young yet talented people fills me up with confidence. Being an element of their part and parcel makes me challenge my capabilities and build up my profile. Something I always say...Not your average digital marketing service...
Job: FLYFWD Ventures — GTM Engineer · 2025-01 – 2025-03 · 2 mo — Joined FlyFwd Ventures as a lead generation expert to attract potential prospects for their portfolio companies. - Redesigned the entire outreach workflow. included LinkedIn outbound and automated email outbound systems. - Identified top ICPs for portfolio companies and segmented them accordingly - Lead sourcing and enrichment through Clay and Apollo - Drafted email frameworks and structures for messaging angles - Launched automated email sequences for multiple clients using tools like Apollo and Lemlist
Job: Women Funding the World — Sales and Outreach Executive · 2024-09 – 2025-03 · 6 mo — Worked as a sales and outreach Executive at (WFTW) previously known as (Women Collective). Drove LinkedIn growth through ABM - Account Based Marketing tactics. Brought in 15 memberships per month as part of the LinkedIn commenting campaign. Handled content marketing for the collective alongside outreach.
Job: Vitality Capital — Business Development Specialist · 2024-11 – 2025-03 · 4 mo — Joined Romanna Dada's (Shark Tank Investor) capital fund as a business development specialist. - Handled personalized outreach to MENA region ministers, investors and notable business partners. - Organized the entire outreach systems of the organization alongside their portfolio clientele. - Created personalized campaigns for top Forbes leaders and investors in the MENA region. - Segmented ICPs through hyper-focused LinkedIn lead generation funnels. - Subtly enriched leads using tools like Rocket Reach and Apollo. - Ran automated outbound sequences through mailmerger and Apollo - Brought in partnerships, healthy email reply rates and a complete structure to the organization's outreach effo…
Job: Clay — Certified Expert · 2025-11 – present · 9 mo
Job: Clay — Clay Creator · 2026-01 – present · 7 mo — Selected as a Clay Creator to talk more about the platform and engage in affiliate deals.
Job: Heyreach — HeyReach Creator · 2026-05 – present · 3 mo — Chosen as a HeyReach creator and expert from a pool of applicants. --> Enagage with the HeyReach founding team for new builds, opinionate new updates and get prior access to test them out before the market launch. --> Create content on HeyReach success stories in Outbound. --> HeyReach Affiliate partner - follow me for discounted access to their plans and features.
School: Founder Institute — Entrepreneurship/Entrepreneurial Studies · 2025-11 – 2026-10
School: Cadet College Hasanabdal — FSC, Pre-Engineering · 2017-04 – 2022-07
School: COMSATS University Islamabad — Bachelor of Computer Science, Python · 2023 – 2027

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ClayMakeautomationOutbound SalesLinkedIn MarketingCampaign StrategiesProduct MarketingOperations ManagementCustomer AcquisitionGTMData EngineeringPersonalized OutreachAI systemsStartup MarketingGo-to-Market StrategyMass Email MarketingB2B lead enrichmentB2B lead generationOutbound automationMarketing CopyEntrepreneurshipBuilding Automation Systems (BAS)Content Management Systems (CMS)

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Sheharyar Arshad

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