Ilya Glezer

Fractional CMO | Growth Architect | Building & Fixing Marketing Infrastructure | Aligning Sales, Marketing & CS | ARR $0→$100M | Worked with 100+ Companies like WalkMe, AI21, Fiverr

Israel10.4k followers
FlowX.AIex-Ava Fxex-Zoomin

Specialties: Unleashing the real potential of B2B marketing for a company. Attribution, Paid channels,, SEO, conversion optimization, analytics, marketing development, BI, emails, lead scoring & more.

Career Timeline

JobSchool

GTM Index

  1. FLOWX.AIJOB
    1. Fractional CMO
      8M
  2. PAYEMJOB
    1. Fractional CMO
      2Y 7M
  3. AI21 LABSJOB
    1. Strategic Mktg Consultant
      6M
  4. ACTIVEFENCEJOB
    1. VP Demand Generation
      2Y 1M
    2. Strategic Mktg Consultant
      1M
  5. DEALHUB.IOJOB
    1. Strategic Advisor
      6M
  6. TRULLIONJOB
    1. Strategic Advisor
      4M
  7. ZOOMINJOB
    1. VP Mktg
      1Y 6M
  8. WALKME™JOB
    1. Head of Acquisition
      7Y 1M
    2. SEM Team Leader
      2Y 5M
  9. ALEGRA MARKETINGJOB
    1. Founder
      8Y
  10. AVA FXJOB
    1. Search Mktg consultant & B…
      1Y 1M
    2. SEM Mgr
      2Y 4M

Time in market 17Y 8MOpen 4Closed 11Stints 15

gtmindex.io/p/ilyaglezer

  1. Job: Ava Fx — Search Marketing consultant & Biz Dev. · 2011-07 – 2012-08 — Consulting and management of PPC marketing, Mostly in Google and FB. Setting up of various marketing projects, like multilingual webinars, Advanced CRM tracking, analytics related projects. In the PPC department I was also responsible for the set up of new markets in various languages, and setting the flow of the first leads for the newly established sales teams, and escorting them through the first stages.
  2. Job: Zoomin — Vice President Marketing · 2019-09 – 2021-03
  3. Job: Trullion — Strategic Advisor · 2020-12 – 2021-04
  4. Job: Ava Fx — SEM Manager · 2009-03 – 2011-07 — Managed the PPC of AvaFX, in google, GDN, FB, and more.
  5. Job: WalkMe™ — SEM Team Leader · 2014-04 – 2016-09 — Managing Google and LinkedIn paid activity, setting up tracking, advanced reporting ect.
  6. Job: WalkMe™ — Head of Acquisition · 2012-08 – 2019-09 — * Built, managed and scaled up world-class multi-million $$$ inbound model. * Built and changed the business funnel & marketing flow in over 7 years of hyper-growth stages. Responsible for the budgets, flow, BI and operations. * Worked closely with all the major Advertising platforms - Google, FB, LI, Twitter & more. Scaled growth from 0 to multi million marketing spend, while maintaining great ROI. * Implemented highly sophisticated reports & nontraditional tools, scoring systems, attribution & more. * Responsible for the whole Acquisition process, from market research & strategy, messaging, LPs, budgeting, in lead and cross attribution, gaining success in new advertising markets,…
  7. Job: FlowX.AI — Fractional CMO | GTM & Marketing Strategy Lead · 2025-12 – present
  8. Job: Alegra Marketing — Founder · 2008-12 – 2016-12 — Managing PPC Boutique for medium-big customers. Providing services for all major Search engines, FB & LinkedIn advertising, advanced re marketing solutions. Proven record with PPC and online advertising for B2B customers, with strong emphasis on start ups. Expert in advanced PPC tracking for all major CRM platforms.
  9. Job: ActiveFence — VP Demand Generation · 2021-07 – 2023-08 — Leading Demand Generation team, from scratch to a functional machine. Responsible for Marketing funnel, events, website, marketing - sales relationships, attribution, reporting, campaigns etc.
  10. Job: ActiveFence — Strategic Marketing Consultant · 2021-05 – 2021-06
  11. Job: PayEm — Fractional CMO · 2024-01 – present
  12. Job: DealHub.io — Strategic Advisor · 2021-02 – 2021-08 — ROI Optimization, Full funnel optimization from the first impression to the SDR call. 3X the Demand Generation results.
  13. Job: AI21 Labs — Strategic Marketing Consultant · 2024-07 – 2025-01
  14. School: Ben-Gurion University of the Negev — MBA, International Buisness and Finance
  15. School: Ben-Gurion University of the Negev — BA, Economics

Skills

Go-to-Market StrategyStrategic ConsultingBrand AwarenessFunnel OptimizationInbound Lead GenerationRecruitingTeam ManagementLead ScoringMarketing AutomationPredictive ModelingTeam DevelopmentMarketing OperationsTarget AudienceBudgetingLinkedIn AdvertisingFacebook AdsLinkedIn Marketing SolutionsStrategic Marketing ManagementBusiness-to-Business (B2B)Sales & Marketing Leadership

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