Doug W.

About

I help B2B SaaS companies scale revenue by building the systems, automations, and AI-driven processes that power modern GTM teams. With 9+ years of experience across Sales Ops, Marketing Ops, and RevOps, I’ve designed and implemented solutions that: -Salesforce & HubSpot Ops: Optimized CRM and marketing workflows for 200+ GTM users. -AI & GTM Engineering: Built prospecting and enrichment systems with Clay, n8n, and OpenAI to reduce manual work and boost conversion. -Automation & Integrations: Connected Salesforce, HubSpot, NetSuite, and Gainsight using Zapier, Make, Workato, and APIs to streamline quoting, renewals, and retention. -Customer Success & Retention: Supported post-sale workflows with Gainsight to improve NRR and customer health visibility. -Data & Analytics: Delivered actionable dashboards in Tableau and Salesforce CRM Analytics to improve forecasting, pipeline visibility, and leadership decision-making. I thrive at the intersection of GTM strategy, automation, and AI engineering — designing scalable workflows that remove bottlenecks, ensure clean data, and directly drive revenue outcomes.

Company history

1. 
   Nova PioneerGlobal Marketing Data Manager2017-06 – 2018-11 · 1y 5mo
2. 
   Nova PioneerGlobal Technology Manager2018-12 – 2020-08 · 1y 8mo
3. 
   Resolution Insurance KenyaSalesforce Lead Developer2020-09 – 2021-12 · 1y 3mo
4. 
   Jubilee Insurance Company LimitedActuarial Analyst2013-06 – 2015-12 · 2y 6mo
5. 
   Nova PioneerData Analyst & Salesforce Administrator2016-04 – 2017-06 · 1y 2mo
6. 
   commercetoolsLead GTM Engineer2022-01 – present · 4y 7mo

Skills

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