Dmitry Hasin
Senior GTM AI Engineer | Revenue & Marketing Systems | HubSpot & Salesforce | AI Automation
WalkMe™Senior GTM Engineer with 15+ years of hands-on experience building and scaling revenue and marketing systems for B2B and B2C SaaS companies.
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I specialize in designing end-to-end GTM infrastructure across HubSpot and Salesforce connecting Marketing, SDR, Sales, and Customer Success through clean lifecycle design, automation, and analytics. My work focuses on eliminating operational friction, improving funnel conversion, and enabling revenue teams to move faster with confidence. This includes lead routing and scoring, lifecycle orchestration, AI-assisted enrichment, attribution modeling, and forecasting. I’ve worked with fast-growing startups and scaling organizations, operating as a hands-on builder inside complex CRM environments and translating growth strategy into execution-ready systems.
GTM Index
- WALKME™JOB
- Mktg AI & Automation Archi…4M
Marketing AI & Automation Architect
WalkMe™
Focused on building practical AI-enabled workflows across GTM, Marketing Operations, data, and business systems. Turning manual processes, fragmented data, and operational bottlenecks into scalable automation layers that improve execution, strengthen data quality, support better decision-making, and create measurable business impact. Bringing together AI adoption, workflow design, system integration, and governance to help teams move faster without losing control.
- DH CONSULTINGJOB
- Senior GTM Eng10Y 4M
Senior GTM Engineer / Revenue Systems Lead
DH Consulting
Hands-on GTM and revenue systems engineering for SaaS and tech-enabled companies. Built and maintained HubSpot & Salesforce GTM infrastructures Designed lead lifecycle, routing, scoring, and handoffs across teams Implemented AI-assisted enrichment and automation workflows Owned funnel analytics, reporting, and revenue forecasting Reduced CPA and manual ops through system-level optimization
- NINE PLUS LIFEJOB
- GTM & Revenue Systems Lead2Y 8M
GTM & Revenue Systems Lead
Nine Plus Life
Led GTM system architecture and automation Improved trial-to-paid conversion from 18% to 35% Built lifecycle journeys and revenue dashboards
- HEAD MEDIAJOB
- GTM Platform & Automation…1Y 11M
GTM Platform & Automation Lead
Head Media
Led GTM architecture and automation for a social-media SaaS platform. • Designed CRM pipelines, attribution, and reporting dashboards • Built automation workflows improving speed, data consistency, and scale • Improved trial-to-paid conversion by 25% through lifecycle optimization
- TRACKING PARTNERJOB
- VP of Mktg2Y 11M
VP of Marketing
Tracking partner
Owned GTM systems and growth operations for a SaaS platform expanding from DACH into pan-EU. • Built scalable acquisition and lifecycle workflows across key channels • Implemented reporting and performance dashboards to improve predictability • Supported market expansion, improving active users by 50% • Led cross-functional execution with Sales/Marketing/Product
- IDI VENTURESJOB
- Ops/Systems2Y 11M
Ops/Systems
IDI Ventures
Led growth systems and marketing operations across SEO/SEM, social, and LinkedIn. • Built structured lead management workflows and reporting • Improved qualified leads by 80% through system-level optimization • Reduced CPL by 30% by refining targeting, lifecycle, and conversion flows • Supported product launches exceeding revenue targets by 120%
- DEAL SEARCHJOB
- Affiliate Mgr3Y 11M
Affiliate Manager
Deal search
Managed performance marketing systems and affiliate operations. • Built and managed a network of 200+ partners • Implemented tracking, reporting, and optimization frameworks • Improved affiliate conversion rates by 15% and drove 60% YoY revenue growth
- THE OPEN UNIVERSITY OF ISRAELSCHOOL
- Bachelor's degree, Interna…2Y 5M
Bachelor's degree, International Business
The Open University of Israel
- Job: WalkMe™ — Marketing AI & Automation Architect · 2026-06 – present · 2 mo — Focused on building practical AI-enabled workflows across GTM, Marketing Operations, data, and business systems. Turning manual processes, fragmented data, and operational bottlenecks into scalable automation layers that improve execution, strengthen data quality, support better decision-making, and create measurable business impact. Bringing together AI adoption, workflow design, system integration, and governance to help teams move faster without losing control.
- Job: DH Consulting — Senior GTM Engineer / Revenue Systems Lead · 2015-08 – 2025-12 · 10y 4mo — Hands-on GTM and revenue systems engineering for SaaS and tech-enabled companies. Built and maintained HubSpot & Salesforce GTM infrastructures Designed lead lifecycle, routing, scoring, and handoffs across teams Implemented AI-assisted enrichment and automation workflows Owned funnel analytics, reporting, and revenue forecasting Reduced CPA and manual ops through system-level optimization
- Job: Nine Plus Life — GTM & Revenue Systems Lead · 2023-04 – 2025 · 1y 9mo — Led GTM system architecture and automation Improved trial-to-paid conversion from 18% to 35% Built lifecycle journeys and revenue dashboards
- Job: Head Media — GTM Platform & Automation Lead · 2018 – 2019 · 1y — Led GTM architecture and automation for a social-media SaaS platform. • Designed CRM pipelines, attribution, and reporting dashboards • Built automation workflows improving speed, data consistency, and scale • Improved trial-to-paid conversion by 25% through lifecycle optimization
- Job: Tracking partner — VP of Marketing · 2013 – 2015 · 2y — Owned GTM systems and growth operations for a SaaS platform expanding from DACH into pan-EU. • Built scalable acquisition and lifecycle workflows across key channels • Implemented reporting and performance dashboards to improve predictability • Supported market expansion, improving active users by 50% • Led cross-functional execution with Sales/Marketing/Product
- Job: IDI Ventures — Ops/Systems · 2011 – 2013 · 2y — Led growth systems and marketing operations across SEO/SEM, social, and LinkedIn. • Built structured lead management workflows and reporting • Improved qualified leads by 80% through system-level optimization • Reduced CPL by 30% by refining targeting, lifecycle, and conversion flows • Supported product launches exceeding revenue targets by 120%
- Job: Deal search — Affiliate Manager · 2008 – 2011 · 3y — Managed performance marketing systems and affiliate operations. • Built and managed a network of 200+ partners • Implemented tracking, reporting, and optimization frameworks • Improved affiliate conversion rates by 15% and drove 60% YoY revenue growth
- Job: Go To Market Engineering — Affiliate Manager · unknown – present
- Job: Go To Market Engineering — Ops/Systems · unknown – present
- Job: No-company. (Self-employed.) — Ops/Systems · unknown – present
- Job: Go To Market Engineering — VP of Marketing · unknown – present
- Job: Mike Ollefs — VP of Marketing · unknown – present
- Job: No-company. (Self-employed.) — Affiliate Manager · unknown – present
- Job: No-company. (Self-employed.) — VP of Marketing · unknown – present
- Job: Mike Ollefs — Ops/Systems · unknown – present
- Job: Mike Ollefs — Affiliate Manager · unknown – present
- School: The Open University of Israel — Bachelor's degree, International Business · 2006-10 – 2009-03
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