Doug W.
GTM Engineer | RevOps Systems Architect | Salesforce, HubSpot, Clay, Claude, n8n & Gong Specialist
I help B2B SaaS companies scale revenue by building the systems, automations, and AI-driven processes that power modern GTM teams.
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With 9+ years of experience across Sales Ops, Marketing Ops, and RevOps, I’ve designed and implemented solutions that: -Salesforce & HubSpot Ops: Optimized CRM and marketing workflows for 200+ GTM users. -AI & GTM Engineering: Built prospecting and enrichment systems with Clay, n8n, and OpenAI to reduce manual work and boost conversion. -Automation & Integrations: Connected Salesforce, HubSpot, NetSuite, and Gainsight using Zapier, Make, Workato, and APIs to streamline quoting, renewals, and retention. -Customer Success & Retention: Supported post-sale workflows with Gainsight to improve NRR and customer health visibility. -Data & Analytics: Delivered actionable dashboards in Tableau and Salesforce CRM Analytics to improve forecasting, pipeline visibility, and leadership decision-making. I thrive at the intersection of GTM strategy, automation, and AI engineering — designing scalable workflows that remove bottlenecks, ensure clean data, and directly drive revenue outcomes.
GTM Index
- COMMERCETOOLSJOB
- Lead GTM Eng4Y 9M
Lead GTM Engineer
commercetools
►Architected Clay-Powered Contact Enrichment System: Redesigned the end-to-end contact enrichment architecture, transitioning from a fragmented 6-vendor setup (Clay, Cognism, Clearbit, ZoomInfo, Sales Navigator, Lusha) to a centralized Clay orchestration model establishing clear vendor priority matrices by region (AMER/EMEA/APAC), automated waterfall fallback logic, and comprehensive enrichment metadata tracking (source, timestamp, confidence score). ►AI-Powered Lead Classification: Leveraged Clay (backed by Anthropic Claude and OpenAI APIs) to derive department and seniority classifications from raw job titles at scale, replacing manual tagging and enabling accurate ICP scoring across the…
- RESOLUTION INSURANCE KENYAJOB
- Salesforce Lead Developer1Y 3M
Salesforce Lead Developer
Resolution Insurance Kenya
►Rolled out a customer portal built on Experience cloud ►Integrated the portal to Sage ERP
- NOVA PIONEERJOB
- Global Technology Mgr1Y 8M
Global Technology Manager
Nova Pioneer
►NetSuite ERP implementation project manager. ►Salesforce Marketing Cloud implementation project lead. ►Lead Salesforce external services integration developer. ►Set up and mentored the first Global Tech team.
- Global Mktg Data Mgr1Y 5M
Global Marketing Data Manager
Nova Pioneer
►Successfully developed & deployed an organization wide dashboard on PowerBI. ►Led the development of a new website. ►Crafted and managed 50+ digital campaigns on Facebook Ads, Google Ads and Mailchimp
- Data Analyst & Salesforce…1Y 2M
Data Analyst & Salesforce Administrator
Nova Pioneer
►Led the development and deployment of Salesforce Sales Cloud. ►Crafted & implemented Nova’s first digital marketing strategy for Google and Facebook Ads. ►Developed the core Apex classes, triggers, visualforce pages, flows and dashboards. ►Performed A/B tests, market penetration and churn analysis for all our schools.
- UDACITYSCHOOL
- Nanodegree, Full Stack Dev…3M
Nanodegree, Full Stack Developer
Udacity
- JUBILEE INSURANCE COMPANY LIMITEDJOB
- Actuarial Analyst2Y 6M
Actuarial Analyst
Jubilee Insurance Company Limited
►Conducted the first expense experience study for all 5 East Africa subsidiaries. ►Migrated our excel Actuarial models onto IBM's Algo Financial Modeler. ►Trained and supervised 5 Actuarial interns 2 of whom were retained permanently.
- UNIVERSITY OF NAIROBISCHOOL
- Msc Finance1Y 11M
Msc Finance
University of Nairobi
- MASENO UNIVERSITYSCHOOL
- Bsc. Actuarial Science4Y 11M
Bsc. Actuarial Science
Maseno University
- STRATHMORE UNIVERSITYSCHOOL
- CPA(K)5Y 11M
CPA(K)
Strathmore University
- Job: Nova Pioneer — Global Marketing Data Manager · 2017-06 – 2018-11 · 1y 5mo — ►Successfully developed & deployed an organization wide dashboard on PowerBI. ►Led the development of a new website. ►Crafted and managed 50+ digital campaigns on Facebook Ads, Google Ads and Mailchimp
- Job: Nova Pioneer — Global Technology Manager · 2018-12 – 2020-08 · 1y 8mo — ►NetSuite ERP implementation project manager. ►Salesforce Marketing Cloud implementation project lead. ►Lead Salesforce external services integration developer. ►Set up and mentored the first Global Tech team.
- Job: Resolution Insurance Kenya — Salesforce Lead Developer · 2020-09 – 2021-12 · 1y 3mo — ►Rolled out a customer portal built on Experience cloud ►Integrated the portal to Sage ERP
- Job: Jubilee Insurance Company Limited — Actuarial Analyst · 2013-06 – 2015-12 · 2y 6mo — ►Conducted the first expense experience study for all 5 East Africa subsidiaries. ►Migrated our excel Actuarial models onto IBM's Algo Financial Modeler. ►Trained and supervised 5 Actuarial interns 2 of whom were retained permanently.
- Job: Nova Pioneer — Data Analyst & Salesforce Administrator · 2016-04 – 2017-06 · 1y 2mo — ►Led the development and deployment of Salesforce Sales Cloud. ►Crafted & implemented Nova’s first digital marketing strategy for Google and Facebook Ads. ►Developed the core Apex classes, triggers, visualforce pages, flows and dashboards. ►Performed A/B tests, market penetration and churn analysis for all our schools.
- Job: commercetools — Lead GTM Engineer · 2022-01 – present · 4y 7mo — ►Architected Clay-Powered Contact Enrichment System: Redesigned the end-to-end contact enrichment architecture, transitioning from a fragmented 6-vendor setup (Clay, Cognism, Clearbit, ZoomInfo, Sales Navigator, Lusha) to a centralized Clay orchestration model establishing clear vendor priority matrices by region (AMER/EMEA/APAC), automated waterfall fallback logic, and comprehensive enrichment metadata tracking (source, timestamp, confidence score). ►AI-Powered Lead Classification: Leveraged Clay (backed by Anthropic Claude and OpenAI APIs) to derive department and seniority classifications from raw job titles at scale, replacing manual tagging and enabling accurate ICP scoring across the…
- School: University of Nairobi — Msc Finance · 2014 – 2015
- School: Maseno University — Bsc. Actuarial Science · 2009 – 2013
- School: Strathmore University — CPA(K) · 2008 – 2013
- School: Udacity — Nanodegree, Full Stack Developer · 2017-07 – 2017-10
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